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Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market
Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market

Korea Herald

time4 days ago

  • Health
  • Korea Herald

Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market

KUALA LUMPUR, June 6, 2025 /PRNewswire/ -- In a significant move to advance natural, evidence-based health solutions in Japan, Biotropics Malaysia Berhad has signed a Memorandum of Understanding (MOU) with ASK Intercity Co., Ltd. for the sales and distribution of Physta ® Tongkat Ali, Biotropics' proprietary standardized extract, in the Japanese market. The MOU signing took place at the Malaysian Pavillion of the World Expo Osaka 2025, during the opening of 'Sustainable Agriculture Week' witnessed by The Honorable Datuk Seri Haji Mohamad bin Sabu, Minister of Agriculture and Food Security. This partnership unites two companies with a shared commitment to the development and marketing of high-quality, clinically supported herbal ingredients. With decades of industry experience, both companies are dedicated to raising the standards of natural product innovation through scientific rigor, transparency and product integrity. Physta ® Tongkat Ali, developed through a landmark collaboration between the Malaysian Government and the Massachusetts Institute of Technology (MIT), stands as one of the world's most clinically studied Tongkat Ali (Eurycoma longifolia) extracts. It is backed by over 20 clinical studies and has been shown to support energy, vitality, libido, immunity, stress management and hormonal health. Recently, new research from Biotropics has uncovered Physta ® 's efficacy in supporting hormonal balance and reducing stress in pre- and postmenopausal women—a breakthrough expansion from its earlier positioning as a male-centric supplement. This positions Physta ® as a versatile ingredient for a broader demographic, supporting both men and women in managing age-related health challenges naturally. "In light of Japan's rapidly ageing population and growing demand for preventive, plant-based health solutions, we believe Physta ® brings timely and relevant benefits," said Haliza Ramli, CEO of Biotropics Malaysia. "There is a surge of interest for Tongkat Ali globally and this collaboration reflects a mutual vision: to deliver clinically supported, high-quality herbal ingredients that meet the needs of discerning, health-conscious consumers." Koichi Hosaka, CEO and Managing Director of ASK Intercity, added, "We are excited to work with Biotropics, a globally respected leader in herbal research. Tongkat Ali is already recognized internationally, and we believe Physta ® will be very appealing to Japanese consumers seeking natural vitality, stress support, hormonal balance and even looking for Power of Malaysian original forest". The partnership arrives at a pivotal time: Japan has the world's oldest population, with over 29% aged 65 and above. As healthy ageing becomes a national priority, ingredients like Physta ® —with proven benefits and gender-inclusive applications—offer real value to brand owners formulating for this dynamic segment. The MOU aims to redefine natural wellness in one of Asia's most mature and discerning health markets and sets foundation for future cooperation between Malaysia and Japan in the field of herbal science, innovation and market development. Biotropics' portfolio—including BioKesum ®, SLP+ ®, Nu-Femme ®, and Eurecta ® —continues to expand, driven by strong IP, clinical validation and Malaysia's rich botanical heritage.

Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market
Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market

Yahoo

time4 days ago

  • Health
  • Yahoo

Biotropics Malaysia Berhad Signs Strategic MOU with ASK Intercity Co., Ltd. to Bring Physta® Tongkat Ali to the Japanese Market

