25-07-2025
- Business
- Business of Fashion
Maison Kitsuné Is Closing All Its US Stores
Parisian label Maison Kitsuné is closing its physical retail locations in the US.
The closures are part of a reorganisation of Maison Kitsuné's retail operations, according to the company. It's refocusing its efforts on its digital operations and wholesale distribution. Despite the uncertainty in the US marketplace due to the Trump administration's tariff policy, which is set to raise costs for many businesses, the brand said its decision to shutter its stores isn't connected to those recent changes.
'This strategic repositioning allows us to optimize our footprint in the North American market while remaining true to our brand DNA,' brand deputy managing director Johanna Lellouche said in a statement to The Business of Fashion.
This isn't the first time Maison Kitsuné has pulled back from the US market. The brand partnered with Want Les Essentials in 2012 to open a location in New York City's NoMad hotel. It also launched another location on the Lower East Side in 2015. Eventually, in 2016, the two partners split, and both locations were closed. Maison Kitsuné took a hiatus from the American marketplace before returning with a new flagship location in New York City in 2017.
It's unclear whether the brand plans to reopen physical locations in the US moving forward, but Lellouche did say that North America remains a priority for the company.
'We are actively exploring new ways to reinvent our presence, while continuing to offer our collections through our e-commerce platform and a network of selected wholesale partners,' her statement said.
