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British, South African companies forge new partnership with WP Deaf Cricket Team
British, South African companies forge new partnership with WP Deaf Cricket Team

IOL News

time4 days ago

  • Business
  • IOL News

British, South African companies forge new partnership with WP Deaf Cricket Team

The Western Province Deaf Cricket Team proudly show off their new kit from their sponsors. In a groundbreaking initiative that champions inclusivity and empowerment, Outsource-SA, a premier talent and strategic outsourcing firm, has joined forces with TCC Cricket Bats UK to sponsor the Western Province Deaf Cricket Team. This collaboration marks a pivotal moment for the sport in South Africa, aiming to enhance the sporting landscape for deaf athletes across the country. Percival Topley, vice chairman of Deaf Cricket South Africa, conveyed heartfelt appreciation for the sponsorship during a recent press conference. 'We are incredibly thankful for Outsource-SA and TCC Cricket Bats UK stepping up to support our deaf cricketers. This partnership will make a real difference, providing our athletes with the resources they need to excel.' His statement emphasises the need for support systems that help deaf athletes overcome barriers in competitive sports. Shaun Smith, CEO of Outsource-SA, along with Warren Jackson, owner of TCC Cricket Bats UK, expressed profound enthusiasm for the initiative. Smith articulated their commitment: 'We are immensely proud to be involved in such a wonderful partnership.' Jackson added: 'It's truly gratifying to know we're making a tangible impact on people's lives through this collaboration,' highlighting the positive ripple effects that such partnerships can have on communities. Beyond supporting the Western Province Deaf Cricket Team, Outsource-SA is deeply invested in broader social responsibility goals. The company actively champions initiatives aimed at creating a more inclusive society, focusing on diversity, empowerment, and the eradication of unemployment. Their multifaceted approach spans various sectors, addressing the immediate needs of a rapidly expanding South African population while fostering long-term sustainability. One of the key pillars of Outsource-SA's mission includes the programme 'Connecting Companies with Top Women In Tech,' which seeks to bridge the gender gap in the technology sector. By connecting forward-thinking businesses with skilled female IT professionals, Outsource-SA is helping to build a more equitable workforce environment. Furthermore, their commitment to 'Youth Empowerment' enables young South Africans to seize opportunities that provoke positive societal change, thus enhancing the nation's future. Additionally, Outsource-SA advocates for the 'Importance of Diversity, Equity, Inclusion, and Belonging,' fostering work environments where everyone feels appreciated and valued—a critical aspect of cultivating a successful and innovative workforce. As Outsource-SA embarks on this partnership with TCC Cricket Bats UK, it sets a precedent for future collaborations within sport that support and empower historically underrepresented communities. Through these comprehensive efforts, the company continues to make a lasting positive impact, championing a more inclusive and equitable future for all South Africans.

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