Latest news with #WWDC
Bloomberg
2 hours ago
- Business
- Bloomberg
Apple to Debut New Gaming App
Apple plans to launch a new gaming app at its Worldwide Developers Conference, just days after Nintendo's Switch 2 hits the market. Bloomberg's Mark Gurman speaks with Caroline Hyde and Ed Ludlow about why gaming is a key focus for Apple on "Bloomberg Technology." (Source: Bloomberg)
Yahoo
2 hours ago
- Business
- Yahoo
Live Sports Streaming Pushes Demand for Immersive Volumetric Video
Growth in the volumetric video market is driven by advancements in 3D capture, powerful infrastructure, and strategic investments in AR/VR technologies. Key players include Microsoft, Intel, and Google, with North America leading market share. Applications span media, sports, and gaming, while emerging markets in APAC and Latin America show strong growth potential. Volumetric Video Market Dublin, May 28, 2025 (GLOBE NEWSWIRE) -- The "Volumetric Video Market - Global Outlook & Forecast 2025-2030" report has been added to Volumetric Video Market was valued at USD 2.55 Billion in 2024, and is projected to reach USD 10.29 Billion by 2030, rising at a CAGR of 26.18%. Volumetric video represents a paradigm shift in digital content, enabling three-dimensional capture of people, objects, and environments. Unlike traditional videos, it allows users to interact with content from 360-degree perspectives, offering deeply immersive, lifelike experiences. The demand for such realism is being accelerated by consumers' growing appetite for interactive media and spatial computing. Despite the high cost and lack of standardization in 3D content creation, the volumetric video market is gaining strong momentum due to several pivotal developments: Technological Advancements: Innovations in 3D capture, including high-definition cameras, LiDAR sensors, and multi-view photogrammetry - are enhancing video quality and reducing production complexity. Powerful Infrastructure: The rising availability of high-performance GPUs, edge computing, and cloud-based storage solutions is solving the massive data demands of volumetric content. Strategic Investments: In 2024, Gracia AI invested USD 1.2 million into next-gen volumetric video tools tailored for spatial computing, highlighting growing investor confidence. Furthermore, major tech companies such as Meta, Microsoft, and Apple among others are gradually investing in AR/VR technologies which shows the growing need for immersive experiences in digital space. In 2023, Apple also introduced its Vision Pro headset during the Worldwide Developers Conference (WWDC) which was released globally in 2024 and includes multiple cameras to enable mixed reality, eye and hand tracking for interaction. Thus, the expanding innovations in AR and VR technology are significantly contributing to the volumetric video market growth. VOLUMETRIC VIDEO MARKET TRENDS & DRIVERS Rising Demand in the Live Sports & Entertainment IndustryThe live streaming sports events have revolutionized sports content for its consumers in recent years. Major platforms like ESPN+, DAZN, Amazon Prime, and social media channels like YouTube and Facebook have witnessed significant user engagement in sports streaming. For instance, in 2023 DAZN became Europe's biggest digital sports broadcaster app and has around 15 million subscribers worldwide. In 2022 Amazon Prime Video recorded over 25 million viewers for its extensive NFL Thursday Night Football streams. Hence, the rapid expansion of live sports and entertainment industries has gradually boosted the volumetric video Volumetric Videos Realism with Generative AIIn volumetric videos generative AI is significantly enhancing the realism of immersive media experiences, thereby propelling the growth of the market. Generative AI refines the 3D capabilities fills the missing data and improves the resolution of volumetric video which makes it more lifelike and engaging. Moreover, the integration of AI in volumetric video is transforming the immersive content as AI enhances the quality of volumetric captures by improving its resolution and texture refining to make it more real. The usage of AI also reduces the manual effort required in postproduction enabling faster and cost effective content in 3D Capture & DisplaysThe volumetric video market witnessed significant advancements in recent years driven by the increasing demand for various sectors like entertainment, education, and healthcare. The development of affordable 3D cameras and sensors is one of the major advancements of the volumetric video market. Further, companies are also increasingly investing in high-resolution depth sensors LiDAR technology, and multi-camera systems to improve the quality and efficiency of 3D captures. For instance, companies like Gracia AI use Gaussian splatting to record volumetric videos viewable on devices such as the Meta Quest headsets allowing users to observe scenes from various angles and enhance their Gaming & E-SportsThe global volumetric video market is changing the gaming industry as is used in applications like character animation, world construction, and player immersion. Game makers use these types of videos to capture real-life performances and incorporate them into gaming environments such as live creatures with realistic reactions and motions