Latest news with #X100
Malaysian Reserve
03-08-2025
- Business
- Malaysian Reserve
Fujifilm raises camera and lens prices in the US amid tariffs
FUJIFILM Holdings Corp. raised US prices for the majority of its digital cameras and lenses on Friday, in some cases by hundreds of dollars, as President Donald Trump's tariffs continue to reverberate across the consumer tech industry. Many of the company's camera bodies, which are popular with creators and professionals on account of their film simulations and unique color rendering, are now $200 more expensive than they were on Thursday evening. For instance, Fujifilm's premier consumer camera, the X-T5, sold for $1,699 earlier this week but now costs $1,899, a 12% bump. Fujifilm did not respond to an emailed request for comment. The company is headquartered in Japan, which is subject to a baseline 15% tariff under a deal that the Trump administration struck with the country last month. Fujifilm subsequently relocated manufacturing for a few camera models from China to Japan; during that time, the prices remained stable. Other consumer hardware makers have also raised prices in recent months, including Kyoto-based Nintendo Co., which earlier announced a US price increase for the original Switch handheld games console, citing 'market conditions.' Fujifilm is the fourth-largest camera maker behind Canon Inc., Sony Group Corp. and Nikon Corp., according to market research firm Techno Systems Research. But the brand's products often stir an outsized buzz on social media among tech enthusiasts. Its X100 series went viral on TikTok during the Covid pandemic and has consistently been on backorder at most retailers since then. The latest model in that lineup, the X100VI, has risen to $1,799 with the latest price changes — up from $1,599. As for the other major camera manufacturers, Canon, Sony and Nikon already raised prices for a number of products earlier this year. Smaller players like Sigma have also given in after months of global tariff anxiety; that brand increased the cost of its lenses by around 10% in June, the photography outlet PetaPixel reported at the time, but the company told retail partners it's not planning another hike despite the new 15% rate levied on Japan. Fujifilm's most recently announced mirrorless camera, the X-E5 unveiled in June, has not undergone any price adjustments. That product is scheduled to ship later in August. The X Half, a compact, lightweight model the company introduced this year to attract more Gen Z customers, has also maintained its $850 price for the time being. –BLOOMBERG
Yahoo
20-03-2025
- Automotive
- Yahoo
Fujifilm has OFFICIALLY teased a new camera that appears to combine the X100VI and GFX 100S II
When you buy through links on our articles, Future and its syndication partners may earn a commission. In the lead-up to the highly anticipated Fujifilm X Summit 2025, set to take place on March 20 in Prague, Fujifilm has released a teaser video hinting at an exciting new camera. The short but intriguing clip suggests a fusion of two of its most popular models – the ever-popular Fujifilm X100 VI and the resolution powerhouse GFX 100S II. If true, this hybrid camera could be a game-changer in the photography world. ABOVE: The official Fujifilm teaser video The teaser, which has already sparked intense speculation among photographers and industry experts, features subtle visual cues that hint at a blend of the compact, fixed-lens design of the X100 series with the powerful medium-format sensor technology found in the GFX lineup. Notably, the silhouette of the new camera bears a striking resemblance to the GFX 50R – a rangefinder-style GFX camera that Fujifilm hasn't updated in several years. The re-introduction of a 50R-style camera with a fixed lens and a 50 or 100MP sensor would make for the ultimate street and travel camera. Fujifilm's X100 series has long been beloved by street and travel photographers for its sleek design, portability, and high-quality image output. Meanwhile, the GFX 100S II, with its 102MP medium-format sensor, has become a favorite among professional and commercial photographers seeking unparalleled image quality. Combining these two cameras in any regard could mean a compact, high-resolution powerhouse that offers both portability and exceptional detail, a dream for many photographers. However, given the potential medium-format sensor, the camera's size would likely be on the larger side compared. As expected, Fujifilm has remained tight-lipped about the specifics, leaving fans eagerly awaiting the official reveal. However, if the teaser is anything to go by, this upcoming announcement could mark a significant shift in Fujifilm's camera lineup, bridging the gap between the X-series and GFX series in a way never seen before. With just days to go until the X Summit, the excitement is building. Will Fujifilm introduce a groundbreaking new category of cameras, or is the teaser simply a clever marketing tactic? All will be revealed on March 20 in Prague. Check out our guides to the best compact cameras and the best Fujifilm cameras.
Yahoo
14-03-2025
- Yahoo
Fujifilm teases a medium-format version of its viral X100 VI compact camera
Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted by Digital Camera World. The video, titled "X Summit in Prague is going to be special, Fujifilm fam🇨🇿" shows a pair of hands producing a XV100 VI and GFX 100S II out of thin air and bringing the cameras together, before cutting to the silhouette of the new camera the company presumably plans to announce. The suggestion being that Fujifilm wants to create something that has traits of its more compact, fixed-lens X100 series while reaping the benefits of a medium-format sensor. It's hard to really gauge what the new camera will look like based on the brief clip in the video, but it definitely looks larger (and more square) than the X100 VI, with a smaller lens than you'd normally see on a camera in Fujifilm's GFX 100S II. That certainly bodes well for anyone looking to up their photography game after getting hooked on one of the X100 cameras. Fujifilm first struck gold with the X100 V, which became popular on social platforms because of its size, design and ability to digitally mimic multiple types of analog film. The X100 VI was released in 2024 to capitalize on the sudden popularity, gaining things like in-body stabilization and a lower native ISO. For all intents and purposes, it's a fantastic camera. We'll have to wait until Fujifilm's X Summit on March 20 to see if this new camera has the potential to have the same crossover appeal, but history is definitely on the company's side.
