Latest news with #WorldwideDevelopersConference
Yahoo
2 days ago
- Yahoo
Google mocks Apple's delayed AI features in new 'coming soon' ad
Google previewed its Pixel 10 launch in an advertisement mocking Apple's Siri AI delays. The ad's narrator said that phone-buyers who wait "a full year" for a feature that's "coming soon" should change phones. Apple announced its Siri overhaul with Apple Intelligence at WWDC 2024. In March, it officially delayed the launch. To tease its new phone, Google dunked on Apple — and soundtracked it to Snoop Dogg. In a new advertisement for the coming Pixel 10 smartphone, Google took a shot at Apple's delayed launch of its AI features. Apple announced an overhauled, "more personalized" Siri powered by Apple Intelligence at the Worldwide Developers Conference in 2024, but has yet to roll the feature out. "If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' — or you could just change your phone," the ad's narrator said. The ad then flashed the text, "Ask more of your phone," along with the launch date of August 20. With the camera roving up and down the sides of a jet black phone, Google's ad evoked the sleek futurism of previous Apple campaigns. The company soundtracked its ad to Dr. Dre and Snoop Dogg's "The Next Episode." Neither Apple nor Google responded to requests for comment. Apple launched its official AI bid, a suite of features called Apple Intelligence, in 2024. Some of the features announced at WWDC were included in iOS 18, which launched that September. Others, like the Siri integrations for Apple Intelligence, never came. In March, Apple officially announced that it was delaying the Siri overhaul, a rarity for the company. "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year," spokesperson Jacqueline Roy told the unaffiliated Apple blog Daring Fireball at the time. Apple also made a YouTube ad private that showed Bella Ramsey using the still unreleased Siri features. Apple is now facing a lawsuit over how it advertised the AI features on the iPhone 16. CEO Tim Cook gave a status update on the overhauled Siri during Apple's earnings call last week. "We're making good progress on a more personalized Siri, and we do expect to release the features next year," Cook said. Read the original article on Business Insider
Business Insider
3 days ago
- Entertainment
- Business Insider
Google mocks Apple's delayed AI features in new 'coming soon' ad
To tease its new phone, Google dunked on Apple — and soundtracked it to Snoop Dogg. In a new advertisement for the coming Pixel 10 smartphone, Google took a shot at Apple's delayed launch of its AI features. Apple announced an overhauled, "more personalized" Siri powered by Apple Intelligence at the Worldwide Developers Conference in 2024, but has yet to roll the feature out. "If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' — or you could just change your phone," the ad's narrator said. The ad then flashed the text, "Ask more of your phone," along with the launch date of August 20. With the camera roving up and down the sides of a jet black phone, Google's ad evoked the sleek futurism of previous Apple campaigns. The company soundtracked its ad to Dr. Dre and Snoop Dogg's "The Next Episode." Neither Apple nor Google responded to requests for comment. Apple launched its official AI bid, a suite of features called Apple Intelligence, in 2024. Some of the features announced at WWDC were included in iOS 18, which launched that September. Others, like the Siri integrations for Apple Intelligence, never came. In March, Apple officially announced that it was delaying the Siri overhaul, a rarity for the company. "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year," spokesperson Jacqueline Roy told the unaffiliated Apple blog Daring Fireball at the time. Apple also made a YouTube ad private that showed Bella Ramsey using the still unreleased Siri features. Apple is now facing a lawsuit over how it advertised the AI features on the iPhone 16. CEO Tim Cook gave a status update on the overhauled Siri during Apple's earnings call last week. "We're making good progress on a more personalized Siri, and we do expect to release the features next year," Cook said.
Business Insider
7 days ago
- Business
- Business Insider
Tim Cook is in a shopping mood
In a rare move, Apple CEO Tim Cook indicated interest in corporate acquisitions. "We're very open to M&A that accelerates our road map," Cook said on Thursday's earnings call, referring to mergers and acquisitions. "We are not stuck on a certain size company, although the ones that we have acquired thus far this year are small in nature." The CEO added, "We basically ask ourselves whether a company can help us accelerate a road map. If they do, then we're interested." Apple rarely splurges on big acquisitions. Its largest buy was Beats Electronics for $3 billion in 2014, which it used as a starting point to develop Apple Music. In the last few years, the company has bought smaller global fintech, augmented reality, and AI startups. On Thursday's call, Cook said Apple has bought seven companies this year from "all walks of life" and was doing a deal once every few weeks. In May, Apple bought video game studio RAC7 for an undisclosed amount. Still, Apple's recent eight- to nine-figure deals are small compared with those of its Big Tech counterparts, who have been spending big to stay competitive in the AI and cloud race. In March, Google finalized a $32 billion acquisition of the cloud security startup Wiz. In May, OpenAI said that it was acquiring iPhone designer Jony Ive's AI devices startup io for about $6.4 billion. In June, Meta paid $14.3 billion for a 49% stake in data labelling startup Scale AI. More acquisitions could be the iPhone maker's way of playing catch-up in the AI supremacy race that engulfed Big Tech. Last year, Apple unveiled its Apple Intelligence AI platform. But this year, at the company's Worldwide Developers Conference, Craig Federighi, asenior vice president of software engineering, said Apple's work on Siri needed " more time." On Thursday, Apple delivered record third-quarter revenue of $94 billion compared to Wall Street's estimates of $89.3 billion. It also beat on earnings per share, a key profitability measure, which came in at $1.57 compared to the estimated $1.43.
