Latest news with #Willemsen
Yahoo
28-05-2025
- Business
- Yahoo
Pepsi Confirms Limited-Edition Releases, 'Powerhouse' New Partnership
PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new partnership the food and beverage giant entered with Formula 1. On Tuesday–a little over a week after PepsiCo announced it had officially acquired cult-favorite soda brand Poppi–the company revealed that 2025 is the start of "a multi-year commitment" between PepsiCo and Formula 1. The agreement, it says, "unites the world's fastest growing sport" with three of PepsiCo's "powerhouse" brands: Sting Energy, Gatorade, and Doritos. According to a press release, the partnership will bring the three Pepsi-owned brands to life in a new way through limited-edition co-branded products and immersive experiences set up in Formula 1 Fan Zones. "This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences," Eugene Willemsen, CEO of international beverages at PepsiCo, said in a statement. "Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands–particularly Sting Energy–on the world stage," Willemsen added, "Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence." In addition to branded experiences found in the F1 Fan Zones, eventgoers can expect to see branded signage and promotional engagements at racing events, online and potentially even in-store, in the near future. As for exactly what the new partnership means, Sting Energy is now the official energy drink of Formula 1, while Gatorade is the official sports drink. Doritos has also been named the official savory snack of the league. "Today is a moment to celebrate the partnership between two iconic and historic global brands — a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world," added Formula 1 president and CEO Stefano Domenicali. "With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey," Domenicali concluded. Should PepsiCo and the F1 partnership race from the track to grocery stores nationwide, Parade will be the first to let you know as soon as it crosses the finish line. Next: Pepsi Confirms Limited-Edition Releases, 'Powerhouse' New Partnership first appeared on Parade on May 27, 2025
Miami Herald
27-05-2025
- Business
- Miami Herald
Pepsi Confirms Limited-Edition Releases, ‘Powerhouse' New Partnership
PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new partnership the food and beverage giant entered with Formula 1. On Tuesday–a little over a week after PepsiCo announced it had officially acquired cult-favorite soda brand Poppi–the company revealed that 2025 is the start of "a multi-year commitment" between PepsiCo and Formula 1. The agreement, it says, "unites the world's fastest growing sport" with three of PepsiCo's "powerhouse" brands: Sting Energy, Gatorade, and Doritos. According to a press release, the partnership will bring the three Pepsi-owned brands to life in a new way through limited-edition co-branded products and immersive experiences set up in Formula 1 Fan Zones. "This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences," Eugene Willemsen, CEO of international beverages at PepsiCo, said in a statement. "Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands–particularly Sting Energy–on the world stage," Willemsen added, "Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence." "Today is a moment to celebrate the partnership between two iconic and historic global brands - a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world," added Formula 1 president and CEO Stefano Domenicali. "With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey," Domenicali concluded. Should PepsiCo and the F1 partnership race from the track to grocery stores nationwide, Parade will be the first to let you know as soon as it crosses the finish line. Next: McDonald's Makes Massive Change to Restaurant Hours Nationwide Copyright 2025 The Arena Group, Inc. All Rights Reserved
CBC
03-04-2025
- Business
- CBC
No new tariffs for Canada. But uncertainty causes London businesses to 'play defensively'
Although Canada has been spared in U.S. President Donald Trump's latest tariff announcement, businesses in London say there's still uncertainty around what comes next and it's made it hard for them to plan ahead. Trump on Wednesday announced a set of global reciprocal tariffs on imports from dozens of countries, including "a minimum baseline tariff of 10 per cent" on all goods coming into the U.S. However, goods compliant with the U.S.-Canada-Mexico Agreement (USMCA) will be exempt. The White House said there will be no more across-the-board levies applied to Canada than what has previously been announced and no additional baseline tariffs. But Trump did go ahead with slapping 25 per cent tariffs on all fully assembled foreign-made vehicles and some parts. The changes will have a profound impact on the local economy as businesses struggle to make decisions around orders, suppliers and staff, said Graham Henderson, head of London's Chamber of Commerce. "One thing is clear — it's not good for the markets, it's not good for business confidence, it's not good for the consumer, it's not good for anybody," he said. "London is a bigger manufacturing hub than I think many people give us credit for. So, this is absolutely having an impact on London and we know already there's layoffs taking place and that people aren't placing orders because they're uncertain of the price." Trump slapped a 25 per cent tariff on Canadian goods (and 10 per cent on energy) last month, supposedly in response to drugs and migrants coming into the U.S. across the northern border, but made some exceptions for importers who can prove the products they're bringing in from Canada are compliant with USMCA. Will Willemsen's Sunripe Freshmarket has two locations in London and one in Sarnia. The independent grocer buys lots of fruits and vegetables from the U.S., but Willemsen said fluctuating tariff announcements are disrupting already struggling supply chains from the COVID pandemic. "I think everyone's just confused and a lot of contracts are getting cancelled because no one really knows what's going to happen," he said about some suppliers he's dealt with. "There's a lot of variables here and what happens is that you just shut down. You don't want to make any investments or take any risks so instead of playing offensively, you play defensively." Willemsen said he's purchased oranges from Florida for many years, but has recently started buying them from Egypt and Morocco instead, adding that he's trying to find more Canadian and European suppliers. London planning to reduce red-tape for businesses Tariffs placed on Canadian steel and aluminum also remain in place and some local craft breweries are concerned it will drive up the cost of their input materials. "Luckily, we do source most of our grain from Canada but it would be cans with the aluminum tariffs that the prices could definitely go up, or the supply chain could get disrupted." said Gavin Anderson, president of Anderson Craft Ales in London. "We've just been trying to make sure that we have Canadian supplies lined up and ready to go, and just have a stockpile of cans to make it through the next little while, and hopefully this gets sorted out soon. But I don't think there's any guarantee of that." In an effort to support the local economy, the City of London plans to update its Industrial Land Development Strategy to use that land for companies provincial and federal governments are trying to recruit to Canada. The city also wants to amend zoning bylaws that would reduce red tape for home-based businesses, such as meal boxes and tiffin services. "Let's bring those jobs here to London. This is something we can do to turn a difficult situation into a great opportunity," said Mayor Josh Morgan. Both directives require full council approval. "We know the economy is likely to struggle through any sort of trade dispute, so we want to bolster the economy at the base level, including for those who are trying to make a couple extra dollars by doing some home-based businesses, particularly in the food sector." Meanwhile Willemsen's biggest worry is how the Canadian government will respond because reciprocal tariffs on imported American goods will increase costs for him and his customers. "The one thing they shouldn't tax is food because the average person is already struggling and if they're going to apply taxes, they should do it on other commodities except food," he said.
