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Times
27-06-2025
- Entertainment
- Times
Could I beat the baristas in the world cup of latte art?
It's all about the contrast. It goes without saying the milk has to be at the right temperature. The froth, naturally, has to be consistently frothy. Then there's the base mix — the milky coffee that is your liquid canvas. You want a uniform brown. But what matters most, says Ben Lewis, UK Latte Art champion, and Team GB's great hope in the international battle to be the Caravaggio of cappuccino, is delineation. 'You score points for the sharpness between the white and the brown.' Silliness there might be, but also deadly seriousness. Geneva is this year hosting the World of Coffee 2025 trade show. It is here where the greats of the industry — Ethiopia, Costa Rica, De Longhi — meet, to plan another year of global domination of global caffeination. There are mug companies that promise 'a new standard for baseline baristas'. There is a water company that promises to 'deliver liquid minerals directly to your machine'. There is, among those running the stalls, more than a whiff of beard oil. There is also, The Times finds, a lot of free coffee — provided one is willing to have extremely earnest conversations about said coffee with the owners of said well-groomed beards. • How to wow customers with your coffee without scaring them off And throughout the three days, for some non-caffeinated invigoration, there is the latte art competition. Each country has sent their best. Switzerland's representative makes a lion, to represent Zurich. China's goes for a tiger. Austria's entrant also opts for a tiger having, she said, recently been to Kenya — her latte-ology being a little stronger than her zoology. Are cats especially easy to make? Not really, says Lewis, 31, but 'there's a really strong correlation between cat people and baristas'. The origins of latte art are as foggy as the steam from a scalding americano on a frosty day. It seems, like many great human inventions — calculus, radar, the printing press — to have been invented several times. In Seattle and Milan, and wherever frothy milk is poured on to espresso coffee, baristas found they could make a heart shape, found they could make other shapes, and found customers were delighted. It is Instagram, though, that turned a niche craft into a global sport. Like the mixologists whose choreographed performances turned cocktail bars into destinations for Gen X, latte artists create the destination café for millennials. Unlike their parents, who were in any case too busy having fun, they can then stick a filter on their phone and brag about it on social media. It should not be a surprise then that many of the entrants treat coffee with reverence. 'A great latte is a bridge between the barista and the customer,' says Bryan Rajeyva, from New Zealand, as he makes a very competent bear. Eddy Chavez Aranibar presents a demon of stunning complexity, along with the sort of commentary that makes you feel like you need a strong coffee: 'In Bolivia, where the land breathes history … good and evil face each other in an eternal battle.' Others, meanwhile, take a risky, but perhaps more crowd-pleasing, approach. Bryan Marsha Wijaya, from Indonesia, sings the Jurassic Park theme tune as he works. 'Raargh, judges,' he says, as he finally passes them a completed tyrannosaurus latte. All creations, though, ultimately have the same fate — the frothy fate of every latte. 'They are made to be destroyed,' says Lewis. 'It's one of the best compliments when you give these drinks to people, and they look at the intricate patterns and say, 'Oh, I don't want to drink it now'.' But they still do. This year, Lewis's creations at last have a shot at posterity: his Sega hedgehog was honoured with a place in the semi-finals. It is a validation of what he admits his family found a surprising career choice. He has a psychology degree, and had vowed to give up on coffee when he was 30. When he turned 30, he shifted that deadline to 40. And now? His job does, after all, have a psychological value. 'It brings a lot of joy to customers.' If that continues, he says, he is happy with a career 'making milky patterns'. • Don't stint on the coffee itself. You need a good espresso base: the oiliness of the crema is crucial • Choose full-fat milk: it's easier to work with. If you are vegan, oat milk works, but requires more skill if you want crisp, clean lines • Froth the milk until the jug is just too hot to comfortably touch • Bash your jug to remove big bubbles and get consistency • Pour in the milk, mixing it into the base layer to get a consistent brown. You have your canvas. Now you can make art • Put the lip of the jug so close it almost touches the latte, and pour. Experiment with moving fast and slow and across the cup


Business Standard
27-06-2025
- Business
- Business Standard
Kelachandra Coffee to Showcase India's Specialty Coffee Excellence at World of Coffee 2025 Geneva
