Latest news with #WaghBakri
Indian Express
6 days ago
- Business
- Indian Express
Wagh Bakri Tea Group launches Royale blend
The Ahmedabad-based over 130-year-old Wagh Bakri Tea Group on Tuesday launched the Royale blend, the group's first major product launch in the CTC, black tea category in nearly three decades. During the launch event, Wagh Bakri Tea Group Executive Director Paras Desai said that a month before the official unveiling, Royale was served at Wagh Bakri Tea Lounges in Gujarat, Mumbai, Pune, Bengaluru, Delhi-NCR, and Haryana, where customers embraced it 'wholeheartedly and praised its rich, satisfying experience'. Royale is crafted from '100% handpicked Assam tea leaves, combining high-grown long leaves with robust CTC teas. The result is a bold flavour, vibrant Kesari hue, and mesmerising aroma designed to satisfy discerning palates,' said a statement from the company. This blend will be priced at Rs 180 for 225 grams and Rs 360 for 450 grams. The rollout begins in Ahmedabad and Vadodara. 'Gujarat is home to Wagh Bakri. Starting here is a rational decision backed by our strong regional presence and robust distribution,' said Wagh Bakri Tea Group CEO Sanjay Singal. 'If you give quality to consumers, they will definitely come back,' he added. Singal noted that while Punjab and Jammu tops the list in per capita spending on tea, Gujarat and Maharashtra lead the premium tea segment. He added that the 'aspirational generation' is driving the premiumisation trend, with more customers willing to pay for superior products. 'Wagh Bakri Royale is our finest blend to date, a unique mix of tradition and innovation,' he said. With an annual turnover of Rs 2,000 crore and distribution of over 50 million kilograms of tea, Wagh Bakri has its roots in South Africa where Gandhian Narandas Desai started his first tea estate and launched it as the Gujarat Tea Depot.
Time of India
19-05-2025
- Business
- Time of India
Wagh Bakri sues ‘deceptively similar' tea brand
HighlightsThe popular tea brand Wagh Bakri has filed a lawsuit against Rajesh Bansal, the owner of Waah Bagdi Baba Chaa, for trademark infringement, claiming the branding is phonetically similar and misleading. Gujarat Tea Depot Company, which owns Wagh Bakri, alleges that Rajesh Bansal failed to comply with a previous settlement agreement to remove the term 'Waah' from his product's branding. The commercial court has issued an urgent show-cause notice to Rajesh Bansal, requiring a response by June 6, as they consider the request for interim relief from Gujarat Tea Depot Company. Some conflicts cannot be resolved over a cup of tea, especially those between tea brands. Popular tea brand Wagh Bakri has initiated legal proceedings against another tea manufacturer, which markets products under the name Waah Bagdi Baba Chaa , claiming infringement of trademark rights. This lawsuit follows a previous settlement where the defendant is believed to have committed to removing the term 'Waah' from their branding. Gujarat Tea Depot Co , which owns Wagh Bakri, has stated in their commercial court filing that they have been marketing tea with their distinctive tiger and goat logo since 1925, officially registering both the trademark and logo in 1944. They discovered in 2022 that one Rajesh Bansal was selling tea products branded as Waah Bagdi Baba Chaa — phonetically similar to Wagh Bakri — with packaging that used a similar colour scheme. The company sent a legal notice to Bansal in May 2022, demanding that Bansal either discontinue using the mark or alter both the name and label of the product. As mentioned in the lawsuit, Bansal's lawyer agreed to settle the dispute by modifying the product name to remove 'Waah' and changing the label's design and colour scheme. However, two years later, Gujarat Tea Depot learned that while Bansal's company had removed 'Waah' from the product name, they retained it in the upper left corner of the packaging in both English and Hindi. Gujarat Tea Depot Co found this modification unacceptable and accused Bansal of "dishonesty" for failing to implement the agreed-upon changes. The company has sued Bansal for marketing tea using packaging that featured trademark and design, which were "deceptively similar" to their product. It submitted that the defendant (Bansal) "has not behaved in accordance with his undertaking and continues with the illegal and infringing activities, which can be considered as recurring illegal activities of the defendant". Gujarat Tea Depot Co has urged the commercial court to prohibit Bansal from utilizing the mark and, pending final judgment, requested a stay on marketing and sales of the product under the Waah Bagdi Baba Chaa brand. After a preliminary hearing, the court issued an urgent show-cause notice to Bansal, demanding a response by June 6. The court stated, "Looking at the facts and circumstances of the case and so far as the present application is concerned, at this stage, this court is of the opinion that before granting any interim relief as sought for, the other side is required to be heard. Hence, in the interest of justice, an urgent show-cause notice requires to be issued to the other side."
Time of India
18-05-2025
- Business
- Time of India
Wagh Bakri sues ‘deceptively similar' tea brand
Ahmedabad: Some conflicts cannot be resolved over a cup of tea, especially those between tea brands. Popular tea brand Wagh Bakri has initiated legal proceedings against another tea manufacturer, which markets products under the name Waah Bagdi Baba Chaa , claiming infringement of trademark rights. This lawsuit follows a previous settlement where the defendant is believed to have committed to removing the term 'Waah' from their branding. Gujarat Tea Depot Co , which owns Wagh Bakri, has stated in their commercial court filing that they have been marketing tea with their distinctive tiger and goat logo since 1925, officially registering both the trademark and logo in 1944. They discovered in 2022 that one Rajesh Bansal was selling tea products branded as Waah Bagdi Baba Chaa — phonetically similar to Wagh Bakri — with packaging that used a similar colour scheme. The company sent a legal notice to Bansal in May 2022, demanding that Bansal either discontinue using the mark or alter both the name and label of the product. As mentioned in the lawsuit, Bansal's lawyer agreed to settle the dispute by modifying the product name to remove 'Waah' and changing the label's design and colour scheme. However, two years later, Gujarat Tea Depot learned that while Bansal's company had removed 'Waah' from the product name, they retained it in the upper left corner of the packaging in both English and Hindi. Gujarat Tea Depot Co found this modification unacceptable and accused Bansal of "dishonesty" for failing to implement the agreed-upon changes. The company has sued Bansal for marketing tea using packaging that featured trademark and design, which were "deceptively similar" to their product. It submitted that the defendant (Bansal) "has not behaved in accordance with his undertaking and continues with the illegal and infringing activities, which can be considered as recurring illegal activities of the defendant". Gujarat Tea Depot Co has urged the commercial court to prohibit Bansal from utilizing the mark and, pending final judgment, requested a stay on marketing and sales of the product under the Waah Bagdi Baba Chaa brand. After a preliminary hearing, the court issued an urgent show-cause notice to Bansal, demanding a response by June 6. The court stated, "Looking at the facts and circumstances of the case and so far as the present application is concerned, at this stage, this court is of the opinion that before granting any interim relief as sought for, the other side is required to be heard. Hence, in the interest of justice, an urgent show-cause notice requires to be issued to the other side. "
