Latest news with #XRProcessor


Digital Trends
23-05-2025
- Entertainment
- Digital Trends
Our favorite QLED TV has a massive price cut for Memorial Day
Sony launched a Memorial Day deal on the Bravia 9, a TV we labeled the best overall QLED in a ranking we released earlier this month. The ranking cited the TV's ability to shine even in bright rooms, and its accurate and deep colors. You can buy the 65-inch model of this TV for $2,300 at Amazon, Best Buy, or Sony itself. It's normally at least $3,000 (Sony's MSRP even goes up to $3,300), so you're saving a hefty chunk of change. Don't wait through the whole long weekend to snatch this up. Why you should buy the Sony Bravia 9 We didn't just list the Sony Bravia 9 as the best overall QLED TV — we also gave it 9 out of 10 stars in our review and listed it in our big roundup of the best TVs of 2025. Our review calls it, 'The best combination of OLED and mini-LED TV picture quality we've seen yet.' The Sony Bravia 9 uses Mini-LED tech to get high contrast that can almost rival OLED tech. You'll have inky blacks and bright colors, which will make watching dark shows like House of the Dragon enjoyable. In fact, Sony has said this is their brightest QLED ever. It also has an XR processor working behind the scenes to enhance every shot, including XR Motion Clarity. It supports HDR10, HLG and Dolby Vision. The Bravia 9 has a refresh rate of 120Hz and four HDMI ports, including HDMI 2.1, making this a great TV for gaming. Since it's Sony, everything dovetails perfectly with a PS5. So why should you buy the 65-inch Sony Bravia 9 over Memorial Day weekend? Because it's a nearly perfect TV with a substantial price count. Don't hesitate with this one.


Mid East Info
07-04-2025
- Entertainment
- Mid East Info
Cinema is coming home: Sony expands its BRAVIA TV line-up for the most authentic cinematic experience at home
Bringing film creators' intent home with exquisite picture full of stunning contrast and colours and captivating sound in large and small screen size sets to perfectly complement any viewing environment (Dubai, United Arab Emirates, 7 April 2025) : Sony today revealed its 2025 BRAVIA TV line-up, bringing even more possibilities to enjoy fascinating cinematic worlds and stories at home by getting immersed in stunning pictures and sounds. BRAVIA was renewed as a brand last year to bring together all of Sony's home cinema products, offering film lovers a one-stop destination to enjoy their beloved content. Now, tapping into the technologies and features from the recent critically acclaimed flagship BRAVIA 9, the new BRAVIA 8 II , BRAVIA 5 , and BRAVIA 2 II usher in Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system i across screen sizes ranging from as large as 98' in the new BRAVIA 5 to 43' in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars, and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended. BRAVIA 8 II The Slim One Slate concept design of the BRAVIA 8 II fuses the screen and the bezel into a single slate, with the rear of the aluminium stand vanishing from view when seen from an angle, so you can focus on the beautiful and brilliant images. Sony's proprietary XR Processor and the latest generation QD-OLED panel work in tandem to render the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colours while preserving vivid brilliance, ensuring that each of the billions of colours appears just right. Additionally, the XR Processor optimises the high colour purity and wide colour gamut of the QD-OLED panel. The XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism. With a high luminance panel and a temperature sensor, this TV with XR Contrast Booster precisely controls light for sublime pictures full of depth and detail. In the sound department, Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker that emits sound from the right place in the scene to create a cinema-like experience of being enveloped in audio. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 carries over many of the state-of-the-art technologies and features of the last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive , which shares its core technology with Sony's professional monitors, with precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Arriving in five different screen sizes ranging from 98' to 55', BRAVIA 5 boasts several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favourites are upscaled to glorious 4K, while Dolby Atmos® and DTS:X® compatibility provides immersive audio. With Google TV at its core, it's always full of content and easy to use. Your favourite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes i that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX® Enhanced ii , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE iii and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced mode i , including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision® iv and Dolby Atmos® for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theatre home audio products By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and environment Reduced power consumption: BRAVIA 5 uses Sony's proprietary signal processing to maximise the characteristics of the panel device, automatically optimising brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials: Recycled materials including Sony original SORPLAS TM , plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel v . Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist: The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Moreover, you can control not just the TV but also the BRAVIA Theatre soundbar or system from the BRAVIA Connect App, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminals i of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Newly announced BRAVIA TV models – key specs BRAVIA 8 II BRAVIA 5 BRAVIA 2 II Panel QD-OLED Mini LED LED Screen size (inch) 65, 55 98, 85, 75, 65, 55 75, 65, 55, 50, 43 Key features Picture: XR Processor, XR Triluminos Max™, XR Contrast Booster 25, XR Clear Image, XR OLED Motion, 4K 120 Sound: Voice Zoom 3™, Acoustic Surface Audio+™ User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: XR Processor, XR Backlight Master Drive, XR Contrast Booster 10, XR Clear Image, XR Triluminos Pro™, XR Motion Clarity, 4K 120 Sound: Voice Zoom 3™, Acoustic Multi-Audio User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: 4K Processor X1, 4K X-Reality PRO User experience: Game Menu, PS Remote Play, Eco Dashboard 2, Google TV, Ambient Optimization Cinema related features Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® SONY PICTURES CORE, Dolby Atmos®, DTS:X®, Design Slim One Slate design with Seamless Edge One Slate design viii Flush Surface Notes to editors BRAVIA website: BRAVIA announcement video: BRAVIA 8 II product video: BRAVIA 5 product video: BRAVIA 2 II product video: ### About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact: Srishti Soni Ria Tharakan Atteline DMCC Sony Middle East and Africa FZE Email: sony@ Email:
Yahoo
02-04-2025
- Yahoo
Cinema Is Coming Home: Sony Electronics Strengthens its BRAVIA® Projector Line-Up with the BRAVIA Projector 7 (VPL-XW5100ES) with XR Processor™
The BRAVIA Projector 7 (VPL-XW5100ES) is the latest Native 4K SXRD laser projector from Sony joining the existing BRAVIA Projector 9 & 8 to deliver a professional-grade cinematic HDR experience in the home. SAN DIEGO, April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. today announced the latest addition to its line-up of BRAVIA® projectors, the BRAVIA Projector 7, powered by BRAVIA XR Processor for projector, which optimizes Sony's cutting-edge BRAVIA TV video processing for projection. The new projector joins the existing comprehensive BRAVIA line up, with the BRAVIA Projector 9 (VPL-XW8100ES) and BRAVIA Projector 8 (VPL-XW6100ES). Delivering an immersive cinematic experience Sony's new BRAVIA Projector 7, powered by XR Processor for projector and high-brightness technology, benefits from the same spectacular technology found in the existing BRAVIA Projector 9 and Projector 8. XR Processor for projector enables four powerful picture features – XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOUS PRO, and XR Clear Image to deliver a professional-grade cinematic experience. XR Dynamic Tone Mapping analyses peak brightness frame by frame, and delivers optimal tone mapping, showcasing images with rich gradation, high brightness, and brilliant colors. In addition, XR Deep Black controls powerful laser dimming in dark scenes, bringing deeper blacks while maintaining tone and color expression. XR Deep Black improves power efficiency by optimizing laser output frame by frame. Plus, over a billion colors are brought to life by the XR TRILUMINOS PRO feature and refined by XR Clear Image technology, which upscales all imagery to 4K quality by using a vast database to intelligently recreate lost texture and detail, all while minimizing noise.1 Like the BRAVIA Projector 9 and 8, BRAVIA Projector 7 is compatible with IMAX Enhanced content, ready to deliver bigger, more breathtaking IMAX visuals for a more immersive viewing experience. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home. Brilliant pictures and crystal-clear clarity BRAVIA Projector 7 is equipped with Sony's laser light source, offering up to 2,200 lumen enhanced brightness in Sony's award-winning compact lightweight design. For gamers, the 4K 120fps at up to 12ms input lag, plus Auto Low Latency Mode via HDMI 2.1 inputs provide the necessary smooth and clear movement for responsive and immersive gameplay. BRAVIA Projector 7 Key Features Revolutionary Compact Design with Native 4K Laser Technology: Engineered for effortless integration into modern living environments, this new projector offers a sleek, compact form factor without compromising cinematic quality. Brighter Performance for Any Room: Delivering up to 2,200 lumens of brightness—higher than the award-winning VPL-XW5000ES—this model ensures vibrant, crystal-clear images even in well-lit spaces. Powered by the XR Processor for Projector: Experience professional-grade performance with Sony's cutting-edge XR Processor, bringing cinematic brilliance, immersive sports action, and ultra-responsive gaming right into your home. XR Dynamic Tone Mapping for Unmatched Visual Fidelity: Witness movies the way filmmakers intended. This advanced technology analyzes brightness frame by frame to deliver precise tone mapping, enhancing contrast, gradation, and color brilliance with every scene. Optimized for Gaming: 4K/120fps with Ultra-Low Latency: With HDMI 2.1 support, Auto Low Latency Mode, and 12ms response time at 