PNN Bengaluru (Karnataka) [India], June 27: Kelachandra Coffee, India's largest privately held coffee plantation company, is delighted to announce its participation in World of Coffee 2025 Geneva, to be held from June 26-28 at Palexpo SA, Geneva, Switzerland. This global platform highlights India's rising prominence in the world of specialty coffee, with Kelachandra at the forefront--championing innovation, rich flavor profiles, and sustainable practices. Visit Booth 2573 to experience the best of Indian coffee and don't miss an exclusive cupping session with Emeline Herel, a dedicated barista with over five years of experience, known for her craft and passion for the bean. With over 13,000 visitors from 150 countries, more than 430 exhibiting companies, and 120 roasters participating, World of Coffee Geneva stands as one of the most influential gatherings in the global coffee calendar. As one of Asia's most respected coffee producers, Kelachandra joins this vibrant platform to represent the rising stature of Indian coffee, rooted in sustainability, innovation, and heritage. The Geneva edition of World of Coffee will host the prestigious SCA Lecture Series, Green Coffee Connect, and numerous workshops aimed at addressing global coffee challenges--from climate change and logistics disruption to market consolidation and quality innovation. In this dynamic environment, Kelachandra Coffee will represent the rising profile of Indian specialty coffee on the global stage. "We're excited to bring Indian specialty coffee to Geneva--a city that has long been a hub for global trade, innovation, and sustainability," said Neleema Rana George, Head of Coffee Works and Technology at Kelachandra Coffee. "Our single-origin, hand-harvested coffees from the Western Ghats reflect the richness of India's biodiversity, the depth of our soil science, and the precision of our post-harvest innovation. World of Coffee Geneva is the perfect platform to showcase how India is not just catching up--but leading in quality and traceability." Kelachandra cultivates shade-grown, Rainforest Alliance-certified Arabica and Robusta across 15 estates spread over 6,300 acres in the Western Ghats--one of the world's eight "hottest hotspots" of biodiversity. As part of their showcase, Kelachandra will participate in cupping sessions and networking forums to engage with international roasters, green coffee buyers, and sustainability champions. "We see Geneva as a convergence of values that matter deeply to us--transparency, equity, quality, and community," said Ryana Kuruvilla, Head of People & Culture at Kelachandra Coffee. "At Kelachandra, 55% of our workforce is women. We believe great coffee begins with great people--and we're proud to present a story of inclusion, heritage, and transformation through every cup we share." Kelachandra's presence at Green Coffee Connect will also spotlight their commitment to climate-smart agriculture, regenerative farming techniques, and responsible sourcing models that align with the European Union Deforestation Regulation (EUDR). "Sustainability is not a checkbox for us--it's a living principle that shapes every decision, from seed to shipment," said Rishina Kuruvilla, Head of CSR & Sustainability at Kelachandra Coffee. "Our work with agroforestry, carbon sequestration, water conservation, and ethical sourcing under the EDUR (Ethical & Directly Uplifting Relationships) framework makes Indian coffee not only world-class in flavor but also in impact. We look forward to sharing these values with the global coffee community in Geneva." As the specialty coffee sector navigates a rapidly evolving landscape, Kelachandra Coffee's participation in World of Coffee Geneva reaffirms India's potential as a key player in the future of sustainable coffee. Attendees can meet the Kelachandra team on the expo floor, taste their award-winning coffees, and explore collaborative opportunities. About Kelachandra Coffee Kelachandra Coffee is a distinguished division of the Kelachandra Group, a diversified business house with roots dating back to 1786. As India's largest privately held coffee plantation companies, Kelachandra Coffee cultivates high-range, shade-grown, hand-harvested specialty Arabica and Robusta coffee across more than 6,300 acres in 15 lush estates located in the fertile landscapes of Chikmagalur, Karnataka, and parts of Kerala. Producing 2,000 metric tons of premium coffee annually, including 30 metric tons of specialty varieties, Kelachandra Coffee leverages advanced agricultural practices and state-of-the-art technology to ensure exceptional quality and consistency. The company has established strong export partnerships with countries such as Japan, Denmark, Norway, and Australia, while also serving as a preferred supplier in the domestic market for renowned firms like Blue Tokai and Third Wave. Kelachandra Coffee is committed to sustainability and ethical sourcing, with all its estates Rainforest Alliance certified and EDUR.


