Latest news with #YEEZYSlides
News18
9 hours ago
- Business
- News18
Kanye West's YEEZY Store Reopens With Major Price Cuts
Last Updated: Kanye West's YEEZY store is back online after Shopify took it down for selling swastika-themed merchandise. The relaunch features fewer products at lower prices. Kanye West's YEEZY store is back online after being taken down earlier this week by Shopify for selling swastika-themed merchandise. The relaunch features far fewer products and much lower prices than before, marking a sharp shift for the brand. The return comes after days of public backlash, ongoing criticism of West's recent remarks, and the loss of several major business partnerships. Shopify takes down YEEZY website The YEEZY store, which runs on Shopify, went dark on Tuesday morning after it began selling T-shirts featuring swastika symbols. The imagery drew swift criticism from advocacy groups and members of the public, given its historical association with Nazi Germany, anti-Semitism, and white supremacist movements. According to PRIMETIMER, a Shopify representative said the store was not adhering to 'real business practices," breaching the company's terms of service. While the listings remained online for more than a day, they were eventually removed by Shopify. Advocacy groups condemn merchandise The incident quickly attracted the attention of the Anti-Defamation League (ADL), which condemned the products and urged platforms to take faster action in removing such content. The backlash intensified as the swastika merchandise appeared shortly after West's controversial remarks online. Controversial Ad campaign The controversy gained further attention when YEEZY ran a 30-second commercial in select local television markets during the Super Bowl. Filmed by West himself on a mobile phone while in a dentist's office, the ad simply encouraged viewers to visit the YEEZY website. The timing of the ad coincided with West's widely criticised posts on X, where he has more than 32 million followers. His social media activity, described as antisemitic, homophobic, and misogynistic, led to mounting public pressure. Talent agency 33& West in Los Angeles cut ties with him, while his earlier partnerships with major firms had already been severed. YEEZY returns with lower prices The reopened YEEZY store now features a pared-down product selection at significantly reduced prices. Shoppers can find YEEZY Slides for $20, with no item exceeding $100, a notable drop from the brand's traditionally high price tags. PRIMETIMER notes that the change in pricing and range marks a stark shift for West, whose merchandise has previously sold for considerably more. Ongoing fallout from past remarks This is not the first time West's business ventures have been impacted by controversy. In 2022, Creative Artists Agency (CAA) dropped him after he allegedly made a series of antisemitic remarks. Since then, the rapper has lost several music, fashion, and business partnerships. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hindustan Times
a day ago
- Business
- Hindustan Times
Kanye West' YEEZY store shut down for a while; came back with slashed prices - here's why
Kanye West's YEEZY store was shut down by Shopify this week after it broke one of the platform's rules. The website, which works via Shopify, stopped working on Tuesday morning. The store was selling T-shirts with Swastika symbols, which many people and groups have spoken against. Someone from Shopify argued that the store was not following 'real business practices,' which goes against Shopify's rules, as reported by PRIMETIMER. Kanye West's YEEZY store shut down by Shopify for selling offensive merchandise. (AP Photo/Michael R. Sisak)(AP) YEEZY drew renewed attention after a controversial 30-second ad aired in select local TV markets during the Super Bowl. Filmed by West on his phone in a dentist's office, the ad simply directed viewers to visit the store's website. Shopify allowed the sale to continue for over a day before removing the offensive merchandise. This delay prompted backlash from advocacy groups like the Anti-Defamation League (ADL), which condemned the use of the swastika due to its deep associations with Nazi Germany, anti-Semitism, and white supremacist ideologies. Also Read: Pro-Palestinians programmed, voted against Trump: Watch Kanye West's rant Kanye West's store returns with reduced prices The YEEZY store controversy coincided with the rapper's antisemitic, homophobic, and misogynistic rants on X, where he has over 32 million followers. While his posts were limited by X, 33& West, which is a talent agency based in Los Angeles, cut ties with him following West's rants and Swastika merchandise. However, the YEEZY store has made a return with a new line of products and reduced prices. Currently, customers can find items like YEEZY Slides for $20, and other clothes, with the most expensive item going for $100. This shows a stark contrast for the store, as West's products were earlier priced way more than the current price list, as reported by PRIMETIMER. The relaunch of the store with slashed prices comes after a very controversial period for the rapper and his being dropped from several partnerships across music, fashion, and business. In 2022, major talent agency CAA (Creative Artists Agency) dropped West after he allegedly made a series of antisemitic comments. The return of the store signals a more restrained comeback, offering a limited selection of products at noticeably reduced prices. This scaled-back approach comes amid severe public scrutiny.
