Latest news with #WellPeople
Yahoo
14-05-2025
- Business
- Yahoo
CORRECTING and REPLACING Well People Launches Mother's Day Campaign Celebrating "Pregnancy-Friendly" Beauty for New & Expecting Mothers
Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with "Pregnancy Friendly" designation. OAKLAND, Calif., May 14, 2025--(BUSINESS WIRE)--Fifth paragraph, third sentence of release dated May 9, 2025 should read: In addition, thoughtful bundles like the "Glowing Mama Makeup Set" and "Nurtured Skincare Set" feature hero products like the Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil—ideal for expecting mom self-care rituals. The updated release reads: WELL PEOPLE LAUNCHES MOTHER'S DAY CAMPAIGN CELEBRATING "PREGNANCY-FRIENDLY" BEAUTY FOR NEW & EXPECTING MOTHERS Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with "Pregnancy Friendly" designation. This Mother's Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its "Pregnancy-Friendly" designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life's most transformational moments. The "Pregnancy-Friendly" designation complements the recent achievement of establishing Well People as the color cosmetics brand with the most EWG Verified® products in the industry. With over 100 products meeting these high standards of "clean" beauty, Well People continues to set the standard. The EWG Verified® mark means the products do not contain any ingredients on EWG's list of "unacceptable" ingredients with health, ecotoxicity and/or contamination concerns. Pregnancy is a time of change—not just physically, but emotionally and mentally. With so many decisions to make, Well People is helping lighten the load with thoughtful, effective and easy-to-understand beauty and skincare that's pregnancy friendly. The brand knows it isn't just about what's intentionally left out—it's also about what's thoughtfully included. The brand helps eliminates the guesswork during this time of change with formulas free from phthalates, parabens, oxybenzone, phenols, retinoids and more. "Motherhood is powerful—and so is knowledge," said Dr. Renée Snyder, Well People co-founder and board-certified dermatologist. "Our pregnancy-friendly claim empowers expecting moms to feel confident that they're caring for their skin with plant-powered and effective products during such a pivotal stage in life." The brand's Mother's Day campaign is part of a broader, always-on approach that continues to highlight beauty routines with expecting mothers in mind. The campaign will also feature real stories from new and expecting mothers across owned social channels. In addition, thoughtful bundles like the "Glowing Mama Makeup Set" and "Nurtured Skincare Set" feature hero products like the Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil—ideal for expecting mom self-care rituals. To further amplify this moment and Well People's commitment, the brand will be donating $10,000 to Every Mother Counts, an organization that works to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere. To discover all our "Pregnancy-Friendly" products and explore curated gift sets for Mother's Day, visit We recommend always checking with a doctor before using any products while pregnant or breastfeeding. About Well People:e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified® color cosmetic products of any beauty brand and is committed to be free from sulfates and synthetic fillers. We are Well People clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at View source version on Contacts e.l.f. BeautyJennifer Budres-Tanijbudres@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
CORRECTING and REPLACING Well People Launches Mother's Day Campaign Celebrating 'Pregnancy-Friendly' Beauty for New & Expecting Mothers
OAKLAND, Calif.--(BUSINESS WIRE)--Fifth paragraph, third sentence of release dated May 9, 2025 should read: In addition, thoughtful bundles like the 'Glowing Mama Makeup Set' and 'Nurtured Skincare Set' feature hero products like the Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil—ideal for expecting mom self-care rituals. This Mother's Day, Well People, a brand from e.l.f. Beauty, is honoring new and expecting moms with the launch of a social media campaign spotlighting its 'Pregnancy-Friendly' designation across the entire Well People product lineup Share The updated release reads: Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with 'Pregnancy Friendly' designation. This Mother's Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its 'Pregnancy-Friendly' designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life's most transformational moments. The 'Pregnancy-Friendly' designation complements the recent achievement of establishing Well People as the color cosmetics brand with the most EWG Verified ® products in the industry. With over 100 products meeting these high standards of 'clean' beauty, Well People continues to set the standard. The EWG Verified ® mark means the products do not contain any ingredients on EWG's list of 'unacceptable' ingredients with health, ecotoxicity and/or contamination concerns. Pregnancy is a time of change—not just physically, but emotionally and mentally. With so many decisions to make, Well People is helping lighten the load with thoughtful, effective and easy-to-understand beauty and skincare that's pregnancy friendly. The brand knows it isn't just about what's intentionally left out—it's also about what's thoughtfully included. The brand helps eliminates the guesswork during this time of change with formulas free from phthalates, parabens, oxybenzone, phenols, retinoids and more. 