Latest news with #YallaTV
Broadcast Pro
02-05-2025
- Automotive
- Broadcast Pro
Yalla TV launches Green Mobility initiative to support UAE's Net Zero 2050 vision
Yalla Green Mobility aims to inspire change by promoting awareness, community engagement and eco-innovation. Yalla TV, the UAE's media house, has launched Yalla Green Mobility (YGM), a nationwide initiative aimed at advancing sustainability and aligning with the country's Net Zero 2050 strategic vision. This new effort underscores the media company's belief that media can act as a powerful agent of environmental change, not just a passive commentator. Set to roll out throughout 2025 and beyond, Yalla Green Mobility will feature a range of interactive activities designed to raise awareness, foster community involvement, and encourage eco-innovation. The initiative will spotlight future-focused mobility solutions and create space for meaningful dialogue and engagement around sustainable living. From showcasing electric and hybrid vehicle technology to launching creative media series and digital campaigns featuring sustainability champions, YGM aims to make environmental consciousness part of everyday life. Community events, educational programmes and green campaigns will form the core of the initiative, with a strong emphasis on partnerships across government, educational institutions and progressive brands. Barbie Nuki, Founder and CEO of Yalla TV and Director and Founder of Yalla Green Mobility, said: 'We believe media is not just a mirror to society, but a driver of meaningful transformation. With Yalla Green Mobility, we are not only reaffirming our commitment to the UAE's Net Zero 2050 initiative but also bringing the conversation around sustainability into everyday lives — through experience, education, and empowerment.' Positioned as more than just a campaign, YGM is being framed as a movement — one that calls on individuals and institutions alike to join in shaping a greener, more sustainable future. By connecting innovation with action, Yalla TV hopes to cultivate a platform where ideas flourish, partnerships are forged, and collective efforts create real impact as the UAE accelerates its sustainability agenda.
Zawya
01-05-2025
- Automotive
- Zawya
Yalla TV unveils 'Yalla Green Mobility' – A step towards sustainability and UAE's Net Zero 2050
Yalla TV, the UAE's leading media house , proudly announces the launch of Yalla Green Mobility — a wide-reaching initiative reaffirming its commitment to sustainability and supporting the UAE's Net Zero 2050 strategic vision. As the country accelerates its path toward a more sustainable future, Yalla Green Mobility aims to inspire change by promoting awareness, community engagement, and eco-innovation. The initiative reflects a deep-rooted belief that the media can be a catalyst for meaningful environmental transformation, and not merely a passive observer. Yalla Green Mobility will roll out a series of activities and engagements across 2025 and beyond, each designed to spark dialogue and action within communities, industries, and institutions. From hands-on experiences with next-generation mobility solutions to community-driven green efforts, the initiative seeks to connect people with the evolving landscape of sustainable living. As part of the program, YGM will explore a variety of activations — including events that showcase the potential of electric and hybrid mobility, creative media series highlighting sustainability champions, and interactive campaigns promoting environmental awareness across digital and physical spaces. Educational and corporate partnerships will play a crucial role in extending the reach of the initiative. Institutions, government entities, and forward-thinking brands will be engaged in efforts to strengthen green values across generations. 'We believe media is not just a mirror to society, but a driver of meaningful transformation,' said Barbie Nuki, Founder & CEO of Yalla TV and Director & Founder of Yalla Green Mobility. 'With Yalla Green Mobility, we are not only reaffirming our commitment to the UAE's Net Zero 2050 initiative but also bringing the conversation around sustainability into everyday lives — through experience, education, and empowerment.' Yalla TV envisions YGM as more than just a campaign — it is a movement. A movement that invites everyone, from government leaders to school children, from multinational brands to individual citizens, to participate in creating a greener tomorrow. As the UAE forges ahead with its sustainability agenda, Yalla Green Mobility stands ready to serve as a platform where ideas take shape, collaborations thrive, and every small action contributes to a collective impact.