KUALA LUMPUR, June 6, 2025 /PRNewswire/ -- In a significant move to advance natural, evidence-based health solutions in Japan, Biotropics Malaysia Berhad has signed a Memorandum of Understanding (MOU) with ASK Intercity Co., Ltd. for the sales and distribution of Physta® Tongkat Ali, Biotropics' proprietary standardized extract, in the Japanese market. The MOU signing took place at the Malaysian Pavillion of the World Expo Osaka 2025, during the opening of 'Sustainable Agriculture Week' witnessed by The Honorable Datuk Seri Haji Mohamad bin Sabu, Minister of Agriculture and Food Security. This partnership unites two companies with a shared commitment to the development and marketing of high-quality, clinically supported herbal ingredients. With decades of industry experience, both companies are dedicated to raising the standards of natural product innovation through scientific rigor, transparency and product integrity. Physta® Tongkat Ali, developed through a landmark collaboration between the Malaysian Government and the Massachusetts Institute of Technology (MIT), stands as one of the world's most clinically studied Tongkat Ali (Eurycoma longifolia) extracts. It is backed by over 20 clinical studies and has been shown to support energy, vitality, libido, immunity, stress management and hormonal health. Recently, new research from Biotropics has uncovered Physta®'s efficacy in supporting hormonal balance and reducing stress in pre- and postmenopausal women—a breakthrough expansion from its earlier positioning as a male-centric supplement. This positions Physta® as a versatile ingredient for a broader demographic, supporting both men and women in managing age-related health challenges naturally. "In light of Japan's rapidly ageing population and growing demand for preventive, plant-based health solutions, we believe Physta® brings timely and relevant benefits," said Haliza Ramli, CEO of Biotropics Malaysia. "There is a surge of interest for Tongkat Ali globally and this collaboration reflects a mutual vision: to deliver clinically supported, high-quality herbal ingredients that meet the needs of discerning, health-conscious consumers." Koichi Hosaka, CEO and Managing Director of ASK Intercity, added, "We are excited to work with Biotropics, a globally respected leader in herbal research. Tongkat Ali is already recognized internationally, and we believe Physta® will be very appealing to Japanese consumers seeking natural vitality, stress support, hormonal balance and even looking for Power of Malaysian original forest". The partnership arrives at a pivotal time: Japan has the world's oldest population, with over 29% aged 65 and above. As healthy ageing becomes a national priority, ingredients like Physta®—with proven benefits and gender-inclusive applications—offer real value to brand owners formulating for this dynamic segment. The MOU aims to redefine natural wellness in one of Asia's most mature and discerning health markets and sets foundation for future cooperation between Malaysia and Japan in the field of herbal science, innovation and market development. Biotropics' portfolio—including BioKesum®, SLP+®, Nu-Femme®, and Eurecta®—continues to expand, driven by strong IP, clinical validation and Malaysia's rich botanical heritage. View original content to download multimedia: SOURCE Biotropics Malaysia

Perak targets 20 entrepreneurs to expand market abroad
Perak targets 20 entrepreneurs to expand market abroad

The Sun

time7 days ago

  • Business
  • The Sun

Perak targets 20 entrepreneurs to expand market abroad

TELUK INTAN: Perak aims to target 20 entrepreneurs in the state to expand their market by showcasing local products abroad throughout this year. State Women, Family, Social Welfare, Entrepreneur Development and Cooperatives Committee chairman, Datuk Salbiah Mohamed, said her party, in collaboration with the Perak State Entrepreneur Secretariat (STeP), is always trying to bring entrepreneurs to participate in various expos and exhibitions abroad. She said that among the exhibitions or trade expos that Perak entrepreneurs will be participating in are the 'Brunei Consumer Fair 2025', 'World Expo Osaka 2025' and 'Fine Food New Zealand 2025', which will take place this month 'I always emphasise to the agencies involved to jointly help entrepreneurs or companies that have the potential to be taken abroad (promote their products) by solving the problems (constraints) they face. 'The state government is indeed very supportive of Perak entrepreneurs who dare to explore the global market which actually provides wider and larger opportunities and space and not just being too dependent on the domestic market,' she said. She told reporters after officiating the release of a container of cordial products from Syarikat Ameen Products Sdn Bhd to Mali, Africa, at its factory in the Light Industry Park here today. Meanwhile, Salbiah said one of the challenges entrepreneurs face in expanding their businesses or increasing product capacity is the lack of industrial parks in several districts of the state. 'When some of our entrepreneurs want to expand their products or markets, they face constraints in terms of size to expand their products. 'So, the state government sees the need (to develop industrial parks) by identifying suitable areas,' she said.

#SHOWBIZ: Japan honours Shila Amzah for her musical achievements
#SHOWBIZ: Japan honours Shila Amzah for her musical achievements

New Straits Times

time02-05-2025

  • Entertainment
  • New Straits Times

#SHOWBIZ: Japan honours Shila Amzah for her musical achievements

KUALA LUMPUR: Singer Shila Amzah has earned numerous recognitions throughout her musical career. These recognitions were recently exhibited at an international expo in Osaka, Japan. Various photographs and information about Shila or Nurshahila Amir Amzah, 34, were shared by fans who attended the World Expo Osaka 2025 on Yumeshima Island. Her career milestones highlighted in the exhibition included her winning the first season of Asian Waze 2012, finishing third in I Am A Singer 2014, and representing Malaysia in the World Music Awards 2014 where she won Best Female Singer, Best Entertainer and Best Video. The expo, which is held every five years, runs for six months, from April 13 to Oct 13. Many netizens praised Shila for doing the country proud on the international music stage. One netizen said: "Shila is a true icon, she is pure gold and she deserves a Datukship like Datuk Nicol David someday."

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