Latest news with #Wellhub
Yahoo
18-07-2025
- Business
- Yahoo
How improving your wellness can boost your career
Is good health truly the path to happiness? For companies around the world, fostering good wellness habits among their employees is becoming increasingly important. On this episode of Financial Freestyle, host Ross Mac speaks with the CEO and co-founder of Wellhub Cesar Carvalho about his company's goal to democratize wellness in the workplace. Cesar discusses how the Covid pandemic shifted his business model, how AI can help improve wellness, and lifestyle tips that will make an impact on your life and career. Listen and subscribe to Financial Freestyle on Apple Podcasts, Spotify, or wherever you find your favorite podcasts. Financial Freestyle with Ross Mac on Yahoo Finance is dedicated to promoting economic prosperity for all. Through expert insights, practical advice, and inspiring success stories, we empower you to build and grow wealth. Join us on this transformative journey toward financial freedom and inclusive economic growth. The way you exercise influences how you sleep, how, you know, your mental health is, and how you're gonna eat better as well. And the same way, if you're eating better, you're gonna sleep better and have more energy to exercise and to perform better at work. So, several of our clients had this realization thatWellness is holistic, and they pushed us to go into that direction. Welcome to Financial Freestyle here on Yahoo Finance, and I'm your host, Ross Mack. Now look guys, no matter where you are in your financial journey, you could always learn more and that's why I'm talking to some of the most influential people in uncovering their own pathway to becoming financially successful. And today is no different as I'm interviewing the CEO and co-founder of Whale Hub, Cesar Carvalho. Cesar, my man, my man, my man. Thanks so much for joining us. How are you doing today, brother? I'm doing great, Ross. Thank you for having me. I'm loving the color you got on the microphone, you know, great minds think a it's it's it's a sign that it's starting to get a little warmer outside. But listen, right? Obviously I did a lot of digging into understanding and uncovering who you are, but to our audience, right?Who is Cesar Cavallo? Very good. Hello everyone. I'm a Brazilian living in New York. I've been here for 6 years, and maybe to share a little bit on me, I have always been an active person, an active kid, and when I transitioned into my professional life, I kind of ignored a few important steps uh of a great life. Like II was working so hard, wrestling so hard that I lost connection with my friends, you know, with some of my family members. I lost the connection with my own well-being, and that's what inspired me 13 years ago, to take a break from my MBA and start a company that would help many other people solve the issues I had when I was a the mission is democratizing access to health and wellness to everyone and every company. That's how well Wellhub came to exist, and this is why like I'm so excited 13 years after to talk about the the company, talk about myself and about what I like to do. Well, one, big kudos to you, right? Obviously, you and I share a few similarities and passions, right? I'm trying to democratize access to financial information. Obviously you're democratizing access to financial well-being. And obviously, right, you started out maybe more so just kind of in the the workout phase, but then you kind of expanded it more so holistically. What was the driving factor behind that? Well, the it started with our corporate clients, like, we mostly go to market via partnerships with companies offering well help to their employees, right? And those clients were pushing for a more complete in their minds was the right assumption that like wellness is holistic, you know, and how you work out the way you exercise influences how you sleep, how, you know, your mental health is, and how you're gonna eat better as well. And the same way, if you're eating better, you're gonna sleep better and have more energy to exercise and to perform better at work. So several of our clients had this realization thatWellness is holistic, and they pushed us to go into that direction. Once we took the first steps, signed the first pilots, what we saw was a virtual cycle, and users that engaged with more than one type of, you know, vertical of wellness, you know, like, they became way more engaged and got way better results, and they ended up staying with the platform for then it became a natural extension for what we did, and eventually it led to changing the name of the company to EHubb, which stands for being the hub for everything related to Wellness for every single employee. I love it. Well, listen, clearly you're an expert in this field, so we got to dispel a few myths, right? Cause every time you're an entrepreneur, everybody's like, ah, I sleep when I'm dead, right? How many hours of sleep should a person get? Let's just