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Deliveroo and Humantra bring UAE's first-ever drinkable billboard to City Walk this Ramadan
Deliveroo and Humantra bring UAE's first-ever drinkable billboard to City Walk this Ramadan

Zawya

time10-03-2025

  • Business
  • Zawya

Deliveroo and Humantra bring UAE's first-ever drinkable billboard to City Walk this Ramadan

Deliveroo and Humantra unveiled the UAE's first-ever drinkable billboard at City Walk, Dubai to celebrate the launch of Humantra's Ramadan limited-edition Apricot-flavour electrolyte, available exclusively on Deliveroo until the end of March. At first glance, the billboard appeared ordinary, displaying the message 'Just Another Billboard.' But as the sun sets, a graffiti artist spray paints a question mark to the end, turning the simple statement into a thought-provoking question. The billboard then revealed a dispenser tap, turning it into the country's first-ever drinkable billboard - allowing passersby to break their fast with Humantra's electrolyte drink. This unique activation gave a whole new meaning to hydration during Ramadan, encouraging the community to rethink how they replenish after fasting. Visitors could sample Humantra's limited-edition Apricot-flavour electrolyte sachet, served in a generously sized cup, offering proper hydration after a day of fasting and keeping them refreshed for the evening ahead. Designed specifically for Ramadan, Humantra's sugar-free, plant-based sachets contain all six essential electrolytes, helping to replenish fluids, boost energy levels, and support overall wellbeing during fasting hours. Inspired by the flavours of the season, Humantra's apricot sachets are available in boxes of 20 sachets for AED 125, or as part of a curated Ramadan gift bundle including two boxes for AED 240. Their convenient packaging and ease of use make them the ultimate addition to Ramadan, supporting better sleep, improved mood, and sustained energy throughout the month. Through this unexpected and creative stunt, Deliveroo and Humantra not only introduced a new flavour but also transformed a simple billboard into a powerful call to prioritise hydration and wellbeing during Ramadan. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Deliveroo joins forces with the Ministry of Interior to champion road safety during Gulf Traffic Week
Deliveroo joins forces with the Ministry of Interior to champion road safety during Gulf Traffic Week

Zawya

time03-03-2025

  • Automotive
  • Zawya

Deliveroo joins forces with the Ministry of Interior to champion road safety during Gulf Traffic Week

Kuwait – Deliveroo is proud to support Kuwait's Ministry of Interior (MOI) as a sponsor of Gulf Unified Traffic Week under the slogan 'Driving without a Phone' for the year 2025, reinforcing its commitment to road safety and responsible driving. Through this partnership, Deliveroo is actively sponsoring awareness campaigns and key events aimed at reducing road accidents and promoting safer driving habits. This initiative highlights Deliveroo's dedication to the well-being of its riders, drivers, and the wider community, while aligning with national efforts to enhance traffic awareness and safety across the country. The Gulf Unified Traffic Week event encompasses a variety of events aimed at increasing public awareness about safe driving habits, reducing road accidents, and ensuring compliance with traffic regulations. Among the events that Deliveroo is sponsoring is the Kuwait Towers exhibition, an event attended by a big number of visitors, in addition to sponsoring other workshops and events further demonstrating its active role in supporting educational initiatives on road safety. 'As a company that deeply values the safety and well-being of our riders and the communities we serve, we are honored to partner with the Ministry of Interior in these critical road safety initiatives. By working together, we can raise awareness, encourage responsible driving, and contribute to making Kuwait's roads safer for everyone,' said Seham AlHusaini, General Manager of Deliveroo Kuwait & Qatar. Deliveroo remains dedicated to fostering strong relationships with government entities and contributing positively to society through ongoing safety initiatives and awareness programs. This partnership with the MOI marks an important step in Deliveroo's broader efforts to enhance road safety culture in Kuwait. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 183,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Deliveroo Kuwait brings the spirit of Ramadan to Qraish event
Deliveroo Kuwait brings the spirit of Ramadan to Qraish event

Zawya

time23-02-2025

  • Business
  • Zawya

Deliveroo Kuwait brings the spirit of Ramadan to Qraish event

Kuwait – Deliveroo Kuwait was honored to be the exclusive delivery partner for the highly anticipated Qraish event, an extraordinary gathering and cherished tradition that brings people together to enjoy a festive meal to celebrate the arrival of the holy month of Ramadan. Organized by Saud Alnasser Al Sabah Diplomatic Institute and held under the patronage of the Minister of Foreign Affairs, this prestigious event took place on February 19, 2025, welcoming a number of ambassadors, VIPs, and prominent media representatives from Kuwait and the region. As the exclusive delivery partner, Deliveroo Kuwait brought an unforgettable culinary experience, ensuring that guests indulged in the finest authentic Kuwaiti flavors. From the first sip to the last bite, every dish was a celebration of tradition and excellence, seamlessly and conveniently provided by Deliveroo. Deliveroo partners Mazj Roasters and Aseer Time delighted attendees with their expertly brewed coffee and refreshing, handcrafted juices, providing the perfect start to the feast. Other Deliveroo partners such as AlRoushena and Sakbah delivered an authentic taste of Kuwait by showcasing traditional and authentic Kuwaiti flavors, and Safi Sweets and The Social Table delivered an exquisite selection of desserts, appetizers, and small plates, adding a sweet and savory touch to an already extraordinary spread. 'At Deliveroo, we believe food has the power to bring people together, and what better way to celebrate the Ramadan spirit than by sharing a delicious meal with esteemed guests,' said Seham AlHusaini, General Manager of Deliveroo Kuwait & Qatar. 'We are honored to have been chosen as the exclusive delivery partner by Saud Alnasser Al Sabah Diplomatic Institute for such a prestigious event. This partnership allows us to contribute to the spirit of community and tradition while ensuring that guests enjoy a seamless and flavorful experience.' Deliveroo Kuwait continues to play a pivotal role in life's most meaningful moments, bringing people together over exceptional food and celebrating the spirit of togetherness and generosity. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 183,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

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