3 days ago
A.P. Governor to launch Red Cross's campaign against against single-use plastics in Guntur on August 12
The Indian Red Cross Society, Andhra Pradesh, has launched an ambitious civic initiative to make the state India's first plastic-conscious region, starting with Guntur. Titled the 'War on Single-Use Plastic,' the multi-year campaign will mobilise over 50,000 students from 540 schools as 'Green Warriors' under the Junior Red Cross banner.
Speaking to The Hindu, P. Ramachandra Raju, Treasurer of the Andhra Pradesh State Branch and convenor of the campaign, said Governor S. Abdul Nazeer will formally launch the initiative on Tuesday, with 70 schools receiving the first batch of cloth bags on a pilot basis..
Mr. Raju further explained that the initiative is designed to 'combine youth leadership, local partnerships, and a clear operational model to achieve measurable environmental outcomes.' He added that students will be trained to adopt and promote reusable alternatives, instill sustainable habits, and influence behavioural change in their households, schools, and communities.
The programme follows a six-step execution model, covering student enrolment, education modules, habit tracking, waste collection, recognition, and review, implemented with support from school coordinators and trained volunteers.
Strategic partners include Magsmen Brand Consultants, SayWhat NGO, Atoms Digital Solutions, and Women's College, Guntur, each contributing expertise in messaging, inclusive engagement, digital infrastructure, and on-ground support. The ₹75 lakh annual campaign is entirely funded through CSR contributions and voluntary donations.
Mr. Raju expressed confidence that the model could be replicated across districts to build a sustained, State-wide movement against single-use plastics.
