Latest news with #WaleeTechnologies
Business Recorder
2 days ago
- Business
- Business Recorder
Stakeholders share feedback after meeting with PSL management
LAHORE: Over the last 10 years we have shown to the world that we have the capacity, capability and organizational skills to pull off a vast six-week tournament across Pakistan involving over 60 overseas players. This was the feedback shared by the stakeholders after a meeting with the management of the Pakistan Super League (PSL). The stakeholders of HBL-PSL including representatives of franchises, title sponsor, media rights partners and commercial partners met the management at the National Cricket Academy in Lahore. Among the participants the representatives of the media rights partners of HBL-PSL also held workshops with the PSL management, which was headed by Chief Executive Officer Salman Naseer. Ali Imran, Rao Umar Hashim Khan and Ayaz Imam from Walee Technologies, Trans Group and A Sports, respectively took part in the stakeholders meeting and shared their views with the PCB Digital. PSL's title sponsor HBL was represented by Chief Marketing and Communications Officer, Ali Habib, who also lauded the remarkable consistency of the tournament. Ali Imran, Senior Vice President Walee Technologies said, 'I think HBL PSL X was just amazing. Walee partnered with biggest live-streaming and digital platforms in Pakistan including Begin, Daraz, Myco, Tamasha and Tapmad. This is the first time 57.4 million fans from Pakistan streamed the PSL matches and there were over 3.4 billionm views across these platforms. The way the PSL team works is amazing and they have been a great support for Walee Technologies in bringing the HBL PSL closer to the fans. I urge the fans to get ready to witness the biggest PSL event next year as we plan to bring more digital innovations to fore.' Rao Umar Hashim Khan, Group Director Trans Group said, 'Being the pioneer partner, I have the best wishes for the HBL PSL and I feel it is going to become the biggest cricketing event in the world. PSL is growing every season and we are hopeful that we'll showcase lots of good cricket in times to come. It has been an honour for Trans Group to be part of the HBL PSL for the entirety of the 10 seasons. It is such a joy to be a part of the PSL and everywhere we go it feels amazing to represent Pakistan's mega event.' Copyright Business Recorder, 2025
Express Tribune
2 days ago
- Business
- Express Tribune
'PSL X was a bumper success'
Members of PSL Management are seen with representatives of franchises, title sponsor, media rights partners and commercial partners in a meeting at NCA on Thursday. photo: PCB The management of the Pakistan Super League (PSL) met all the stakeholders of HBL PSL including representatives of franchises, title sponsor, media rights partners and commercial partners on Thursday at the National Cricket Academy in Lahore to discuss the various aspects of the league and to highlight the tremendous strides the PSL has made over the past ten years since its launch in 2016. Among the participants the representatives of the media rights partners of HBL PSL also held workshops with the PSL management, which was headed by Chief Executive Officer Salman Naseer. Ali Imran, Rao Umar Hashim Khan and Ayaz Imam from Walee Technologies, Trans Group and A Sports, respectively took part in the stakeholders meeting and shared their views with the PCB Digital. PSL's title sponsor HBL was represented by Chief Marketing and Communications Officer, Ali Habib, who also lauded the remarkable consistency of the tournament. Ali Imran, Senior Vice President Walee Technologies, while speaking on the occasion, said: "I think HBL PSL X was just amazing. Walee partnered with biggest live-streaming and digital platforms in Pakistan including Begin, Daraz, Myco, Tamasha and Tapmad. This is the first time 57.4 million fans from Pakistan streamed the PSL matches and there were over 3.4 billionm views across these platforms. "The way the PSL team works is amazing and they have been a great support for Walee Technologies in bringing the HBL PSL closer to the fans. I urge the fans to get ready to witness the biggest PSL event next year as we plan to bring more digital innovations to fore." Rao Umar Hashim Khan, Group Director Trans Group also spoke on the occasion and said: "Being the pioneer partner, I have the best wishes for the HBL PSL and I feel it is going to become the biggest cricketing event in the world. PSL is growing every season and we are hopeful that we'll showcase lots of good cricket in times to come. "It has been an honour for Trans Group to be part of the HBL PSL for the entirety of the 10 seasons. It is such a joy to be a part of the PSL and everywhere we go it feels amazing to represent Pakistan's mega event." Ayaz Imam, Senior Vice President A Sports expressed his views and praised the PSL for growing bigger and stronger with every passing edition. "HBL PSL is the biggest tournament in Pakistan at the moment and thanks to the Almighty that the success in 10 years has been tremendous and I feel it will keep on excelling in the future. Being the broadcaster of this tournament, we feel proud. Our ratings go higher and higher every time the PSL comes around." Ali Habib, Chief Marketing and Communications Officer HBL, also praised the blossoming of the Pakistan Super League over the past decade into biggest sporting brand in the country. "Everyone should reflect one the remarkable consistency of the HBL PSL for the last 10 years. At the start of every year the fans get excited about a new HBL PSL season, which in turn has made it as one of the biggest sporting brands. "We should all pat our back for this wonderful achievement. Over the last 10 years we have shown to the world that we have the capacity, capability and organizational skills to pull off a vast six-week tournament across Pakistan involving over 60 overseas players."