SBS Australia
24-05-2025
- Business
- SBS Australia
Taking coffee from 'functional beverage' to 'indulgence'
Indonesia, one of the world's largest coffee producers, has just hosted a global event that's turning heads, and turning up the heat, in the specialty coffee world. This is the World of Coffee Jakarta 2025, the first time this prestigious international coffee showcase has been held in a coffee-producing country. And for Indonesia, it's more than just an honour ... it's a statement. From cutting-edge brewing competitions to ethically sourced beans, thousands gathered in Jakarta for a full-bodied celebration of everything coffee. At the heart of it is the Specialty Coffee Association, or SCA, which launched the World of Coffee expo back in 1999. This year, it finally made its way to the farms and forests where so much of the world's finest coffee begins. Yannis Apostolopoulos, the CEO of the Specialty Coffee Association, says the aim is to reframe how we think about coffee. "I think what we're trying to do is to excite consumers in consuming coffee. Coffee is moving away from being a functional beverage to becoming more of an indulgement. And what we want to do is to get consumers through a journey that they find coffee exciting as food or wine, so that people can actually enjoy coffee and maybe understand the value that they bring to the value chain and to the people that are producing coffee all around the world." He's talking about a deeper experience, one where coffee sits alongside wine and fine cuisine, with respect for every hand along the supply chain. One of those hands belongs to Mikael Jasin, the World Barista Champion in 2024. He's a familiar face here, brewing with the same meticulous care farmers use when harvesting cherries. 'At least for me, it's making sure that the approach that I do when I make this coffee is the same standard at least to the approach that the farmers have done to their coffee, the roasters have done to that coffee, and then me as the barista at least maintain the same standard, if not better. So that the customer when they drink it, they can enjoy that coffee to the best potential of that coffee." He says it's about preserving the integrity of the bean, from farm to roast to cup. That sense of duty, he admits, becomes even more intense when he's making coffee for others. 'Coffee, there's still so many people that are involved in the steps and it's very easy to mess it up. So, when I make coffee - and especially when I make coffee for people, when I make coffee for myself, I'm a bit more relaxed - but for people, I want make sure that I'm serving the best of that coffee ." And it all begins with the farmers. On the volcanic slopes of Bandung, West Java, coffee cherries ripen in the sun. This is home to Java Halu Coffee, run by Rani Mayasari. At her booth in Jakarta, she beams with pride. It's taken 15 years to build her farm, empower women, and make it here. And now, she's sharing Indonesia's story with the world. "It's proof that maybe our world is more better. It's our hope in the coffee industry, our hope, our economy, our politics more better in next year. It's like a medicine for us. It's like a painkiller for us, you know? Because a lot of effort that we already doing in 15 years. So it's like a good food, healthy food, or soulful food maybe for us. So our soul happy, our body happy, so we can make it in these three days." She says serving her first harvest to international buyers is more than a sale, it's a celebration of identity, resilience, and the soulful joy of good coffee. Young coffee lovers, too, are finding inspiration here. Among them, 18-year-old Jamie Elijah Yauw. He's just graduated high school but already dreams of joining the industry. 'I think every step of the way at the industry is amazing. It's beautiful, it's inspiring, and to be here, meeting people who've worked with farmers, meeting people who make the tools we use every day, meeting people explain how they roast their coffee and seeing the effort that people put, or see how much they love, how much they put their whole life into coffee, is so inspiring. Where for me to see people like that, it's just making me awestruck, really.' And then, the grand finale, the World Brewers Cup 2025. After three days of intense competition, China's George Jinyang Peng emerged as this year's champion. "I feel so very excited and very happy, and maybe a little bit shocked." With over 50 participants and more on the horizon, the competition mirrors the fast-growing specialty coffee market, especially in producing nations like Indonesia, Brazil, and Vietnam. According to the Food and Agriculture Organisation, the global coffee industry now generates more than $200 billion in annual revenue. In 2024 alone, the price of Arabica surged by 58 per cent. And with growing interest in transparency, sustainability, and quality, events like World of Coffee Jakarta are redefining the bean, not just as a drink, but as a story. For Indonesia, that story is just beginning. And it smells like a fresh brew of national pride and global respect.