start there. Well, it, it varies from one from from person to person, you know, I normally say that people's wellness journey is like their fingerprint. Everyone has their own, but you know like anyone should target sleeping at least 7 hours every night, you know, and as much as the amount of hours, it's actually important to make sure that that sleep is of a good quality, you there are very few tips that are very impactful to helping people sleep better, and we see that across all our partners on this type of vertical, um, and I'm happy to share with you if it's, you know, if it if it would be helpful here for, for the audience. Well, one, I, I want you to share this with my 4 year old who seems to never want to sleep and always come and wake me up, so I might need to borrow you after this. But no, no, no, we, we could keep going because I am curious, right? Like didn't just drop out of an NBA program, you dropped out of one of the best, right? That being Harvard. Let's actually talk about that, like, what was the turning point to make you say?Now's the time. Now is the time for me to go full time in my business, as opposed to, you know, let me just stand here, probably stick it out for another year and a half or whatever, right? Like, what was the turning point to make you say, let's go. Now is the time. Yeah, it started when, you know, I needed to decide what was gonna invest my summer, uh, uh, in between the first and the 2nd year. And my career prior to the NBA was quite a stable one, you know, like I worked at McKinsey before for 2 years. I did well. McKinsey sponsored my MBA and I had an offer to go back and work for at least 2 more years, doing a similar role as I was doing before. So,That allowed me to like really push for that summer internship to beOne that I would go for defenses, you know, like I would try for a home run. I would try something very different than I was used to. And, you know, I did a workshop during the NBA uh in which I kind of mentalized what was the ideal work environment for me, the one in which I would thrive, the one in which I wouldn't see the time passing by and etc. andThat environment meant I would be working with people I liked, friends that were close to me, and tackling on a challenge that was a difficult one, you know, like and hard to get, andI wanted that summer internship to be something that was exactly, exactly that, you know, so two other friends of mine, uh, got together with me. We all traveled back to Brazil to start our business that I was doing HBS my co-founder, one of my co-founders was working at uh doing his MBA at MIT, and we went all in, uh, with Waldhub. But in the 1st 2 or 3 months, you know, like, it was still the early days, there were no clear signs of I was having so much fun. I was enjoying so much what I was doing, and I was so deeply connected to the mission of getting people to exercise, getting people to be healthy, active, that I said there's no other thing I should be doing for my life. Like, and, uh, Harvard was gracious enough to give me up to 5 years to come back if I wanted to still be working on my business. And, you know, eventually the 5 years passed, I never got back because, you know, like, I'm having the time of my life still. I love it. Well, maybe we'll get them to let you do the, um, you know, the, the commencement speech and then you can get like an honorary or whatever. Not that you need it, right? But let's actually kind of go back into those early stages because I think, you know,The audience that are listening to this, I think they could truly, you know, understand how to take an idea from a concept to actually executing because I, I look at good companies as like, you know, 10% good idea, 90% execution. And so when you, let's talk about those early stages and how you started to convince those gyms, those studios, and those corporations to actually partner with you. For sure. It, it started with gym, studios and wellness apps, right? How to get them to sign to an idea to a vision, and we didn't have much at the beginning. We just had this dream that every single employee should have access to this, you know. Uh, so there was actually a lot of work put on the design of the value proposition for those, uh, wellness partners to join in the first place, you know, one of them was that it needed to be free for they needed to share our success if we were successful, and they couldn't be penalized if we were not, right? So we designed the incentive schemes to make it a no brainer for them to join the platform. Like, they would get paid every time someone used them, and they would never invest a dime in being part of the then once we had enough critical mass, a network of partners that was decent for a given city, several neighborhoods, we had a business case of pitching to small and medium companies who they had employees in those areas, you that was when we started making those connections, and we started spinning the flywheel that led to the business growth. And