Latest news with #Wurl
Globe and Mail
9 hours ago
- Business
- Globe and Mail
AppLovin's CTV Expansion: Wurl Unlocks New Growth Channels
AppLovin Corporation 's APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ('CTV'). Central to this strategy is the acquisition of Wurl, a streaming-focused content distribution and advertising platform. Wurl empowers AppLovin to expand its AI-driven monetization engine beyond mobile apps, tapping into high-growth segments like smart TVs and digital commerce. The CTV market, in particular, is seeing a surge in ad spending as viewers shift from linear TV to streaming. Wurl's infrastructure complements AppLovin's AXON AI engine by delivering targeted, measurable ad campaigns across CTV devices. Moreover, e-commerce integration creates a performance-driven ad loop where conversions, not just impressions, drive value. This holistic approach could help AppLovin scale more effectively than traditional mobile ad firms. As user attention fragments across devices, AppLovin is well-positioned to offer advertisers a unified platform that spans mobile, web and TV. The shift not only diversifies revenue streams but also mitigates platform dependency risks. If executed well, this pivot could make AppLovin a formidable player in the future of omnichannel advertising. Trade Desk & Roku: Digital Adspace Rivals The Trade Desk TTD remains a formidable rival to AppLovin, with expanding Demand-Side Platform capabilities and enhancements in CTV offerings. Its strong relationships with content providers give TTD significant CTV scale. As advertisers seek data-driven reach, Trade Desk continues to invest in Unified ID and precision targeting. Meanwhile, Roku ROKU leverages its streaming ecosystem for ad placements. Its proprietary platform data fuels targeting accuracy. Roku has built a rich advertising suite atop its OS, drawing performance-hungry marketers. As competition heats up, Roku is also enhancing its ad tech stack to remain competitive in the CTV race. APP's Price Performance, Valuation and Estimates The stock has gained 11.3% year to date, significantly outperforming the industry 's 3.3% growth. From a valuation standpoint, APP trades at a forward price-to-earnings ratio of 35.86, well above the industry's 22.77. It carries a Value Score of F. The Zacks Consensus Estimate for APP's earnings has been on the rise over the past 30 days. APP currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. 5 Stocks Set to Double Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in the coming year. While not all picks can be winners, previous recommendations have soared +112%, +171%, +209% and +232%. Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor. Today, See These 5 Potential Home Runs >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report AppLovin Corporation (APP): Free Stock Analysis Report The Trade Desk (TTD): Free Stock Analysis Report Roku, Inc. (ROKU): Free Stock Analysis Report
Yahoo
17-03-2025
- Business
- Yahoo
Wurl Releases Latest CTV Trends Report, Unveiling Key Insights into Streaming Engagement and Advertising
New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies PALO ALTO, Calif., March 17, 2025--(BUSINESS WIRE)--Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This quarter's report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering key trends and opportunities for both content owners and advertisers to drive better business outcomes on the biggest screen in the home. As CTV solidifies its position as a prominent force in media – now accounting for 41% of total TV time – the challenge for streamers and publishers has shifted to sustaining engagement and driving continued growth in the face of ongoing changes in media consumption. At the same time, with ad-supported models gaining traction and streaming TV set to be the fastest-growing ad spend category this year, advertisers are increasingly seeking to optimize their CTV strategies to drive greater ad effectiveness while streamers seek to enhance, rather than detract from, the viewer experience. Wurl's latest report underscores this notable period of change and opportunity within the streaming ecosystem, with insights on how content owners and advertisers can capitalize on the industry's momentum. Key findings from this quarter's report include: Session Lengths continue to plateau: While the Average Session Length grew in the fourth quarter of 2024, it has yet to fully recover from mid-2023 declines (Q3 2023 saw Average Session Length decrease by nearly 16% compared to the year before). Keeping audiences engaged for longer remains an opportunity, and a challenge, for publishers and streamers. Hours of Viewing (HOV) hold steady: Q1 2025 is on track to see a modest 3% increase in HOV versus last quarter. Still, overall momentum has slowed in recent years despite a surge in content and growth in streaming audiences overall. Ad Load has stabilized: Ad Load continues to sit at around 9 minutes per hour on CTV, significantly lower than the 15-minute Ad Load seen on linear television. As ad-supported models – and specifically FAST (free ad-supported streaming TV) – continue to gain momentum, there's room for streamers and publishers to reap additional revenue through increased monetization. Ad Fill Rates continue to be impacted by the surge in supply: Ad Fill Rates are trending lower overall as CTV supply outpaces advertiser demand. Better data strategies and innovative advertising techniques will be key in driving improved monetization and ad delivery. "The CTV market is maturing and how viewers consume content is changing," said Dave Bernath, General Manager, Americas at Wurl. "While streaming TV has established itself as a primary viewing destination, it hasn't reached its full potential – with overall growth leveling off in terms of both time spent and monetization. 2025 will be a year of reckoning for many – publishers and streamers must seek new ways to reach, engage, and monetize viewers, while advertisers need to rely on better data and targeting strategies to drive more effective outcomes." For a deeper dive into the insights, read The CTV Trends Report here. About Wurl Wurl is a leader in the streaming TV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl, LLC is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit View source version on Contacts Tori OwensWurlpress@ Sign in to access your portfolio