'Motherhood is powerful—and so is knowledge,' said Dr. Renée Snyder, Well People co-founder and board-certified dermatologist. 'Our pregnancy-friendly claim empowers expecting moms to feel confident that they're caring for their skin with plant-powered and effective products during such a pivotal stage in life.' The brand's Mother's Day campaign is part of a broader, always-on approach that continues to highlight beauty routines with expecting mothers in mind. The campaign will also feature real stories from new and expecting mothers across owned social channels. In addition, thoughtful bundles like the 'Glowing Mama Makeup Set' and 'Nurtured Skincare Set' feature hero products like the Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil—ideal for expecting mom self-care rituals. To further amplify this moment and Well People's commitment, the brand will be donating $10,000 to Every Mother Counts, an organization that works to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere. To discover all our 'Pregnancy-Friendly' products and explore curated gift sets for Mother's Day, visit We recommend always checking with a doctor before using any products while pregnant or breastfeeding. About Well People: e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified ® color cosmetic products of any beauty brand and is committed to be free from sulfates and synthetic fillers. We are Well People clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at
Business Wire
09-05-2025
- Health
- Business Wire
Well People Launches Mother's Day Campaign Celebrating 'Pregnancy-Friendly' Beauty for New & Expecting Mothers
OAKLAND, Calif.--(BUSINESS WIRE)--This Mother's Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its 'Pregnancy-Friendly' designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life's most transformational moments. This Mother's Day, Well People, a brand from e.l.f. Beauty, is honoring new and expecting moms with the launch of a social media campaign spotlighting its 'Pregnancy-Friendly' designation across the entire Well People product lineup Share The 'Pregnancy-Friendly' designation complements the recent achievement of establishing Well People as the color cosmetics brand with the most EWG Verified ® products in the industry. With over 100 products meeting these high standards of 'clean' beauty, Well People continues to set the standard. The EWG Verified ® mark means the products do not contain any ingredients on EWG's list of 'unacceptable' ingredients with health, ecotoxicity and/or contamination concerns. Pregnancy is a time of change—not just physically, but emotionally and mentally. With so many decisions to make, Well People is helping lighten the load with thoughtful, effective and easy-to-understand beauty and skincare that's pregnancy friendly. The brand knows it isn't just about what's intentionally left out—it's also about what's thoughtfully included. The brand helps eliminates the guesswork during this time of change with formulas free from phthalates, parabens, oxybenzone, phenols, retinoids and more. 'Motherhood is powerful—and so is knowledge,' said Dr. Renée Snyder, Well People co-founder and board-certified dermatologist. 'Our pregnancy-friendly claim empowers expecting moms to feel confident that they're caring for their skin with plant-powered and effective products during such a pivotal stage in life.' The brand's Mother's Day campaign is part of a broader, always-on approach that continues to highlight beauty routines with expecting mothers in mind. The campaign will also feature real stories from new and expecting mothers across owned social channels. In addition, thoughtful bundles like the 'Glowing Mama Makeup Set' and 'Nurtured Skincare Set' feature hero products like the Fresh Dew Gel-Cream Moisturizer and Juice Cleanse Soothing Aloe Face Cleanser—ideal for expecting mom self-care rituals. To further amplify this moment and Well People's commitment, the brand will be donating $10,000 to Every Mother Counts, an organization that works to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere. To discover all our 'Pregnancy-Friendly' products and explore curated gift sets for Mother's Day, visit We recommend always checking with a doctor before using any products while pregnant or breastfeeding. About Well People: e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified ® color cosmetic products of any beauty brand and is committed to be free from sulfates and synthetic fillers. We are Well People clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at
