Latest news with #WorldofWipes
Fibre2Fashion
01-08-2025
- Business
- Fibre2Fashion
WOW 2025 brings global wipes industry together in Ohio
The World of Wipes (WOW) International Conference brought the global wipes industry together for four engaging days of insights, innovation, and connections, July 21-24, at the Hilton Columbus Downtown, in Ohio. WOW featured expert-led sessions, over 50 tabletop exhibits, and the presentation of the World of Wipes Innovation Award. The event garnered high praise from attendees for its valuable networking and content, as well as strong participation from across the global wipes supply chain. The WOW 2025 Conference united the global wipes industry for four days of innovation, networking, and expert insights. Cookware Care's Seasoning Wipes won the Innovation Award. Sessions explored sustainability, plastic-free wipes, AI, regulations, and more. Attendees praised the event's content, venue, and networking opportunities. World of Wipes Innovation Award The 2025 World of Wipes Innovation Award was presented to Cookware Care Seasoning Wipes, 100 percent viscose wipes that offer a convenient, mess-free solution for maintaining cast iron and carbon steel cookware. Infused with non-petrochemical oils and beeswax through a proprietary waterless process, the wipes simplify seasoning while expanding nonwoven applications beyond traditional uses. 'Walking into WOW 2025 as a brand-new company, we didn't know what to expect. From the moment we arrived, the encouragement, curiosity, and warmth of the industry made us feel truly welcome,' said Cookware Care co-founders Jordan and Blaire Burdey . 'Connecting with so many knowledgeable and inspiring individuals made winning the World of Wipes Innovation Award even more meaningful. This recognition validates two years of passion, late nights, and unwavering belief in our vision, and it motivates us to continue growing and getting Seasoning Wipes into more hands. We are deeply grateful to INDA and to everyone who showed us such genuine support.' Fellow finalists Dude Products' Dude Odor Destroyer XL Flushable Deodorant Wipes and Magnera's Sontara EC Green Cotton were also celebrated for their innovation and market potential. Nominations for the 2026 World of Wipes Innovation Awards will open August 7, 2025. Thoughts from Industry Leaders 'The content was comprehensive, timely, and engaging, making it a truly enriching experience for all attendees,' said Nick Santoleri, COO of Rockline Industries . 'The venue (just a stone's throw away from The Ohio State University) provided ample space for networking as well as private conversations, allowing for meaningful connections to be made. Additionally, the overall look of the conference and signage gave one the feeling of a world-class event. Kudos to the organizing, marketing, and creative staff at INDA for this year's exceptional event!' 'This year's WOW conference was a great opportunity to meet with several of our suppliers and customers in one place,' said Pramod Shanbhag, Vice President of Innovation and Technology at Suominen . 'I loved the interactions at the tabletop events and hope to see even more tabletops next year.' WOW Session Highlights With the theme 'Wipe to Win: Innovating for a Sustainable and Profitable Future,' WOW 2025 delivered a wide array of expert-led sessions and panel discussions, including: Global drivers for plastic-free wipes and machinery innovations for sustainable materials Consumer motivation, emotional product design, and social media impact Nanofibers, niche applications, and a licensing deal for sports wipes with the NBA Consumer perceptions, slitting advancements, and classic and innovative preservation strategies Expert panel addressing evolving regulatory legislation, trade and tariffs across the U.S. and Europe Among the other key topics discussed were product responsibility, inflation, artificial intelligence, the California wastewater forensic studies, and sustainability. The event opened with the WIPES Academy, held July 21-22 and led by Heidi Beatty, CEO of Crown Abbey. This 12-session course provided a comprehensive overview of wipes development, from concept to commercialization, covering materials selection, formulation design, and packaging considerations. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fibre2Fashion
23-07-2025
- Business
- Fibre2Fashion
VEOCEL debuts sustainable, high-efficacy wipe fibers at WOW 2025
