Latest news with #Ogilvy
Hans India
10 hours ago
- Entertainment
- Hans India
Chupa Chups' New ‘Samajh Ke Bahar' Campaign Brings Alive Its Sweet & Sour Fun
Chupa Chups, one of the iconic and playful confectionery brands from the house of Perfetti Van Melle, has launched an all-new campaign that brings alive the quirky impact of its signature Sweet & Sour taste. With a refreshing new TVC , the campaign builds on the idea how the fusion of sweet and sour can flip the ordinary into a chaos of pure fun. Rooted in the brand's purpose of infusing fun into everyday moments, the campaign takes a wild yet lighthearted turn as it showcases how Chupa Chups Sweet & Sour jellies spark a hilarious collision of logic and imagination. With a flavour that's anything but ordinary, the film leans into the unpredictable when sweet meets sour, and logic flies out the window. The TVC opens in a casual setting with a group of friends playing carrom. But the moment they bite into Chupa Chups Belts, the familiar game spirals into hilarious unpredictability. It all builds up to a moment that captures the campaign's core thought, 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai.' Speaking about the campaign, Gunjan Khetan, Director Marketing, Perfetti Van Melle India, said, 'For Chupa Chups, 'Forever Fun' has been our core philosophy. With this campaign, we wanted to take that a step further by transforming a simple tasting moment into an experience of pure, unpredictable fun. The sweet-and-sour fusion in our Belts isn't just about taste, it's about sparking joy, laughter, and a whole lot of chaotic fun in every bite. And the theme 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai' captures this beautifully. It reflects our vision to build Chupa Chups as the go-to brand for a generation that values expression, unpredictability, and fun without filters. This film is a reminder that sometimes, breaking the rules of logic is exactly what makes a moment memorable.' Conceptualized by Ogilvy, the campaign brings together surreal storytelling, simple everyday cultural cues, and an unmistakable sense of mischief that reflects the brand's irreverent spirit. Speaking about the campaign, Anurag Agnihotri, Chief Creative Officer,West shared, 'This film is a celebration of how even the simplest moments can spiral into fun-filled chaos with Chupa Chups. We imagined a world where an innocent carrom match turns into a genre-bending, rule-breaking riot of fun and confusion. We leaned into the taste profile of Chupa Chups Belts—because when there's a fusion of sweet and sour, fun is guaranteed. And that's where the magic lies.' The campaign is being rolled out across television, digital platforms, and social media. It aims to onboard new users by spotlighting the brand's unique taste profile while reinforcing its distinct identity as a source of spontaneous fun. With 'Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai' Chupa Chups continues to strengthen its position as a go-to brand for those who crave not just bold taste, but bold fun in every bite.
Time of India
5 days ago
- Entertainment
- Time of India
Comic mishaps steal the show in latest Chupa Chups campaign
Chupa Chups , a confectionery brand owned by Perfetti Van Melle , has launched a new advertising campaign . The campaign highlights the sweet and sour taste profile of its products. The new television commercial ( TVC ) for the campaign aims to show how the combination of sweet and sour flavors can lead to unexpected and humorous situations. The advertisement begins with friends playing carrom and after one of them is spotted consuming Chupa Chups Belts, the game devolves into an unconventional and humorous scene. The campaign's central theme is summarised by the tagline, "Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai" (It's beyond understanding, like whether Chupa Chups is sweet or sour). Watch the film on ETBrandEquity here: Gunjan Khetan , Director Marketing , Perfetti Van Melle India, stated, "For Chupa Chups, 'Forever Fun' has been our core philosophy. With this campaign, we wanted to take that a step further by transforming a simple tasting moment into an experience of pure, unpredictable fun. The sweet-and-sour fusion in our Belts isn't just about taste, it's about sparking joy, laughter, and a whole lot of chaotic fun in every bite." The campaign was conceptualized by Ogilvy . Anurag Agnihotri, Chief Creative Officer, West, commented, "This film is a celebration of how even the simplest moments can spiral into fun-filled chaos with Chupa Chups. We imagined a world where an innocent carrom match turns into a genre-bending, rule-breaking riot of fun and confusion." The campaign will be distributed across television, digital platforms, and social media. It seeks to attract new consumers by emphasizing the brand's unique taste.
