Latest news with #Warrier
Business Standard
16 hours ago
- Entertainment
- Business Standard
Manju Warrier Joins Hands with GRB Ghee to Celebrate Kerala's Rich Culinary Heritage
Kochi, 16 June 2025 – GRB Ghee, a name synonymous with purity and authenticity, proudly unveiled its latest integrated brand campaign featuring the icon of Malayalam cinema, Manju Warrier. The collaboration is not just an endorsement but a heartfelt celebration of the deep-rooted food values cherished by Malayalees. For Keralites, food is more than just nourishment. It is a cherished ritual, an expression of love, and a celebration of family. The creative narrative draws on this emotional connection Malayalees have with ghee—seen in moments like the aroma of a grandmother's dosa, festive biryanis, Onam feasts brimming with flavour, and the joy of sharing a meal with loved ones. The film featuring Warrier taps into this insight, showing how GRB Ghee evokes the feeling of home and authenticity across generations. 'For us, Kerala represents not just customers, but connoisseurs of heritage,' said Mr. Bala Karthik, Director at GRB. 'Malayalee consumers don't just buy products—they embrace experiences that reflect their cultural identity. The state is home to evolved, discerning consumers who value authenticity, purity, and quality. At GRB, we have always respected these expectations and worked to exceed them. This campaign featuring Manju Warrier is our sincere tribute to the refined culinary sensibilities of Kerala.' As part of its strategic brand initiative, the campaign underscores GRB's continued commitment to delivering culturally relevant and market-specific messaging, while fostering a deeper emotional connection with consumers across India. "GRB Ghee is more than a kitchen staple—it represents purity, trust, and a deep emotional connection to our way of life,' said Manju Warrier. 'I'm proud to associate with a brand that understands the emotions behind everyday meals and the cultural significance of food in Kerala.' The campaign has been rolled out across television, digital platforms, and social media—reaching homes across Kerala and resonating with consumers who value authenticity and emotional depth in their food choices. About GRB: Established in 1984 by Mr. G.R. Balasubramaniam, GRB Dairy Foods started as a humble ghee venture and has today evolved into India's largest distributed ghee brand, built on a foundation of uncompromising quality, trust, and innovation. At the heart of GRB lies a commitment to blending tradition with cutting-edge technology. The brand proudly operates one of the most advanced food production facilities in the country, equipped with state-of-the-art automated systems that ensure consistency, hygiene, and tradition. Every batch of GRB Ghee undergoes rigorous checks at its NABL certified advanced scientific laboratory, ensuring rigorous testing and global compliance at every stage. GRB's portfolio has grown to include traditional Indian sweets, instant mixes, and traditional south Indian snacks - TOWN BUS, each crafted with the same dedication to purity and tradition. Today, GRB exports to over 50 countries.
Time of India
18 hours ago
- Entertainment
- Time of India
Manju Warrier joins hands with GRB Ghee to celebrate Kerala's rich culinary heritage
GRB Ghee , a name synonymous with purity and authenticity, has unveiled its latest integrated brand campaign featuring the icon of Malayalam cinema , Manju Warrier . The collaboration is not just an endorsement but a heartfelt celebration of the deep-rooted food values cherished by Malayalees. The creative narrative draws on this emotional connection Malayalees have with ghee—seen in moments like the aroma of a grandmother's dosa, festive biryanis, Onam feasts brimming with flavour, and the joy of sharing a meal with loved ones. The film featuring Warrier taps into this insight, showing how GRB Ghee evokes the feeling of home and authenticity across generations. Bala Karthik, director at GRB said, 'Malayalee consumers don't just buy products—they embrace experiences that reflect their cultural identity . The state is home to evolved, discerning consumers who value authenticity, purity, and quality. This campaign featuring Manju Warrier is our sincere tribute to the refined culinary sensibilities of Kerala.' The campaign underscores GRB's continued commitment to delivering culturally relevant and market-specific messaging, while fostering a deeper emotional connection with consumers across India. Warrier said, 'I'm proud to associate with a brand that understands the emotions behind everyday meals and the cultural significance of food in Kerala.' The campaign has been rolled out across television, digital platforms and social media—reaching homes across Kerala and resonating with consumers who value authenticity and emotional depth in their food choices. Watch the video here:
New Indian Express
17-05-2025
- New Indian Express
ED Kochi unit officer named first accused in bribery case; Chartered Accountant arrested
KOCHI: The Vigilance and Anti-Corruption Bureau (VACB) has named an Assistant Director of the Enforcement Directorate (ED), Kochi Unit, as the first accused in a high-profile bribery case involving the extortion of money from a businessman in exchange for halting an ED investigation. On Saturday, the VACB's Kochi unit arrested Renjith Warrier, a Kochi-based chartered accountant, following the earlier arrest of two other accused. Warrier was taken into custody from his residence on Variyam Road in Kochi. According to officials, Warrier provided information about the businessman to Wilson, who later posed as a mediator for ED officials and demanded money. The investigation was launched after a Kottarakara-based businessman, engaged in the export of cashew to African countries, filed a complaint. He had been interrogated by ED Assistant Director Shekar Kumar last year over alleged irregularities in foreign fund transfers. The ED suspected inflated turnover figures and questioned whether some transactions were unrelated to cashew exports. During the interrogation at the ED's Kochi office, Shekar Kumar-now named as the first accused-allegedly threatened to arrest the businessman and his other family members. According to the FIR, the second accused, Wilson, a resident of Thammanam, contacted the businessman soon after the interrogation and demanded Rs two crore to end the ED probe. In an effort to convince the complainant, Wilson also forwarded a copy of the ED's summons. Recently, Wilson contacted the complainant again, this time demanding Rs 2 lakh allegedly meant for Shekar Kumar. The businessman then approached VACB, prompting a preliminary inquiry. After verifying the allegations, the agency laid a trap and arrested Wilson on Thursday while accepting the bribe. The third accused, Mukesh Jain alias Murali, Rajasthan native residing in Kochi-was arrested the following day. He had allegedly instructed the businessman to deposit Rs 50,000 into a bank account in Thane, Maharashtra.
