Latest news with #WaterWeek
Campaign ME
28-07-2025
- Entertainment
- Campaign ME
From screen to cause
When we consider the major forces shaping young minds, entertainment stands alongside education and family. For children, animated stories and characters aren't just enjoyable – they are influential. They become trusted companions, emotional reflections, and even early guides to understanding how the world works. And in a world where the climate crisis is no longer a distant threat but a daily reality, kids' entertainment now has a powerful new role: not just to entertain, but to empower. Climate action can seem daunting, even for adults. However, children bring a unique lens to the table, one filled with curiosity, hope and a refreshing sense of fairness. They want to help. The challenge isn't motivation; it's connection. How do we speak to them in ways that are culturally relevant, emotionally resonant, and age-appropriate? At first glance, climate consciousness might seem like a heavy theme for children's media. But when woven into storytelling with creativity and care, it becomes one of the most powerful tools we have and not only for building values but for building trust. And that trust is where brand value begins. Why this cause matters to brands Millennial and Gen Z parents are increasingly value-driven, and they expect the same from the brands they welcome into their homes. According to Nielsen, 73 per cent of global millennials are willing to pay more for sustainable products, and 81 per cent expect companies to make meaningful environmental improvements. When their children engage with content that promotes sustainability and responsibility, this engagement reflects on the brands that choose to show up in that space. Children's attention spans may be short, but their memories are long In kids' media, the opportunity is unique: content is often co-viewed, discussed at dinner tables and translates into real-world behaviour. Brands that place themselves thoughtfully in this environment aren't just buying impressions, they're becoming part of meaningful family dialogue. Climate-conscious programming doesn't just align with a cause, it delivers cultural relevance, emotional depth and long-term loyalty. What climate-conscious content offers When a major entertainment network partners with an environmental group, the result isn't just awareness – it's action. Think: Water Week, social media challenges and storylines that blend fun with real-world impact. These aren't just campaigns – they're invitations for kids to get involved. We have brought climate subjects into storylines in ways that feel playful, accessible and empowering, turning climate awareness into something tangible, repeatable and positive. Whether it's e-waste awareness with Envision Racing in the Europe, the Middle East and Africa (EMEA) region or tree planting with the Emirates Environmental Group in the Middle East and North Africa (MENA) region, these collaborations highlight how storytelling can make sustainability feel exciting and achievable. With more than 16.1 million digital impressions, results show that we were able to use familiar faces to deliver important messages. And for brands that align with content promoting meaningful action? They're remembered not just for their products but for what they stand for. How the cause builds long-term brand equity (or playground creds) Children's attention spans may be short, but their memories are long. The associations they form now, between characters they love, and the values they absorb, will shape how they see the world and the brands in it for years to come. Generation Alpha is already showing signs of being ethically motivated. Brands that engage them early through value-driven media are investing in long-term relevance. And parents are paying attention, scrutinising where and how their children engage with media. What is this show teaching my kid? What does this brand believe in? Supporting climate-conscious content is one of the clearest signals a brand can send that it understands the bigger picture and respects its audience's values. The message is clear: from cartoons to causes, entertainment is evolving. And the brands that evolve with it – those that choose to empower, not just to entertain – will be the ones that build trust, loyalty and lasting value. Because in the end, children don't just watch what we show them. They learn from it. And brands that choose to be part of that learning journey? They're the ones that stay with them. By Monika Oomen, VP Brand, Communications and Digital Content Strategy, Kids EMEA at Warner Bros. Discovery.
Yahoo
11-06-2025
- General
- Yahoo
What's a pawpaw? Local festival celebrates Pennsylvania's only tropical fruit
YORK COUNTY, Pa. (WHTM) — Do you know the largest tropical fruit native to Pennsylvania? If you said pawpaw, you might want to check out Horn Farm Center's 21st annual Pawpaw Festival on Saturday, Sept. 20, from 9 a.m. to 5 p.m. Close Thanks for signing up! Watch for us in your inbox. Subscribe Now For those who scratched their heads at the words 'tropical' and 'Pennsylvania' in the same sentence, the pawpaw is the only member of the mostly tropical plant family Annonaceae grown in the state, according to the National Park Service. The Park Service describes the flavor of pawpaw as similar to bananas but with hints of mango, vanilla, and citrus. However, the local fruit is not cultivated on the same scale as its popular cousins. The fruit has no shelf life and matures in late August through mid-September. For many, the only opportunity to try a pawpaw comes on a hike through central PA's many forests or at the pawpaw festival. This year's festival includes: Wild and cultivated pawpaw varieties Fresh pawpaw fruit and trees for sale Pawpaw-themed products and merchandise Food trucks, plant nurseries, and local craft vendors Environmental nonprofits and educational booths Free tours of the pawpaw orchard Free walking tours of the Horn Farm Center's demonstration projects Lancaster Conservancy to host ninth annual Water Week in June Tickets cost $7 and include off-site parking with a shuttle. They go on sale Sunday, June 15, at Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
