Latest news with #Wonderskin
Elle
2 days ago
- Lifestyle
- Elle
Achieve Salon-Quality Brows at Home With These Eyebrow Tint Kits
It took me longer than I'd like to admit to realize that perfect brows don't require daily filling. That changed when I discovered the magic of eyebrow tint kits— an easy, at-home way to shape and define my brows while reclaiming precious minutes in the morning. No longer did I have to excuse my hurried handiwork with the mantra: eyebrows are sisters, not twins. Now, I wake up with arches that are ready for the day before I am. Before putting something semi-permanent on my face, I made sure to choose a style that complemented my features. That's why I took the time to master styling with eyebrow pencils before trying my first tint kit. Now that I'm more confident, I'm even considering getting it done professionally for special occasions—but I still love the convenience of doing it at home. 'Tinted brow gels are a really great way to experiment,' says Rebecca Hoffman, founder of Bespoke Brows NYC and proud eyebrow enthusiast. 'If you've been using a colored brow gel, and you're getting frustrated with the fact that it lasts for 12 hours versus three to four weeks, then tinting at home is a nice way to dip your toe in without overcommitting.' When it comes to inspiration for your brow-tinting journey, you might look to Lily Collins's iconic brows or Hailey Bieber's soft, wispy style. Your face is your canvas, and the right brow shape should enhance—not copy—some else's. 'It seems that our consumers aren't leaning heavy into trends at the moment but are more so asking us, based off of the eyebrows that they were born with and their structure, what works best for them,' explains Hoffman. 'It's not quite about fitting into a certain shape, but it's been emphasizing the natural shape as best as possible.' Skip the men's beard dye and treat yourself to a proper brow tint that will leave you waking up flawless. Keep reading to uncover the best eyebrow tinting kits that bring salon-quality results straight to your home. This tint is perfect for anyone serious about at-home eyebrow tinting, as it lasts impressively long on both the skin and brow hairs. Plus, Brow Code offers an entire playlist of tutorial videos covering everything from prep work to aftercare. Brow Code rating: 4.8/5 stars A Brow Code reviewer says: 'Brow tint kit is very easy to use and makes my sparse brows look fuller without the need for filling them in every day. Much less expensive than going to a salon for a tint every two weeks and can be done in the privacy of your own home on your own time.' We're all familiar with Wonderskin's ultra-viral lip stain, but now it's time to explore their game-changing eyebrow stain. Designed to be buildable, this Wonderskin eyebrow stain allows you to gradually darken your brows, avoid dreaded brow-blindness while achieving your perfect look. Amazon rating: 3.6/5 stars An Amazon reviewer says: 'I loved this product! I've tried other brow tints before, but none of them lasted as well as this one from Wonderskin. It's super easy to apply and the result looks really natural (I used the Dark Brunette shade and it matched my hair/skin tone perfectly). What impressed me the most was the staying power — it truly doesn't transfer or smudge throughout the day, even in the heat. I wake up with my brows looking done! Totally worth it. Already planning to get another one so I don't run out.' Believe it or not, you can actually add hair to your eyebrows. Benefit's Gimme Brow+ is packed with tiny microfibers that give your brows a beautifully volumized finish. If you're not ready for a permanent brow tint but want to experiment with added volume, this gel is a must-buy. Sephora rating: 4.4/5 stars A Benefit Cosmetics reviewer says: 'As a natural blonde who doesn't always have time to dye my brows, this is the best brow product I have found! Even when I have dyed my brows, I still use it as it provides fullness to my sparse brows as well as holding them in place ALL day. My brows look beautifully groomed with this baby!' This product applies like a brow gel but gradually works to semi-permanently tint your eyebrows over time. If you're in it for the long haul, try this hydrating, growth-promoting, and gradually darkening brow tint. Thrive Cosmetics rating: 4.4/5 stars A Thrive Cosmetics reviewer says: 'I've tried several brow gels and this one is very promising. It goes on easily, doesn't clump like others—and we all know when THAT happens, you just have to start again. Who has time for that? The coverage is great and it really does last. Now, I normally wash off ALL my makeup at night, but I put this to the test. The semi permanent coverage is true. Lasted through the night and into the next day. Beautiful! What a win.' This peel-off brow gel offers a moderate-lasting tint—not quite weeks-long color, but definitely longer than a single day— making it ideal