Yahoo
11-07-2025
- Business
- Yahoo
WPP names Microsoft vet CEO in sign of AI's rising role in advertising
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. WPP has named Microsoft veteran Cindy Rose as its next CEO, effective Sept. 1, according to a press release. Current chief executive Mark Read will step down on that date and assist with the leadership transition through the end of the year. Rose has spent nearly a decade at Microsoft, where she currently serves as chief operating officer of global enterprise sales, working with companies on adoption of artificial intelligence (AI) and other technology focused on digital transformation. Previously, she held roles at Vodafone, Virgin Media and The Walt Disney Company. Rose, who has British and American citizenship, has also been a non-executive director on WPP's board since 2019. She joins WPP as the U.K.-based ad-holding group contends with steep revenue declines and client losses, as well as pressure to master areas like AI in marketing. WPP, which owns agencies like Ogilvy and VML, has enacted a succession plan in a fast fashion following Read's announcement last month that he would retire at the end of the year. Rose has a tall order to fill given the raft of headwinds battering the group, which earlier this week slashed its financial outlook, citing deteriorating macroeconomic conditions and failure to achieve the expected amount of net-new business in the first half. Much speculation has surrounded Read's replacement, with a good deal of discussion centered on internal candidates, such as WPP Media head Brian Lesser, and industry icons like David Droga, who recently stepped down from his post at Accenture Song, the marketing services division of the Accenture consultancy. However, there was some inkling that WPP could draw from outside of the agency category altogether given its growing focus on AI and technology-driven transformation, areas where Rose fits the bill. Despite being an external hire, the executive has built-in knowledge of the business and its top brass with six years on WPP's board under her belt. A dual citizen, she will work out of New York and London, where WPP is headquartered. 'Cindy has supported the digital transformation of large enterprises around the world – including embracing AI to create new customer experiences, business models and revenue streams,' said Philip Jansen, chair of WPP's board, in a statement. 'Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty.' WPP is in the midst of onboarding its sprawling network of agencies to an AI-powered operating system called WPP Open as AI know-how becomes an increasingly important strategic advantage for agencies. The company is also trying to recover from a string of brutal client losses, including Mars' recent shift of its $1.7 billion media account to rival Publicis Groupe. 'We have and continue to build market-leading AI capabilities, alongside an unrivalled reputation for creative excellence and a preeminent client list,' said Rose in a statement. WPP has made some moves to modernize in 2025, such as acquiring the data-collaboration platform InfoSum, but its growth prospects continue to dim. In a surprise trading update issued earlier this week, the group said it now expects like-for-like revenue less pass-through costs, an important measure of health, to decline between 3% and 5% in 2025, below prior expectations that foresaw growth to be flat or down 2% for the full year. Read has acted as WPP's chief for the past seven years and was the company's first leader following the departure of founder Martin Sorrell, who held the reins for over three decades. WPP's share price has plummeted under Read's tenure and as the agency has navigated challenges such as the pandemic, inflation and the Trump administration's chaotic trade war. Recommended Reading WPP's outlook sinks as advertising faces worsening macro conditions Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Indian Express
04-07-2025
- Entertainment
- Indian Express
Two quizmasters, on the facts
