Latest news with #WingmanSessionIPA
Daily Mirror
06-08-2025
- Entertainment
- Daily Mirror
Brewdog ad banned for implying alcohol could help boredom
A poster for Brewdog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment in a ruling by the ASA A Brewdog advert has been prohibited for suggesting that alcohol could help tackle boredom, loneliness or disappointment. The advertisement for the brewery's Wingman beer, which appeared in May, carried the headline: "Brewdog. Always Got Your Back", and continued underneath: "Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman." The Advertising Standards Authority (ASA) received one complaint that the ad implied that alcohol was a remedy for disappointment, suffering and isolation. Brewdog argued the advertisement did not suggest that the beer provided comfort, relief or escape from any form of distress, and positioned the product as being of reliable quality rather than a remedy or coping mechanism. The company also rejected claims that the advert suggested the beer had any therapeutic or mood-altering effects or that the advertisement implied alcohol was essential or a priority in life. The ASA recognised that the advertisement had an air force theme, including the product's name, references to "always on station, always mission-ready", and some of the imagery, which included a bird wearing a flying jacket, helmet and goggles. The watchdog acknowledged Brewdog's assertions that the advert positioned Wingman Session IPA as being of dependable quality, and recognised that the situations depicted in the commercial – wifi failures, unexpected poor weather and a mate turning up late – were ordinary and everyday irritations. It stated: "However, we considered that those scenarios, which would likely result in a person having to wait for an outcome outside of their control and having their day interrupted in a negative way, were likely to result in people feeling frustrated and bored, potentially lonely and would be likely to be viewed as problematic. "We considered that although the ad used metaphorical language to evoke Wingman's reliability, consistency and a sense of camaraderie, the scenarios presented were real-life problems that were likely to impact people in a negative way and the implication was that Wingman was a solution to overcoming those problems that were likely to result in boredom, frustration and potentially loneliness. "For those reasons, we considered the ad implied that drinking alcohol could overcome boredom, loneliness or other problems and concluded it breached the code." The ASA decreed that the advert must not appear again, stating: "We told Brewdog to ensure their future ads did not imply that drinking alcohol could overcome boredom, loneliness or other problems." A representative for Brewdog said: "We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. That said, we won't be running the ad again."
Daily Record
06-08-2025
- Daily Record
Brewdog ad banned for implying alcohol could overcome boredom and loneliness
The poster, which has been censored by the Advertising Standards Authority (ASA), appeared in Scotland in May. BrewDog has been hit with an advert ban after a poster implied alcohol could overcome boredom, loneliness or disappointment. The poster, which has been censored by the Advertising Standards Authority (ASA), appeared in Scotland in May. On the graphic, it read: 'Brewdog. Always Got Your Back', and continued underneath: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' ASA received one complaint that the ad suggested that alcohol was a remedy for disappointment, suffering and isolation. Elon-based BrewDog said the ad did not imply that the beer provided comfort, relief or escape from any form of distress, and positioned the product as being of reliable quality rather than a remedy or coping mechanism. It also did not believe the ad claimed or implied that the beer had any therapeutic or mood-altering effects or that the ad suggested alcohol was essential or a priority in life. The watchdog acknowledged that the ad had an air force theme, including the product's name, references to 'always on station, always mission-ready', and some of the imagery, which included a bird wearing a flying jacket, helmet and goggles. It noted BrewDog's comments that the ad positioned Wingman Session IPA as being of reliable quality, and acknowledged that the scenarios presented in the ad – wifi outages, unexpected bad weather and a friend running late – were mundane and everyday annoyances. First picture of 'family man' who died at Scots ice rink as tributes flood in Chilling images show Scots racists meet neo-Nazis in Germany to plot 'revolution' It said: 'However, we considered that those scenarios, which would likely result in a person having to wait for an outcome outside of their control and having their day interrupted in a negative way, were likely to result in people feeling frustrated and bored, potentially lonely and would be likely to be viewed as problematic. 'We considered that although the ad used metaphorical language to evoke Wingman's reliability, consistency and a sense of camaraderie, the scenarios presented were real-life problems that were likely to impact people in a negative way and the implication was that Wingman was a solution to overcoming those problems that were likely to result in boredom, frustration and potentially loneliness. 'For those reasons, we considered the ad implied that drinking alcohol could overcome boredom, loneliness or other problems and concluded it breached the code.' Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. The ASA ruled that the ad must not appear again, adding: 'We told BrewDog to ensure their future ads did not imply that drinking alcohol could overcome boredom, loneliness or other problems.' A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. 'That said, we won't be running the ad again.'
