Latest news with #Wanna
Fashion Network
28-05-2025
- Business
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
28-05-2025
- Business
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
28-05-2025
- Business
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
28-05-2025
- Business
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
22-04-2025
- Business
- Fashion Network
Wanna expands bags try-on tech for better real-life effect
Wanna has been gradually expanding its virtual try-on (VTO) tech and the latest upgrade is its shoulder try-on feature, a new addition to the Bags Virtual Try-On experience. The company, which was formerly owned by Farfetch but is now part of Perfect Corp, said the feature lets shoppers see how a bag looks when worn on the shoulder, complementing the existing crossbody try-on. It 'allows customers to replicate the real in-store experience by trying on the bag in different ways, virtually style the bag with their outfits, assess its proportions, and make confident purchasing decisions anytime, anywhere'. It's undeniably interesting and shows that even an item that's effectively carried, rather than being worn in the same way a garment is, can still benefit from VTO tech. Apart from a potential buyer not being able to tell how heavy it is or whether their essential items might fit in it, the VTO now gives them all the information they might need to make a decision about its visual impact. Wanna said that developing a realistic and stable shoulder virtual try-on presented a unique technical challenge: ensuring the bag remains correctly positioned even as users turn sideways to check proportions and outfit matching in the mirror. It addressed this with a proprietary AI-powered engine built to perform in real-time. It offers real-time pose estimation via 'precise 3D body tracking with low latency is essential for natural bag placement'. The system uses 'highly optimised neural architectures specifically designed for mobile devices, balancing speed, accuracy, and energy efficiency to deliver real-time 3D pose and joint estimation - at frame rates fast enough to keep up with user movement'. The company added that one of the hardest challenges in AR is determining when a virtual object should be partially hidden behind real-world elements like arms or hands. Its AI 'handles these scenarios with intelligent segmentation and depth-aware modelling, ensuring realistic layering andpreventing unnatural overlaps'. And it works in selfie mode, mirror view, and side perspectives, 'maintaining correct positioning and scale across camera modes'. Behind the tech is a proprietary dataset of 487,000 training images, including 169,000 manually labelled, 127,000 AI-synthesised, and 190,000 pseudo-labelled samples. The large-scale, diverse dataset — spanning different body types, lighting conditions, and angles — 'was critical in training the system to deliver accurate and visually consistent results across product styles and real-world usage scenarios'. Wanna also 'fine-tuned the shoulder try-on experience based on extensive user research with luxury shoppers'. The new VTO experience is optimised for digital marketing, with shareable links that can be embedded into newsletters, Instagram, WeChat, and TikTok campaigns, to drive interaction and product visibility. And it's now available via SDK integration.
