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Yahoo
18-07-2025
- Business
- Yahoo
Will Signet Jewelers' Brand Differentiation Fuel Long-Term Growth?
Signet Jewelers Limited SIG began fiscal 2026 with strong momentum, with first-quarter revenues of $1.54 billion and year-over-year same-store sales growth of 2.5%, led by its 'Grow Brand Love' strategy. This approach focuses on differentiating its core brands — Kay, Zales and Jared — through targeted assortments, experiences and marketing. Together, these three brands achieved 4% comps growth, contributing significantly to the overall performance. Kay reinforced its identity as a romantic gifting destination while introducing the latest fashion collections and reducing reliance on promotions, which improved unit sales and targeted self-purchasing consumers with its 'Own It' campaign and launched affordable, stackable collections like Stellar Allure and Whimly. It also embraced modern marketing through mobile gaming and interactive platforms. Jared emphasized aspirational luxury, expanding high-end collections like Unspoken and Shy, while cutting discounting by more than 20%, attracting more premium digital brands reported mixed results. Blue Nile rebounded after technical fixes, while James Allen continued to underperform due to low awareness. The company is actively addressing this with stronger marketing and more ready-to-ship inventory. Lab-grown diamonds (LGD) emerged as a major growth driver, now representing 20% of overall sales, with LGD penetration in bridal reaching the mid-30% jewelry, particularly under $500, saw strong improvement due to assortment enhancements. Kay, Zales, and Jared also posted double-digit e-commerce gains, reflecting effective integration of digital and in-store strategies. With a disciplined approach to promotions, product innovation and brand clarity, Signet is positioned to navigate economic headwinds and sustain growth across natural and lab-grown categories. SIG's Price Performance, Valuation & Estimates The SIG stock has risen 41.8% over the past three months compared with the industry's growth of 39.6%. Image Source: Zacks Investment Research Signet's forward 12-month price-to-sales ratio of 0.48 reflects a lower valuation compared with the industry's average of 0.79X. SIG carries a Value Score of A. Image Source: Zacks Investment Research The Zacks Consensus Estimate for SIG's fiscal 2025 earnings implies a year-over-year rise of 2% and the same for fiscal 2026 indicates growth of 11.2%. Estimates for fiscal 2026 and 2027 have been raised 13 cents and reduced 19 cents, respectively, in the past 30 days. Image Source: Zacks Investment Research Signet currently carries a Zacks Rank #2 (Buy). Stocks to Consider Some better-ranked stocks in the retail space are Canada Goose GOOS, Stitch Fix SFIX and Boot Barn Holdings, Inc. Goose is a global outerwear brand. GOOS is a designer, manufacturer, distributor and retailer of premium outerwear for men, women and children. It flaunts a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today's Zacks #1 Rank stocks Zacks Consensus Estimate for Canada Goose's current fiscal year's earnings and sales indicates growth of 10% and 2.9%, respectively, from the year-ago actuals. Canada Goose delivered a trailing four-quarter average earnings surprise of 57.2%.Stitch Fix delivers customized shipments of apparel, shoes and accessories for women, men and kids. It currently carries a Zacks Rank #2 (Buy). The Zacks Consensus Estimate for Stitch Fix's current fiscal year's earnings implies growth of 71.7% from the year-ago actual. SFIX delivered a trailing four-quarter average earnings surprise of 51.4%.Boot Barn operates as a lifestyle retail chain devoted to western and work-related footwear, apparel and accessories. It presently has a Zacks Rank of Zacks Consensus Estimate for Boot Barn's current fiscal-year earnings and sales indicates growth of 7.6% and 11.8%, respectively, from the year-ago actuals. BOOT delivered a trailing four-quarter average earnings surprise of 3.4%. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Signet Jewelers Limited (SIG) : Free Stock Analysis Report Boot Barn Holdings, Inc. (BOOT) : Free Stock Analysis Report Canada Goose Holdings Inc. (GOOS) : Free Stock Analysis Report Stitch Fix, Inc. (SFIX) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Fashion Network
21-04-2025
- Business
- Fashion Network
Zales ushers in new brand identity
