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Business Insider
24-07-2025
- Entertainment
- Business Insider
Netflix's original movies aren't moving the needle — but it might not matter
Netflix's "The Electric State," starring Millie Bobby Brown and Chris Pratt, was widely watched but got panned by critics. Netflix's "The Electric State," starring Millie Bobby Brown and Chris Pratt, was widely watched but got panned by critics. Paul Abell/Netflix Netflix's "The Electric State," starring Millie Bobby Brown and Chris Pratt, was widely watched but got panned by critics. Paul Abell/Netflix lighning bolt icon An icon in the shape of a lightning bolt. lighning bolt icon An icon in the shape of a lightning bolt. Impact Link This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Netflix has seemingly solved the economics of streaming, but it hasn't yet mastered movies. Viewership for Netflix's original films shrank in the last two years, even as inventory rose, according to new research from MoffettNathanson based on data from Netflix's self-published engagement report. Movies made for Netflix generated 9.2 billion viewing hours in the first half of 2025, 7% lower than the back half of 2024, and well down from 10.3 billion viewing hours in the first half of 2023. Those declines came despite an increase in the number of original film titles available on the platform. That suggests Netflix's original movies have "gotten less popular," Joe Bonner, who covers Netflix for Argus Research, told Business Insider. The soft viewership comes despite a slight increase in Netflix's overall viewership, which the company said rose 1% year-over-year in the first six months of 2025. Netflix's original movie output has also declined since 2022, according to research from Kasey Moore, who runs the What's on Netflix site that tracks Netflix releases. (The streamer's original film output is typically lower in the first half of the year, and company executives remarked last week that this year's slate is "unusually second-half weighted.") Netflix has made original films at a slower pace in recent years. Kasey Moore Moore said instead of making its own movies, Netflix is increasingly leaning on licensing new and existing movies from other studios. "They're using other people's movies to boost their viewership all around the world," Moore told BI. A Netflix spokesperson said the company doesn't comment on analyst reports but pointed to the company's latest shareholder letter. Netflix's movie misses may not matter much Although Netflix has made a slew of smash-hit shows, like "Squid Game" and "Adolescence," its original movies haven't often caught fire — or impressed critics. Related stories Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Audience reviews for Netflix's most-watched original movies have trended lower in the last two years, according to ratings from Rotten Tomatoes cited by MoffettNathanson's Robert Fishman, who authored the report. MoffettNathanson "While the critical reception to Netflix's original series has improved considerably over the past two years, the reception to Netflix's original films remains muted," Fishman wrote in the note. Exhibit A is "The Electric State," a straight-to-Netflix movie that Puck reported cost in the neighborhood of $300 million. Critics panned the flick, which garnered a 14% Rotten Tomatoes score, though audience reviews were more upbeat. Netflix said that the film starring Chris Pratt and Millie Bobby Brown racked up 74 million views since its mid-March debut — seventh most among its movies in the first half of 2025. But at that mammoth budget, it's unclear whether that bet paid off for Netflix. If Netflix's original movies don't make waves, Bonner said the streaming giant may have to do some soul searching on whether original movies are "worth the declining return on investment." When it comes to film, Bonner said that Netflix has "a reputation for middling quality versus, say, HBO Max." However, Bonner remarked that even a softer slate of original movies "did not impact subscriber acquisition, revenue, or profits" for Netflix in its latest quarter. Instead, he said investors were excited about the streamer's successful password-sharing crackdown and ad-tier growth. While Netflix hasn't yet perfected its film strategy, Comscore movie analyst Paul Dergarabedian said it can keep taking swings thanks to its "massive footprint and incredible financial resources." That's why he's confident that eventually, the streaming titan's movies can be as big as its shows.
