Latest news with #XsollaOfferwall
Business Wire
6 days ago
- Business
- Business Wire
Xsolla Elevates Game Monetization and Distribution With Unified Web Shop and Offerwall
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today the expansion of its Offerwall solution with full integration into Xsolla Web Shop, providing game developers with a fully unified and robust monetization stack. This marks the next phase of the Xsolla Offerwall's evolution, which officially launched in March. Additionally, the company announced the launch of the Xsolla Incentive Program, providing game developers with free user acquisition credits to help accelerate game growth by leveraging Xsolla's commerce infrastructure. As game developers continue to face challenges monetizing non-paying players, the Xsolla Offerwall offers a new way to unlock value from their entire user base, by allowing players to earn in-game rewards by completing quests, app trials, surveys, and more directly within a developer's branded Web Shop, without ever leaving the storefront or compromising the player experience. Unlock Incremental Revenue From Every Player The integration of Xsolla Offerwall into Web Shop gives developers a unified monetization and distribution platform, with key benefits including: New Revenue from Non-Paying Users: Reward users in-game for completing offers. Seamless Storefront Experience: Players complete actions and redeem rewards without leaving the game or Web Shop. Increased Retention and Conversion: Offerwall users show 7x higher retention by Day 30 and are 10–14x more likely to convert into paying users. Flexible Monetization at Scale: With up to 90% revenue share, developers retain more earnings and gain flexibility across global markets. Seamless Integration: Xsolla Offerwall can be added to the Web Shop within minutes, with zero coding required. Sustainable Growth, Backed by the Xsolla Incentive Program To maximize scale and user engagement, the new Xsolla Incentive Program gives developers who enable both Web Shop and Offerwall: Access to Xsolla-funded UA budget to drive traffic and engagement Performance-based bonus incentives tied to offerwall usage and storefront purchases Full onboarding and marketing support for a fast, effective launch Proven Impact Games that integrate offerwalls see a meaningful uplift in both monetization and engagement*: 30–40% increase in ad revenue 3–5% overall revenue growth 7x higher Day 30 retention 10–14x higher conversion to in-app purchases Up to 120% LTV increase among daily offerwall users Further enhancing the outcomes that game developers experience through integrating the Web Shop**: 40% conversion rate from visit to purchase 60% repeat purchase rate 15% LTV growth * Industry stats, July 2025 ** Xsolla internal metrics, July 2025 Expand Xsolla further supports developers by offering a free User Acquisition budget through its Incentive Program, helping teams re-engage non-paying players and convert them into paying users directly through their Web Shop. 'The integration of Offerwall into Web Shop marks an important evolution in how we support developers,' said Chris Hewish, President at Xsolla. 'It's not just about unlocking new revenue, it's about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.' 'We were looking for a way to monetize our non-spending users, without disrupting the player experience,' said Founder and CEO, Jorge Lorenzon, at Buldogo Games. 'Implementing the Xsolla Offerwall into our existing Web Shop provides us with a new revenue stream, while driving player engagement. The integration was fast and straightforward, and the Xsolla team provided excellent support along the way.' Xsolla Offerwall is now available globally through Web Shop, enabling developers a new way to monetize non-paying players: Looking to maximize impact? Join the Xsolla Incentive Program to unlock free UA support and grow your Web Shop: For a complete list of enhancements and developer tools, visit: About Xsolla Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit
Yahoo
12-03-2025
- Business
- Yahoo
Xsolla Introduces Offerwall Solution to Enhance Game Monetization and Player Engagement
Delivering Revenue Sharing Opportunities and Player Experiences for Monetization and Advertising SHERMAN OAKS, Calif., March 04, 2025 (GLOBE NEWSWIRE) -- Xsolla, a leading global video game commerce company, announces the launch of Xsolla Offerwall, a dynamic solution designed to enhance game monetization and player engagement. One of the most significant challenges for developers is monetizing players who do not make in-app purchases. Xsolla Offerwall empowers developers to create a balanced monetization strategy by allowing players to earn virtual rewards by completing quests or actions from advertisers—driving engagement and revenue growth. Xsolla Offerwall stands out in the industry by offering developers and publishers up to 90% revenue share, far exceeding the typical industry average of 30–60%. This generous model ensures that developers maximize their revenue while maintaining flexibility in their global monetization strategies. Developers can seamlessly integrate Xsolla Offerwall with key features: Boosted Player Engagement: Engaging players with a diverse range of tasks, including Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC). Broader Monetization Scope and Reach: Providing quests and rewards that appeal to a global audience, developers can capture revenue from untapped markets and drive results at scale. Enhanced User Authentication for Better Results: SMS-based user authentication improves traffic quality and prevents fraud before offer completion. This ensures secure transactions and a seamless experience for players and developers. Increased Player Retention with Xsolla Points: Rewarding players with more than just in-game currency by introducing redeemable Xsolla Points. This additional incentive keeps gamers engaged, encourages higher offer participation, and provides lasting value through in-game rewards. 'With Xsolla Offerwall, we're enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,' said Chris Hewish, Chief Strategy Officer at Xsolla. 'This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.' Xsolla Offerwall is now available for monetization and advertising opportunities in the United States with plans for global expansion, unlocking new revenue streams and deeper connections with players globally. To learn more or get started, users can visit: About XsollaXsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, users can visit Contact Vice President of Global Public RelationsDerrick A photo accompanying this announcement is available at in to access your portfolio
Yahoo
04-03-2025
- Business
- Yahoo
Xsolla Introduces Offerwall Solution to Enhance Game Monetization and Player Engagement
Delivering Revenue Sharing Opportunities and Player Experiences for Monetization and Advertising SHERMAN OAKS, Calif., March 04, 2025 (GLOBE NEWSWIRE) -- Xsolla, a leading global video game commerce company, announces the launch of Xsolla Offerwall, a dynamic solution designed to enhance game monetization and player engagement. One of the most significant challenges for developers is monetizing players who do not make in-app purchases. Xsolla Offerwall empowers developers to create a balanced monetization strategy by allowing players to earn virtual rewards by completing quests or actions from advertisers—driving engagement and revenue growth. Xsolla Offerwall stands out in the industry by offering developers and publishers up to 90% revenue share, far exceeding the typical industry average of 30–60%. This generous model ensures that developers maximize their revenue while maintaining flexibility in their global monetization strategies. Developers can seamlessly integrate Xsolla Offerwall with key features: Boosted Player Engagement: Engaging players with a diverse range of tasks, including Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC). Broader Monetization Scope and Reach: Providing quests and rewards that appeal to a global audience, developers can capture revenue from untapped markets and drive results at scale. Enhanced User Authentication for Better Results: SMS-based user authentication improves traffic quality and prevents fraud before offer completion. This ensures secure transactions and a seamless experience for players and developers. Increased Player Retention with Xsolla Points: Rewarding players with more than just in-game currency by introducing redeemable Xsolla Points. This additional incentive keeps gamers engaged, encourages higher offer participation, and provides lasting value through in-game rewards. 'With Xsolla Offerwall, we're enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,' said Chris Hewish, Chief Strategy Officer at Xsolla. 'This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.' Xsolla Offerwall is now available for monetization and advertising opportunities in the United States with plans for global expansion, unlocking new revenue streams and deeper connections with players globally. To learn more or get started, users can visit: About XsollaXsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, users can visit Contact Vice President of Global Public RelationsDerrick A photo accompanying this announcement is available at in to access your portfolio
