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‘Middle class struggle is high class couture': Netizens react as Louis Vuitton makes mini auto rickshaw handbags walk the runway at Paris Fashion Week
‘Middle class struggle is high class couture': Netizens react as Louis Vuitton makes mini auto rickshaw handbags walk the runway at Paris Fashion Week

Indian Express

time03-07-2025

  • Entertainment
  • Indian Express

‘Middle class struggle is high class couture': Netizens react as Louis Vuitton makes mini auto rickshaw handbags walk the runway at Paris Fashion Week

After Basmati rice bags and Kolhapuri chappals, India has found herself as yet another global luxury house's muse. This time, our beloved local transport staple is in the spotlight. 'Did this bag just colonise me?' asks the internet as Louis Vuitton's Spring/Summer '26 menswear collection features handbags fashioned as mini auto rickshaws on the catwalk. Complete with a three-wheeled structure, handlebars, and a yellow boxy canopy, the bag is wrapped in the signature gold LV monogram against their classic brown leather fabric. What's interesting, though, is that the middle class' go-to mode of travel is being sold for a whopping 35 lakh rupees. No wonder the internet is having a blast. The auto rickshaw wasn't the only India-inspired piece from the show. The collection featured numerous references—from gem-encrusted details to crêpe-style sandals—but the rickshaw bag certainly stands out, less as an accessory and more as a work of art. Comments expressing a wide range of emotions have taken over Instagram posts and reels. From 'NEED! But I'll wait for it to be released in Chandni Chowk🤭' to 'Middle class struggle is high class couture', netizens are equally baffled and excited to see their trusted work commute walking down the runway at Paris Fashion Week. Pharrell Williams' latest collection paid homage to India's rich culture and heritage by turning the plaza venue into a ginormous Moksha Patam (snake and ladders board), commissioned in collaboration with architect Bijoy Jain of Studio Mumbai. Williams' admiration of West Bengal's hilly retreat, Darjeeling, is expressed throughout the show —from rich saffron, mustard, earthy russet, and green accents that form the defining colour palette. A post shared by TRUSS (@trussarchive) Skateboard, in conversation with Williams' burner account on Instagram, gave us a sneak peek into the vision behind the collection: 'Dandyism redefined in soft suiting and colours inspired by India,' the messages read, encapsulating the theme. At the center of this cultural mash-up was none other than AR Rahman, whose new upbeat Punjabi track 'Yaara' set the rhythm for the models strutting down the runway. 'It was fun working with Pharrell on the track 'Yaara',' Rahman shared on Instagram, sharing a clip of the show. Representing the home front, Bollywood actor Ishaan Khatter was spotted at the show, along with Nora Fatehi and Maharaja Padmanabh Singh, also known as Pacho, joining an international guest list that included the likes of Beyoncé, Jay-Z, Bradley Cooper, and Jackson Wang.

AR Rahman Teams Up with Pharrell Williams for Global Track 'Yaara' at Paris Fashion Week
AR Rahman Teams Up with Pharrell Williams for Global Track 'Yaara' at Paris Fashion Week

Time of India

time27-06-2025

  • Entertainment
  • Time of India

AR Rahman Teams Up with Pharrell Williams for Global Track 'Yaara' at Paris Fashion Week