American jewelry retailer Zales is stepping into a new chapter with the launch of a brand campaign, an expanded product assortment, and a reimagined in-store experience, all part of a larger transformation aimed at redefining how a new generation wears fine jewelry. Under the new brand platform, Zales is breaking away from the tradition of saving fine jewelry for anniversaries or special events. Instead, it is championing the belief that jewelry is meant to be worn every day, in every way. To get there, the 'Own It' campaign, directed by filmmaker Marie Schüller and captured by photographer Hannah Sider, asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry with no occasion needed. The campaign highlights an expanded product assortment including trend-driven collections like Stellar Allure's lab- grown diamond fashion designs, and Whimly by Zales, offering accessible price points along with stackable, layer-friendly designs. 'Jewelry is not just about marking milestones; it's about elevating everyday moments. With this new campaign we're inviting our customers to embrace their individuality, wear what they love, and, most importantly, Own It,' said Kecia Caffie, Zales' president. Zales' reinvention also extends to the in-store experience. The brand is currently testing a new 'store of the future' concept that blends immersive, self-serve shopping with curated, vibrant displays and integrated digital tools for a more personalized shopping experience. Lastly, on the media front, Zales is embracing a digital-first approach, venturing into emerging platforms like mobile gaming, connected TV (CTV), and interactive social formats. The brand is also doubling down on influencer partnerships. Zales' creative director Lionel Cipriano added: 'Jewelry is for every occasion — morning coffee, dog walks, even the gym. We're here to make fine jewelry effortless, wearable, and unapologetically you. No rules — just stunning pieces that fit your life. Diamonds with denim? Absolutely. Gold hoops for the morning commute? Why not! When you wear what makes you feel good, you shine. So, own it.'
Business Wire
21-04-2025
- Business
- Business Wire
Zales Enters a New Era with 'Own It' Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey
DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, 'Own It.' Directed by visionary filmmaker Marie Schüller and captured through the lens of renowned photographer Hannah Sider, this campaign marks a pivotal shift for Zales as it asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry – no occasion needed. 'Jewelry is not just about marking milestones; it's about elevating everyday moments." Share Under the new brand platform, Zales is putting a stake in the ground, claiming its space as the go-to destination for confident, on-trend women who aren't afraid to play with what's precious. Zales' new campaign flips the script on traditional fine-jewelry marketing. Instead of saving diamonds for anniversaries or special events, 'Own It' champions the belief that jewelry is meant to be worn every day, in every way, recognizing that today's woman doesn't wait for a special occasion to shine. 'Jewelry is not just about marking milestones; it's about elevating everyday moments. With this new campaign we're inviting our customers to embrace their individuality, wear what they love, and, most importantly, Own It,' says Kecia Caffie, Zales' President. Zales' transformation goes beyond its bold new messaging. The brand is expanding its product assortment with unique, trend-driven collections like Stellar Allure's modern lab-grown diamond fashion designs, and Whimly by Zales, offering accessible price points along with stackable, layer-friendly designs. Customization and personalization take center stage, allowing customers to craft pieces that are truly their own. Zales' Creative Director Lionel Cipriano explains, 'Jewelry is for every occasion — morning coffee, dog walks, even the gym. We're here to make fine jewelry effortless, wearable, and unapologetically you. No rules — just stunning pieces that fit your life. Diamonds with denim? Absolutely. Gold hoops for the morning commute? Why not! When you wear what makes you feel good, you shine. So, own it.' In addition to its product evolution, Zales is testing out a "store of the future" concept that reimagines the in-store experience and blends digital integration with vibrant, curated displays for a more self-serve, personalized shopping experience. On the media front, the brand is embracing digital-first strategies, exploring new channels like mobile gaming, CTV, and interactive social formats while doubling down on influencer partnerships to better connect with younger audiences and highlight the importance of peer-to-peer recommendations. As 'Own It' rolls out across digital, social, and in-store experiences, Zales invites everyone to embrace the freedom of personal style through bold self-expressions. For more information, visit or follow @Zalesjewelers on social media. About Zales:
