Latest news with #XiaomiIndia
Hans India
08-05-2025
- Entertainment
- Hans India
Xiaomi India launches Xiaomi QLED FX Pro and 4K FX series with Fire TV built-in
Xiaomi India, a global technology leader, continues to elevate the home entertainment experience with the launch of the Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series with Fire TV built-in. Designed to seamlessly integrate into daily routines while delivering an immersive viewing experience, the new TVs offer a balance of high-end audio-visual capabilities and intelligent smart home features—bringing smarter, faster, and more cinematic content experiences to Indian homes. Commenting on the launch, Anuj Sharma, Chief Marketing Officer, Xiaomi India said, "At Xiaomi India, we understand that great visuals and sound are important for an exceptional home entertainment experience. But we also believe that true innovation lies in creating a connected, intelligent system that evolves with how people live and interact with content in 2025. The Xiaomi QLED TV FX Pro embodies this vision, combining stunning visuals, immersive audio, and cutting-edge features like Fire TV Built-In, Alexa voice assistant, and Picture-in-Picture mode to deliver a seamless, engaging entertainment ecosystem that enhances every moment. Alongside it, the Xiaomi Fire TV FX Series offers dependable, high-quality 4K entertainment for users who want great performance, and great design.' Dilip R. S., Director and Country Manager, Amazon Devices India said, "We're thrilled to expand our relationship with Xiaomi to launch the latest QLED TV FX Pro and 4K TV FX series with Fire TV built-in. Together with Xiaomi, we look forward to delivering premium home entertainment experiences to customers. With Fire TV built-in, customers can enjoy access to a vast selection of streaming apps via the Amazon Appstore on their home screen, seamlessly switch between DTH channels and OTT apps, and enjoy connected smart home experiences via Alexa without interrupting their viewing experience. These TVs combine Xiaomi's years of knowledge and expertise in design and audiovisual features with our rich experience in content-forward and voice-first innovations that make streaming smoother, quicker, lag-free and with a plethora of content choices for our customers." Bring the Big Screen Home Whether it's an impromptu binge session, a weekend family film fest, or a date night at home, the Xiaomi QLED TV FX Pro brings the magic of the big screen right to your living room. With a 55-inch QLED display, it delivers lifelike colours, deeper contrast, exceptional brightness, and brilliant darks—drawing you into every scene. HDR10+ support ensures every frame is packed with stunning detail and dynamic contrast, enhancing both bright and shadowy moments for a truly immersive experience. Whether you're watching a visually rich period drama or an edge-of-your-seat blockbuster, the Xiaomi QLED TV FX Pro creates a theatre-like ambience that turns any night into a special occasion. A Theater-Like Soundstage in Your Living Room Great sound completes great visuals, and the Xiaomi QLED TV FX Pro delivers both in perfect harmony. At its core is a custom-tuned audio architecture designed to bring cinematic realism into the living room. The 34W box speakers, powered by Dolby Audio, DTS:X, and DTS Virtual:X, ensure every sound—from the softest whisper to the loudest explosion—is heard with clarity, depth, and direction. Whether you're immersed in a gripping drama, enjoying an immersive TV series, or listening to a podcast across the room, the sound adapts to every genre and space, delivering rich, room-filling audio that feels alive. All Entertainment in One Place Xiaomi FX Pro and FX series with Amazon's Fire TV built-in offers lag-free, seamless, and convenient access to entertainment and content on the home screens. Fire TV provides customers access to movies, TV shows and episodes, games, and much more across 12,000+ apps via the Amazon Appstore. Customers can stream thousands of movies and TV show episodes from popular services like Prime Video, Netflix, JioHotstar, Zee5, and SonyLIV (subscription fees may apply), as well as enjoy free ad-supported content on Amazon MX Player, YouTube, and other services. Additionally, customers can access popular live channels such as Aaj Tak, Zee News, India Today, and DD National via nexGTV and more. With the Live tab and On Now row, customers can stream TV serials, watch live news or browse the channel guide, all in one place. With Fire