Latest news with #Wehbi
Campaign ME
4 days ago
- Business
- Campaign ME
W Group unveils real-time programmatic DOOH platform
W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being deployed across the UAE by Hypermedia, W Group's DOOH company that operates a large screen network. The technology is also being scaled globally through DXTA, the group's digital arm, giving agencies and advertisers access to new levels of precision across markets. Designed with a privacy-first approach, AiOO does not use facial recognition – instead using advanced audience analysis to detect real-time traits and movement behaviour and adjusts content based on relevance, while meeting international data protection standards. According to W Group, the platform is a step forward in how out-of-home campaigns are bought, measured and optimised, with the aim of helping brands connect with audiences more intelligently. The technology was officially unveiled during W Group's 25th anniversary event, held at the Theatre of Digital Art (TODA) in Dubai. The launch brought together industry leaders and representatives from government entities including Dubai Media Council, Mada Media, and the Department of Economy and Tourism. Habib Wehbi, Chairman and Group CEO of W Group Holding, said, 'Tonight, you witnessed a preview of our future: a real-time audience targeting breakthrough that redefines precision in Digital Out-of-Home. This innovation is more than a product – it's a strategic leap forward for W Group and the industry. Built to power intelligent, data-led media at scale, it marks the beginning of a new era in programmatic DOOH, starting here in Dubai and expanding globally. It reflects our belief in bold ideas, our confidence in local innovation, and our commitment to shaping what's next in media.' Following Wehbi's keynote, key industry and government leaders, from entities including the Dubai Department of Economy and Tourism, Dubai Media Council and Mada Media, took the stage to share their perspectives on the unveiling of W Group technology. Mohammed Al Hammadi, CEO of Mada Media, said: 'We at Mada Media are delighted to be part of this groundbreaking moment as Dubai unveils the future of technology. Investments like these not only raise the industry standard but also inspire progress across the market.' Hesham AlOlama, Director of Strategy & Performance Management at Dubai Media Council, stated: '25 years in the making, W Group has been innovative, and it actually is a global leap for Dubai's creative economy. This is more than a project launch. It is a statement, a declaration that innovation is not just happening in Dubai, it is being led by Dubai.' The event also featured a panel featuring Ian Manning, Executive Director of IAB MENA, Tom Goddard, President of the World Out of Home Organization (WOO), Mickael Ferreira, VP and Global Chief Business Officer of Azerion, Hammad Benjelloun, CEO of AiOO, and Philip Matta, CEO of Hypermedia.
Arab News
22-03-2025
- General
- Arab News
After breaking fast, volunteers use Ramadan as an opportunity to give in Detroit
DEARBORN, Michigan: After a nightly iftar meal with family members breaking fast together during Ramadan, Nadine Daoud noticed full pots and trays of untouched leftover food lining the shelves of her grandmother's refrigerator. Too often, she felt the food was quickly forgotten and then wasted. The observations inspired her 2017 creation of The Helping Handzzz Foundation that brings volunteers together each year during the Islamic holy month. They round up spare food from families in Dearborn — where nearly half the 110,000 residents are of Arab descent — and bring it to people without homes in neighboring Detroit. Daoud said the group's efforts are emblematic of Islam's emphasis on respecting and valuing resources such as food and matches Ramadan's focus on 'self-discipline and empathy toward those less fortunate.' 'Every family cooks a lot of food to end the night when you're breaking your fast,' Daoud said. 'And a lot of food gets left over. And we noticed that a lot of this food was just getting stored in the fridge and forgotten about the next day. 'What I decided to do was instead of sticking it in the fridge and forgetting about it or throwing it in the trash, I said, 'Let me take it. I always see people on the corners. Let me help out and give it to them instead with a drink and a nice treat on the side.'' One recent night, Helping Handzzz board members Hussein Sareini and Daoud Wehbi and four others enjoyed an iftar prepared by Sareini's mother. When the meal ended, several attendees said some of the daily prayers. Then, Wehbi hopped in Sareini's truck, and they stopped at several area homes to pick up untouched dishes. From there, they drove to the parking lot of a nearby mosque, where Nadine Daoud and others organized the food. A caravan of vehicles then visited several spots in Detroit where people without housing regularly can be found. Board member Mariam Hachem approached a man bundled up in blankets and lying on the sidewalk. 'Hi, we have a meal for you,' she said. 'We're going to set it right here, OK?' 'OK,' came the response. Other volunteers added bottled water and a sweet treat alongside the food container. The Helping Handzzz team goes through the same process six nights each week during the sacred month, taking off Sundays. And it comes after going without food or water from sunrise to sunset. Wehbi, 27, is a design engineer at Toyota. Sareini demolishes bathrooms and kitchens and rebuilds them as part of his residential remodeling business. The 25-year-old Dearborn resident said he gladly stays out until 9 p.m. or 10 p.m. each day to put some 'good out into the world.' 'It's all about appreciating what you have,' he said. Wehbi said it's no coincidence he and his friends undertake their annual effort during Ramadan. 'It's not just a 'no food, no drink' time,' he said. 'It's a lot about growing and coming together as a community and bettering ourselves and bettering each other.'