for intermediate brow tinters. I especially love the peel-off feature, as it allows you to craft the perfect arch without worrying about smudging. Plus, it peels off in one satisfying piece! Amazon rating: 3.4/5 stars An Amazon reviewer says: ' have naturally thin, sparse brows and was looking for something to save me time in my morning makeup routine. This stuff is one of the coolest things I've bought all year! I applied it where I could see my faded microblading and let it set while I make the kids breakfast and pickup around the house. By the time I get ready my brows are set and look great! The color is true to the photos and mine lasted 2-3 days.' Here's an eyebrow tint that not only colors the hairs but also creates a faux shape on the skin, a henna tint is the perfect solution. This kit offers an impressive 30 applications, so you have several opportunities to touch up your brows with just one package. Amazon rating: 3.9/5 stars An Amazon reviewer says: 'Oh my gosh, this eyebrow tint is truly amazing! I can't believe how easy and effective it is. You only need to leave it on for about 15 minutes to see a significant difference. If you want a deeper tint, just apply it a second time–for me, that was more than enough!' If you're aiming to darken the natural color of your eyebrow hairs, a light application of this hair tinting kit by Refectocil could be a great option. While it's not specifically designed for eyebrows, reviewers rave about its ability to deliver long-lasting color without irritation. Amazon rating: 3.9/5 stars An Amazon reviewer says: 'I absolutely love this lash and brow tint. I first use this product when I lived in Germany so I was happy to see it available on Amazon. The color is gorgeous and really makes my lashes stand out, giving them a fuller, darker look that lasts. The application is easy and doesn't irritate my eyes. I always put a little Vaseline under my eyes to prevent any dye from getting on my skin.' If you're looking for a quick and budget-friendly brow tint, give this drugstore favorite by Ardell a try. It's incredibly user-friendly, thanks to the included mixing tools and spoolie. Plus, it delivers long-lasting color that stays vibrant for up to two weeks. An Amazon reviewer says: 'Love this eyebrow dye! Works really well, super easy to use. Comes with a little reusable bowl to mix product. Comes with 4 capsules. I have blonde eyebrows; almost invisible and it's really amazing to be able to dye them at home whenever I want vs going to the salon. Inexpensive but great quality.' Want the definition of microblading without the commitment? The Revlon ColorStay Brow Pen features a precise fine-tip brush, making it easy to draw individual hairs for a natural finish. Amazon rating: 4.3/5 stars An Amazon reviewer says: 'This is 100 percent my go-to for long lasting eyebrows. It literally stays on for days, even when wet. I apply it in light strokes/lines to match my eyebrow hairs, then use my own soft eyebrow brush immediately after I apply a few strokes to soften and blend the liner into my skin.' If you're looking for a sharp, high-contrast brow that develops in no time, the aptly named Instant Eyebrow Color by Godefroy is the perfect kit for you. Trusted by reviewers across the internet, this brand's eyebrow tinting products are celebrated for their consistent, reliable color results. An Amazon reviewer says: 'My hair color is naturally super dark brown. I picked the medium brown color based on other reviews and I can guarantee that the medium brown looks best. It can come out dark and rich without being overwhelming, especially if you're lighter-complexioned. The tint lasts around the stated time (4 weeks). I actually halved the time stated for leaving it on and was satisfied with how it came out.' Like any beauty ritual, brow tinting starts with prep. Hoffman recommends patch testing your kit of choice the day before application. 'A day before you're thinking of fully tinting your brows, oxidize the tint and put a little bit of it behind your earlobe or maybe, somewhere along your neck, just to see if in the immediate you might have a reaction,' she explains. When it comes to application, working slow and tidily can ensure that you get your desired results and minimize mistakes. 'When you're applying the color, obviously, you want to work as neatly as you can,' Hoffman says. 'If the packaging tells you it should be on for 10 minutes, cut that in half if not less, and check it. You can always put it back on in general. It is so much easier to reapply tint and build that color than it is to scrub it out.' The frequency with which you need to tint your eyebrows varies depending on the product you're using, so you should defer to the product instructions. 'If you're using an at home product, there should be recommendations for that on the packaging that you use,' says Hoffman. 