AR Rahman collaborated with American musician and the Men's Creative Director for Louis Vuitton on a Punjabi track, Yaara, which was played at the Paris Fashion Week. The Oscar winner shared a video from the event on Instagram and wrote, 'It was fun working with Pharrell Williams on the track Yaara for Louis Vuitton. Tired of too many ads? go ad free now ' The video featured models walking the ramp on the upbeat track that had the audience, including celebs like Beyoncé, Jay-Z and K-pop star J-Hope, vibing to it. Talking to us about the collaboration, Rahman, who shared a picture with his son AR Ameen and Pharrell on social media, says, 'Pharrell and I have known each other since the time we both were part of Hans Zimmer's super band project. There's always been mutual respect. When this opportunity came up, we thought, why not do something that feels truly global but is rooted in something vibrant and real? That's where Yaara came in. It happened all of a sudden, and it was exciting. Bringing Romy on board, who worked with me earlier on Chamkila, was spontaneous. He wrote the lyrics quickly.' LV fashion show at Paris Fashion Week 'Borders to music have blurred, and the world just needs more unique ideas' Talking about the collab, Rahman shares, 'This collaboration was an opportunity to present our heritage on a global stage while staying true to the creative vision we were given. The borders of music have blurred a long time ago, the world just needs more cool and unique ideas. I met the legendary filmmaker Spike Lee, and we bonded over the Inside Man experience, where he fondly remembered how he had wanted Chaiyya Chaiyya, sung by Sukhwinder Singh, as the title track. And then there was J-Hope from BTS grooving to it, that was lovely to see.' Models display props with Indian elements at Paris Fashion Week 'My son Ameen is one of the main reasons I attended the event' Interestingly, this was the first time Rahman attended a fashion show. Tired of too many ads? go ad free now He said, 'My son Ameen is one of the main reasons I attended the event. This is the first fashion show I have ever attended, and it was a great start. The whole place was filled with celebrities from all over the world, some of whom I knew and some I had the pleasure of meeting for the first time.' 'A track with Indian roots, taking centre stage at the Paris Fashion Week, was special' Rahman, who has represented India on global platforms before, says that each time he does that, it feels new. 'But this one was special,' he says, adding, 'To have a track with Indian roots, taking centre stage at the Paris Fashion Week was special. It just highlights that our sounds, languages and rhythms are not only relevant, but also resonate globally. It's a celebration of identity and interconnected creativity. I'm grateful to Pharrell and the entire team for embracing that spirit.'

‘It was fun working with Pharrell on the track ‘Yaara': AR Rahman produces Punjabi music for Louis Vuitton's India-inspired show at Paris Fashion Week
‘It was fun working with Pharrell on the track ‘Yaara': AR Rahman produces Punjabi music for Louis Vuitton's India-inspired show at Paris Fashion Week

Indian Express

time26-06-2025

  • Entertainment
  • Indian Express

‘It was fun working with Pharrell on the track ‘Yaara': AR Rahman produces Punjabi music for Louis Vuitton's India-inspired show at Paris Fashion Week

At the heart of Paris, outside the striking Pompidou Centre, something unusual unfolded at the Louis Vuitton Spring/Summer 2026 menswear show. The runway became a celebration of Indian art, music, and design. Pharrell Williams, the brand's Men's Creative Director since 2023, put together a show that blended Indian tradition with global luxury. And at the center of this cultural mash-up was none other than AR Rahman, whose new upbeat Punjabi track 'Yaara' set the rhythm for the models strutting down the runway. A post shared by Louis Vuitton (@louisvuitton) 'It was fun working with Pharrell on the track 'Yaara',' Rahman said on Instagram, sharing a clip of the front row attendees, including J Hope and Beyoncé, vibing to the music. Netizens were overjoyed to see the BTS star nodding along, with one saying, 'HOBI AND ARR IN THE SAME FRAME😭😭'. Another added, 'Ok fine… now we need hobi dancing on urvasi and mukkabala.' A post shared by ARR (@arrahman) The set, imagined by renowned architect Bijoy Jain of Studio Mumbai, was literally a life-sized version of the Indian game Snakes and Ladders. Bright coloured pipes formed a bold, minimalist backdrop that brought together nostalgia and modern design. Models wore pleated trousers, striped coats, leather slippers, and even carried embroidered trunks (yes, like those sanduks you find in Indian homes). It was Indian heritage, reimagined with a Louis Vuitton twist. A post shared by Louis Vuitton (@louisvuitton) To get the details just right, Pharrell and his team had travelled across New Delhi, Mumbai and Jodhpur earlier, soaking in local fashion traditions and craftwork. The event pulled in big names too. Ishaan Khatter was spotted at the show, joining an international guest list that included Beyoncé, Jay-Z, Bradley Cooper, and Jackson Wang.

A R Rahman, Pharrell Williams create Punjabi track 'Yaara' for Louis Vuitton show in Paris
A R Rahman, Pharrell Williams create Punjabi track 'Yaara' for Louis Vuitton show in Paris

New Indian Express

time26-06-2025

  • Entertainment
  • New Indian Express

A R Rahman, Pharrell Williams create Punjabi track 'Yaara' for Louis Vuitton show in Paris

NEW DELHI: Oscar-winning composer A R Rahman has collaborated with globally popular musician Pharrell Williams for a Punjabi track for fashion label Louis Vuitton's 'Summer 2025' showcase in Paris. Performed by singer Romy, the track, titled "Yaara" blended traditional Punjabi beats with contemporary music, serving as the perfect backdrop for a star-studded runway event on Tuesday. At the event, Pharrell presented his latest collection as Louis Vuitton's Men's Creative Director.

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