Two quizmasters in conversation. Derek O'Brien: This is the first time we're doing something like this. Thank you, Siddhartha. Siddhartha Basu: It's the first time ever the both of us have been together, and I'm delighted. DOB: You and I met just three years ago. And it was such a beautiful occasion. We had dinner at home. You started Quiz Time in 1985, I was 24, you were 31. You were doing television shows, and I was more into stage shows before I did TV. Yes, but we only first met in 2022. And it's been so lovely. SB: I'm thankful to hear that from you, because your family has been right at the forefront of open quizzing. Let us chat about the whole business of the purpose of general knowledge, quizzing and life lessons, too. DOB: It's very interesting that you've used the word 'business'. For you and me, it was business. But the interesting story is how it moved from a hobby into a business. SB: Prannoy Roy used to joke with me, 'You'll always be a Bong yaar', because he thought I wasn't businessman enough. We hadn't thought of it that way, but, fortunately, the business followed. DOB: Yes, from 1967 to the 1980s, nobody ever charged a rupee for a quiz. You and I did. SB: You know Quiz Time or a national inter-college quiz wasn't my idea; I was roped into it by happenstance as a host. I was asked to come for 10 minutes and just give an introduction. I was in and out. And then, one month later, they said, 'Why don't you be the quiz master for Rs 1,000 an episode?' I left my job instantly. My son was yet to be born and I took the plunge. DOB: While working for eight years in an advertising agency, Ogilvy, I started doing quizzes on weekends for a fee, Rs 2,000 a quiz — for Maggi and Bata. This was in the late 1980s. SB: Since you mentioned the Maggi Quiz, the largest ever live ground quiz I have done was the national finals of the Maggi Quiz at the Indira Gandhi Stadium in Delhi for 15,000 kids. I want you to rewind to when the first open quiz was conducted by your father, Neil. DOB: In 1966, my dad, who was in his 30s, was sent by his employers to the UK. My parents were there for three months and that is where they were exposed to University Challenge, a quiz started in 1962. The local parish in Kolkata used to have a contest for one-act plays. So, Neil and his cousin Errol came up with the idea to change that to an inter-parish quiz. And so was born India's first open quiz, the Eddie Hyde Memorial. The Bournvita Quiz Contest on TV came in 1993. Then you and Amitabh Bachchan, with Kaun Banega Crorepati, took quizzing to another level. SB: Kolkata has been the capital of quizzing. The city had many quizzards and a number of them came later on Mastermind, which is another show that I was doing. But then I think there are all those people who know the strangest things about the strangest things. I've always been averse to the term trivia, because I don't think it needs to be about peripheral information. DOB: Today, it's not just the recall of knowledge which excites young people. 'Can I speak better English? Can I feel confident?' That is where young people are moving to. SB: What has become terribly important now is to have contextual knowledge and information. See how much misinformation and propaganda is out there. And WhatsApp University. How do you train, particularly young people, but also ourselves, to have our antennas up… on another note, because even your brothers (Andy, Barry) have been quizzing, tell us about growing up. DOB: My father would always tell us to read. Then write it down. That will help you recall. He had his diaries, so he would read, and he would write. SB: Note it down? DOB: Yes. Write it down as a quiz question in a diary. From 1967, he's had all these questions. So you never have to prepare for a quiz when you're setting a quiz. For all the research you do, whether for a quiz or in Parliament, there is a simple rule: You need three authentic sources. SB: Minimum. Reliable. Authentic sources. DOB: Yes, verified sources. And that is where the authenticity comes in. So do not forward information you receive on your mobile phone. Check first. SB: It is incumbent on everybody to be sure of the facts before they spread it or just forward it. DOB: You receive a piece of information, you put it on your family WhatsApp group without checking, and you are the editor who is putting it out. So you have to be careful. SB: Fact-checking for anything that is shared publicly has now become very important, and everybody needs to be able to do it at their level. DOB: I have enjoyed this conversation. I really want the two of us to do a couple of quizzes together — for a good cause. And whatever we raise from those quiz shows, we will give to a charity of our choice. SB: I accept, let's figure it out. The writer is MP and leader, All India Trinamool Congress Parliamentary Party
Daily Mail
29-06-2025
- Business
- Daily Mail
