Latest news with #Wrap
Daily Mail
2 days ago
- Science
- Daily Mail
Expensive truly DOESN'T mean better: Pricey £395 T-shirt fails to last longer than a humble £4 one in wash tests
It is a commonly held belief that the more expensive a garment the more likely it is to last longer. But researchers claim that it really does not matter how much you spend when it comes to durability. The most expensive T-shirt tested by the University of Leeds Institute of Textiles and Colour (LITAC) and environmental group Wrap was outperformed by one costing just a 30th of its price. The study concluded that the amount paid has 'very little' to do with the resilience of most T-shirts sold in the UK and that spending more money does not guarantee the item will be more hard-wearing. Some 47 men's and women's T-shirts from UK clothing brands were tested. They washed the items using a standard mixed 30C wash cycle followed by a tumble dry 50 times. The T-shirts were graded for pilling – when small balls form on the surface of an item – as well as colour fading, shrinkage and general appearance. Of the top ten best performing garments, six cost less than £15 each, outperforming many expensive tees including the most expensive at £395, which ranked 28th. A £4 T-shirt was 15th. The more hard-wearing tops tended to have some synthetic fibres in the composition, such as polyester. Cotton items seemed to have higher shrinkage than synthetic ones – yet four of the ten top garments were 100 per cent cotton. LITAC's Dr Eleanor Scott said: 'If circularity in fashion is to be truly effective, durability must come first. 'Durability underpins the reuse and resale market, as well as keeping our loved items in use longer.' Kate Baker, from LITAC who presented the findings to a conference in Denmark, said: 'Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer.'
North Wales Chronicle
3 days ago
- Business
- North Wales Chronicle
Expensive t-shirts are not more durable, first study into the garment finds
The most expensive t-shirt tested by the University of Leeds Institute of Textiles and Colour (LITAC) and environmental group Wrap was outperformed by one costing just a 30th of its price. The study concluded that price has 'very little' to do with the durability of most t-shirts sold in the UK, and that spending more money does not guarantee the item will be more hard-wearing. Researchers tested the durability of 47 t-shirts – 24 male and 23 female designs – from UK clothing brands, including luxury items. They washed the t-shirts using a standard mixed 30C wash cycle followed by a tumble dry 50 times. The t-shirts were graded for pilling – when small balls form on the surface of an item, and the main reason people dispose of the garments – as well as colour fading, shrinkage and general appearance. Of the top 10 best performing t-shirts, six cost less than £15, outperforming many more expensive tees including the most expensive costing £395. The research found more hard-wearing t-shirts tend to have a percentage of synthetic fibres in the composition such as polyester, polyamide, and elastane. Cotton t-shirts tended to have higher shrinkage than synthetic ones, which can be exacerbated with tumble drying. However, the research found four of the 10 top garments were made of 100% cotton. LITAC's Dr Eleanor Scott said: 'If circularity in fashion is to be truly effective, durability must come first. 'Durability underpins the reuse and resale market, as well as keeping our loved items in use longer. Crucially, these findings show that durability is not a luxury reserved for the few — it's achievable at any price point.' Mark Sumner, Wrap's programme lead on textiles, said: 'Most shoppers use price as an indicator of how hard-wearing clothes are – 'the more I spend, the more I'm bound to get out of my purchase'. 'But our study shows this is totally misleading. The most expensive t-shirt we tested cost £395 and ranked 28th out of 47, while a £4 t-shirt was placed 15th. 'The most durable t-shirt cost £28, but the one ranked second worst was £29. So, if you're judging on price alone – buyer beware.' PhD candidate at LITAC, Kate Baker, who presented the findings to the Product Lifetimes and the Environment Conference in Aalborg, Denmark, said: 'This research is another step forward in the road to developing a way of measuring how durable the clothes we wear are. 'Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer.' The reports recommends that consumers wishing to ensure their t-shirts are as hard-wearing as possible choose heavier weight cotton options, while those with a blend of cotton and synthetic fibres also perform well.
South Wales Guardian
3 days ago
- Business
- South Wales Guardian
Expensive t-shirts are not more durable, first study into the garment finds
The most expensive t-shirt tested by the University of Leeds Institute of Textiles and Colour (LITAC) and environmental group Wrap was outperformed by one costing just a 30th of its price. The study concluded that price has 'very little' to do with the durability of most t-shirts sold in the UK, and that spending more money does not guarantee the item will be more hard-wearing. Researchers tested the durability of 47 t-shirts – 24 male and 23 female designs – from UK clothing brands, including luxury items. They washed the t-shirts using a standard mixed 30C wash cycle followed by a tumble dry 50 times. The t-shirts were graded for pilling – when small balls form on the surface of an item, and the main reason people dispose of the garments – as well as colour fading, shrinkage and general appearance. Of the top 10 best performing t-shirts, six cost less than £15, outperforming many more expensive tees including the most expensive costing £395. The research found more hard-wearing t-shirts tend to have a percentage of synthetic fibres in the composition such as polyester, polyamide, and elastane. Cotton t-shirts tended to have higher shrinkage than synthetic ones, which can be exacerbated with tumble drying. However, the research found four of the 10 top garments were made of 100% cotton. LITAC's Dr Eleanor Scott said: 'If circularity in fashion is to be truly effective, durability must come first. 'Durability underpins the reuse and resale market, as well as keeping our loved items in use longer. Crucially, these findings show that durability is not a luxury reserved for the few — it's achievable at any price point.' Mark Sumner, Wrap's programme lead on textiles, said: 'Most shoppers use price as an indicator of how hard-wearing clothes are – 'the more I spend, the more I'm bound to get out of my purchase'. 'But our study shows this is totally misleading. The most expensive t-shirt we tested cost £395 and ranked 28th out of 47, while a £4 t-shirt was placed 15th. 'The most durable t-shirt cost £28, but the one ranked second worst was £29. So, if you're judging on price alone – buyer beware.' PhD candidate at LITAC, Kate Baker, who presented the findings to the Product Lifetimes and the Environment Conference in Aalborg, Denmark, said: 'This research is another step forward in the road to developing a way of measuring how durable the clothes we wear are. 'Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer.' The reports recommends that consumers wishing to ensure their t-shirts are as hard-wearing as possible choose heavier weight cotton options, while those with a blend of cotton and synthetic fibres also perform well.