CBS News
22-03-2025
- General
- CBS News
Volunteers use Ramadan as an opportunity to give in Detroit
After a nightly iftar meal with family members breaking fast together during Ramadan, Nadine Daoud noticed full pots and trays of untouched leftover food lining the shelves of her grandmother's refrigerator. Too often, she felt the food was quickly forgotten and then wasted. The observations inspired her 2017 creation of The Helping Handzzz Foundation that brings volunteers together each year during the Islamic holy month. They round up spare food from families in Dearborn — where nearly half the 110,000 residents are of Arab descent — and bring it to people without homes in neighboring Detroit. Daoud said the group's efforts are emblematic of Islam's emphasis on respecting and valuing resources such as food and matches Ramadan's focus on "self-discipline and empathy toward those less fortunate." "Every family cooks a lot of food to end the night when you're breaking your fast," Daoud said. "And a lot of food gets left over. And we noticed that a lot of this food was just getting stored in the fridge and forgotten about the next day. "What I decided to do was instead of sticking it in the fridge and forgetting about it or throwing it in the trash, I said, 'Let me take it. I always see people on the corners. Let me help out and give it to them instead with a drink and a nice treat on the side.'" One recent night, Helping Handzzz board members Hussein Sareini and Daoud Wehbi and four others enjoyed an iftar prepared by Sareini's mother. When the meal ended, several attendees said some of the daily prayers. Then, Wehbi hopped in Sareini's truck, and they stopped at several area homes to pick up untouched dishes. From there, they drove to the parking lot of a nearby mosque, where Nadine Daoud and others organized the food. A caravan of vehicles then visited several spots in Detroit where people without housing regularly can be found. Board member Mariam Hachem approached a man bundled up in blankets and lying on the sidewalk. "Hi, we have a meal for you," she said. "We're going to set it right here, OK?" "OK," came the response. Other volunteers added bottled water and a sweet treat alongside the food container. The Helping Handzzz team goes through the same process six nights each week during the sacred month, taking off Sundays. And it comes after going without food or water from sunrise to sunset. Wehbi, 27, is a design engineer at Toyota. Sareini demolishes bathrooms and kitchens and rebuilds them as part of his residential remodeling business. The 25-year-old Dearborn resident said he gladly stays out until 9 p.m. or 10 p.m. each day to put some "good out into the world." "It's all about appreciating what you have," he said. Wehbi said it's no coincidence he and his friends undertake their annual effort during Ramadan. "It's not just a 'no food, no drink' time," he said. "It's a lot about growing and coming together as a community and bettering ourselves and bettering each other."