CNBC
31-07-2025
- Business
- CNBC
Apple reports third-quarter earnings after the bell
Apple reports fiscal third-quarter earnings on Thursday after the bell. The June quarter is typically Apple's slowest of the year by sales, ahead of new device launches in September that typically spur the company's biggest sales surge of the year driven in the December quarter. Still, Apple is expected to report nearly $90 billion in overall sales during the period, which would be a 4% increase from last year. Analysts expect it to guide for 3% growth in the September quarter. But there are lots of questions swirling around Apple, whose stock is down 16% so far in 2025. The biggest question facing Apple is what it will say about tariffs. In May, Apple said it would have about $900 million in additional tariff costs in the June quarter, but that it couldn't predict beyond that. Apple will likely update investors on how it sees tariffs affecting the September quarter, a key indicator for how President Donald Trump's trade war is affecting American technology companies. Apple also said in May that it would manufacture U.S.-bound iPhones in India to avoid tariffs on Chinese imports. But the company's move upset Trump, who said after Apple's last earnings call that he didn't want the iPhone maker building in India. India is in line to receive a 25% tariff as soon as Friday. Apple CEO Tim Cook may update investors on its India pivot on Thursday. The company held its annual Worldwide Developers Conference in June, in which it announced major updates to its software for iPhones and other devices. Apple did not, however, announce major new artificial intelligence products or initiatives, disappointing some analysts. However, some investors believe Apple's AI stumbles aren't expected to show up in its results for years. On the brighter side, Cook will likely shout out the movie "F1," which is Apple Original Films' first summer blockbuster and passed $500 million at the global box office last weekend. Here's how Apple is expected to do in the June quarter, per LSEG consensus estimates:
Business Insider
31-07-2025
- Business
- Business Insider
Apple salaries revealed: How much the iPhone giant pays AI staff, software engineers, and designers
As the race for AI supremacy consumes Big Tech, Apple lags behind many of its peers. Four of Apple's top AI researchers have defected to Meta in the past month, Bloomberg reported, and Apple has upped pay for researchers within its Apple Foundation Models (AFM) group, Bloomberg reported — another symptom of the ongoing talent wars. Apple unveiled its Apple Intelligence AI platform last year. At this year's Worldwide Developers Conference, Craig Federighi, senior vice president of software engineering, said Apple's work on Siri needed " more time." That said, Apple is hiring for hundreds of roles in machine learning and AI, and nabbing a job at the company remains a dream for many. Apple CEO Tim Cook said in a 2023 interview with the singer Dua Lipa that the company hires from " all walks of life," and he said he prizes qualities like collaboration, curiosity, and creativity. "Fundamentally, we all believe that one plus one equals three," Cook said in the interview. "Your idea plus my idea is better than the individual ideas on their own." In addition to competitive salaries, Apple offers various benefits, from stock grants to discounts on its products. While Apple and other Big Tech firms don't disclose salary information publicly, the federal filings they make when hiring outside the US can hint at pay ranges for certain roles. That said, the data only refers to foreign hires and doesn't include equity or other benefits employees can receive on top of their base pay. The Apple salary filings show a machine learning engineer or researcher can take home as much as $312,200, while a human interface designer can earn as much as $468,500. Apple's data scientists can earn $322,400 in base pay, while software development engineers can pocket as much as $378,700. Apple did not immediately respond to a request for comment from Business Insider. Here's what Apple pays across other key roles, based on applications from the second quarter of 2025. Engineering roles CPU Implementation Engineering: $103,164 to $264,200 Design for Test Engineer: $131,352 to $293,800 Design Verification: $103,164 to $312,200 Electronics Engineer: $108,160 to $264,200 Engineering Project/Program Manager: $105,550 to $301,400 FE Engineering: $125,694 to $312,200 Hardware Development: $124,942 to $293,800 Hardware Systems Engineering: $125,495 to $378,700 Manufacturing Quality: $142,293 to $227,600 Module Design Engineer: $108,796 to $329,600 Physical Design Engineer: $101,982 to $341,200 Production Services Engineer: $122,800 to $293,800 Reliability Engineering: $128,300 to $264,200 RF/Analog/Mixed Signal Engineering: $131,352 to $312,200 Silicon Validation Engineering: $103,164 to $329,600 System Product Design Engineer: $103,164 to $312,200 Tools and Automation Engineer: $105,602 to $293,800 Wireless Systems Engineering: $128,300 to $312,200 Wireless Systems Validation Engineer: $126,672 to $312,200 Data roles Data Engineer: $105,602 to $234,700 Data Scientist: $105,550 to $322,400 AI roles Machine Learning: $126,880 to $329,600 Machine Learning Engineer: $143,100 to $312,200 Machine Learning Research: $114,100 to $312,200 Software development roles AR/VR Software Development: $129,805 to $312,200 Human Interface Designer: $135,400 to $468,500 Software Developer: $132,267 to $264,200 Software Development Engineer: $132,267 to $378,700 Software Development Engineer - Applications: $132,267 to $378,700 Software Development Engineer - Data: $135,400 to $329,600 Software Development Engineer - Firmware: $126,880 to $312,200 Software Development Engineer - Test: $94,640 to $329,600 Software Development Engineering Manager: $166,691 to $378,700 Software Engineering Applications: $103,164 to $378,700 Software Engineering Applications Manager: $171,400 to $378,700 Software Engineering Systems: $126,880 to $329,600 Other types of roles Professional Services Consultant: $100,200 to $258,700 Strategic Sourcing Manager: $110,600 to $286,400