'In general an estimate is every three to four weeks, but that's product dependent.' Hoffman explains that there are generally two different types of dyes used to tint brows, and each provides different benefits based on what look you're going for. 'There are two generally two different types of tints, and each one will provide different service results. You can do a henna tint, which is more long lasting, and it will also stain your skin. It's a little bit more of an extreme look, but it's great for people who don't have hair and really need the dye to stick to the skin in order to create the shape of a brow.' Most classic brow tints are vegetable-based dyes. These formulas will only stain the hair, 'which is great for achieving a much more natural look,' Hoffman continues. 'In general, tinting will kind of only color match what you have for a denser, fuller look, or it will make your brow hair go darker.' When searching for a tint, keep an eye out for products that have been tested and are meant to be used on the eyebrow. 'Some things that you do want to look for is the brand ophthalmologist tested or is this product specifically made for brows and lashes?' In terms of avoiding certain ingredients, Hoffman suggests steering clear of known irritants. 'Some of those ingredients that you want to avoid are called PPDs (Phenylenediamines),' she explains. 'They're known to be like kind of harsh. Usually, they tend to contain allergens in it.' Hoffman also recommends avoiding products with synthetic fragrances, ammonia, or parabens. If you're not exactly sure how to shape and style your brows or what sort of look you're going for, that's a great time to visit a salon, like Bespoke Brows NYC. The studio only accepts walk-ins, so you can stop by for a consultation any time. 'Don't be scared to come in and ask questions. This is your face. We're here to serve you, and you don't have to feel like you know what you want when you come in,' says Hoffman. 'The consultation should always be a conversation to make sure that you understand your options and we're both on the same page with the results that you want to get.' If you do decide to visit a studio in the hopes of achieving a specific look, Hoffman suggests bringing an inspiration photo. 'When in doubt, it never hurts to bring in a reference photo to any type of salon if you feel like you don't quite have the language to explain what you're going for.' Rebecca Hoffman is the founder and CEO of Bespoke Brows NYC As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, contributing editor Moriah Polk consulted a brow tinting expert to determine the best products and practices for tinting eyebrows at home. The 12 Best Eyebrow Pencils to Fake Thicker Brows 12 Eyebrow Serums For Fuller, Longer Arches Get Laminated Brows at Home With This TikTok-Favorite Product 15 Eyebrow Gels For All Your Brow Woes The 8 Best Eyebrow Razors for Well-Maintained Arches
Buzz Feed
25-05-2025
- Lifestyle
- Buzz Feed
29 Beauty Products For A Low-Maintenance Routine
A paraben-free self-tanner in case you feel your best with bronzed, sun-kissed skin — in just one hour, you'll have just that so you can ~thrive~ in your sundresses and shorts for well over a week before having to apply again. This lightweight mousse applies evenly and leaves a golden hue (so no worries about looking like a patchy orange Oompa-Loompa). AND!! You can even use this to contour your face instead of applying makeup every day! A Wonderskin long-lasting lip stain that's smudge-proof, waterproof, of the things you want a lippie to be when you don't have time for touch-ups. With just a little prep (leave it on for 10–30 seconds, marvel at the masque's unique blue color, then wipe away), you'll be good to go for the rest of the day! For an even bolder color, just reapply with a second coat. A multipurpose dermaplaning tool designed to safely exfoliate your face and remove peach fuzz if desired. It doubles as an eyebrow razor, so you can shape your brows and easily remove any stray hairs. Now, you'll have a flawless base for makeup and perfectly shaped brows to help you fly through your routine later! A henna eyebrow tint kit that'll fill your brows with vibrant color for 1–2 weeks (according to most reviewers, though for some, it lasted longer!) so you can skip the daily hassle of filling them in. This uses plant-based ingredients rather than chemical dyes, so it's also better for your hair while still resisting fading! Stainless steel Tweezerman slant tweezers to expertly pluck even the tiniest of stray hairs around your brows (and upper lip, chin, wherever you need it) with precision. White brow mapping string as a crucial step in making your brows look good for the long haul. It'll leave thin but visible lines on your skin that'll look kinda wild once you're all done, but trust the process — it'll leave you with a precisely marked shape for your brows, which you can then use to thread, tweeze, and tint to your heart's content. A