Al Arabiya
22-03-2025
- General
- Al Arabiya
Volunteers in Detroit distribute excess food after Iftar during Ramadan
After a nightly iftar meal with family members breaking fast together during Ramadan, Nadine Daoud noticed full pots and trays of untouched leftover food lining the shelves of her grandmother's refrigerator. Too often, she felt the food was quickly forgotten and then wasted. The observations inspired her 2017 creation of The Helping Handzzz Foundation that brings volunteers together each year during the Islamic holy month. They round up spare food from families in Dearborn — where nearly half the 110,000 residents are of Arab descent — and bring it to people without homes in neighboring Detroit. Daoud said the group's efforts are emblematic of Islam's emphasis on respecting and valuing resources such as food and matches Ramadan's focus on 'self-discipline and empathy toward those less fortunate.' 'Every family cooks a lot of food to end the night when you're breaking your fast,' Daoud said. 'And a lot of food gets left over. And we noticed that a lot of this food was just getting stored in the fridge and forgotten about the next day. 'What I decided to do was instead of sticking it in the fridge and forgetting about it or throwing it in the trash, I said, 'Let me take it. I always see people on the corners. Let me help out and give it to them instead with a drink and a nice treat on the side.'" One recent night, Helping Handzzz board members Hussein Sareini and Daoud Wehbi and four others enjoyed an iftar prepared by Sareini's mother. When the meal ended, several attendees said some of the daily prayers. Then, Wehbi hopped in Sareini's truck, and they stopped at several area homes to pick up untouched dishes. From there, they drove to the parking lot of a nearby mosque, where Nadine Daoud and others organized the food. A caravan of vehicles then visited several spots in Detroit where people without housing regularly can be found. Board member Mariam Hachem approached a man bundled up in blankets and lying on the sidewalk. 'Hi, we have a meal for you,' she said. 'We're going to set it right here, OK?' 'OK,' came the response. Other volunteers added bottled water and a sweet treat alongside the food container. The Helping Handzzz team goes through the same process six nights each week during the sacred month, taking off Sundays. And it comes after going without food or water from sunrise to sunset. Wehbi, 27, is a design engineer at Toyota. Sareini demolishes bathrooms and kitchens and rebuilds them as part of his residential remodeling business. The 25-year-old Dearborn resident said he gladly stays out until 9 p.m. or 10 p.m. each day to put some 'good out into the world.' 'It's all about appreciating what you have,' he said. Wehbi said it's no coincidence he and his friends undertake their annual effort during Ramadan. 'It's not just a 'no food, no drink' time,' he said. 'It's a lot about growing and coming together as a community and bettering ourselves and bettering each other.'
Yahoo
22-03-2025
- General
- Yahoo
After breaking fast, volunteers use Ramadan as an opportunity to give in Detroit
DEARBORN, Mich. (AP) — After a nightly iftar meal with family members breaking fast together during Ramadan, Nadine Daoud noticed full pots and trays of untouched leftover food lining the shelves of her grandmother's refrigerator. Too often, she felt the food was quickly forgotten and then wasted. The observations inspired her 2017 creation of The Helping Handzzz Foundation that brings volunteers together each year during the Islamic holy month. They round up spare food from families in Dearborn — where nearly half the 110,000 residents are of Arab descent — and bring it to people without homes in neighboring Detroit. Daoud said the group's efforts are emblematic of Islam's emphasis on respecting and valuing resources such as food and matches Ramadan's focus on 'self-discipline and empathy toward those less fortunate.' 'Every family cooks a lot of food to end the night when you're breaking your fast,' Daoud said. 'And a lot of food gets left over. And we noticed that a lot of this food was just getting stored in the fridge and forgotten about the next day. 'What I decided to do was instead of sticking it in the fridge and forgetting about it or throwing it in the trash, I said, 'Let me take it. I always see people on the corners. Let me help out and give it to them instead with a drink and a nice treat on the side.'" One recent night, Helping Handzzz board members Hussein Sareini and Daoud Wehbi and four others enjoyed an iftar prepared by Sareini's mother. When the meal ended, several attendees said some of the daily prayers. Then, Wehbi hopped in Sareini's truck, and they stopped at several area homes to pick up untouched dishes. From there, they drove to the parking lot of a nearby mosque, where Nadine Daoud and others organized the food. A caravan of vehicles then visited several spots in Detroit where people without housing regularly can be found. Board member Mariam Hachem approached a man bundled up in blankets and lying on the sidewalk. 'Hi, we have a meal for you,' she said. 'We're going to set it right here, OK?' 'OK,' came the response. Other volunteers added bottled water and a sweet treat alongside the food container. The Helping Handzzz team goes through the same process six nights each week during the sacred month, taking off Sundays. And it comes after going without food or water from sunrise to sunset. Wehbi, 27, is a design engineer at Toyota. Sareini demolishes bathrooms and kitchens and rebuilds them as part of his residential remodeling business. The 25-year-old Dearborn resident said he gladly stays out until 9 p.m. or 10 p.m. each day to put some 'good out into the world.' 'It's all about appreciating what you have,' he said. Wehbi said it's no coincidence he and his friends undertake their annual effort during Ramadan. 'It's not just a 'no food, no drink' time,' he said. 'It's a lot about growing and coming together as a community and bettering ourselves and bettering each other.'