Hindustan Times
21-07-2025
- Entertainment
- Hindustan Times
Virgin River Season 7 delayed? New release window for beloved Netflix show
Netflix's beloved romantic drama Virgin River is gearing up to return for Season 7, but fans will have to wait for longer than expected. According to What's on Netflix, the seventh season is now likely to premiere in early to mid-2026 instead of the late 2025 anticipated release. The makers wrapped production of the seventh season in June this year. Virgin River Season 7 2025 release has been delayed(Netflix) The show features Alexandra Breckenridge and Martin Henderson as Mel and Jack. The plot follows Mel, a medical practitioner, as she moves back to the Northern California town of Virgin River. There, she makes an unexpected connection with Jack, a bartender. Virgin River Season 6 was a ratings hit Released in December 2024, Virgin River Season 6 dominated Netflix's English-language Top 10 charts. It debuted at number one with 67.7 million hours watched in its first week, equivalent to 8.1 million views. By week four, the season racked up over 213 million hours watched, translating to 25.6 million views in total. In spite of the slight decline compared to earlier seasons, viewership numbers remained strong enough to secure both a Season 7 renewal and confirmed plans for Season 8, the What's on Netflix report added. Also Read: Virgin River Season 8 on Netflix: 10 episodes, new faces and other details about Mel Monroe's adventure Production timeline & filming locations Filming for Season 7 began on March 12, 2025, in Canada's Vancouver and wrapped on June 26. For the first time, the Virgin River team filmed in international locations, the report stated. The lead characters, Jack and Mel, were spotted filming honeymoon scenes in Mexico. The show's creators, reportedly, strategically opted for a spring shoot to avoid the harsh Canadian winters which complicated previous productions. New cast members join the story The latest season will introduce several new characters, Netflix's Tudum report stated. Sara Canning of The Vampire Diaries will be joining as Victoria, a former police officer turned state medical board investigatory. Her story will intersect with Doc's practice and potentially stir up romantic history. Riverdale's Cody Kearsley will appear as Clay, a rodeo-trained athlete with a troubled past meanwhile Matthew Harrison will feature as Dr Wilson. Austin Nichols of One Tree Hill will also join the cast. Meanwhile, returning directors include Andy Mikita, Monika Mitchell, Ruba Nadda, Felipe Rodriguez, and newcomer Audrey Commings. Also Read: Sullivan's Crossing renewed for Season 4: When and where to watch? What's next: Season 8 and potential spin-offs While the streaming platform has not greenlit a Virgin River spin-off just yet, discussions are currently underway. Meanwhile, Netflix's Tudum report stated that the streaming giant will be coming out with Season 8 of the show, where they will continue the story with another 10 episodes. FAQs: Q: Is Virgin River coming out with a Season 7? A: Yes, Season 7 is confirmed and expected to premiere in early to mid-2026. Q: What was the release date of Virgin River Season 6? A: Season 6 was released in December 2024, just in time for the holidays. Q: When can I watch Virgin River Season 5 Part 2? A: Season 5 Part 2 was released in late 2023 on Netflix, ahead of the Christmas special. Q: How many episodes are in Season 5 of Virgin River? A: Season 5 consists of 12 episodes, including two holiday-themed installments.
Economic Times
21-07-2025
- Entertainment
- Economic Times
Virgin River Season 7 Release Date postponed from 2025? Here's when new episodes may premiere on Netflix
Netflix's enduring romantic drama, Virgin River , is set to make a comeback for a seventh season, with expectations pointing toward a release window in early or mid-2026. While fans are still basking in the emotional aftermath of Season 6, released during Christmas 2024, production milestones and new cast announcements are already shaping the upcoming season, promising significant narrative developments and broader thematic exploration. The announcement of the renewal, first shared by the streaming platform on October 23, 2024, marked another milestone for the series, which debuted in late 2019. As one of Netflix's longest-running original dramas, Virgin River Season 7 has garnered substantial pre-release buzz, largely due to its loyal viewership base and expanding storyline. According to Netflix's global top 10 metrics, Virgin River Season 6 debuted at the top of the English-language series chart on December 16, amassing 67.7 million hours of watch time in its first week, equating to 8.1 million views. By the end of its fourth week, the show had accumulated 213 million hours of