EXCLUSIVE Calls for staff vaping rooms at work: Behavioural science expert says forcing vapers to go to same area as smokers outside is 'totally barbaric'
Forcing people who vape to huddle outside in doorways with smokers is 'totally barbaric', behavioural science guru Rory Sutherland has claimed. The vice chairman of advertising giant Ogilvy called for designated vaping rooms in offices so workers trying to quit cigarettes can stay away from temptation. He also accused politicians and campaigners of a having 'knee-jerk' desire to ban vaping, which he described as his 'salvation' because it stopped him relapsing into cigarettes. 'It probably came from a lot of middle-class people who didn't have a lot of smokers in their milieu,' he said. 'The chattering classes probably saw vaping as a kind of reversal because their own social set doesn't have many smokers. 'But it seems extraordinary that people who are well-intentioned [want to ban it]...with so little evidence to the contrary. '[The law] is being formulated by people who are not only non-smokers but probably have never smoked.' Mr Sutherland's analysis of how human behaviour affects society and influences marketing have made him a cult social media star, with 240,000 followers on TikTok. Speaking on the Smokeless Word podcast, he said he had a row with his bosses at Ogilvy, which inspired the TV series Mad Men and whose clients have included Rolls Royce, Dove soap and BP. Mr Sutherland's analysis of how human behaviour affects society and influences marketing have made him a cult social media star, with 240,000 followers on TikTok 'They said we're going to ban vaping,' he said. 'Why can't you have a vaping room in the office? There's no legal prevention on this. It's bull****. People say it's illegal, it's not. 'By forcing the vapers to go outside and stand with the smokers you are exposing people to temptation. 'It's like holding a meeting of Alcoholics Anonymous in a pub. You wouldn't do that, would you? Forcing vapers to go and stand outside next to the smokers strikes me as totally barbaric.' He added that the best thing the Government can do sometimes is 'just stand back and get out of the way'. 'The balance of probabilities is that this is harm reduction, at least,' he said. 'We should at least give it a fair watching-brief trial and see what happens.' Smoke-free legislation was introduced in England in 2007, banning smoking in nearly all enclosed workplaces and public spaces, following similar bans in Scotland and Wales. The rules also put an end to smoking rooms which had provided a haven for smokers at work until then. They were so prolific that one of them was used as the setting for the BBC sitcom The Smoking Room, which starred Peep Show's Robert Webb and ran from 2004 to 2006. The TV show ran from 2004 to 2006, but had to close when the smoking ban came into force Then-Public health minister Caroline Flint launched a 100-day countdown to a ban on smoking in public places at a Wetherspoon pub in London Victoria station on March 22, 2007 Employers now have a legal obligation to make sure no smoking occurs on the work premises and in certain workplace vehicles. And although employers aren't required to provide smoking shelters or designated smoking areas, if they do it must be outdoor and not fully enclosed. But the smoking ban does not cover vapes, meaning employers have varying rules on using them at work. Since June 1, disposable vapes have been banned in the UK. With the Tobacco and Vapes Bill, the government also aims to ban tobacco products for anyone born after January 1 2009, and bring in further restrictions on the advertising and sale of vapes. Politicians have called for shops selling vapes to be licensed like alcohol outlets to prevent them getting into the hands of children. Caroline Johnson MP, a paediatric consultant, said: 'The market for selling vapes and other nicotine products needs to be tightened. If people needed a licence to sell vapes, it would make it easier to enforce the law, because they could immediately lose their licence if they sold them to children.' 'I would also like to see a restriction on vaping in public places, to match smoking. People may say it's 'nanny state', but most people don't want to live in a candy floss and blueberry-scented fog.' In a recent nationwide poll, think-tank Britain in Focus found most people are concerned by the number of youngsters puffing on brightly coloured disposable vapes, and shocked to learn that shops do not already need a licence to sell them.