the flywheel is getting partners to be on the network, having an amazing offering, an amazing plan for employees of companies, then getting the company to invest on a program like this for the employees, getting people to sign up and to use the then the more partners we have, the easier it was to get more companies to sign up, and the more companies we had, the easier it got to get more employees to sign up and therefore more volume, more payments to our very early in the journey, we saw that, you know, once we sign a given company of a given industry, let's say we signed a bank in that specific city, it was 10 times easier to sign the other bank of the same industry than to sign a new company in a completely different industry. The reason being that they normally one another to compare, like, what, what, what are the benefits that are offered to the employees? What are things the employees are liking and, you know, there, it was often that employees would shift from one company to the other, and then they would push to get that benefit also in the next company. And that has fueled our growth. First, in the same city, then in all cities in a given country, and now we're in 12 countries still signing new clients in every single one of them. That's remarkable.I think, I mean, when you look at this, like in order to get to critical mass, I love how you say you started out giving it for free. It's only upside at this point and there's an opportunity also to make money and as the network did, um, you know, more people got on, more partners got on, more clients got on. So that's remarkable. Question, right? How would you say the pandemicshifted kind of your overall business, right? Like, obviously, you know, from a mental health standpoint, the world was kind of going crazy, right? Shut down, work from home. But then on top of that, right, there was an emergence of people saying, All right, I'm working from home, let me work out more, right? You saw people with Pelotons, etc. But just in all, like kind of what was that during the pandemic as well as post pandemic shift when it comes to overall wellness. Yeah, in, in general, the pandemic accelerated a lot of secular trends that we were already seeing in the workplace, in consumer habits, and etc. you know, and um a lot of that got maybe accelerated 2 or 3 years. And even though gyms and studios were closed for most of the time there, the need for a wellness service was higher than companies. They were all sending their employees home. Everyone was disengaged, everyone struggling for mental health and etc. and they couldn't be close to people they loved and etc. So that made our mission even more important to our clients and our corporate clients challenged us a lot to evolve the, the, the product and to make sure we are being close to every single one of their employees. So a few things happened, you know. One,In terms of our network of gyms, studios, etc. there was a push to expand beyond the large metropolitan areas. So we needed to expand to all the suburban areas, rural areas, and that led to a lot of new partners joining our network and a lot of people using those partners. It was not only about the business areas, Manhattan, Midtown, etc. the loop in Chicago anymore. It was about all the other areas. Our product became way more then it was about also getting into nutrition, sleep, mindfulness, therapy, all verticals that were really important at that time, and we made sure to include to the uh to the clients as well. That's remarkable. Guys, we're gonna take a quick, quick break, but when we come back, we're gonna talk to Cesar Carvalho and actually help you understand how he built a unicorn right, welcome back to Financial Freestyle. And listen, guys, we have more with Cesar Carvalho, CEO and co-founder of Whale Hub. Killing the wellness space. And so I actually got to ask you, right, Cesar, what's the secret sauce, right? Because obviously you have other people that are trying to do what you're doing. Some people do it OK, some people don't do it good at all. But what's your secret sauce in keeping you guys obviously successful and growing? No, for sure, you know, like the secret sauce here is helping people change behavior at scale, because if you're a company with more than 1000 employees, you know, a solution that works for one employee will never be the perfect one for the other, etc. you know, and while most benefits in our space have 34, 5% of the employees using it every single month, we get to rates on average close to 20%.And in the most engaged clients, close to 40%. And to me, it is about having the right product for every single employee, you know, and in wellness.I, I, I normally say it's like the movies industry. Every 1 or 2 years there's a blockbuster, and everyone goes after it. When I started the company, Pilates was the thing, then CrossFit became the thing, Cycling, Peloton was the thing, and now Pico Pico Ball and racket sports are on the rise. A year from today, another 2 