4K/120fps, gamers can enjoy razor-sharp, minimal lag gameplay with incredible detail. Smart Home Integration & Remote Maintenance: Fully compatible with leading home automation platforms like Control4, Crestron, Savant, and AMX. Plus, remote monitoring via OvrC and Domotz enables effortless system maintenance and control—all from a single remote. Flexible Installation for Any Space: Corner Keystone Correction and versatile Lens Shift functions make installation simple, even in rooms with high ceilings or limited space, ensuring a perfect image every time. New Aspect Ratio Scaling Mode: Seamlessly switch between 2.35:1 and 16:9 content on Cinemascope screens—no lens adjustments needed. The new Aspect Scaling Mode provides greater viewing flexibility with just a tap. Cinema is coming home Since September 2024, Sony has unified home cinema projectors, TVs, soundbars, and other home audio technologies under a single brand, for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. With the exceptional image clarity, color, and contrast ushered in by the new BRAVIA projectors, professional-grade visual experiences are coming home. For more information on the BRAVIA Projector 7 please visit Pricing and availability will be shared Spring 2025. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 1 Upscaled, simulated and enhanced 4K images will vary based on source content. View original content to download multimedia: SOURCE Sony Electronics, Inc. Sign in to access your portfolio
Yahoo
02-04-2025
- Business
- Yahoo
Cinema is Coming Home: Sony Electronics Expands its BRAVIA® TV Line-Up for the Most Authentic Cinematic Home Experience
The expanded lineup hosts cutting-edge processing and contrast in large and small screen sizes to perfectly complement any room SAN DIEGO, April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. announced its new 2025 BRAVIA® TVs, bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new BRAVIA 8 II, Sony's new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system1. Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen sizes ranging from 98" class in the new BRAVIA 5 to 43" class in BRAVIA 2 II. Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home. BRAVIA 8 II The new flagship QD-OLED, BRAVIA 8 II, uses Sony's proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 Mini-LED hosts many of the state-of-the-art technologies and features of last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive, which shares its core technology with Sony's professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98" to 55" class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K2, while Dolby Atmos® and DTS:X® compatibility provides immersive audio3. With Google TV at its core4, it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class. Your favorite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes1 that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX® Enhanced5, an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision®7 and Dolby Atmos® for incredible brightness, sharper contrast, richer colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theater home audio products By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater can be controlled from a smartphone with the BRAVIA Connect app8, where users can adjust volume and settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled on one screen without switching the remotes. Alternatively, users can control features such as sound field and volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and sustainability Reduced power consumption:BRAVIA 5 uses Sony's proprietary signal processing to maximize the characteristics of the panel device, automatically optimizing brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials:Recycled materials including Sony original SORPLAS™, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel9. Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist:The Talkback screen reader function allows users to check program listings and set up the TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater soundbar or system from the BRAVIA Connect App7, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Product InformationFor more information on the BRAVIA 8 II please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 5 please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 2 II please visit Pricing and availability will be shared Spring 2025. About Sony Electronics Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 1 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. 2 Upscaled, simulated and enhanced 4K images will vary based on source content. 3 Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 4 User must accept Google Terms of Service ( Google Play Terms of Service ( and Privacy Policy ( to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time an 5 Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 6 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 7 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website. 8 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. 9 Plastic total including SORPLAS: approx. 17%(55" BRAVIA 8Ⅱ), steel: approx. 5%(55" BRAVIA 5), aluminum: approx. 11% (55" BRAVIA 5). View original content to download multimedia: SOURCE Sony Electronics, Inc. Sign in to access your portfolio