11-06-2025
- General
- Yahoo
Lancaster Conservancy leads Pequea Creek Cleanup
LANCASTER COUNTY, Pa. (WHTM) — It's Water Week in Lancaster. The Lancaster Conservancy is hosting Water Week to promote the county's 1,400 miles of streams and rivers, including a creek cleanup at Sickman's Mill. Volunteers floated down the Pequea Creek in tubes while cleaning up trash and debris along the way. 'This is definitely helpful if you're interested in exploring outside, protecting the waterways, or just learning more about nature,' said Ciana Suydam, the Manager of Tubing at Sickman's Mill. 'We have an employee who goes down with the use of. They can also tell you a little bit about the creek, things that you find, different insects, and animals.' Sickman's Mill hosts creek cleanups every Wednesday throughout the summer. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Axios
05-05-2025
- Science
- Axios
Making drinking water from sewage and other big ideas at Chicago Water Week
Recycling sewage into drinking water may sound gross, but it's one of many ideas being floated at this year's Chicago Water Week. The big picture: To better understand this alternative to diverting H20 from water-rich areas like ours, Axios talked to Peter Annin, author of "Purified: How Recycling Sewage is Transforming our Water." He'll speak at the Shedd Aquarium on Thursday. His biggest surprise: How many communities are already drinking former sewage, including Orange County, California; San Diego; El Paso and more. "It is happening all over the Sunbelt and most people don't even realize it," Annin tells Axios. The big takeaway:"There are only two realistic options left for 'new' water supplies: the ocean and the toilet, and that the toilet is the more sustainable option — as long as people can just get over the yuck factor," he says. Zoom in: Closer to home, Green Bay Packaging is using "recycled sewage to make their paper and not discharging any wastewater into the once notoriously polluted Fox River," Annin says. The intrigue: Rare earth minerals may be the next resource scientists extract from wastewater, according to new research. UChicago researcher Chong Liu and others will talk about a process to pull lithium from "dilute sources" on Tuesday night in a program that is already filled up. If you go: You can find all the Water Week events, including Annin's Thursday talk here. Highlights include:
Observer
14-04-2025
- Business
- Observer
Oman and Netherlands: Friends in diverse spectrum of areas
The relations between the Sultanate of Oman and the Netherlands are deep-rooted since time immemorial and are anchored in history, navigating towards the future over four centuries of Dutch-Omani history. Building on time-tested joint collaborations, the participation of Dutch companies specialised in water management and climate-resilient solutions made a substantial impact at the annual Water Week hosted by Oman last week, drawing considerable attention. 'The presence of Dutch companies underscored our countries' shared commitment to tackling today's most pressing global challenges in areas where both Oman and the Netherlands have long histories of innovation and stewardship,' said Stella Kloth, Ambassador of the Kingdom of the Netherlands to the Sultanate of Oman. 'As a continuation of this dynamic exchange, I am proud to announce that during the week of April 28, the Embassy of the Kingdom of the Netherlands, in collaboration with the Bait Al Zubair Museum, will host a Dutch Cultural Week in Muscat. This celebration of art, music and shared heritage will include several events open to the public,' she added. As the Dutch soil is all set to welcome His Majesty Sultan Haitham bin Tarik, both nations are also commemorating a remarkable milestone in their shared history. Four centuries ago, Dutch merchant vessels made their historic entry into the Sea of Oman, marking the beginning of contact between both peoples. This early connection laid the foundation for the arrival of the Dutch East India Company's ship Concordia in 1651, which signalled the start of official trade relations between the two nations. Today, four centuries later, the spirit of those first encounters continues to thrive. What began as maritime trade has evolved into a multifaceted partnership grounded in a shared commitment to international cooperation. This relationship is not just about the past — it is very much alive in the present. This relationship continues to thrive, particularly in the field of sustainable logistics, water management and the energy transition. Stella further said that among these series of events is 'Food for Thought', a thought-provoking photography exhibition by renowned Dutch visual storyteller Kadir van Lohuizen, whose work explores themes of sustainability, climate change and global food systems. In addition, one of the highlighted events is the art competition 'The Emotion of the Oceans', organised in cooperation with the Green Life Art Center, which invites children up to 16 years old to express their creativity and raise awareness about ocean conservation through art. 'These musical collaborations reflect the spirit of exchange that has always defined Dutch-Omani relations — not only at the diplomatic level, but among our people.' From the bilateral relations point of view, the state visit is more than a historic moment. For the peoples of both countries, it is a powerful reminder of the opportunities that emerge when two nations cooperate and use dialogue as their compass. The state visit is the highest expression of bilateral relations, and it reflects the deep mutual respect and shared commitment between the two nations. 'From trade and technology to art and culture, our partnership is as vibrant today as it was in the 17th century. As we honour our shared past and look ahead to a sustainable, innovative future, I warmly invite all in Oman to join us during the Dutch Cultural Week (April 28 – May 1) to experience firsthand the creativity, collaboration and connection that continue to define our friendship. Together, Oman and the Netherlands are charting forward — anchored in history, driven by innovation and united by a shared vision for peace and stability,' Stella added.