years, you know, like, it's gonna be a different uh benefit is we as a platform have all of them available for our employees, you know, and it costs less, you know, they have flexibility to try a number of things and they can navigate all these trends without having to cancel nor commit to long term memberships, which eventually leads to them, employees losing money uh across the board. having the right product for everyone, for less and more options is what gets people engaged and what in turn helps companies dramatically change the behaviors of their employees at I'mprobably the only person that didn't get the memo when it comes to the shift, and my wife is still mad at me because, you know, a few times a week I'm still playing basketball and it's to the point where it's like if I get injured, it's like I can't even tell my wife because it's literally a, I told you so. Stop doing that. You're too old to be playing basketball, but it's, I don't know. I I I got to figure it out. But listen, Cesar, I'm talk about how AI, right, is shifting one, the overall personalized wellness right, how are you guys utilizing it and kind of what do you think in the next coming years how AI will, you know, evenGet even bigger inthis space. Yeah, and I think we will be very, very big in this space. And the main reason for me is that if you look at what's luxury in wellness today, luxury is having a wellness coach, you know, to like draft workout schedule, you know, like a nutrition plan and etc. Luxury is having a personal trainer to exercise with you, to specifically customize and those one on one services are super expensive, you know, like people can get access to that, but that's a small fraction of the population. And AI will play a key role in democratizing access to all those services, to all that personalization, to every for a very low cost. And like that's where we're investing time and attention, and like we're now uh using AI to simulate what is the work that all these different people, a nutritionist, a wellness coach, a personal trainer, would have, and they're currently doing that work, and we're using our trainers and etc. to, toTo train the AI, but we're making that available to every single employee. We're now finishing our pilot on that. We have a few users and all of our employees, but it's something we're looking forward to rolling out soon to every single member and every single subscriber. And I think that's just the beginning of the will be many more things that are gonna be developed by AI and with uh products with AI that will dramatically lower the cost of everything related to wellness, especially if it's digitally delivered via, you know, calls or via video conferences and etc. What would you say, right, as a CEO of a fast growing company, what are some of your non-negotiable health regimens, right?You know, like, how do you maintain and stay healthy? Look, I'll share in what's right for me, and then I'll comment on like a perspective. I wish everyone could take on this on this matter, but the, you know, what works really well for me is putting physical activity first, because once I start my day,And I get into all the meetings, all the responsibilities that will be left behind. So I try to put that first. So every time I wake up, when I'm at home, you know, I have an hour to exercise, I would use one of our partner apps or I go to a gym or studio nearby, and I get my workout done, you know. Once that is checked, I consider the second most important thing to be close to myFamily, when I'm at home, I prepare breakfast to my kids. I take them to school, and it's my time with them, and they can count on me being there for those two things, no matter what, right? So no negotiable for me. I have no meetings between 7:30 a.m. and 8:15 a.m., which are the 45 minutes I need to get them ready to go to school, to talk to them and be ready to start my work. Once that's done,Work and then I'm, I focused completely on on my work and I tend to have a pause midday, normally 30 to have lunch or after I already had lunch, to meditate, and I stop, it's the time to reground myself and prepare for the second half, you know, the rest of the matter what I'm doing when I'm traveling. At 7:30 p.m. I always put a pause on my calendar to reconnect with my wife and kids. I call them every time, 7:30 p.m. Eastern. It doesn't matter where I am. I might be on the west coast, in Europe or in Asia. I will wake up and give them a call and they expect it. They have that predictable commitment from me as well. Uh, the last part is making sure I connect with my dad at least 4 times a to see how he's doing, etc. We live in different countries, uh, but I think I'm closer to him now than I was when we were in like in the, in the same state, and just living in two different the comment I have, you know, like for everyone is that, you know,To get most of it right, you don't need to be waking up at 3 a.m., 40 a.m., 5 a.m. You don't need to be doing infrared saunas, cold plunges, and