viewership, translating to over 25.6 million total statistics reinforce the series' continued relevance on the streaming platform, even as newer titles compete for audience attention. The sustained popularity has further legitimized Netflix's decision to not only greenlight Season 7, but to commence early-stage planning for Season 8 and a possible for Virgin River Season 7 commenced in Vancouver, Canada — the series' traditional filming location- on March 12, 2025, and concluded on June 26. The scheduling decision to shift production to spring, instead of winter, was a strategic move to navigate the region's typically severe weather and allow smoother outdoor shoots, as per a report by What's on Netflix. The official Instagram handle of the series confirmed the onset of filming with a March 13 post reading: 'Virgin River is back in production for season 7!!!' The upcoming season will consist of 10 episodes, following the standard format set in previous installments. Andy Mikita, a veteran contributor to the series with eight directing credits, returns to helm the first two episodes of Season 7. Joining him this season is Audrey Cummings, making her debut in the Virgin River universe. Cummings brings with her experience from shows like My Life with the Walter Boys and Ginny & Georgia , along with the Western action film Place of Bones .Other directors contributing to the seventh season include series stalwarts Monika Mitchell, Ruba Nadda, and Felipe a first for the show, the production team embarked on a filming segment outside North America. Lead characters Jack and Mel were spotted shooting in Mexico, a setting speculated to represent their honeymoon destination in the series' from the overseas set have sparked speculation about pivotal changes in the storyline, possibly introducing new cultural dynamics and offering visual diversity in upcoming episodes. Virgin River Season 7 is set to introduce several new characters, broadening its storytelling canvas. Sara Canning, known for her work on The Vampire Diaries , will play Victoria, an ex-police officer turned investigator for the state medical board. Her storyline intersects with Doc's practice and introduces a past relationship subplot that could further entangle the medical narrative. Cody Kearsley, best recognized from Riverdale , will portray Clay, a rodeo-trained, athletic man searching for his long-lost sister. Raised in foster care, Clay's backstory introduces a new emotional arc that ties into the show's ongoing themes of redemption and connection. Additionally, actor Matthew Harrison joins the cast as Dr. Wilson, while One Tree Hill and The Six Triple Eight alum Austin Nichols is also confirmed to appear. However, Nichols' character details remain under wraps as of July 2025. Netflix's confidence in the franchise has also led to preliminary talks regarding Season 8, alongside an undisclosed spin-off project. While official confirmations are pending, early-stage pre-production discussions and creative briefings are reportedly spin-off is expected to delve into the backstories of secondary characters while possibly exploring new locales, echoing the global ambitions of recent Virgin River filming Netflix has not issued a formal announcement regarding the release date, the show was notably absent from the 2025 Netflix Upfronts, all but confirming that the seventh season will not stream this calendar year, as mentioned in a report by What's On Netflix. Industry observers suggest that early to mid-2026 is the most probable timeframe for Virgin River Season 7 to premiere. The timeline aligns with the post-production schedule and Netflix's typical programming strategy, which includes spacing out returning flagship series to maintain viewership consistency, as per a report by What's On Netflix. Virgin River's enduring success lies in its emotional depth, character-driven plots, and the picturesque backdrop of rural British Columbia, which stands in for the fictional town. With new cast members, international locales, and expanded personal histories, Season 7 is poised to deepen its exploration of community, healing, and love — themes that have long defined the series. As Netflix continues to invest in long-running series with devoted fanbases, Virgin River remains a cornerstone of its domestic drama slate. For now, fans can only wait as the next chapter in Mel and Jack's journey unfolds — this time with global footprints and even more complex characters. Yes. Netflix officially renewed Virgin River for Season 7 on October 23, 2024. The announcement came shortly after the successful release of Season 6 in December Netflix has not confirmed an exact release date, industry reports suggest a release window in early to mid-2026. The show was absent from Netflix's 2025 Upfronts, making a 2025 release unlikely.
