07-07-2025
- Entertainment
- Daily Record
'Comfiest ever' New Balance trainers like 'walking on air' slashed by 40%
Invest in comfy footwear for less thanks to footwear firm's massive sale.
There's no denying the benefits of investing in a pair of New Balance trainers. Not just loved by regular shoppers, as many of our favourite celebrities have been known to rock them.
Even better, the footwear brand has launched a massive sale across some of its bestselling trainers, clothing and accessories, with some prices slashed by up to half-price online.
For those who don't want their feet to get sore during the day, the Women's 327 Shoes have earned a glowing reputation from thousands of shoppers, with praise suggesting they are "like walking on clouds."
Usually retailing at £100, these lace-up trainers are now available to purchase for just £60, saving 40 percent and £40 off the RRP.
Initially designed as running shoes that have been inspired by the 1970's, the New Balance 327 boasts an angular reworking of the classic wedge silhouette and an adjustable lace-closure design for a customized fit.
The wraparound, trail-inspired lug outsole makes these trainers a supportive choice for those on their feet all day, whether that be during physical exercise or when out on city breaks during the summer.
As of writing, the 40 percent discount covers three colours - slate grey, bone and raincloud - with sizes ranging from three to eight, including half-sizes, although some are being snapped up fast.
New Balance isn't the only footwear brand offering a sale at the moment, as Adidas has also knocked prices of select trainers, with the popular SL72 RS Shoes now £59.50 after being cut from £85, saving 30 percent overall.
Meanwhile, since not everyone opts for a major brand, we have also spotted a similar pair from the high street with New Look's White Brushed Faux Suede Panelled Trainers offering a similar design to New Balance, but for just £19.79.
As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned an impressive 4.6 rating based on over 3,000 customer reviews that say they are "the comfiest ever" and "like walking on clouds."
One thrilled customer wrote: "Not only do these look good, they're the comfiest trainers I've ever worn! Walked around London for 2 days & I felt like I was walking on clouds!"
A second positive review read: "Walking on Air! They are the most comfortable shoe I've ever had. I've tossed out all my On Cloud's, Nike's & Hoka's. I plan on buying another air for the summer."
Fashion deal of the week
Looking to make a statement this summer? Then this is the wardrobe update you need.
Roman's Fuchsia Floral Ruched Waist Maxi Dress is said to be such a show-stopper, that customers say they get "stopped" and asked "where they bought it from."
While it does retail at £48, fashion fans can add this pop of colour to their summer style for less, as the clothing retailer is offering it for 10 per cent less when using the code HAPPY at the checkout, reducing the total cost to £43.20.
Falling to a floaty maxi-length hemline, it offers a "flattering" effect on the figure thanks to its fit-and-flare design, thick ruched waistline and tie-belt feature, all which will help streamline and cinch the body.
Its short sleeves, lightweight material and its multi-coloured all-over floral print design make it the ultimate breezy and "eye-catching" choice for the current hot, humid days we are experiencing.
Finished with a chic V-neckline and a wooden button detailing down the front, this colourful maxi dress is ideal for pairing with some chunky wedge sandals and maybe even a denim jacket for the unpredictable summer weather.
The £48 frock is still available to buy in sizes 10 through to 20. There's also a pink floral version that is a touch less vibrant than the fuchsia colourway in the same sizes, with the exception of a 12.
Averaging a near perfect 4.9 rating, one shopper praised: "I have this dress and wore it for the first time today. Went out to lunch and a number of people stopped me to say how nice my dress was. I can't remember the last time that happened."
A second admiring shopper wrote: "Absolutely stunning so feminine, floaty got quite a few compliments. It will be going to Greece with me this year."
Save 10 per cent on Roman's Fuchsia Floral Ruched Waist Maxi Dress by using the code HAPPY at the checkout now.
Another impressed shopper added: "These are the comfiest shoes! Bought them to walk around nyc for a trip. Didn't have to break them in- I didn't get any blisters and walked miles! Love them. They are super stylish too. Can dress up or down."
The chunkier design might not be supportive for all shoppers, as one three-star review read: "Too bulky for me. I need lower profile shoes. These shoes were too high, and too bulky for me."
Nevertheless, another impressed shopper said: "I bought them for a trip where I'd be doing a lot of walking. It felt like I didn't need to break them in, and they were comfortable from the start. Typically, after a lot of walking, I experience pain in my arches, but I didn't with these shoes. Love these shoes and highly recommend!"
Shop the 40 percent discount on the New Balance Women's 327 Shoes online now.