which improves the gaming experience of players by offering more engaging and immersive experiences. For instance, in 2024, Arcturus, a volumetric video developer company, introduced an update for its HoloSuite software that transfers lightweight, scalable volumetric video into game engines which allows it to execute and playback in real-time. Further, by using a new high-performance codec, Accelerated Volumetric Video (AVV) users can populate digital scenes with more volumetric characters than has typically been possible and at the same time maintain a higher level of data quality. VOLUMETRIC VIDEO MARKET GEOGRAPHICAL ANALYSISNorth America holds the largest share of the global volumetric video market, accounting for over 35% in 2024. The growth is inspired by the growing adoption of immersive media by brands across the region in advertising to create interactive and 3D advertisements. This is especially prominent in the retail sector, where consumers can engage with virtual product demonstrations via holographic displays or AR experiences on their smartphones. Further, Europe is the second-largest volumetric video market and is expected to grow at a CAGR of over 25% during the forecast period. The film industry particularly in the UK and Germany is incorporating volumetric content into high-end TV series and movies. Studios are using volumetric capture to create immersive special effects and 3D environments. The UK film industry is increasingly adopting 3D video technology for both feature films and virtual reality projects. For instance, in 2024, WPP plc, a UK-based advertising company introduced an AI-powered production studio which is developed with the help of NVIDIA Omniverse to create 3D products throughout the production is projected to witness the fastest CAGR in the global volumetric video market during the forecast period. Countries, such as China, Japan, and Australia are investing in the establishment of volumetric content studios to support the local entertainment and advertising sectors. For instance, in 2023, NantStudios developed the largest permanent LED volume at Docklands Studios in Melbourne, Australia. Moreover, governments in countries, such as China and Japan are actively supporting the development of immersive technologies, including 3D video, through funding and technology the market in Latin America, and Middle East & Africa, has a low market share but has a huge impact on the volumetric video market because of the rising adoption of this technology across the gaming sector. Brazil is one of the largest gaming markets in the world which is continuously adopting 3D technology to encourage user engagement, thereby supporting the volumetric video market growth. VOLUMETRIC VIDEO MARKET VENDOR ANALYSISThe global volumetric video market is categorized by the presence of numerous established and emerging players such as Microsoft, Intel, Google, Sony, 8i, and 4Dviews, among others. These companies are investing in R&D and strategic advancements to enhance their volumetric video capabilities and expand their product offerings. With the rising adoption of immersive technologies across industries such as entertainment, sports, and advertising, the competition among players in the global volumetric video market is increasing. Key factors driving competition include video quality, real-time rendering capabilities, content personalization, cost-effectiveness, and compatibility with AR or VR competition in the global volumetric video market is expected to intensify with rising investments in R&D, product diversification, and mergers and acquisitions. Market players are also expanding their global reach, particularly in emerging markets such as APAC and Latin America, where there is a growing demand for innovative video solutions. Companies with robust financial and technological resources have an advantage in introducing advanced solutions, potentially overtaking competitors that lack the capital to invest in cutting-edge Volumetric Video Market Latest News & Developments In 2024 Meta launched a redesigned video player on Facebook that combines Reels, longer movies, and Live content into a single widescreen, entertaining experience. In 2024 Foundry introduced Modo 17.0 with a significant performance update and up to 50 times quicker rendering. In 2024 OTOY, Roddenberry Entertainment, and Paramount Game Studios announced a major expansion of the archive for Apple Vision Pro. In 2024, Djinn Technologies, a UK-based company developing advanced volumetric and spatial camera sensor and scanning technologies, acquired EF EVE, a provider of consumer-friendly volumetric and spatial capture software. In 2024, Arcturus released several updates for its HoloSuite platform for volumetric video editing and XR content creation. With the new blend tool, HoloSuite users can connect volumetric video clips and blend them seamlessly. Key Company Profiles Microsoft Corporation Intel 8i Unity Technologies Other Prominent Vendors Meta Sony Corporation 4Dviews IO Industries Canon Inc Nephelie Technologies Limited Evercoast ARCTURUS Mantis Vision Gracia AI, Inc AIXR RealView Imaging Volograms Limited Raytrix Nikon MRMC Voxon Key Attributes: Report Attribute Details No. of Pages 243 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $2.55 Billion