Latest news with #WorldpanelbyNumerator
The Herald Scotland
3 days ago
- Business
- The Herald Scotland
Family-owned Scottish baker brand popularity surges
Glasgow-based bakery McGhee's, a fourth-generation family-owned business, noted this surge in brand popularity comes as it is expanding beyond its west of Scotland heartland with the aim of becoming 'a household name across the country'. Its second place is among Scottish fast-moving consumer goods brands, ranked according to their popularity in Scotland. The report reveals the ranking of shoppers' most chosen food and drink brands over the 52 weeks to October 2024, with dairy Graham's, teacake and caramel wafer producer Tunnock's, and pie maker Bells placed third, fourth and fifth respectively. In its report, Worldpanel by Numerator says: 'McGhee's is gaining ground through coverage across breakfast, lunch and snack moments. Like others in the bakery space, it faces pressure from evolving eating habits. "But its tone and outreach - especially on social media - suggest a push to connect with younger consumers. If the brand can continue to win new buyers while retaining its core, it has a good shot at sustainable growth in a segment that is otherwise softening.' Worldpanel by Numerator adds: 'From a portfolio perspective, McGhee's has also seen notable frequency gains across its top-selling SKUs (stock-keeping units), including rising repeat rates for staples like soft white floury rolls and pineapple tarts. An uplift in online channel sales also hints at improved digital shelf presence and broader accessibility beyond the traditional bedrock of supermarkets.' Meanwhile, Worldpanel by Numerator says of Irn-Bru: 'Irn Bru remains Scotland's most chosen brand. That result isn't surprising for this iconic drinks brand, but it is instructive. 'The brand continues to find its place in the middle of the day - lunch and afternoon snacks - even as pressure builds at evening meals. It's growing across a wider range of age groups, which suggests a deliberate shift in how it connects with shoppers.' Read more The consumer research ranks McGhee's as 13th most chosen among all fast-moving consumer goods brands in Scotland. Among bakery brands, McGhee's is third most chosen in Scotland, behind industry giants Warburtons and Hovis. Warburtons is the highest-ranking fast-moving consumer goods brand in Scotland, followed by Cadburys and then Walkers, with Irn-Bru 11th in this table and Graham's 14th. McGhee's noted: 'With a brand penetration of 50.8%, shoppers are buying McGhee's products an average of nearly 11 times per year.' It added: 'The Worldpanel by Numerator report highlighted strong sales of soft white rolls and potato scones among the products driving that growth.' McGhee's revealed that, in the last six months, its pre-packed roll sales have grown 42% on last year, declaring the 'launch of a new sourdough roll for more health-conscious consumers has also contributed to that success'. It added: 'In recent years continued investment in plant, equipment, and site expansion has enabled McGhee's to significantly increase production capacity." McGhee's observed this had helped sales of its 'signature rolls' to triple in volume. It added: 'McGhee's supplies a significant share of Scotland's bread rolls - around half are sold through supermarket retailers and independent convenience stores. Alongside its famous rolls, customer favourites such as empire biscuits, caramel shortcake, [and] assorted tarts, as well as pineapple and raspberry tarts, also continue to see strong demand. Read more 'The figures arrive as McGhee's embarks on an ambitious brand refresh ahead of the bakery's 90th anniversary next year, drawing on its heritage, reliability, and pride in feeding Scotland for generations.' The business said it hoped this would 'drive further growth, which would be reflected in next year's report'. The metric used in the study, consumer reach points, takes into account a brand's penetration and frequency, as well as the number of households in the country. Lesley Ann Gray, strategic insight director at Worldpanel by Numerator, said: 'For brands, the chances of finding a place in household cupboards and fridges around the world are as uncertain as a coin toss, with inflation and geopolitical pressures heavily influencing how people shop and which products they choose. 'That does not mean, however, that growth is purely down to chance. Even so, brands should anticipate that next year the odds of growth will decline from an even split, 50:50, to something more like 45:55, which means they will need to work even harder to achieve success.' She added: 'In Scotland, where overall consumption has remained flat, those [brand] choices tell us even more. There's no tide lifting all boats. To hold position, let alone grow, a brand must find relevance in how people eat, shop, and live. It's no longer enough to be visible. You have to be useful, and consistently so.' Aisling McGhee, commercial director at McGhee's, said: 'We are incredibly proud of our Scottish roots and the role we have played in helping to feed Scotland for four generations. Being included among the most popular Scottish brands - and among the top 20 brands across all categories - is an incredible achievement and testament to the strategy we have put in place in recent years. 'We are extremely proud of the team who have played such an important role in making this happen, and we have more to come - both in Scotland and beyond - built on the significant investments we have made in the business and the fresh new brand we are rolling out ahead of our anniversary in 2026.'