going to all the different locations. I think the basics are what you need to get right for an 80% for receiving 80% of the value or the benefit. And the basics to me are, you know, 120 minutes of physical activity a week, twice a week, you sleeping well, 7 hours, trying to eat know, andTaking some time to reflect and nurture good relationships and healthy relationships with your loved ones, you know. If people get those things right and they're so basic, so simple, you know, you already cover 80% of the wellness need, and then you can invest time on everything else that's gonna make your life more productive and yourself happier. That's powerful. This was a remarkable, remarkable episode. I just want to give a big special thanks to Cesar Cavallio, who just really helped open my eyes when it comes to this whole wellness journey. A few things that I didn't know and probably things that I need to incorporate in my own kind of daily routine. But look guys, that's it for this episode. Make sure you like, subscribe, comment, share it with a relative, a neighbor, somebody who used to bully you in kindergarten. I don't care, but just share it with once again, we're coming out every Friday. Make sure you like, subscribe, and until next week, have a good one. This content was not intended to be financial advice and should not be used as a substitute for professional financial services. Related Videos What United's New Profit Forecast Signals for Airlines Waller Explains Why Fed Should Cut Rates Now MikMak sees Potential for Advertising Clients on Netflix Retail sales rebound, jobless claims: Consumer health check-in Sign in to access your portfolio
Yahoo
21-05-2025
- Business
- Yahoo
Why executives need to redefine what ‘hustle culture' means for their employees
Good morning! Hustle culture has long defined the American economy, with the general idea being that grinding hard and long enough will eventually lead to success. But a new generation of workers is out to undo that long-held belief and put a focus back on mental health and wellbeing, and it's changing how leaders invest in their people and motivate them to do high-quality work. 'I think high performance and sustained high performance and that leading to business outcomes have never gone away,' said Jolen Anderson, chief people and community officer at BetterUp, a management development platform, during the Fortune Workplace Innovation Summit on Tuesday. 'However, we often lack the metrics to demonstrate what exactly is going to lead to outcomes, and as a result, that's been replaced with this idea that face time, that just showing up, and spending more time in the office is going to lead to better outcomes when, in fact, it's exactly the opposite.' Put simply, people don't need to work harder, they need to work smarter and it's leading to a massive decline in performance across organizations. To overcome this, she said, leaders need to go back to what fuels performance: agency, optimism, motivation, and a focus on ensuring employees have the resources available to bring their best selves to work. 'When we focus on wellness and mental health and building resilience, there's a direct tie to whether or not people are driving the right outcomes in the organization.' Cesar Carvalho, CEO of Wellhub, a corporate wellness platform agreed, and took it a step further. Carvalho said bosses need to genuinely care about not just the work, but the person behind the work. 'We focus too much on individuals at work and at the workplace, and we forget about all the other hours that are not related to work. If you're not sleeping well, if you're not exercising, if you're not eating well, it will have huge consequences on the way you perform at work. And we can't forget that part.' And while most large Fortune 500 companies have some kind of wellness programs, what matters more is whether or not workers are taking advantage of them. Carvalho said that too often, benefits like these are implemented only for the company to find out a year down the line that less than 5% of folks are actually taking advantage of them, which is a waste of money. To get participation, Anderson says it starts with offering flexible benefits tailored to real problems employees are facing outside of work, such as help paying off student loans, having a child, or planning for retirement. 'With today's technology, there's so much opportunity to design personal solutions, things that feel custom and give people agency around their experience.' Brit This story was originally featured on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
05-04-2025
- Health
- Forbes
Wellness Jobs: What These Roles Actually Do
