Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget.
The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'.
Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses).
But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried.
'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'.
It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools.
Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag.
The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
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Fashion Network
5 days ago
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
6 days ago
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
Fashion Network
6 days ago
- Fashion Network
Wanna launches Bag Capacity Widget to boost VTO experience
Given the massive importance of the high-margin bags sector, virtual try-on (VTO) specialist Wanna is boosting its AR try-on solutions for handbags with the latest tech advance being the addition of its animated Bag Capacity Widget. The company said it helps consumers 'interact with bags in a more immersive and realistic way, replicating the in-store shopping experience'. Wanna's VTO tech can already show how a bag looks when 'worn' as a crossbody or on the shoulder and its 3D Viewer also currently delivers a 360° product view, allowing customers to explore the bag's texture, material, stitching, and size (that's also also applicable to products such as shoes, perfumes, earrings, rings, watches, and glasses). But understanding a bag's capacity and interior layout is a key part of the purchase decision and has always been difficult for many online shoppers. Traditional product images fail to adequately capture key details, such as inner compartments, pocket placements, and overall storage space. In fact, some webstores don't even offer up an interior picture or an image of the bag being carried. 'This leads to uncertainty and contributes to returns, with size mismatches accounting for around 24% of returns in the bag category,' Wanna said. The new widget 'offers a solution by allowing users to virtually look inside the bag, examine its compartments, and even test its capacity by placing items inside'. It's part of the aforementioned 3D Viewer, which is designed to replicate the in-store shopping experience with high-fidelity visuals and interactive exploration tools. Taking this a step further, the widget lets users look inside the bag and examine the inner compartments, pockets, and lining; assess storage capacity by virtually placing everyday items — such as a phone, glasses case, or laptop — inside the bag; and view capacity more accurately through a transparency mode that reveals how many items fit inside the bag. The company has just made the new widget available for integration via SDK and will be showcasing it at VivaTech next month in Paris.