Scotsman
3 days ago
- Business
- Scotsman
Fourth-generation baker is Scotland's second ‘most chosen' brand after iconic Irn-Bru
'We are incredibly proud of our Scottish roots and the role we have played in helping to feed Scotland for four generations' – Aisling McGhee Sign up to our Scotsman Money newsletter, covering all you need to know to help manage your money. Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... A fourth-generation, family-owned bakery business has seen its brand surge in popularity as it expands beyond its west-of-Scotland heartland. Glasgow-based McGhee's has made it as a new entrant to the 'most chosen' category in the Worldpanel by Numerator's 2025 Scotland Brand Footprint rankings, placing it second behind iconic soft drink Irn-Bru. The report reveals the ranking of shoppers' most chosen food and drink brands over the past year, with Graham's The Family Dairy, Tunnock's, and Bells accounting for the other top Scottish names. Advertisement Hide Ad Advertisement Hide Ad Among bakery brands, McGhee's ranks third most chosen in Scotland, behind industry giants Warburtons and Hovis. The Worldpanel by Numerator report highlighted strong sales of soft white rolls and potato scones among the products driving growth at McGhee's. Aisling McGhee, commercial director at Glasgow-based bakery business McGhee's. In recent years, continued investment in plant, equipment and site expansion has enabled the firm to significantly increase production capacity, helping sales of its signature rolls to triple in volume. Alongside its rolls, customer favourites such as empire biscuits, caramel shortcake, assorted tarts, as well as pineapple and raspberry tarts, continue to see strong demand. The growth comes as McGhee's embarks on an ambitious brand refresh ahead of the bakery's 90th anniversary next year. Aisling McGhee, commercial director at McGhee's, said: 'We are incredibly proud of our Scottish roots and the role we have played in helping to feed Scotland for four generations. Being included among the most popular Scottish brands - and among the top 20 brands across all categories - is an incredible achievement and testament to the strategy we have put in place in recent years. Advertisement Hide Ad Advertisement Hide Ad 'We are extremely proud of the team who have played such an important role in making this happen, and we have more to come - both in Scotland and beyond - built on the significant investments we have made in the business and the fresh new brand we are rolling out ahead of our anniversary in 2026.' Lesley Ann Gray, strategic insight director at Worldpanel by Numerator, added: 'For brands, the chances of finding a place in household cupboards and fridges around the world are as uncertain as a coin toss, with inflation and geopolitical pressures heavily influencing how people shop and which products they choose.
Agriland
7 days ago
- Business
- Agriland
Brennans, Avonmore and Tayto among Ireland's favourite brands
Brennans is the number one fast-moving consumer goods (FMCG) brand chosen by shoppers in Ireland according to a new report. The Worldpanel by Numerator's 2025 Brand Footprint report shows that Avonmore is in second place, followed by Tayto, Cadbury's Dairy Milk, and Jacob's rounding out the top five. Worldpanel by Numerator examines shopper behaviour across 65 markets offering brands a comprehensive understanding of how consumers think, shop, and consume. The report also shows that Irish Yoghurts Clonakilty rose 25 spots due to a 5.3 percentage points gain in penetration (presence in Irish households). This was driven by strong local loyalty, high category relevance, and increased in-store visibility. Glenilen Farm entered the Top 100 after a 42% jump in purchase frequency, which was helped by its growing availability and alignment with health-conscious habits. Keelings climbed 12 places following the launch of its Love That Keelings Feeling platform. There were also notable gains for McVitie's, Pringles, and Pepsi. Global data shows that half of FMCG brands were chosen more often in 2024, marking a rebound from 45% in 2023. Worldpanel by Numerator said that this pattern, known as the '50:50 game', shows that even the world's biggest and most recognisable brands cannot take growth for granted. The organisation said that brands will need to make an extra effort to remain relevant to their shoppers. Commenting on the report, Emer Healy, business development director at Worldpanel by Numerator, said: 'For brands, the chances of finding a place in household cupboards and fridges around the world are as uncertain as a coin toss, with inflation and geopolitical pressures heavily influencing how people shop and which products they choose. "That does not mean, however, that growth is purely down to chance. "Even so, brands should anticipate that, next year, the odds of growth will decline from an even split (50:50) to something more like 45:55, which means they will need to work even harder to achieve success," she added.