tin of Cirepil blue wax to save you time shaving or tweezing hairs every day. This wax melts into a smooth gel texture for precise application. It can remove both coarse and fine hairs, leaving the skin on your legs, armpits, between your brows, or ~anywhere else~ you fancy waxing sooooo smooth. A satin bonnet if you're tired of waking up with a truly scary case of bedhead every morning. The buttery soft satin reduces friction on your hair to prevent frizz and breakage, and it's double-layered to prevent any hair dye or products from soaking into your sheets. Bonus: The elastic band is adjustable, so you can make it just tight enough to prevent slippage without it being *too* tight. Lilac St. Original Lashes, which are meant to be worn for up to 10 (!) days — they're way less effort and more budget-friendly than professional lash extensions and have converted many reviewers! These vegan, cruelty-free silk lash fibers have an ultra-thin band, adhere well, and look *super* wispy and natural. Or a lash-lifting kit if you're ready to go the DIY route (because getting it done professionally is NOT in the budget rn). Put an hour or so aside for this, and you'll have dramatically longer-looking and curlier lashes for the next 4–6 weeks! Finally, freedom from the salon, falsies, and your dreadful eyelash curler. A 47-pack of foam curling rods that make curling your hair *so* easy. All you have to do is wrap your hair around the rods into your desired shape and size, then wait a few hours while you do chores or watch TV (some folks even wear them to bed). You'll be rewarded with gorgeous curls that you can enjoy for the next few days without any extra effort! Or a Kitsch heatless hair curler covered in satin to help lock in moisture and reduce frizz and split ends. Rather than using different individual rods, your hair gets wrapped around this single long rod, kind of like a headband. It's comfortable enough to sleep in and even cute enough to wear out as a hairstyle, and you'll have gorgeous ringlets for the next several days after removal! A coconut body scrub here to deliver the soft, silky-satin skin of your dreams, the kind that'll have you running your hands up and down your legs in amazement for DAYS. This ultra-fine sea salt scrub removes dead skin cells while also moisturizing with plant-based oils and aloe vera. Goddess status, here we come. ✨ And a Korean microdermabrasion mitt to experience the full-body exfoliating treatment of your *life* without a trip to a pricey spa. It'll buff away dry, dead skin to reveal the smooth skin underneath, and it'll help your moisturizers sink in better for long-lasting softness. A set of Glamnetic's press-on nails in case you don't have the time or money to invest in regular salon visits, but still want that polished look. Whether you're going for chic subtlety or cute designs, these make it ridiculously easy, *plus* they're reusable for up to two weeks per wear! Or a beginner-friendly gel nail polish kit if you prefer the feel and ~ritual~ of applying polish but can't deal with the kind that chips in two days. Reviewers say these last around 2–3 weeks on your hands, and even longer on your toes (one reviewer said their toe polish lasted 1.5 months)! The kit comes with 32 gorgeous colors and everything you need to get the job done, including a UV light that allows the gel to harden. *Or* a gorgeous set of nail wraps to spice things up with some fun designs (if you're not comfortable doing them yourself)! You just peel, stick, and file them for a look that's both fresh and natural-looking, and reviewers say they stick on for weeks at a time! If you prefer to keep things simple but neat: Some nail concealer designed to illuminate nails while concealing any yellowing or staining, coating them in a milky shade that looks natural and gorgeous. Yeah, it costs more than cheaper nail polish, but it gives a professional look without the hefty price tag, and reviewers say it lasts up to two weeks! An Anua heartleaf pore-clearing cleansing oil if you're ready to enter your glass skin era, because this K-beauty staple will do the trick. It'll dissolve makeup residue and pull blackhead-causing gunk out of your pores. Reviewers say you can actually see the yuck that's come out, which is both gross and satisfying — but not as satisfying as how good your skin will look after. A Solawave red light therapy wand in case giving yourself a professional-level facial at home sounds appealing to you (🙋♀️). This cute tool looks simple, but it's packing some highly effective technologies inside: red light therapy to help reduce dark spots and fine lines, microcurrents that stimulate and lift the skin, facial massage to reduce puffiness, and therapeutic warmth to promote product absorption. A derma roller designed with teensy-tiny needles that are painless. Its superpower = helping serums and other skincare products penetrate your skin deeper for *maximum* effectiveness. With weekly use, it can also help diminish the appearance of wrinkles, dark circles, and large pores — and at a fraction of the price of a professional microneedling appointment. A L'Oreal Paris rinse-out lamellar water treatment that'll transform your hair in just eight seconds (!) to leave your hair shiny, silky, and ultra-hydrated, no matter your hair type! (And take it from me: These results last for DAYS.) Psst — they might reach for Redken at your local salon, but this has the same ingredients as that brand's lamellar treatment for way less. And an Elizavecca hair treatment formulated to deeply repair and hydrate your hair thanks to restorative ingredients like collagen and ceramide 3. You just apply it after shampooing, wait as 5–20 minutes, then rinse it out for hair that'll look *and* feel silky soft for the next several days. Some reviewers say it's even BETTER than Olaplex, which is over three times the price! A Revlon one-step hair dryer and volumizer so you can give yourself a gorgeous blowout without visiting the salon — it knocks out drying *and* styling your hair in one step to save time in the mornings too! With this under-$50 option, dropping $500+ on a Dyson Airwrap (or even $100 on the Drybar version) suddenly less appealing. An elongating curling gel helping you achieve spirals that are soft and defined without losing any length. Plus, for under 10 bucks, you're getting a ton of product in this generously sized tub (and reviewers like it as an alternative to the pricier Kinky-Curly brand). Some illuminating under-eye gels you can plop on while making dinner, reading a book, meditating, or just watching TV. They'll give your tired under-eyes some much-needed pampering and help reduce dark circles and puffiness, and you'll feel totally refreshed afterward! Dentist-recommended Crest whitening strips that work over time to remove YEARS of stains and visibly whiten your teeth when you use them for just 30 minutes a day. You should get to a point where you can just use them periodically to maintain the whiteness! Or a teeth whitening kit if you've tried the strips and just don't like the feeling of them on your teeth. This (lowkey futuristic-looking) device uses LED light with 35% carbamide peroxide gel to whiten your teeth if years of drinking coffee or smoking have done a number on them. The kit comes with 20 treatments — all you need is a free half hour to sit (and maybe catch up on some TV) while it works its magic, with no uncomfortable sensitivity to deal with either. And finally, a hair thinner and cutter to save you time and money on frequent salon appointments — people swear by this little tool for everything from trimming bangs and maintaining short haircuts to styling wigs. A quick "baby trim" here and there will keep you looking so fresh!
Vogue Singapore
20-05-2025
- Entertainment
- Vogue Singapore
Lip stains are having a moment—here's 6 of the best to shop
From tinted oils to conditioning sleeping masks, there's never been a better time to keep your pout in tip-top condition. Now, a new iteration of lip care is earning its time in the spotlight: none other than the powerful lip stain. We're all seeking more ease in our days, and a long-wearing lip stain is one way to attain it. TikTok-viral versions have seen beauty content creators like Olivia Jade and Sarah Cheung coat their lips in a layer of questionable navy, only to wipe it away and reveal a berry-vibrant hue underneath. @oliviajadegthe skin boost ✨🪄♬ Soft Sunlight (Lofi) – Prodbyecho Designed to impart colour all day, the best stains on the market have a few crucial properties in common. The first is that their vivid shades do as they say and stay on all day, holding their own against hurdles like feathering, water-fading and smudging. Secondly, they'll ideally provide colour that's buildable, so you can veer from natural to bold as you please. Finally, and perhaps most importantly, they'll provide lasting colour without dryness or damage. The new formulas are excellent at this, incorporating skincare benefits like hyaluronic acid and vitamin E to lock in moisture and nourishment as well as pigment. Without further ado, cast your eyes upon Vogue Singapore's edit of the best lip stains to shop now. From enduring cult classics (we'll always have Benetint) to new-gen innovations, there's a tint out there for everyone… Courtesy of Clarins 1 / 6 Clarins Water Lip Stain Clarins' make-up offerings are built on a skincare-first approach, and that's certainly the case with their new Water Lip Stain formula. Feeling featherlight on the lips thanks to a 75% water-based composition, and incorporating the silky, hydrating Water-Shot Complex, build up your chosen hue in sheer stains for matte boldness. Clarins Water Lip Stain, $48, available at Clarins Courtesy of Dior 2 / 6 Dior Addict Lip Tint in 671 Natural Raspberry Dior's summer beauty collection has arrived, and with