Getty Contrary to popular belief, wellness isn't about kombucha drinks or lunchtime yoga. It's a strategic choice that leaders must make to cultivate a healthy, high-performing workforce. But can it be an actual career path worth considering? Many still view wellness as a nice-to-have perk or an HR add-on at best. That perspective is outdated. Wellness has rapidly become an integral leadership responsibility, demanding as much strategy and rigor as marketing, sales, or R&D. Organizations need skilled professionals—not vitamin cheerleaders—who can design measurable, meaningful wellness initiatives that tangibly enhance employee performance. It's a legitimate leadership role and career path, ripe for those ready to tackle human potential head-on. Health and wellness roles are fundamentally designed to drive individual and organizational performance through proactive health strategies. Think of it as the intersection where employee productivity meets public health, focusing more on preventing burnout than managing it after it occurs. Effective wellness professionals act as strategic advisors on human performance, operating at the crossroads of HR, operations, and health management. The goal of wellness roles is to transform employee health and wellbeing data into actionable strategies that enhance morale, boost organizational resilience, and improve the overall health of team members. The results? Employees become healthier, organizational performance improves, and there are potential bottom-line financial savings on health insurance plans. Healthier employees are likely to utilize Employee Assistance Programs (EAPs) and other health services less frequently, which can lead to bottom-line savings for organizations. A 2024 report by Wellhub (formerly Gympass) revealed that 95% of companies that measured their wellness initiatives' return on investment (ROI) observed positive returns. Furthermore, nearly two-thirds of the organizations identified by Wellhub reported at least a $2 return for every $1 invested in wellness. This aligns with findings from a 2022 study by the U.S. Chamber of Commerce, which determined that employer-sponsored wellness programs yielded a 47% average ROI, translating to $1.47 in financial benefits for every dollar spent. Wellness roles are increasingly becoming a critical success factor for an organization's employee experience strategy. Some of the job titles in wellness include: While not necessarily on par with an MBA or credentials in the wellness field are increasingly becoming a requirement rather than a nice-to-have. Organizations seeking to hire wellness professionals often look for health sciences or psychology backgrounds complemented by recognized certifications such as Certified Health Education Specialist (CHES) or Certified Wellness Practitioner (CWP). Experience is equally important, particularly in roles where you've translated wellness programs into measurable business outcomes. Demonstrating a track record of implementing successful wellness initiatives can set you apart in this evolving field. Pursuing a career in wellness is far from charity work; compensation reflects the value these roles bring to organizations. According to the U.S. Bureau of Labor Statistics, health education specialists earn a median annual wage of $62,860, with those in hospitals earning up to $79,460. Glassdoor notes Wellness Program Managers average around $81,715 per year. Senior wellness executives often command six-figure salaries, which underscores the financial viability of this particular career path. That stated, compensation alone will not fully capture the impact of a wellness role. It does, however, raise the age-old debate of purpose versus passion. Like with any career change, when you consider a shift toward a wellness role, it will be crucial for you to distinguish between passion and purpose. While passion might initially be a driving force, passion often can wane. On the other hand, purpose fuels long-term success and fulfillment. Transitioning into a wellness role should be about what gives you a sense of meaning and the ability to drive tangible results for the people you serve. Networking is a great place to start if you're contemplating a wellness career shift. Engage with respected groups like the National Wellness Institute or the International Association for Worksite Health Promotion. Consider connecting with professionals with similar backgrounds and roles on LinkedIn and seek informational interviews to learn more. A wellness role may not be suitable for everyone. It demands strategic acumen, organizational savvy, and a commitment to measurable impact. Wellness today requires hard-headed strategic thinkers—people capable of persuading skeptical executives, measuring complex human dynamics, and improving tangible organizational outcomes. The field suits people seeking more meaningful roles working with people, mid-career managers frustrated by superficial corporate health efforts, or rising leaders comfortable with metrics-driven approaches. Wellness roles reward pragmatism and strategic thinking—skills not typically associated with wellness but increasingly essential. Given wellness has now become a measurable and strategic career path, it may be an option for you to step into a role that genuinely impacts people, performance, and purpose.