TV built-in, customers can switch between DTH TV channels and OTT apps seamlessly from their home screen. They can simply say 'Alexa, switch to Star Sports 1' - eliminating the need to switch TV inputs, use set-top-box remote control, or connect additional IR cables (requires a compatible DTH provider). Convenience and Comfort of a Voice-First Experience with Alexa Through the power of Alexa and the discovery-focused experience of Fire TV, customers can quickly search shows, movies and games by using the Xiaomi remote with Alexa. With simple voice commands to Alexa in English, Hindi, and Hinglish, customers can also search for information, check cricket scores, play music, control Alexa-compatible smart home appliances or watch the live-feed of Alexa-compatible security cameras. Delightful Connected Experiences Beyond Streaming Customers can also perform multiple other functions beyond streaming, such as controlling Alexa-compatible smart appliances via Xiaomi remote with Alexa and accessing multiple content sources simultaneously through the Picture-in-Picture technology. With the Picture-in-Picture feature, customers can view the live feed from their Alexa-compatible security cameras, without pausing their content. Just say, 'Alexa, show me the front door camera' or 'Alexa, show me the baby monitor camera' to view the feed on the top of the content already showing on the TV. With Fire TV built-in, the TV also supports the latest AirPlay 2 and Miracast, allowing customers to seamlessly mirror their devices and switch between work and entertainment in a snap. Easy Control at Your Fingertips The all-new Xiaomi future proof Remote offers direct access to major streaming apps, intuitive playback controls, and an integrated Alexa voice button. With dedicated mute, number keys, and shortcut hotkeys, it's designed for instant, everyday convenience. Smart Design, Powerful Performance With a sleek, bezel-less design, the FX Pro complements modern home interiors. Inside, it's powered by a super fast quad-core A55 processor and 32GB storage, ensuring smooth multitasking and lag-free app performance. Multiple connectivity options—3 HDMI ports (including one with eARC), 2 USB ports, Bluetooth, and Ethernet—make it the perfect hub for any living room setup. Xiaomi 4K TV FX Series The Xiaomi Fire TV FX Series is designed for those who want a smart, reliable 4K entertainment experience with thoughtful everyday features. Available in 43' and 55' sizes, the FX Series brings home brilliant 4K UHD picture quality and a premium metal bezel-less design. Whether it's a casual family sitcom session or an animated movie marathon, Dolby Audio and DTS Virtual:X ensure clear, immersive audio in every corner of the room. With Fire TV built-in, Universal voice search with Alexa, Picture in Picture technology, AirPlay 2, and support for over 12,000+ apps, the FX Series is a versatile choice for users seeking smart control, seamless content discovery, and high-quality viewing. Pricing and Availability The Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series will be available starting 12th May 2025. Screen Size (in inches) Availability Pricing Bank Offers Offer Price Xiaomi QLED TV FX Pro Series 43' Available across Flipkart, and INR 27,999 INR 2000 Cashback on HDFC Bank EMI INR 25,999 55' Available on and INR 39,999 INR 2000 Cashback on HDFC Bank EMI INR 37,999 Xiaomi 4K TV FX series 43' Available on and INR 26,499 INR 2000 Cashback on HDFC Bank EMI INR 24,499 55' Available across Flipkart, and INR 36,999 INR 2000 Cashback on HDFC Bank EMI INR 34,999 Xiaomi after-sales support for the Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series will be available across all-pin codes in India.
Mint
22-04-2025
- Business
- Mint
Xiaomi India shifts focus to premium smartphones to boost sales, profit
New Delhi: Chinese consumer electronics brand Xiaomi is charting a new course in a challenging Indian smartphone market, prioritizing revenue and profitability by aggressively targeting the mid-to-premium segment of mobile handsets priced above ₹ 20,000. This strategic pivot by the company reflects evolving consumer preferences for higher-end features, Xiaomi India chief operating officer Sudhin Mathur told Mint in an interview. The company aims to differentiate itself through software, improving user experience for its smartphones and bring advanced artificial intelligence ( AI ) capabilities to more affordable price points, Mathur said. Also read: Bhavish Aggarwal curbs ambition, seeks to raise $300mn for AI venture Krutrim 'We have had the number one position. But in businesses, numbers are not as important as revenue and profitability. From the previous years, the larger direction was probably to be at number one. Now with the changing preferences of consumers towards mid-to-premium, our strategy is shifting more towards that as we still need to build brand saliency there," Mathur said, adding that estimates suggest 2025 would be flat for the smartphone industry's volume growth. Xiaomi's move to target the over ₹ 20,000 smartphone segment assumes significance as the company once led India's smartphone market for nearly five years from 2017 to 2022, purely on high-volume sales in the budget segment. The company, however, is now seeing some weakness in its volume market share due to increased competition and challenges for brand presence in offline retail, analysts said. Tarun Pathak, research director at Counterpoint India, said, 'For Xiaomi, the majority of sales come from the mass market (sub- ₹ 15,000). To focus on premium segment, they need to work on the offline retail point of sales and improve their brand messaging, which they have done well recently." According to Pathak, the strategy of focusing on products with higher average selling price (ASP) worked well for Xiaomi in China and improved its retail image, which also came from the launch of its electric vehicle SUV. In India, however, the company will have strong competition as many brands are banking on the premiumization strategy, in which companies sell higher-priced, feature-loaded products. Also read: Don't waste your money: These are the best Android tablets you can get in India right now Even as Xiaomi focuses more on premium offerings, it will continue to have product presence across the price ranges starting at ₹ 6,500, Mathur said. In FY24, Xiaomi Technology India's revenue fell 3.3% year-on-year to ₹ 25,816 crore, whereas its net profit rose 21% to ₹ 288 crore, according to data sourced from business intelligence firm Tofler. In 2021, Xiaomi had a 24% market share in volume terms, which fell to 17% in 2024, according to estimates from Counterpoint India. In the January-March quarter, the company's share is estimated to have fallen to 12%, according to Counterpoint. A few years ago, a cluttered portfolio of smartphones was also leading to a pile-up of inventory and lower sales for Xiaomi, hurting its market share. 'In 2022, we had around 28 products in the portfolio and now we have 10, which is almost one-third. We have fewer but more impactful and better products now, which follows the innovation across price segments," Mathur said. In India, Xiaomi makes smartphones, smart TVs, smartwatches and audio products through contract manufacturing partners such as Dixon Technologies, BYD , Optiemus Electronics and DBG. According to Mathur, 99% of Xiaomi's smartphones and 100% of its TV sets are being made in India. 'Our local manufacturing strategy is moving in the right direction and as we continue to launch new products, we will try and ensure that they are locally produced," Mathur said, adding that the company does not have any plans to export the products from India as of now and the focus of local manufacturing remains on serving the domestic demand only. The company on Monday launched its first locally manufactured smartwatch, the Redmi Watch Move, in the country. The smartwatch, priced at ₹ 1,999, is being manufactured at Optiemus's factory in Noida, thereby saving a 22% import tax through local manufacturing, Mathur said. Also read: Uttar Pradesh aims to triple exports by 2030: Bold vision or too ambitious? When asked about the possibility of participation in the newly introduced components incentive scheme, Mathur said, 'We are still evaluating, we will see what the options and opportunities are. Currently, 35% of the non-PCB (printed circuit board) bill of material (BOM)—cables, chargers, plastics, etc., is locally sourced." For brands like Xiaomi, local manufacturing and sourcing of components also helps in cost reduction. The company will continue its model of local manufacturing via electronic manufacturing services (EMS) providers. 'There is a pricing benefit that you get (with localization), and we pass it off to the end customer," Mathur said. Last month, the government launched a ₹ 22,919 crore, or $2.7 billion, scheme that will offer incentives of up to 10% of turnover and up to 25% of capital expenditure in setting up electronics components manufacturing in the country.
Hans India
21-04-2025
- Health
- Hans India
Xiaomi Launches Redmi Watch Move – First Made-in-India Smartwatch for Everyday Fitness
Xiaomi India, a global technology leader, today announced the launch of the Redmi Watch Move, its first locally manufactured smartwatch, designed to support users through every part of their day — from fitness and wellness tracking to smart task management and hands-free communication. Whether you're starting your morning with a jog, checking meeting reminders at work, or managing calls on the move, the Redmi Watch Move is built to enhance how India moves — with comfort, accuracy, and always-on connectivity. Commenting on the launch, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, 'The Redmi Watch Move combines the features that matter most to Indian users — dependable performance, accurate fitness tracking, and a premium yet comfortable design. As our first locally manufactured smartwatch, it reflects our commitment to creating products that are thoughtfully built for the Indian market, while bringing the best of Xiaomi's technology. With a vibrant AMOLED display and seamless HyperOS integration, it delivers a premium experience for users who want to stay active, organized, and connected throughout their day.' Start Strong: Your Everyday Fitness Partner Whether it's a morning workout or an evening walk, the Redmi Watch Move is built to keep up. Featuring 140+ workout modes and 98.5% tracking accuracy powered by Xiaomi R&D, it helps users track runs, monitor calories, or time yoga sessions with confidence. Beyond just stats, the watch offers real-time feedback to help users stay motivated, achieve their daily goals, and build healthier habits over time. Health That Syncs With Your Life The Redmi Watch Move brings advanced health monitoring that integrates effortlessly into daily routines. Users can track heart rate, SpO₂, stress, and sleep cycles — including REM — offering deep insights into both day and night wellness. With menstrual cycle tracking, the watch also empowers women to better understand and manage their overall health. Its wellness made intuitive, personal, and accessible. Brighter Days, Clearer Views Whether you're out in the sun or checking notifications mid-commute, the 4.69cm (1.85') AMOLED display ensures exceptional clarity. With 600 nits brightness and a sleek 2.5D curved design, the display stands out for both visibility and aesthetics. The Always-On Display ensures time and essential updates are always visible. Designed for Comfort. Built for Endurance. Made for all-day wear, the anti-allergy, anti-bacterial TPU strap sits comfortably on the skin, while the IP68 rating offers resistance to dust and water — ideal for daily commutes, gym sessions, or unpredictable weather. Whether trekking, travelling, or working, the Redmi Watch Move fits in — and keeps up. Organise More. Stress Less. With Xiaomi HyperOS, the watch becomes a smart extension of your digital life. It syncs notes, tasks, calendar events, and even real-time weather updates, keeping you informed and prepared throughout your day. The spinning crown enables quick navigation with just one finger — ideal for scrolling through apps and alerts on the move. Stay in Touch, Even on the Move From taking Bluetooth® calls to accessing contacts and managing notifications, the Redmi Watch Move ensures you never miss a beat — whether you're in traffic, at the gym, or in a meeting. Plus, with Hindi language support, the experience becomes even more inclusive and accessible to users across the country. Power That Lasts as Long as You Do With up to 14 days of battery life, users can go longer without worrying about charging. Even with Always-On Display enabled, the watch delivers up to 5 days of performance. For moments when power is limited, Ultra Battery Saver Mode keeps key features running, ensuring you stay connected wherever you are. Pricing & Availability The Redmi Watch Move is priced at INR 1,999 and will be available starting 1st May 2025 across Flipkart, and Xiaomi's Retail. Available in four colours — Black Drift, Blue Blaze, Silver Sprint, and Gold Rush — the Redmi Watch Move combines performance and personality, allowing users to wear their style on their wrist. Pre-booking for the Redmi Watch Move starts on 24th April 2025.
India.com
21-04-2025
- Business
- India.com
Xiaomi Launches Made-in-India Redmi Watch Move Smartwatch Under Rs 2,000; Check Features and Availability
Xiaomi Smartwatch Made In India: Xiaomi India has launched the first made in India smartwatch -Redmi Watch Move in the Indian market. The smartwatch is designed to support users through every part of their day — from fitness and wellness tracking to smart task management and hands-free communication. The wearable device features a comfortable TPU strap for all-day use and comes with an IP68 rating for dust and water resistance. It supports Bluetooth calling, offers a Hindi language interface. The watch is integrated with Xiaomi's HyperOS—making it a handy companion for communication, managing tasks, and checking weather updates. The Redmi Watch is available in four colour options which includes Black Drift, Blue Blaze, Silver Sprint, and Gold Rush. Xiaomi Launches Made in India Smartwatch: Specifications The smartwatch sports a 1.85-inch AMOLED display with 600 nits brightness, 2.5D curved glass, and Always-On Display support. It offers over 140 workout modes with 98.5% tracking accuracy, backed by Xiaomi's in-house R&D. With up to 14 days of battery life, users can enjoy uninterrupted use. The IP68 rating ensures resistance to dust and water, making it suitable for all weather conditions. Health features include heart rate, SpO₂, sleep (including REM), stress, and menstrual tracking. The smartwatch also syncs notes, tasks, calendar events, and weather updates. A spinning crown allows quick, one-finger navigation—perfect for staying connected and in control while on the move. Xiaomi Launches Made In India Smartwatch: Price And Availability The Redmi Watch Move is priced at Rs 1,999 and will be available starting May 1, 2025, on Flipkart, and Xiaomi retail stores. Consumers can pre-book the smartwatch on April 24, 2025.