it an invitation to be whisked away to the sparkling French Riviera courtesy of its bursting colour. Here, the Addict Lip Tint has been reimagined in a vibrant raspberry shade. Infused with cherry oil for maximum comfort, this is a veil of colour to endure through any beach day. Dior Addict Lip Tint in 671 Natural Raspberry, $62, available at Dior Courtesy of Wonderskin 3 / 6 Wonderskin Wonder Blading Lip Stain Masque Having attained viral status on TikTok last year, this is one much-beloved lip stain. Utilising patent-pending Liquid Blading technology, lips are infused with rich pigment before sealing in to withstand water, smudges and transfers all day. Apply, set and wipe away to unveil lasting colour for a look that's low-maintenance, yet high-impact. Wonderskin Wonder Blading Lip Stain Masque, $36.89, available from Amazon Courtesy of Fenty Beauty 4 / 6 Fenty Beauty Poutsicle Hydrating Lip Stain For those who assume a lip stain necessitates a drying effect for lasting power, Fenty Beauty dispels all such fears. Hydration and high shine are the goals of this striking tint, available in six shades. Formulated with an oil-in-water innovation and squalene, you're guaranteed a quench that's as durable as its colour. Fenty Beauty Poutsicle Hydrating Lip Stain, $42, available at Sephora Courtesy of Sacheu 5 / 6 Sacheu Lip Liner Stay-n There's nothing like a distinct lip liner to frame your pout. Ensure yours stays in place with this long-wear lip-lining stain from Sacheu, brainchild of beauty content creator Sarah Cheung. Infused with nourishing hyaluronic acid and vitamin E, apply and dry on your lip line before peeling to reveal a vividly defined kisser. Sacheu Lip Liner Stay-n, $17.07, available from Revolve Courtesy of Benefit 6 / 6 Benefit Cosmetics Benetint Dark Cherry Lip & Cheek Tint The best classics only improve with time—and that's an apt adage for this new shade of the perennially loved Benetint. Ever since it was first custom-made for an exotic dancer back in 1976, this iconic lip and cheek tint has been a staple of beauty bags the world over. Bearing its signature long-lasting, natural finish, the tint is now available in two new hues: Dark Cherry and Raspberry. Both flattering flushes, we love the former for its buildable intensity. Benefit Cosmetics Benetint Dark Cherry Lip & Cheek Tint, $45, available at Sephora
Daily Mirror
18-05-2025
- Health
- Daily Mirror
‘I tried Wonderskin's new pH blusher to see how well it matched my skin tone'
Wonderskin has dropped its new pH-adjusting blusher that promises a unique, natural-looking flush that matches your skin tone perfectly, and I put it to the test When it comes to makeup, a great blusher is usually one top of our lists of essentials. It's perfect for creating a warm, rosy glow, gives you a flushed been-in-the-fresh-air look, and can help soften up your features. However I know from personal experience that picking the right blusher shade can be tricky; what looks like a gorgeous colour can be too harsh or cool toned on my skin, or the pigment may be too much for my complexion. However there is one product that promises to avoid all those woes – a pH blusher. It promises to blend and adapt to your natural skin tone, giving you a completely unique shade that's just right with no shade matching required. One pH blusher that's recently launched is Wonderskin's pHLush Stick, £20, which uses advanced pH-adjusting pigment technology to leave a sheer flush of colour on your skin with one swipe. The formula works by reacting to your skin's natural chemistry, with the pigments adjusting to complement your skin's natural colouring and undertones, giving you a flattering rosy glow. A perfectly flattering shade with zero swatching or shade matching required?! It seemed too good to be true, so I put it to the test to see if it really did match up to expectations. The formula Wonderskin's pHLush Stick comes in a stick formula, with a firm, jelly-like consistency, and is enriched with jojoba, sunflower seed and castor oils to make sure it's ultra-hydrating and smooth to apply. It also contains niacinamide, shea butter, allantoin and aloe leaf juice which helps support your skin's barrier health whilst nourishing and soothing. I swiped it on the back of my hand first to get a feel for the formula and was pleasantly surprised by how hydrating it was. There was no pulling or patchiness, just a quick slick of colour that applied smoothly. I will say it's tricky to deduce how much of this you need to apply, especially as you can't get a full picture of the colour payoff until it's settled into your skin which makes it easy to apply too much at once. This is best applied by layering – add a little, let the colour appear, then blend it out. Rinse and repeat until you've got your desired look. It also wasn't the easiest to blend with a brush, so I used my fingers instead which was much easier as the heat helped it to move