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Time of India
29-07-2025
- Entertainment
- Time of India
Sydney Sweeney breaks the internet and the stock chart with viral American Eagle ad
Sydney Sweeney is a popular actress known for being in the spotlight. Now, she is the face of American Eagle's Fall 2025 campaign called 'Sydney Sweeney Has Great Jeans.' The campaign shows Sydney wearing denim clothes from head to toe, with a Y2K style mixed with modern casual looks. It features big 3D billboards in Times Square and fun Snapchat filters. Fans liked the relaxed and nostalgic vibe of the campaign, but many people online focused on the slogan: 'Sydney Sweeney Has Great Jeans.' The slogan caused a big debate because 'jeans' sounds like 'genes.' Some people thought this was a clever pun, but others found it offensive and confusing, as per the report by Yahoo Creators. Explore courses from Top Institutes in Please select course: Select a Course Category Others Design Thinking Finance Project Management Product Management MBA Technology Degree Leadership Data Science Operations Management Cybersecurity healthcare Data Science MCA CXO Management PGDM Digital Marketing others Data Analytics Artificial Intelligence Public Policy Healthcare Skills you'll gain: Duration: 16 Weeks Indian School of Business CERT-ISB Transforming HR with Analytics & AI India Starts on undefined Get Details Skills you'll gain: Duration: 9 months IIM Lucknow SEPO - IIML CHRO India Starts on undefined Get Details Skills you'll gain: Duration: 28 Weeks MICA CERT-MICA SBMPR Async India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details ALSO READ: Pete Hegseth in hot water: Pentagon boss told to shape up or face the axe, sources say Debate over deeper meaning of slogan Critics said the slogan reminded them of 'great genes,' which brings up ideas linked to eugenics — a harmful belief about physical superiority — especially since Sydney is a thin, white, conventionally attractive woman. Some online discussions, like a Reddit thread, called the ad 'racist, sexist, and eugenics-coded.' Others felt the campaign didn't fit with American Eagle's past messages about being inclusive. Fans who disagreed with the criticism said it was exaggerated, but many couldn't ignore the uncomfortable meaning. A viral tweet said, 'It's not that she doesn't look great in denim. It's that the campaign implies she's the standard for it', as stated by the report by Yahoo Creators. Live Events Despite the arguments, the campaign made American Eagle's stock rise by 15 to 18% soon after it launched. People on Reddit and Stocktwits even called the company a new 'meme stock.' Jeans for a cause, but mixed reactions Sydney also helped create a special limited-edition jean style called 'The Sydney Jean,' which has a butterfly patch. All money earned from selling these jeans will be donated to Crisis Text Line, an organization helping survivors of domestic violence. Fashion experts liked the butterfly design because it represents growth and change, but opinions on the campaign's overall message stayed divided. Some people praised Sydney for mixing style with a good cause, while others questioned if the message really matched the charity work, as stated by Yahoo Creators. ALSO READ: Pamela Anderson and Liam Neeson dating rumors heat up after the naked gun premiere and red carpet kiss The campaign got a lot of attention, but not all of it was positive. It started a nationwide talk about race, beauty standards, and how brands should act responsibly. The ad brought more young shoppers, especially Gen Z, who love early 2000s fashion but also care about social issues. Whether this will help sales long-term or cause more criticism is still unknown. Sydney Sweeney's image is now everywhere online, but people are asking more than just what she's wearing — they want to know what she represents and what the brand really means by being 'clever', as per the report by Yahoo Creators. FAQs Q1. Why is Sydney Sweeney's American Eagle ad going viral? Because the slogan 'Sydney Sweeney Has Great Jeans' sparked both praise and backlash for its double meaning and message. Q2. What is The Sydney Jean and where does the money go? The Sydney Jean is a limited-edition denim by Sydney Sweeney for American Eagle, and all profits go to Crisis Text Line to help domestic violence survivors. Economic Times WhatsApp channel )
Fast Company
11-07-2025
- Business
- Fast Company
Yahoo Creators platform hits record revenue as publisher bets big on influencer-led content
Yahoo's bet on creator-led content appears to be paying off. Yahoo Creators, the media company's publishing platform for creators, had its most lucrative month yet in June. Launched in March 2024, Yahoo Creators was built to capitalize on the growing appetite for personality-driven content. Now, a little more than a year in, the platform is gaining momentum: Last month marked its highest revenue and engagement levels since launch, a spokesperson told Digiday. Historically, Yahoo has aggregated stories from around the web and produced original journalism through its in-house newsroom. Now it's also staking its claim in the creator economy. According to Digiday, the program currently includes 135 lifestyle-focused creators, whose work is featured prominently on Yahoo's homepage. There's a dedicated creator vertical, and creator content is woven throughout the Yahoo app and newsletters, appearing alongside articles from traditional publishers. There's even a waiting list of influencers eager to join. Selected creators have access to monetization tools, affiliate commerce, and audience analytics in exchange for posting on the platform. While the program focuses mainly on written content, creators can embed audio and video. Yahoo offers a 50-50 split on ad revenue—comparable to platforms like Substack and YouTube. 'We hear consistently that people want to get their news from other people,' Kat Downs Mulder, senior vice president and general manager of Yahoo News, previously told Fast Company. 'They have institutions they trust, but they also really want connections. . . . In addition to the publisher network that we have, and the journalists that we have in-house, creators would add an additional dimension to that content. And so it would really help us to flesh out that whole ecosystem of content as we really look to become the world's best guide to the internet.' Since launch, revenue, engagement, and feedback have all been positive. 'Yahoo's new media model is wild (and maybe genius),' Michelle Songy, founder of Press Hook, posted on LinkedIn last month. 'Legacy media is finally taking notes from creators, and honestly, I'm here for it.'
