Latest news with #Wildberries
The Sun
15 hours ago
- Business
- The Sun
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of May. The app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping. 'Wibes are the emotions and impressions that purchases evoke in us,' said Tatyana Kim, Wildberries founder and CEO. 'I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers'. S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online sales. Any Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on Wibes. Monetisation for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's launch. Since the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping carts.
Malay Mail
15 hours ago
- Business
- Malay Mail
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping."Wibes are the emotions and impressions that purchases evoke in us," said Tatyana Kim, Wildberries founder and CEO. "I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers".S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day.
Zawya
16 hours ago
- Business
- Zawya
Wildberries Expands into Social E-commerce with Wibes App
MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app called Wibes which surpassed 5.5 million users at the end of May. The app, which launched in beta mode in March, features hundreds of thousands of short videos (up to 90 seconds long) about various products on the Wildberries marketplace, created by sellers and influencers as well as ordinary users. While watching the videos, users can add items they like to their shopping cart on Wibes, and the items appear instantly in their shopping carts on the Wildberries website or app where they can complete the purchase. This format merges entertainment and inspiration with seamless shopping. "Wibes are the emotions and impressions that purchases evoke in us," said Tatyana Kim, Wildberries founder and CEO. "I've long wanted to create a space that helps buyers get to know products better through video reviews and short articles, while also offering new opportunities for sellers and bloggers". S-commerce is booming globally, driven by Gen Z's preference for engaging content, video consumption, and greater trust in influencer reviews over traditional advertising. In China, where platforms like TikTok Shop and Pinduoduo thrive, social commerce already accounts for around 30% of online sales. Any Wildberries seller can promote their products on Wibes, either by creating their own videos or tagging items they would like influencers to promote. Influencers can then choose from the available products, create review videos, and publish them on Wibes. Monetisation for sellers operates on a Cost Per Order model, with sellers paying a 10% commission on sales made through Wibes. Meanwhile, influencers and other bloggers regardless of their audience size earn a commission of 9.9% from sales generated via their content on Wibes from 1 June – up from an initial 5% commission at the time of the app's launch. Since the launch of the monetisation programme, more than 2,500 content creators have joined Wibes. Wildberries sellers have made over 18,000 products available for promotion, and users have added more than 400,000 items from Wibes videos to their shopping carts. Hashtag: #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day. Wildberries
CairoScene
6 days ago
- Business
- CairoScene
E-commerce Platform Wildberries Expands Into the UAE
E-commerce Platform Wildberries Expands Into the UAE Wildberries has expanded operations to the UAE, marking its tenth market entry and enabling cross-border trade for local merchants via its e-commerce platform. Wildberries, a major Eurasian e-commerce platform, has officially launched in the United Arab Emirates, adding the Gulf state to its list of operational markets that includes Russia, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, and partnerships with China-based sellers. The UAE entry enables local merchants to join a network of over one million registered sellers—85% of whom are small or medium-sized enterprises. Wildberries currently offers over 8 million products on its platform and is seeking to expand UAE-based offerings, particularly in high-demand categories such as smartphones and consumer electronics. To support international transactions, Wildberries has introduced an automated customs duty calculator for transparency, displaying import fees alongside product prices. Delivery from the UAE to international markets is expected to begin from six days, depending on availability and customs clearance. Wildberries has also expanded access to its merchant analytics tool, Jam, in Kazakhstan. The subscription-based service provides sales insights, audience data, product trends, and seasonal analytics. Powered by AI, Jam can also auto-generate product descriptions and imagery, including virtual models for fashion items. Founded in Russia in 2004, Wildberries now serves over 79 million customers and processes more than 20 million orders daily. Its logistics network includes 130 distribution centres and 70,000 pickup points across its operating regions. The UAE expansion marks a strategic entry point into the Gulf region, giving local sellers direct access to Wildberries' extensive Eurasian customer base.
Associated Press
26-05-2025
- Business
- Associated Press
Wildberries launches new analytics, delivery tools for sellers in Kazakhstan
ALMATY, KAZAKHSTAN – Media OutReach Newswire – 26 May 2025 – Wildberries, a leading e-commerce platform in Eurasia, has launched new tools for sellers in Kazakhstan to help boost sales on the marketplace through an AI-based analytics service and to provide greater control over parcel delivery timing to customers. Wildberries has extended its analytics service, called Jam, to sellers in Kazakhstan. The service, which is available by subscription following a free trial period, leverages advanced analytics to provide insights about the seller's current and target audience, product search statistics, sales funnel performance and seasonality, and other key metrics that impact sales. The Jam analytics service also uses an AI neural network to generate and edit images, product descriptions and promo pages to help sellers reach their target audience and convert more product views into sales. In one key feature of the Wildberries neural network, sellers can upload images of a clothing item to produce a photo of the item worn by an AI-generated 'model', thereby saving on potential marketing costs. Wildberries has also started offering Delivery by Seller (DBS) and Express Delivery by Seller (EDBS — within 4 hours) options for sellers in Kazakhstan. These options have proven efficient for sellers who prefer to deliver goods themselves, bypassing Wildberries' warehouses and pickup points. They are particularly suitable for sellers of large furniture and appliances, perishable products, and fresh flowers. Wildberries is actively expanding its operations in Kazakhstan – the largest economy in Central Asia – to meet growing demand for online shopping. Sales by Kazakhstan-based merchants on the Wildberries platform nearly doubled in 2024 with an increase of 99 percent year-on-year. To support this growth, Wildberries doubled its network of pick-up points in the country in 2024 and is currently building logistics centers in the two largest cities, Almaty and Astana. Hashtag: #Wildberries The issuer is solely responsible for the content of this announcement. About Wildberries Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, while also partnering with sellers in China and UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves over 79 million customers and processes more than 20 million orders per day.
