29-04-2025
The new alcoholic beverage for wellness lovers: Only 71 calories per can
If you're after a drink that isn't full of nasties, low in calories but still tastes delicious then look no further than Clean Collective.
Clean Collective has officially launched in the Australian market, bringing with it a bold new standard for health-conscious drinkers.
Founded by entrepreneurial duo Holly McGrath and Daniel Benoy, the brand is redefining the alcohol premix scene with a cleaner, healthier take on ready-to-drink beverages.
First making headlines in 2016 in New Zealand as the country's original 'better-for-you' premix, Clean Collective is now shaking up the Australian beverage aisle.
The inspiration behind Clean Collective was born from a personal struggle.
In their early 20s, Holly and Dan found themselves torn between maintaining active social lives and making healthier lifestyle choices. Dissatisfied with the sugar-laden and preservative-heavy options available, they created a product that didn't force them — or others — to compromise.
Their solution? A range of alcohol premixes made with clean, natural ingredients, are sugar free, contain zero hidden nasties. and each drink only has 71 calories per can.
The name 'Clean Collective' captures the brand's mission perfectly: a commitment to transparency and quality, and a growing community of people who want to enjoy a drink without derailing their wellness goals.
Clean Collective offers a range of vodka-based flavours designed to be as refreshing as they are guilt-free, including Passionfruit & Mango, Wildberry & Lime, Pineapple, and Pear & Elderflower.
The drinks are priced at $23.99 or a 4-pack or $59.99 for a mixed 12-pack.
The drinks also make great cocktail bases, alcoholic slushies and spiders.
You can find Clean Collective at its website here or selected Dan Murphy's stores, boutique cellars, and bottle shops across Australia.