Rhyl Journal
3 days ago
- Business
- Rhyl Journal
Expensive t-shirts are not more durable, first study into the garment finds
The most expensive t-shirt tested by the University of Leeds Institute of Textiles and Colour (LITAC) and environmental group Wrap was outperformed by one costing just a 30th of its price. The study concluded that price has 'very little' to do with the durability of most t-shirts sold in the UK, and that spending more money does not guarantee the item will be more hard-wearing. Researchers tested the durability of 47 t-shirts – 24 male and 23 female designs – from UK clothing brands, including luxury items. They washed the t-shirts using a standard mixed 30C wash cycle followed by a tumble dry 50 times. The t-shirts were graded for pilling – when small balls form on the surface of an item, and the main reason people dispose of the garments – as well as colour fading, shrinkage and general appearance. Of the top 10 best performing t-shirts, six cost less than £15, outperforming many more expensive tees including the most expensive costing £395. The research found more hard-wearing t-shirts tend to have a percentage of synthetic fibres in the composition such as polyester, polyamide, and elastane. Cotton t-shirts tended to have higher shrinkage than synthetic ones, which can be exacerbated with tumble drying. However, the research found four of the 10 top garments were made of 100% cotton. LITAC's Dr Eleanor Scott said: 'If circularity in fashion is to be truly effective, durability must come first. 'Durability underpins the reuse and resale market, as well as keeping our loved items in use longer. Crucially, these findings show that durability is not a luxury reserved for the few — it's achievable at any price point.' Mark Sumner, Wrap's programme lead on textiles, said: 'Most shoppers use price as an indicator of how hard-wearing clothes are – 'the more I spend, the more I'm bound to get out of my purchase'. 'But our study shows this is totally misleading. The most expensive t-shirt we tested cost £395 and ranked 28th out of 47, while a £4 t-shirt was placed 15th. 'The most durable t-shirt cost £28, but the one ranked second worst was £29. So, if you're judging on price alone – buyer beware.' PhD candidate at LITAC, Kate Baker, who presented the findings to the Product Lifetimes and the Environment Conference in Aalborg, Denmark, said: 'This research is another step forward in the road to developing a way of measuring how durable the clothes we wear are. 'Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer.' The reports recommends that consumers wishing to ensure their t-shirts are as hard-wearing as possible choose heavier weight cotton options, while those with a blend of cotton and synthetic fibres also perform well.
South Wales Argus
3 days ago
- Business
- South Wales Argus
Expensive t-shirts are not more durable, first study into the garment finds
The most expensive t-shirt tested by the University of Leeds Institute of Textiles and Colour (LITAC) and environmental group Wrap was outperformed by one costing just a 30th of its price. The study concluded that price has 'very little' to do with the durability of most t-shirts sold in the UK, and that spending more money does not guarantee the item will be more hard-wearing. Researchers tested the durability of 47 t-shirts – 24 male and 23 female designs – from UK clothing brands, including luxury items. They washed the t-shirts using a standard mixed 30C wash cycle followed by a tumble dry 50 times. The t-shirts were graded for pilling – when small balls form on the surface of an item, and the main reason people dispose of the garments – as well as colour fading, shrinkage and general appearance. Of the top 10 best performing t-shirts, six cost less than £15, outperforming many more expensive tees including the most expensive costing £395. The research found more hard-wearing t-shirts tend to have a percentage of synthetic fibres in the composition such as polyester, polyamide, and elastane. Cotton t-shirts tended to have higher shrinkage than synthetic ones, which can be exacerbated with tumble drying. However, the research found four of the 10 top garments were made of 100% cotton. LITAC's Dr Eleanor Scott said: 'If circularity in fashion is to be truly effective, durability must come first. 'Durability underpins the reuse and resale market, as well as keeping our loved items in use longer. Crucially, these findings show that durability is not a luxury reserved for the few — it's achievable at any price point.' Mark Sumner, Wrap's programme lead on textiles, said: 'Most shoppers use price as an indicator of how hard-wearing clothes are – 'the more I spend, the more I'm bound to get out of my purchase'. 'But our study shows this is totally misleading. The most expensive t-shirt we tested cost £395 and ranked 28th out of 47, while a £4 t-shirt was placed 15th. 'The most durable t-shirt cost £28, but the one ranked second worst was £29. So, if you're judging on price alone – buyer beware.' PhD candidate at LITAC, Kate Baker, who presented the findings to the Product Lifetimes and the Environment Conference in Aalborg, Denmark, said: 'This research is another step forward in the road to developing a way of measuring how durable the clothes we wear are. 'Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer.' The reports recommends that consumers wishing to ensure their t-shirts are as hard-wearing as possible choose heavier weight cotton options, while those with a blend of cotton and synthetic fibres also perform well.