Business Recorder
03-05-2025
- Sport
- Business Recorder
PSL 10 surpasses 1.1 billion digital views in just 12 matches
The Pakistan Super League's 10th edition has smashed digital records, crossing 1.1 billion online views in just 12 matches, an unprecedented surge that signals a seismic shift in how cricket is being consumed in Pakistan. According to the data available at the Walee Technologies website, the tournament has seen a staggering 826.5 percent year-on-year increase in live stream viewership, positioning PSL 10 as one of South Asia's most-watched online sporting events. The rapid digital rise reflects the country's transformation into a mobile-first, digital sports market. The PCB's digital-first strategy, supported by streaming partnerships with Daraz, Myco, Tamasha, Tapmad, and Begin, has been instrumental in delivering this scale. In just the first three matches, the league drew 477.7 million views, up from just 57.8 million during the same period last season. PSL 10: Babar, Maaz guide Peshawar to 6-wicket win over Islamabad Match-wise figures show 137.6 million views for Match 1, 253.5 million for Match 2, and 86.5 million for Match 3. The total digital watch time has already crossed 16.25 billion minutes. The PSL's success isn't limited to live match streams. Its official social media channels have also set new benchmarks, amassing over 1.4 billion views across platforms such as Facebook, YouTube, TikTok, Instagram, and X (formerly Twitter). These platforms contributed 604 million minutes of watch time, generated 870.4 million impressions, and logged 45.02 million engagements. The league has also gained 1.29 million new followers, driven by content tailored to younger audiences, highlight reels, behind-the-scenes clips, short-form videos, and interactive fan segments. While the Indian Premier League (IPL) continues to dominate in terms of raw numbers—garnering 1.37 billion digital views in its first three matches, analysts point out that the PSL's exponential growth outpaces the IPL's more modest 40 percent year-on-year digital increase and 22 percent rise in TV viewership. The IPL has focused on tech innovations like vertical streaming ('MaxView'), gamified ads, and QR-based engagement, whereas PSL 10 has leaned into inclusivity and accessibility, offering free streams and Urdu-language commentary for the first time. Although the IPL boasts a multilingual broadcast and an opening weekend TV audience of 253 million, PSL's digital-first approach is setting new benchmarks in Pakistan. Industry experts attribute this boom to increased smartphone usage, lower data costs, and rising demand for locally relevant content. 'This isn't just a cricket success, it's a digital media revolution,' said a senior PCB official. PSL 10: Lahore-Quetta match abandoned due to rain 'The PSL is now not only a premier sporting event but also one of Pakistan's most valuable digital properties.' As PSL 10 moves toward its May 18 finale and the IPL continues until May 25, the digital rivalry between the two leagues is expected to intensify. But in terms of digital momentum, Pakistan's premier league is no longer playing catch-up, it's setting the pace. With more than a billion views, record-breaking engagement, and a fast-growing online fan base, PSL 10 is redefining the future of cricket consumption in Pakistan and marking its place on the global digital sports map.