Powys County Times
7 days ago
- Business
- Powys County Times
Shopping from Tesco, Sainsbury's, Asda 'set to rise by £275'
Brits have been warned that the annual price of shopping could rise by nearly £300 by the end of the year. Industry leaders have predicted food inflation will rise to 6% causing a 'significant challenge' to household budgets in the run-up to Christmas. The BRC, whose figures now put food inflation at 4%, said prices would rise year on year by Christmas. BRC chief executive Helen Dickinson has said households are struggling to cope with the rising cost of their weekly shop. Food is outrageous now. My weekly "big shop" is about £40 more expensive than perhaps 18 months ago. Then you have to check it out yourself. Pay more and do the store's work for them. I've 3 teenagers. I've only got to blink and the fridge is ransacked! — ClaireJH (@HillClaireJ) July 6, 2025 Annual grocery spending to rise by £275, experts warn In January, the BRC predicted that food prices would rise by an average of 4.2% in the latter half of the year as retailers battled increased costs from the Chancellor's budget. Last week, market research firm Worldpanel by Numerator, formerly Kantar, reported UK grocery prices had increased at their fastest pace for 18 months. Grocery price inflation accelerated to 5.2% in the four weeks to July 13, up from 4.7% a month earlier and the highest level since January 2024. The data also indicated that rising prices are set to add an average of £275 to shoppers' annual grocery spending. BRC chief executive Helen Dickinson said: 'Retail was squarely in the firing line of the last budget, with the industry hit by £7 billion in new costs and taxes. 'Retailers have done everything they can to shield their customers from higher costs, but given their slim margins and the rising cost of employing staff, price rises were inevitable. 5 ways to save money on your weekly food shop 'The consequences are now being felt by households as many struggle to cope with the rising cost of their weekly shop. "It is up to the Chancellor to decide whether to fan the flames of inflation, or to support the everyday economy by backing the high street and the local jobs they provide.' Drought could also cause food prices to rise The warning comes as the Autonomy Institute think tank is also predicting food price rises. It says extreme weather could drive up food prices by more than a third by 2050. Under a high-emission 'worst-case' scenario, food prices could rise by 34%, a study found. Recommended reading: Under a 'best-case' scenario, the cumulative food price inflation could still reach 25% by 2050. Heatwaves in the UK could cost an average household between £917 and £1,247 by 2050, it added. It comes after the UK's leading retailers like Tesco, Asda, Sainsbury's and Morrisons have warned over the changing landscape of the retail industry owing to the searing and scorching heatwaves the UK has experienced.
STV News
31-07-2025
- Business
- STV News
Food inflation will rise to 6% by the end of the year, industry predicts
Food inflation will rise to 6% by the end of the year in a 'significant challenge' to household budgets in the run-up to Christmas, industry leaders have predicted. Retailers warned of rising prices and job losses if the Chancellor hiked taxes in the next budget, with two thirds of chief financial officers expecting further price rises, the British Retail Consortium (BRC) said. Some 56% of retail finance chiefs – representing more than 9,000 stores – are 'pessimistic' about trading conditions over the next 12 months, a survey by the BRC found. Some 85% said their businesses had been forced to raise prices as a consequence of the last budget's raising of employer national insurance and the national living wage, while two thirds (65%) predicted further rises in the coming year. The BRC, whose figures now put food inflation at 4%, said prices would reach 6% higher year on year by Christmas. It said: 'This will pose significant challenges to household budgets, particularly in the run-up to Christmas.' Other than cost increases, 42% of chief financial officers said they had frozen recruitment, while 38% said they had reduced job numbers in-store. This was reflected in the official job figures, with almost 100,000 fewer retail jobs in the first quarter of 2025 compared to the previous year, the BRC said. More than a third of CFOs (38%) said they had cut investment in local communities, while 15% had already delayed opening new stores. BRC chief executive Helen Dickinson said: 'Retail was squarely in the firing line of the last budget, with the industry hit by £7 billion in new costs and taxes. 'Retailers have done everything they can to shield their customers from higher costs, but given their slim margins and the rising cost of employing staff, price rises were inevitable. 'The consequences are now being felt by households as many struggle to cope with the rising cost of their weekly shop. It is up to the Chancellor to decide whether to fan the flames of inflation, or to support the everyday economy by backing the high street and the local jobs they provide.' In January, the BRC predicted that food prices would rise by an average of 4.2% in the latter half of the year as retailers battled increased costs from the budget. At the time, Ms Dickinson said modelling by the trade association and industry chiefs suggested there was 'little hope of prices going anywhere but up' as retailers faced higher national insurance (NI), national living wage and new packaging costs. Last week, market research firm Worldpanel by Numerator, formerly Kantar, reported UK grocery prices had increased at their fastest pace for 18 months amid growing concern from shoppers about the rising cost of living. Grocery price inflation accelerated to 5.2% in the four weeks to July 13, up from 4.7% a month earlier and the highest level since January 2024. The data indicated that rising prices are set to add an average of £275 to shoppers' annual grocery spending. Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
