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Time of India

Now, award-winning single malts to debut at all Tasmac outlets

Chennai: Premium Indian liquor lovers in Tamil Nadu will soon find award-winning single malts at all Tasmac outlets. Bengaluru-based Indri-Trini single malt whisky and Amrut Fusion single malt whisky, winners of global "World's Best Whisky" titles in 2023 and 2024, will be available in both elite and regular Tasmac shops in the coming months, sources said. The state govt amended its liquor procurement policy in 2023 to allow sourcing from other states, paving the way for six new liquor varieties, five beer brands, and eight wines to enter the market. Tasmac has fixed 3,500 per carton as the base price for out-of-state supplies to ensure local distilleries and breweries remain competitive. "Though high landed costs initially discouraged out-of-state brands, the untapped premium segment in Tamil Nadu proved attractive," said a source. Royal Ranthambore whisky and Jaisalmer gin from Radico Khaitan were introduced last year, followed by Pernod Ricard's 100 Pipers and Blenders Pride. The latest entrant, Tilaknagar Industries, is supplying Mansion House Ultra French brandy and Courrier Napoleon Green brandy, and may soon bring Imperial Blue whisky, procured from Pernod Ricard, to the state. You Can Also Check: Chennai AQI | Weather in Chennai | Bank Holidays in Chennai | Public Holidays in Chennai Tamil Nadu currently has 11 distilleries producing Indian-made foreign spirits (IMFS), eight breweries, and one winery, supplying 185 whisky, brandy, and vodka brands, 43 beers, and three wines. While Tasmac officially lists 551 imported liquor brands, many are rarely available at its imported liquor shops. Tasmac officials said imported liquor suppliers do not provide liquor to the corporation despite the easy licence procedure in place, as the market for premium liquor is just 0.5% of the overall sales volumes. "However, we want to make national brands that are more sought-after in other states and globally available here," said a senior official. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area.