Hindustan Times
08-07-2025
- Entertainment
- Hindustan Times
Netflix's Running Point season 2 begins filming in August, targets spring 2026 release
Production on the second season of the popular show, Running Point, is officially on the calendar. According to a report from What's on Netflix, the hit series is set to start filming season 2 on August 11, 2025, returning to its Los Angeles home base. Shooting is expected to continue through November 20. The series was approved for a second season just a week after its debut on February 27, following strong viewership worldwide. Netflix's Running Point season 2 will begin filming next month.(UnSplash) What's on Netflix reports that Running Point spent five weeks in the global Top 10 and was watched for over 168 million hours across 89 countries. Kaling and Hudson are back, along with the full team Co-creator and executive producer Mindy Kaling said earlier this year that the team was overwhelmed by the fan response. 'We still cannot believe the reaction,' she shared in a statement after the renewal was announced in March. She also gave credit to the cast, led by Kate Hudson, and executive producers Jeanie Buss and Linda Rambis. Hudson will reprise her lead role, and most of the original cast is expected to return, including Brenda Song, Drew Tarver, Scott MacArthur, Fabrizio Guido, Toby Sandeman, and Chet Hanks. Production is being handled again by Warner Bros. Television, with the budget reportedly in the $30 million to $50 million range per season. Will Running Point stream this year While fans might be hoping for a late 2025 drop, that timeline isn't realistic. Based on the production window, post-production will stretch into early next year. What's on Netflix suggests an April 2026 release is likely if things stay on track. That date would place Running Point well within the Emmy eligibility window, which has a May end cutoff. Schedules this far out are always subject to change. Delays are always possible. Still, with filming locked in and most of the cast returning, it looks like Netflix is moving forward on schedule. More updates should be expected this fall, as What's on Netflix is also preparing a full preview of Netflix's upcoming production slate. FAQs When does Running Point season 2 start filming? Filming is scheduled to begin on August 11, 2025, and will continue through late November in Los Angeles. Will the original cast return for season 2? Yes. Most of the main cast, including Kate Hudson, Brenda Song, and Drew Tarver, is expected to return for the new season. Is Running Point season 2 coming out in 2025? No. Based on the current production timeline, the second season won't be ready until sometime in spring 2026. Where can I watch Running Point? Season 1 is currently streaming on Netflix. Season 2 will also be released on Netflix once it premieres.
Business Upturn
07-06-2025
- Entertainment
- Business Upturn
My Life with the Walter Boys Season 2: Release date rumors, cast updates and what to expect next
By Aman Shukla Published on June 7, 2025, 20:00 IST Last updated June 7, 2025, 17:46 IST My Life with the Walter Boys Season 2 is one of the most anticipated teen drama releases of 2025. After the emotional cliffhanger of Season 1, fans are eager for updates on the release date, cast, and what's next for Jackie Howard and the Walter family. Based on Ali Novak's popular Wattpad novel, the Netflix series has captured hearts with its heartfelt drama, romantic tension, and coming-of-age story. Here's everything we know about My Life with the Walter Boys Season 2. Release Date Rumours for My Life with the Walter Boys Season 2 Netflix has confirmed that My Life with the Walter Boys Season 2 will premiere in 2025, but an exact release date remains unannounced. Filming began in August 2024 and wrapped in November 2024 in Calgary, Canada, according to multiple sources. Given that Season 1 premiered in December 2023, roughly a year after its filming concluded, a late 2025 release is likely. Some reports, such as one from What's on Netflix , suggest a potential August 2025 premiere, with new footage expected to be showcased at Netflix's TUDUM 2025 event. Cast Updates: Who Will Return? The core cast of My Life with the Walter Boys is set to return, bringing back the beloved characters fans fell in love with in Season 1. Confirmed returning cast members include: Nikki Rodriguez as Jackie Howard, the teenage protagonist navigating life after tragedy. Noah LaLonde as Cole Walter, one half of the iconic love triangle. Ashby Gentry as Alex Walter, the other half vying for Jackie's heart. Sarah Rafferty as Katherine Walter, the matriarch of the Walter family. Marc Blucas as George Walter, Katherine's husband. Johnny Link as Will Walter. Corey Fogelmanis as Nathan Walter. Connor Stanhope as Danny Walter. Jaylan Evans as Skylar Summerhill. What to Expect in Season 2? The Season 1 finale left fans on edge with Jackie fleeing to New York City after a complicated love triangle involving Cole and Alex. Unlike the book, where Jackie chooses Cole, the series took a different path, leaving her romantic future ambiguous. Showrunner Melanie Halsall has teased that Season 2 will be 'bigger and better,' with 'massive set pieces in each episode' and 'more intricate' stories. She emphasized that the actors now have a deeper understanding of their characters, promising richer performances. My Life with the Walter Boys Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