Telegraph
06-08-2025
- Entertainment
- Telegraph
BrewDog ad banned for implying alcohol can cure boredom
An advert for BrewDog has been banned for suggesting that alcohol can cure boredom and loneliness. On Wednesday, the Advertising Standards Authority (ASA) vetoed a poster promoting the beer brand's Wingman Session IPA. A person had complained the ad implied that alcohol was a remedy for disappointment, suffering and isolation. The advert, which appeared this year, read: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. 'But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' The text was accompanied by images of a can of Wingman beer and a pint glass, as well as the slogan: 'BrewDog. Always got your back.' In defence, BrewDog – which has been mired in controversy in the past – said the ad did not suggest that alcohol was a solution to any form of personal, emotional or psychological difficulty. The brewer said that the scenarios referenced were 'mundane, everyday annoyances and not substantive problems requiring resolution' and that 'always got your back' was a widely-used idiom denoting reliability, not emotional support. BrewDog added that there was no suggestion that Wingman Session IPA had any therapeutic or mood-altering effects – or that alcohol was essential, resolved emotional issues or had any health or performance benefits. The ASA said it acknowledged the advert's air force theme and the fact that the scenarios presented were mundane in nature. However, it considered that they were 'likely to result in people feeling frustrated and bored, potentially lonely and would be likely to be viewed as problematic'. The ASA added: 'We considered that although the ad used metaphorical language to evoke Wingman's reliability, consistency and a sense of camaraderie, the scenarios presented were real-life problems that were likely to impact people in a negative way and the implication was that Wingman was a solution to overcoming those problems that were likely to result in boredom, frustration and potentially loneliness.' The watchdog found that the poster breached rules stating that adverts must not imply drinking alcohol can overcome boredom, loneliness or other problems. It said the ad must not appear again in its current form and told BrewDog to ensure future campaigns did not make similar suggestions. A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. That said, we won't be running the ad again.' The ruling comes at a turbulent time for the Scottish craft beer brand, whose founder James Watt stood down as chief executive last year in the wake of allegations of inappropriate behaviour and a 'toxic' workplace culture, which he has denied. The company is credited with bringing American-style craft IPAs to the UK and grew into a £1bn brand in just a decade. However, BrewDog this month announced plans to shut 10 of its bars as they were not 'commercially viable', sparking a furious response from unions over job cut fears.
Wales Online
06-08-2025
- Entertainment
- Wales Online
Brewdog ad banned for implying alcohol could overcome loneliness
Brewdog ad banned for implying alcohol could overcome loneliness Brewdog said it wouldn't run the ad again Brewdog said it was disappointed but would not be running the ad again (Image: James Manning/PA) A poster for BrewDog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment. The ad for the brewing firm's Wingman beer, seen in May, featured the headline: 'Brewdog. Always Got Your Back', and continued underneath: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' The Advertising Standards Authority (ASA) received one complaint that the ad implied that alcohol was a remedy for disappointment, suffering and isolation. BrewDog said the ad did not imply that the beer provided comfort, relief or escape from any form of distress, and positioned the product as being of reliable quality rather than a remedy or coping mechanism. It also did not believe the ad claimed or implied that the beer had any therapeutic or mood-altering effects or that the ad suggested alcohol was essential or a priority in life. The ASA acknowledged that the ad had an air force theme, including the product's name, references to 'always on station, always mission-ready', and some of the imagery, which included a bird wearing a flying jacket, helmet and goggles. The watchdog noted BrewDog's comments that the ad positioned Wingman Session IPA as being of reliable quality, and acknowledged that the scenarios presented in the ad – wifi outages, unexpected bad weather and a friend running late – were mundane and everyday annoyances. It said: 'However, we considered that those scenarios, which would likely result in a person having to wait for an outcome outside of their control and having their day interrupted in a negative way, were likely to result in people feeling frustrated and bored, potentially lonely and would be likely to be viewed as problematic. 'We considered that although the ad used metaphorical language to evoke Wingman's reliability, consistency and a sense of camaraderie, the scenarios presented were real-life problems that were likely to impact people in a negative way and the implication was that Wingman was a solution to overcoming those problems that were likely to result in boredom, frustration and potentially loneliness. A poster for BrewDog which has been has been banned for implying that alcohol could overcome boredom, loneliness or disappointment (Image: ASA/PA Wire) Article continues below 'For those reasons, we considered the ad implied that drinking alcohol could overcome boredom, loneliness or other problems and concluded it breached the code.' The ASA ruled that the ad must not appear again, adding: 'We told BrewDog to ensure their future ads did not imply that drinking alcohol could overcome boredom, loneliness or other problems.' A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. That said, we won't be running the ad again.'
STV News
06-08-2025
- Entertainment
- STV News
Brewdog ad banned for implying alcohol could overcome boredom and loneliness
A poster for BrewDog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment. The ad for the brewing firm's Wingman beer, seen in May, featured the headline: 'Brewdog. Always Got Your Back', and continued underneath: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' The Advertising Standards Authority (ASA) received one complaint that the ad implied alcohol was a remedy for disappointment, suffering and isolation. BrewDog said the ad did not imply that the beer provided comfort, relief or escape from any form of distress, and positioned the product as being of reliable quality rather than a remedy or coping mechanism. It also did not believe the ad claimed or implied the beer had any therapeutic or mood-altering effects or that the ad suggested alcohol was essential or a priority in life. The ASA acknowledged that the ad had an air force theme, including the product's name, references to 'always on station, always mission-ready', and some of the imagery, which included a bird wearing a flying jacket, helmet and goggles. The watchdog noted BrewDog's comments that the ad positioned Wingman Session IPA as being of reliable quality, and acknowledged that the scenarios presented in the ad – wifi outages, unexpected bad weather and a friend running late – were mundane and everyday annoyances. It said: 'However, we considered that those scenarios, which would likely result in a person having to wait for an outcome outside of their control and having their day interrupted in a negative way, were likely to result in people feeling frustrated and bored, potentially lonely and would be likely to be viewed as problematic. 'We considered that although the ad used metaphorical language to evoke Wingman's reliability, consistency and a sense of camaraderie, the scenarios presented were real-life problems that were likely to impact people in a negative way and the implication was that Wingman was a solution to overcoming those problems that were likely to result in boredom, frustration and potentially loneliness. 'For those reasons, we considered the ad implied that drinking alcohol could overcome boredom, loneliness or other problems and concluded it breached the code.' The ASA ruled that the ad must not appear again, adding: 'We told BrewDog to ensure their future ads did not imply that drinking alcohol could overcome boredom, loneliness or other problems.' A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. 'That said, we won't be running the ad again.' Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