At World of Wipes (WOW) 2025 in Columbus, Ohio, Lenzing's flagship specialty nonwovens brand, VEOCEL, will introduce VEOCEL Lyocell fibers for Enhanced Cleaning, a new innovation designed to support the next generation of high-performance surface cleaning and disinfecting wipes. Aligned with VEOCEL' s innovation theme, "Unleash Possibilities", this breakthrough is designed to inspire Lenzing's partners to rethink product design through the use of advanced cellulosic fibers. Derived from wood-based raw materials, they offer an alternative to fossil-based synthetics and contribute to the reduction of avoidable plastic waste in wipe applications. Delivering Enhanced Cleaning Performance At WOW 2025, Lenzing's VEOCEL will launch Lyocell fibers for Enhanced Cleaningâ€'wood-based, biodegradable fibers engineered for high-performance wipes. Offering superior wet strength, liquid control, and disinfectant compatibility, they clean up to twice the surface area of synthetics, enabling reduced plastic use and enhanced sustainability across cleaning applications. VEOCEL Lyocell fibers for Enhanced Cleaning are engineered to improve wiping performance through stronger and denser fabrics and enhance the end-user experience. These fibers ensure even liquid distribution, helping to reduce excess dripping and provide greater control during cleaning. Compared to fossil-based alternatives, each wipe can clean up to twice the surface area, offering significantly improved disinfecting efficacy. A key factor contributing to the performance of these new VEOCEL fibers is their compatibility with active or functional ingredients commonly used in disinfectants such as quaternary ammonium compounds (quats). While many other cellulosic fibers require additional chemical treatments to achieve similar functionality, VEOCEL fibers for Enhanced Cleaning are designed through careful selection of raw materials and optimized production methods to exhibit minimal and consistent binding to active ingredients. This seemingly simple yet impactful advancement in fiber properties allows VEOCEL's cellulosic fibers to be used in applications previously dominated by plastic-based materials. In addition, these fibers provide excellent wet strength and form stability, maintaining structural integrity even at lower basis weights. Altogether, these characteristics make them exceptionally well-suited for demanding cleaning environments—from household and personal care to institutional and industrial settings. All VEOCEL Lyocell fibers are wood-based and biodegradable, produced in a closed-loop, resource-efficient process with low emissions to air and water. The Enhanced Cleaning variant maintains these high environmental standards while delivering superb technical performance. "With the introduction of our VEOCEL Lyocell fibers for Enhanced Cleaning, we are unleashing new possibilities for our customers to choose cellulosic fibers in disinfecting wipes, empowering excellent performance while advancing their commitment to environmental responsibility," said Patricia A. Sargeant, Executive Vice President Nonwovens at Lenzing AG . Discover More at WOW 2025 Lenzing will showcase VEOCEL Lyocell fibers for Enhanced Cleaning at WOW 2025, July 21–24, at Tabletop #405. Attendees can learn how this innovation supports hygiene, efficiency, and responsible material use. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fibre2Fashion
31-05-2025
- Business
- Fibre2Fashion
US' INDA unveils conference programme for WOW 2025
INDA, the association of the nonwoven fabrics industry, has announced the release of the full conference programme for the World of Wipes (WOW) International Conference, taking place July 21–24, 2025, in Ohio. This year's theme, 'Wipe to Win: Innovating for a Sustainable and Profitable Future,' will bring together industry leaders to address pressing challenges and opportunities across the wipes value chain. Programme topics will include US manufacturing threats, tariff and regulatory impacts, fibre sustainability, consumer perceptions, fragrance trends, slitting advancements, plastic-free wipe innovations, sports hygiene, and flushability, INDA said on its website. INDA has released the full programme for the 2025 World of Wipes (WOW) Conference, set for July 21â€'24 in Ohio. Under the theme 'Wipe to Win', the event will explore US manufacturing challenges, tariffs, sustainability, consumer trends, plastic-free innovations, and more. Highlights include expert panels and sessions on eco-friendly wipes, fragrance trends, and market shifts. The upcoming conference will feature a dynamic lineup of sessions addressing the latest challenges and innovations in manufacturing and the wipes industry. Highlights include panel discussions such as Navigating the Headwinds: US Manufacturing Threats & Challenges in 2025 and 'The Great Regulatory and Tariff Pow-WOW. Other sessions explore sustainability and consumer trends, with topics like From Forest to Flush: Sustainability and Responsibility in Fibre and Wipes, Trends, Tushes & TikToks: The Rise of the Modern Wipe, and No Plastic, No Problem: The Next Generation of Eco-Wise Wipes. Additional engaging sessions include Sniff, Save, Slice: Rethinking Wipes from Fragrance to Finish and Swipe Right: The New Faces of Specialty Wipes, offering attendees insights into both environmental responsibility and market evolution. Fibre2Fashion News Desk (RR)