Yahoo
03-05-2025
- Entertainment
- Yahoo
I've Been a Beauty Writer for Over a Decade, Here's Everything I'm Buying During Amazon's Summer Sale
As someone who's been in the beauty industry for over 10 years, I've tried it all: the viral hits, the hidden gems and the overhyped flops. I've spritzed and slathered my way through thousands of primers, eye brow pencils and mascaras, ultimately developing a sixth sense for spotting beauty gold — especially when it's on sale. With Amazon's Summer Beauty Event in full swing, I'm sharing the can't-miss deals that even I can't resist. From now through Sunday, May 11, you can score celebrity-approved skincare, makeup and more at a staggering discount. But here's the thing: not every discount is worth it, which is why I compiled this list to sort out the gold from the junk. Keep scrolling for everything worth adding to your cart before it sells out! 1. Drew Barrymore-Approved: One of my favorite ways to remove my makeup is with this noq 25 percent-off Bioderma micellar water, which Drew Barrymore and Gwyneth Paltrow also love. It gently removes all traces of makeup, dirt and grime to leave skin clean and radiant — was $20, now $15 at Amazon! 2. Steep Price Cut: No matter how many eyebrow pencils I try, the Anastasia Beverly Hills Brow Wiz reigns supreme. It has a cult following of celebrity fans (including Amal Clooney) thanks to the fine tip makes it easy to create hair-like strokes. Right now, it's 40 percent off — was $13, now $8 at Amazon! 3. TikTok Viral: This multi-use hydrating stick is already a great value thanks to its versatile formula. And now that it's 35 percent off, it's an even smarter buy. I like to apply it anywhere I need a little glow, including on the lips, tops of the cheekbones, neck and down the nose — was $23, now $15 at Amazon! 4. Bestseller Alert: Beloved by celebrities including Kate Moss and Hilary Duff, this body cream trio from bestselling brand Sol De Janeiro is an absolute must if you like to smell good. The three alluring scents are designed to hydrate, brighten and firm — was $145, now $99 at Amazon! 5. 71% Off: Major sale alert! The Well People SPF-infused tinted moisture delivers lightweight coverage that doesn't separate throughout the day. Plus, it's formulated with hydrating ingredients to keep dry skin happy — was $30, now $9 at Amazon! Brooke Shields Used This Serum to 'Grow Back' Her Eyelashes — and It's Now 30% Off! 6. Contour Queen: The Tarte contour stick is a makeup bag staple for me. Not only does it feature a cushion-tip applicator that allows for precise application, but it also has a super creamy texture that blends seamlessly into my skin — was $36, now $25 at Amazon! 7. Salon-Worthy: I've sung this blowout brush's praises to anyone who will listen, especially now that it's nearly 30% off. This is the only hot tool that gives me a salon-like finish every. single. time — was $52, now $43 at Amazon! 8. Kardashian-Approved: Add this leg makeup from Sally Hansen to your cart stat. This stuff has been giving me flawless legs for over 10 years — it hides imperfections like veins, bruises and spots, and the best part is that it doesn't transfer. Bonus: It earns Kim and Khloé Kardashian's stamp of approval — was $15, now $10 at Amazon! 9. Meghan Markle-Loved Brand: Anyone with dry or mature skin will have to choose powder products wisely, which is why I turn to this blush cream from RMS Beauty (Meghan Markle loves the brand's highlighter!). The creamy texture glides on skin — was $36, now $25 at Amazon! 10. Dark Spot Corrector: I love using this four-in-one color correcting primer from celebrity makeup artist-loved brand Pur Beauty because it reduces the look of dark spots on my face thanks to its peachy tone. If you have freckles, age spots or dark circles you're looking to cover up, snag this while it's 25 percent off — was $34, now $25 at Amazon! 11. Long, Luscious Lashes: Nearly every time I wear the It Cosmetics superhero mascara, I get asked if I'm wearing lash extensions. It's intensely black, gives mega volume and length and doesn't fade or smudge throughout the day. What more could you ask for? — was $28, now $22 at Amazon! 12. Halle Berry's "Favorite": The Virtue Restorative hair mask has earned its stripes in the hair community, with Halle Berry naming it her "favorite hair conditioner." The reason? It's enriched with baobab seed oil for moisture and artichoke leaf extract to protect the hair cuticle — was $34, now $20! Scarlett Johansson Prefers This Lip Liner Over Lip Stick — On Sale For $13 Now Us Weekly and Yahoo have affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!
