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Yamaha Motor Manufacturing enlists 3PL to manage distribution operations

This story was originally published on Supply Chain Dive. To receive daily news and insights, subscribe to our free daily Supply Chain Dive newsletter. Yamaha Motor Manufacturing Corporation of America will transition its internal distribution operations to DHL Supply Chain, tentatively on Oct. 5, according to a July 15 press release. YMMC expects the strategic partnership to allow it to expand capacity, improve logistics transparency and speed up delivery to customers, the release said. The company does not expect the transition to disrupt customers' current service levels. "By enhancing our internal logistics capabilities, we're able to focus even more on our core strength — world-class manufacturing and creating Kando for our customers," Bob Brown, YMMC president and CEO, said in the release. Creating Kando, a Japanese word meaning deep satisfaction and excitement, is a pillar of Yamaha's corporate philosophy. YMMC will transition about 175 team members to DHL Supply Chain as part of the deal and continue supporting distribution operations, the company said. The workers will remain on-site at YMMC. The switch to DHL Supply Chain reflects YMMC's long-term strategy to build a more responsive and scalable supply chain, the manufacturer said. DHL's on-site support and logistics expertise position YMMC to strengthen reliability and increase flexibility, per the release. The YMMC partnership comes as DHL Supply Chain expands its operations. The company acquired Inmar Supply Chain Solutions in January, adding 14 return centers and about 800 associates. Recommended Reading DHL Supply Chain experiments with GenAI