Forecasted Market Value (USD) by 2030 $10.29 Billion Compound Annual Growth Rate 26.1% Regions Covered Global Key Topics Covered: Market Opportunities & Trends Improvements in 3D Capture & Display Technologies Revolutionizing Gaming & E-Sports Expansion in E-Commerce & Virtual Shopping Market Growth Enablers Rising Demand in Live Sports & Entertainment Industry Advancing Volumetric Video Realism with Generative AI Increasing Adoption in Advertisement Industry Market Restraints High Maintenance Cost Lack of Standardization for 3D Content Creation High Storage Requirements Segmentation by Component Type Hardware Software Services Segmentation by Display Type AR/VR HDMs Volumetric Displays Projectors Other Displays Segmentation by Applications Media & Advertisement Sports & Events Gaming Education & Training Other Applications Segmentation by Geography North America U.S. Canada Europe Germany The U.K. France Italy Spain Sweden APAC China Japan India Australia South Korea Indonesia Latin America Brazil Mexico Argentina Chile Middle East & Africa UAE Saudi Arabia South Africa Turkey For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Volumetric Video Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Yahoo
2 hours ago
- Business
- Yahoo
With iOS 19 on the way, Apple looks toward mobile gaming
With Apple's flagship Worldwide Developers Conference (WWDC) event a few weeks away, the company is signaling that it's paying attention to the opportunity of mobile gaming. Apple already has a subscription-based Arcade product for iOS, which gives users access to various mobile games, including cult-classic indie games like Stardew Valley. But per a Digital Trends report, the company is taking things a step further by acquiring its first game studio, RAC7, which makes the hit Apple Arcade game Sneaky Sasquatch. Apple joins some other seemingly unlikely suspects in their investment in mobile gaming -- Netflix, for example, acquired several gaming studios after launching Netflix Games in 2021, which makes cloud mobile gaming available to Netflix subscribers. Meanwhile, Bloomberg confirmed a 9to5Mac report that Apple is developing a dedicated gaming app for iOS 19. The app will reportedly replace the Game Center app and integrate with Apple Arcade to host features like gaming leaderboards, recommendations, challenges, and social features. The new app could also integrate into iMessage or FaceTime to facilitate remote multiplayer gaming. Apple's additional investment in mobile gaming comes at a time when cloud gaming -- which allows users to stream games to their devices without downloading massive files -- is on the rise. Microsoft has been a leader in this shift with its Xbox Cloud Gaming offerings. Sign in to access your portfolio
The Verge
2 hours ago
- Business
- The Verge
Apple is reportedly going to rename all of its operating systems
Apple is going to switch up how it names its next set of major operating systems, Bloomberg reports. Instead of just notching up the version number, Apple will instead switch to marking them by year. However, the years will apparently align with the year after the one the update is actually released in, similar to cars. That means that the next big iOS update will be iOS 26 instead of iOS 19. Bloomberg says that other upcoming name changes include iPadOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26. Apple plans to announce the change at its Worldwide Developers Conference (WWDC), which kicks off on June 9th. The idea is to make Apple's software version numbers more consistent. Right now, the version numbers are all over the place; the current naming schemes include things like iOS 18, watchOS 12, and visionOS 2.
Engadget
3 hours ago
- Engadget
How to watch Apple's WWDC 2025 event
Apple's Worldwide Developers Conference is from June 9 to 13 this year, and the company has a lot to answer for. Apple Intelligence hasn't exactly lived up to its original pitch, but Apple will have its WWDC keynote presentation at 1PM ET / 10AM PT on June 9 to make the case for why that might not matter. You can tune in right here once the livestream kicks off to see that and lots of announcements tied to macOS, iOS, iPadOS and all the other platforms the company manages. One way Apple could reportedly smooth over any ill feelings about AI is by completely redesigning its operating systems to make them more cohesive, easier to use and reminiscent of visionOS. The iPad could also receive some attention, with reports suggesting Apple will introduce yet another approach to multitasking and window management in an effort to make the tablet Mac-like. Add in new battery management feature and a "virtual health coach," and the company may have a raft of updates not immediately Apple Intelligence-related to get excited about. To find out what Apple has planned for yourself, you can watch the WWDC 2025 keynote on its website, its YouTube channel and right here once the livestream is up. Apple will also host developer sessions online for more in-depth, technical overviews of the new software features it announces. And for even deeper analysis of everything that gets announced at WWDC 2025, Engadget will be on-the-ground liveblogging Apple's keynote and learning more about its operating systems updates before they roll out later this year.