Yahoo
05-02-2025
- Business
- Yahoo
Neofin Secures $7M Seed Round to Revolutionize Accounts Receivable in Brazil with AI-Powered Solutions
Cash is King: Neofin Secures $7M Seed Round to Revolutionize Accounts Receivable in Brazil with AI-Powered Solutions SAO PAULO, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Cash is king and no business can survive without it. Quoting Warren Buffet: 'Cash, though, is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent'. With this principle in mind, Neofin's mission is to transform the embarrassing process of Accounts Receivable (getting paid) into an efficient flow through technology and Artificial Intelligence. The company announced a US$7MM seed round, led by Quona and Upload Ventures. Founded in 2023 by Laura Camargo, Arthur Cunha, and Leandro Sarmento, the funding marks one of the largest seed investments directed toward a female-led startup in Brazil. Other Neofin backers include 17-Sigma (led by Bianca Sassoon), 1616, Far Out Ventures, BFF, Norte, and Canaan, alongside the notable angel investors Cesar Carvalho (Wellhub/Gympass) and Patrick Sigrist (iFood and Nomad). Neofin is currently in the first chapter of its existence (and forecasts at least 2 more going forward), which is focused on the Accounts Receivable and Collection cycles. The main feature today is a cutting-edge, customizable, and automated Accounts Receivable Workflow, integrated to the clients' ERP and bank, that enables tailored segmentation of debtors, ensuring each receives the most appropriate communication and action based on their profile. For example, a faithful client does not need to be bothered with several messages, while an unfaithful client with no intent to pay should be subject to more drastic measures such as credit bureau reporting or legal actions, besides a different voice tone. 'Technology has the power to transform a very awkward process into an efficient workflow, that understands the uniqueness of each debtor and negotiates accordingly' Laura said, adding that the workflow actually starts before an AR is late. 'Our workflow actually begins before bills are overdue by including preventive measures to ensure proper communication before accounts are due.' That is strongly related to Laura's background, she added. 'After working for more than 14 years in the finance universe, I witnessed many finance teams having to perform miracles to get paid, and wasting a huge amount of time doing useless tasks. This round is an important milestone for Neofin, allowing us to accelerate growth and invest in the foundational AI to take our product to the next level.' For some more context, Laura has a strong private equity and finance background: she worked for more than 8 years in PE firms such as Pátria (Blackstone partner) and General Atlantic, was Global VP of Finance for Wellhub (Gympass) in NY and was a cofounder and CFO at Inventa, a B2B marketplace that raised more than $80 million since 2021. Neofin cofounders Arthur Cunha and Leandro Sarmento share extensive and complementary backgrounds in Finance and Technology. The resources will be used in the development of new features of the platform, especially the renegotiation portal 100% touchless, the advanced CRM for Accounts Receivable and the integration of an AI-based LLM with whatsapp for communication with debtors (both companies and people). On top of that, the funds will also be directed to expand the data, machine learning and AI departments to take the customization of each communication to the next level, as well as the segmentation of client profile. 'More than 40% of invoices issued in the U.S. are paid late, and this trend is mirrored in Brazil and globally,' said Jonathan Whittle, Co-Founder and Partner at Quona Capital 'We are pleased to back the team at Neofin. We were compelled by the strength of the team and by their vision to build a next-gen platform to address a massive pain point for SMEs in Brazil, who spend an inordinate time managing their payments and cash flows. We believe the potential in this space is enormous, and we're excited about the market validation Neofin has achieved in a short time frame.' Neofin is a pioneering AI-powered SaaS platform for accounts receivable workflows, transforming the AR process into a data-driven, efficient workflow. With integrations across major ERPs and banks in Brazil, Neofin delivers a flawless experience for clients, enabling finance teams to save time and recover cash effectively. Neofin has also partnered with Serasa, offering seamless access to critical credit analysis data and bureau reporting within the platform. Contact: Laura Camargo+5511993295555laura@ A photo accompanying this announcement is available at in to access your portfolio
