3 days ago
Jude Benhalim's 'Aura' Looks a Lot Like Regional Sweetheart Zozofits
Aura distills what Jude Benhalim does best, merging old-world technique with her cutting-edge spirit, while inviting women to shape-shift unapologetically along the way.
She's got Kendall in her corner, Emily in Paris on her resumé, and now Jude Benhalim - the Cairo-born designer who launched her namesake label at 17 - is lighting up a new frontier with The Aura Collection, in collaboration with London-based fashion disruptor Zozo Fits.
THE MUSE
This time, the muse isn't one woman. It's all of them. Zozo Fits - fashion blogger, entrepreneur, shape-shifter - is the embodiment of Jude's latest obsession: the multiplicity of aura. That invisible forcefield of feeling, energy, and self that changes with place, mood, era. 'One human can have multiple auras,' Jude says. 'I'm a living example of that, and so is Zozo.'
THE COLLECTION DISSECTED
A year in the lab, literally. That's how long it took Jude to crack the code on luminous resin, a sculptural material that glows from within. Each piece in the Aura Collection is hand-carved and painted on the inside, giving it a soft, surreal translucence that shifts with the light.
Think weightless geometry meets liquid colour, while 24-carat gold-plated copper and rhodium accents bring the glint. Colourways include: pink, orange, sage green, lime green, blue, and white -each a coded aura in motion. 'It has always been about breaking boundaries for me, even if it gets tedious,' Jude says.
HOW TO STYLE IT
Roni Helou - Dara Dress in Black
Sculptural without being stiff. This fluid cutout dress in bone or slate grey acts like a canvas for AURA's architectural jewellery.
Thuna - Wisal Silver Heel
Sleek, reflective, and minimal. The silver mirror finish echoes the shine of the AURA cuffs without overcomplicating the look.
Dara Hamarneh - Valleta in Silver Satin
Soft structure meets metallic sheen. The compact shape and cool tone balance out AURA's acrylic forms.
Port Tanger - Nunny Sunglasses in Frosty Blue Acetate
Oversized frames with sculpted acetate contours. The transparency and shape echo the visual language of AURA's acrylic elements.
Gissah - Salvia
A dry floral with soft metallic spice. Clean, present, and modern—designed to live well next to cool metal and glass skin.
WHERE TO WEAR IT
This look was built for glassy rooftops and gallery openings with bad lighting (but great selfies). Think Art d'Égypte at the pyramids, Hayy Jameel in Jeddah, or a low-key power brunch at Em Sherif Café in Dubai. The AURA jewellery hits best under filtered sun or moody LEDs - so anywhere with reflections, chrome accents, or a mirrored bathroom is fair game.
THE VERDICT
Aura is a glow-up in every sense. It distills what Jude Benhalim does best, merging old-world technique with her cutting-edge spirit, while inviting women to shape-shift unapologetically along the way.