and soak in. A couple of swipes does get you a surprising amount of product, so a little trial and error is key to getting a feel for what works for you. It has a sheer finish, which is ideal for giving a more natural-looking flush. If you want something bolder, you can easily layer it up or even pair it with another blush product for a more dense shade – just make sure you apply this first, otherwise your other blusher may throw off the colour matching. The colour payoff The initial look of the stick is a little alarming – it looks super dark and like it'll be very overwhelming colourwise. However it was almost completely clear when I applied it, and after a few seconds the pigment started to settle, turning into a soft rosy pink. I tested it out on both bare skin and over the top of my foundation to really get a sense of how it adapts to my complexion. On bare skin, it was a very subtle pink that was barely visible, and pulled out some of my skin's natural redness, which looked super natural but didn't have a huge impact. However when applied over my foundation the pigment was much more noticeable, and I really did feel like it was the perfect shade of pink for my skin. It actually matched my natural lip colour almost exactly, and warmed up my face and skin tone without looking too obvious. You can also apply the Wonderskin pHLush Stick to your lips and lids too, if you want a cohesive look. If you'd like a little more control over what colour you're getting, Sephora's Color Twister Color Changing Cheek & Lip Tint is a great alternative. Priced at £13.99 it's budget friendly, and you can choose from three shades; yellow which becomes juicy coral, fuchsia which turns into fresh pink, and midnight blue which becomes soft berry. Alternatively Fenty's Match Stix Colour Adaptive Cheek + Lip Stick, which is usually £25 but currently on sale for £20, is similar to the Wonderskin version, with an adaptive formula which matches your skin tone. It also has a hydrating jelly formula that makes application easy. However the Wonderskin pHLush Stick did check all the boxes for me in terms of affordability, formula and colour payoff, and it's easy to apply on the go, making it perfect for travel. It's unusual colour-matching pigments do make it a tricky product to get the hang of, but it's worth persevering as the results are well worth it.
Business of Fashion
07-05-2025
- Business
- Business of Fashion
Wonderskin Secures $50 Million Series A Round
Already a hit with TikTokers, Wonderskin's Wonder Blading Lip Stain Masque has also made an impression on venture capitalists. The five-year old brand, which has headquarters in the UK and manufacturing in the US, announced the closing of its Series A investment round on Wednesday. The $50 million investment was led by VC firm Insight Partners, which is known for its tech and DTC brand portfolio that includes Shopify, Quince and Prose. The funding will be used to support Wonderskin's retail and product expansion, as well as research and development at the company's lab in New Jersey. The brand 'blends viral consumer energy with real product innovation,' said Rebecca Liu-Doyle, managing director at Insight Partners. Introduced when the brand launched in 2020, the Blue Wonder stain began to captivate viewers on TikTok two years later in part for its application, which goes on blue and wipes off to a variety of pinks, reds and mauves. Influencer posts about it have earned tens of millions of views, and the product received a shoutout from Cosmopolitan's beauty editor on the Today Show. The brand's co-founder and chief executive Michael Malinsky, along with-co-founders Marina Kalenchyts (brand director) and Doug Cooper (COO), came across the stain when researching new products being developed by labs. The formula stood out for its potential to spark social engagement, and the company purchased the New Jersey lab that developed it. 'The visual disruption is important. We live in a social media world with very short attention spans and lots of content, and without genuinely putting something interesting in front of people, it would be easy to get lost,' said Malinsky. Sold in Boots in the UK and US retailers Nordstrom and Urban Outfitters, the brand's biggest channels remain DTC, Amazon and TikTok Shop, said Malinksy. The brand does not disclose sales numbers, but its lip stain has sold over 372,000 units on its TikTok Shop product listing, and is currently number 25 on Amazon's top-selling beauty products. The brand's new funding is earmarked for a traditional retail launch in the US in 'relatively short order,' said Malinsky. It will also use the investment to pursue expansion into more product categories. The company projects 2025 sales to double compared to 2024. Learn more: How TikTok Trends Feed the Beauty Product Pipeline TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but the app's uncertain future could upend the hype cycle.
