Latest news with #WeekendersatPiramalVaikunth
The Wire
08-07-2025
- Business
- The Wire
NATURE, NURTURED: WEEKENDERS AT PIRAMAL VAIKUNTH MAKES GREEN LIVING A COMMUNITY RITUAL
Through its nature trails and tree plantation drives, Piramal Vaikunth brings biophilic design to life — one weekend at a time. Mumbai, 8th July 2025: As part of its ongoing 'Weekenders at Piramal Vaikunth' campaign - a six-week celebration featuring immersive experiences across themes such as Wellness, Energy, Biophilia, Entertainment, Culinary and Creativity - Piramal Realty brought the Biophilia chapter to life. This first-of-its-kind experiential platform is designed to help homebuyers live the lifestyle before they buy into it. Rooted in the philosophy of nature-inspired living, the Biophilia Chapter reflected the brand's commitment to sustainability through meaningful hands-on engagement with nature. Held on 6th July 2025, the event brought together residents, prospective homebuyers and nature enthusiasts for a guided trail through Sanjay Gandhi National Park, followed by a sustainable gardening workshop and a tree plantation drive at Piramal Vaikunth. As part of the apartment handover experience at Piramal Vaikunth, every family is gifted a sapling to plant within the development — a symbolic gesture of new beginnings, rootedness, and shared responsibility. Over time, this tradition has grown into a living legacy of over 1,500 plants across the community. With 100 more saplings planted during the Biophilia Chapter, the initiative has now evolved into a collective movement, reinforcing the township's long-term commitment to green, conscious living. Speaking on this initiative, Abhijeet Maheshwari, CEO, Piramal Realty said, 'At Piramal Vaikunth, biophilic living isn't an add-on—it's at the very core of how we design, build, and live. Through our Biophilia Chapter under the Weekenders campaign, we are not just planting trees, we are nurturing a lifestyle mindset—one that connects people to nature and to each other. From the guided trails at Sanjay Gandhi National Park to the hands-on gardening workshops and community tree plantation drives, every activity is designed to help our residents reconnect with nature and build a conscious way of living.' The guided nature walk offered participants a chance to engage with the local ecosystem and experience firsthand the biophilic ethos that shapes Piramal Vaikunth — a design philosophy that fosters deeper connection between people and nature. Spread across 32 acres in Balkum, Thane, Piramal Vaikunth is envisioned as a mix use development, with over 1.71 lakh sq. ft. of curated amenities, verdant green spaces and a ~47,000 sq. ft. lifestyle clubhouse, Club V. At its heart lies Maharashtra's first Sri Sri Radha Govindadeva Mandir by ISKCON in a residential development, making Piramal Vaikunth a gated community with a spiritual and cultural nucleus. With its focus on blending environment, emotion and engagement, Piramal Realty is not just building homes — it's building a future where conscious community living takes root. About Piramal Realty Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft. of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
Business Standard
08-07-2025
- Lifestyle
- Business Standard
Nature, Nurtured: Weekenders at Piramal Vaikunth Makes Green Living a Community Ritual
VMPL Mumbai (Maharashtra) [India], July 8: As part of its ongoing 'Weekenders at Piramal Vaikunth' campaign - a six-week celebration featuring immersive experiences across themes such as Wellness, Energy, Biophilia, Entertainment, Culinary and Creativity - Piramal Realty brought the Biophilia chapter to life. This first-of-its-kind experiential platform is designed to help homebuyers live the lifestyle before they buy into it. Rooted in the philosophy of nature-inspired living, the Biophilia Chapter reflected the brand's commitment to sustainability through meaningful hands-on engagement with nature. Held on 6th July 2025, the event brought together residents, prospective homebuyers and nature enthusiasts for a guided trail through Sanjay Gandhi National Park, followed by a sustainable gardening workshop and a tree plantation drive at Piramal Vaikunth. As part of the apartment handover experience at Piramal Vaikunth, every family is gifted a sapling to plant within the development -- a symbolic gesture of new beginnings, rootedness, and shared responsibility. Over time, this tradition has grown into a living legacy of over 1,500 plants across the community. With 100 more saplings planted during the Biophilia Chapter, the initiative has now evolved into a collective movement, reinforcing the township's long-term commitment to green, conscious living. Speaking on this initiative, Abhijeet Maheshwari, CEO, Piramal Realty said, "At Piramal Vaikunth, biophilic living isn't an add-on--it's at the very core of how we design, build, and live. Through our Biophilia Chapter under the Weekenders campaign, we are not just planting trees, we are nurturing a lifestyle mindset--one that connects people to nature and to each other. From the guided trails at Sanjay Gandhi National Park to the hands-on gardening workshops and community tree plantation drives, every activity is designed to help our residents reconnect with nature and build a conscious way of living." The guided nature walk offered participants a chance to engage with the local ecosystem and experience firsthand the biophilic ethos that shapes Piramal Vaikunth -- a design philosophy that fosters deeper connection between people and nature. Spread across 32 acres in Balkum, Thane, Piramal Vaikunth is envisioned as a mix use development, with over 1.71 lakh sq. ft. of curated amenities, verdant green spaces and a ~47,000 sq. ft. lifestyle clubhouse, Club V. At its heart lies Maharashtra's first Sri Sri Radha Govindadeva Mandir by ISKCON in a residential development, making Piramal Vaikunth a gated community with a spiritual and cultural nucleus. With its focus on blending environment, emotion and engagement, Piramal Realty is not just building homes -- it's building a future where conscious community living takes root. About Piramal Realty Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft. of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living.
