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Advertising is an important contributor to the world economy: WPP CEO
Mark Read, chief executive officer, WPP Plc — one of the largest advertising companies in the world — said that advertising is an important contributor to the world economy and that it is undergoing a fifth industrial revolution.
'Globally, advertising is a trillion-dollar industry, and advertising has long been part of successive technology revolutions,' he said in a keynote session at WAVES (World Audio Visual and Entertainment Summit).
The global advertising giant has several agencies in India, including EssenceMediacom, Ogilvy, and GroupM, among others. He further added that the company is committed to four areas of development in India.
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