Associated Press
11-04-2025
- Business
- Associated Press
Specialty Coffee Expo Rebrands as World of Coffee, Joining Globally Renowned Event Series
2026 Trade Show and Conference, Under New Name, Planned for San Diego, CA IRVINE, CA / ACCESS Newswire Specialty Coffee Association (SCA), the largest global coffee trade association dedicated to making coffee better, has announced the rebranding of its flagship North American event, the Specialty Coffee Expo, as World of Coffee. The final edition under the Specialty Coffee Expo name will take place in Houston from April 25-27, 2025, before debuting as World of Coffee San Diego on April 10-12, 2026, at the San Diego Convention Center in California. Click here to watch video announcement. Attendees and exhibitors at World of Coffee San Diego will continue to experience the same dynamic community and industry-leading event they have come to expect. The show will feature a diverse range of exhibitors, world-class workshops, cutting-edge technology, and elite coffee competitions, all within a globally recognized brand known for fostering business, community, and innovation. As excitement builds for World of Coffee San Diego, attendees can look forward to a fresh era of industry collaboration and discovery. The rebranded event will serve as the premier destination for professionals looking to expand their reach, explore new innovations, and build meaningful connections across the global coffee landscape. 'Renaming Expo to World of Coffee brings North America's premier coffee trade show into the globally recognized World of Coffee brand, reinforcing our commitment to international growth, collaboration, and innovation in the coffee industry,' said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. 'We chose the name World of Coffee because, in times of division, demonstrating unity is more important than ever. Our goal is to bring together coffee professionals and stakeholders worldwide, aligning the event with our broader purpose. World of Coffee will build on Expo's 30-year legacy, continuing to connect industry leaders, exhibitors, and enthusiasts to explore emerging trends, cutting-edge technology, and new business opportunities - all while celebrating the vibrant global coffee community.' With a 30-year legacy of growth and international expansion, the Specialty Coffee Expo was recently recognized as one of Trade Show Executive's 2024 Fastest 50 events for growth in total attendance. This momentum makes the transition to World of Coffee a natural next step in elevating North America's role within the global coffee industry. As part of the World of Coffee series - which hosts premier coffee events in Central America, the Middle East, Europe, and Asia - World of Coffee San Diego will provide an enhanced platform for ambitious businesses entering new markets and seeking to source from new regions. Since its inception in Europe in 2010, World of Coffee has consistently set new records as the largest and most influential coffee trade show, bringing together thousands of professionals from across the specialty coffee supply and value chain. The Specialty Coffee Association plays a pivotal role as a global convener, helping businesses navigate international opportunities and challenges. Through World of Coffee San Diego, SCA will further its mission of connecting industry leaders, facilitating strategic partnerships, and providing a space for professionals to engage with emerging trends shaping the future of specialty coffee. Booking is now open for exhibitors on the show floor at World of Coffee San Diego 2026 and interested exhibitors are encouraged to contact the SCA at [email protected] to secure booth space. For sponsorship and partnership opportunities, please contact [email protected] for more information on supporting this event. The 2025 event, which will still be under the Specialty Coffee Expo name, will welcome more than 17,000 attendees from 85 countries to Houston, TX April 25-27. Educational programming included as part of the show's offering will cover the latest in sustainability, business innovation, scientific advancements, and specialty coffee trends. The expansive sold out Exhibition Hall will feature 649 exhibiting companies showcasing the best in coffee innovation, culture, and sustainability as well as networking opportunities that support commerce and trade. Registration for Specialty Coffee Expo is open at All SCA members receive a discount on registration. For sponsorship, exhibitor, or registration inquiries, email [email protected] or visit Specialty Coffee Expo. About the Specialty Coffee Association (SCA) The Specialty Coffee Association (SCA) is the largest global coffee trade association dedicated to making coffee better by fostering a global coffee community and supporting activities to make specialty coffee a thriving, equitable, and sustainable endeavor for the entire value chain. Through collaboration and progressive approaches, it supports the industry through research, standards, education, and events. Working around the world, the SCA elevates worldwide standards, providing value and connectivity to the growing global community. To sponsor and support the Specialty Coffee Expo and the continued work of the SCA, contact [email protected]. To learn more, visit or follow @specialtycoffeeassociation on social media. # # # For further information, contact:


Zawya
08-04-2025
- Business
- Zawya
DXB LIVE delivers services to 466 events in 2024
DXB LIVE, the integrated event management services arm of Dubai World Trade Centre, provided services to 466 diverse events in 2024, including 75 exhibitions and conferences. It also designed and built 226 exhibition stands locally and internationally, covering more than 500,000 square feet. Additionally, it organised and managed several international conferences, global exhibitions, and festivals, including World of Coffee, the Middle East International Dermatology & Aesthetic Medicine Conference and Exhibition (MEIDAM), Dubai Future Festival, Dubai Coffee Festival, Modesh World, Hatta Cultural Nights, among others. Since the beginning of 2024, DXB LIVE launched its strategic expansion plan outside the country, designing and building 40 exhibition stands in 13 global cities, including Italy, Germany, Spain, Singapore, the United States of America, China, Korea, India, Saudi Arabia, Egypt, and Morocco. Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, 'We have an ambitious strategic plan to expand in the region and several European countries and the United States of America. This year will witness the expansion of our work to Bahrain and the organization of new events.' He added, 'We are working to enhance our presence internationally and to raise the name of Dubai and the UAE in global forums around the world. We are moving quickly and steadily to strengthen our position as one of the most important and largest global companies in delivering integrated event services.'