Business Standard
24-06-2025
- Business
- Business Standard
Experiential Real Estate is here!
VMPL Mumbai (Maharashtra) [India], June 24: In a category long dominated by brochures, floor plans, and CGI walkthroughs, a quiet but significant shift is underway. Today's real estate buyer -- especially in the premium segment -- is not just buying a home, they're buying into a lifestyle. Recognizing this shift, Piramal Realty has launched 'Weekenders at Piramal Vaikunth' -- an immersive, six-weekend experience that redefines how real estate is marketed, experienced, and ultimately chosen. Scheduled across June and July 2025 at Piramal Vaikunth, Thane, this first-of-its-kind activation turns the development into a living, breathing weekend destination -- not just for prospects, but for the growing community that now calls Vaikunth home. From wellness mornings to creative workshops, live performances, sound healing, nature trails and more -- Weekenders is designed to let potential buyers live a weekend in the life of the project, rather than just hearing about it in a sales pitch. "We've seen a clear change -- customers today want to feel the place before they buy. They want to explore the space, meet future neighbours, and experience the lifestyle being proposed. Weekenders at Piramal Vaikunth gives them that," said Abhijeet Maheshwari, CEO, Piramal Realty. "This is about going from selling flats to curating culture, emotion, and community, especially in Thane, where our development and its community is already thriving. This approach addresses a long-standing gap in real estate marketing: while homes are built to nurture emotion, most marketing strategies rarely inspire it. Weekenders is a direct response to this -- by giving buyers an immersive sense of belonging before they commit. The Weekenders campaign -- themed across six chapters: Wellness, Energy, Biophilia, Entertainment, Culinary and Creative -- is being brought to life through a powerful mix of on-ground events, social storytelling, influencer-led content, and performance marketing. Events are RSVP-only and limited to curated guest lists for high-engagement experiences, making this a timely opportunity for fence-sitters to engage and buy with confidence. Piramal Vaikunth, spread over 32 acres in Balkum, Thane, is a biophilic township featuring a 47,000 sq. ft. lifestyle clubhouse (Club V), and over 1.71 lakh sq. ft. of curated amenities. The divine Sri Sri Radha Govindadeva Mandir by ISKCON, housed within the township, adds a rare layer of cultural rootedness to the residential experience -- a first for any gated community in Maharashtra. By reimagining real estate marketing through immersive experiences, Piramal Realty is demonstrating what good developers in India are doing right -- not just building homes but building relevance in a market that now demands more than product specs. It's no longer about the home you sell. It's about the world you invite them into. About Piramal Realty: Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living.
The Wire
24-06-2025
- Business
- The Wire
Experiential Real Estate is here!
How Developers Like Piramal Realty Are Moving Beyond Brochures to Build Trust, Emotion, and Engagement. Mumbai, 24th June 2025 — In a category long dominated by brochures, floor plans, and CGI walkthroughs, a quiet but significant shift is underway. Today's real estate buyer — especially in the premium segment — is not just buying a home, they're buying into a lifestyle. Recognizing this shift, Piramal Realty has launched 'Weekenders at Piramal Vaikunth' — an immersive, six-weekend experience that redefines how real estate is marketed, experienced, and ultimately chosen. Scheduled across June and July 2025 at Piramal Vaikunth, Thane, this first-of-its-kind activation turns the development into a living, breathing weekend destination — not just for prospects, but for the growing community that now calls Vaikunth home. From wellness mornings to creative workshops, live performances, sound healing, nature trails and more — Weekenders is designed to let potential buyers live a weekend in the life of the project, rather than just hearing about it in a sales pitch. 'We've seen a clear change — customers today want to feel the place before they buy. They want to explore the space, meet future neighbours, and experience the lifestyle being proposed. Weekenders at Piramal Vaikunth gives them that,' said Abhijeet Maheshwari, CEO, Piramal Realty. 'This is about going from selling flats to curating culture, emotion, and community, especially in Thane, where our development and its community is already thriving. This approach addresses a long-standing gap in real estate marketing: while homes are built to nurture emotion, most marketing strategies rarely inspire it. Weekenders is a direct response to this — by giving buyers an immersive sense of belonging before they commit. The Weekenders campaign — themed across six chapters: Wellness, Energy, Biophilia, Entertainment, Culinary and Creative — is being brought to life through a powerful mix of on-ground events, social storytelling, influencer-led content, and performance marketing. Events are RSVP-only and limited to curated guest lists for high-engagement experiences, making this a timely opportunity for fence-sitters to engage and buy with confidence. Piramal Vaikunth, spread over 32 acres in Balkum, Thane, is a biophilic township featuring a 47,000 sq. ft. lifestyle clubhouse (Club V), and over 1.71 lakh sq. ft. of curated amenities. The divine Sri Sri Radha Govindadeva Mandir by ISKCON, housed within the township, adds a rare layer of cultural rootedness to the residential experience — a first for any gated community in Maharashtra. By reimagining real estate marketing through immersive experiences, Piramal Realty is demonstrating what good developers in India are doing right — not just building homes but building relevance in a market that now demands more than product specs. It's no longer about the home you sell. It's about the world you invite them into. About Piramal Realty: Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
