Latest news with #YangoGroup
Zawya
3 days ago
- Business
- Zawya
Yango Group expands 'Points' loyalty program to Abu Dhabi with valuable rewards for rides
Abu Dhabi, UAE – Yango Group, the global tech company, has launched the Yango Points program in Abu Dhabi, a loyalty program designed to reward users for cashless ride payments made through the Yango app. Introduced as part of the brand's ongoing commitment to deliver greater everyday value, the program allows users to earn loyalty points that can be redeemed for future rides, creating a rewards experience that complements the evolving expectations of digital-first consumers in the UAE. Exclusively available to subscribers of Yango Play, the program offers users the opportunity to earn cashback in the form of Yango Points every time they complete a Comfort-class ride using a cashless payment method. These points can then be used for upcoming rides across any category, including Comfort, Taxi, and Taxi Van, provided the trip originates within the boundaries of Abu Dhabi. The value of each Yango Point is 1 AED. Before 30 June 2025, program users will earn up to 50% cashback in Yango Points on all cashless Comfort-class rides. After 30 June 2025, they will continue to receive up to 30% cashback, creating a sustained value proposition for regular riders. The points are credited directly to the user's account and are visible on the main screen of the Yango app, offering an intuitive way to track and redeem them at any time. Once redeemed, points are deducted automatically from the total fare on a future trip. Points accrued, but not redeemed, will remain valid for 30 days after the end of a user's subscription. Islam Abdul Karim, Regional Head of Yango Group Middle East, commented: 'With Yango Points, we're making loyalty simple, transparent, and truly rewarding. Customers in Abu Dhabi are already highly engaged with digital mobility solutions, and we see this program as a natural next step, one that not only adds value to their rides but also reinforces the convenience and advantages of going cashless. This initiative reflects our broader goal of offering our community real value every time they choose Yango.' To join the program, users must be subscribed to Yango Play. New users can access the first 30 days of the subscription for just 1 AED, after which the plan renews at a monthly rate of 29.99 AED. Upon subscribing via the Yango application, users receive up to 50 welcome points, which can immediately be used toward their next ride. Existing subscribers can access the loyalty program directly from their current accounts without any additional setup. Yango Points will soon extend to cover delivery orders through Yango's Cargo service, broadening the scope of the rewards ecosystem and enhancing its value across more use cases. This planned expansion will allow users to redeem points for logistics and delivery needs, supporting a more connected and efficient urban experience. As more consumers seek practical and rewarding experiences from digital services, the brand's loyalty program introduces a straightforward solution that enhances affordability without compromising service quality. For users in Abu Dhabi, it represents a new way to turn their daily journeys into real savings. About Yango Group Yango Group is a tech company that transforms global technologies into everyday services tailored for local communities. With an unwavering commitment to innovation, the company reshapes and enhances leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions. The mission is to bridge the gap between world-leading innovations and local communities, fostering connections and enhancing everyday living experiences.
Mid East Info
6 days ago
- Business
- Mid East Info
Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story' Campaign - Middle East Business News and Information
Yango Ads Wins Silver at SMARTIES MENA for 'Journey into Her Story' Campaign Dubai, UAE, 26 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign 'Journey into Her Story,' created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women's Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE. The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign's execution, the project's success demonstrated the platform's ability to deliver precise, context-aware advertising that resonates with local audiences. 'Our goal was to make advertising feel less like an interruption and more like a discovery,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'As the UAE's digital advertising market is set to exceed $8 billion in 2025 , brands are seeking smarter, more impactful ways to cut through the noise. Through geo-ads, we're enabling brands to reach people in real-time, making each journey more engaging and relevant. For our team and our partners, this recognition validates our belief that advertising should not only perform well, but it should add value to the user experience and reflect the community it speaks to.' Yuliya Kim, Head of Partnerships at Yango Ads MEA, highlighted the importance of creative and strategic alignment: 'This campaign represents what's possible when storytelling and data work together. We want to build a bridge between brands and the communities they serve, and create impact in the real world. The response, both in terms of user engagement and now industry recognition, reinforces that audiences want more than impressions. They want experiences that matter.' Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings. The Silver win at the MMA MENA SMARTIES™ 2025 reflects a growing track record of innovation for Yango Ads. With operations across 30+ countries, access to 50,000 websites, and integration with over 20,000 apps, the platform empowers brands with AI-driven tools and more than 600 targeting options. This campaign stands as proof of Yango Ads' ability to turn cultural moments into measurable success, cementing its role in shaping the future of digital advertising across the region. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Web Release
22-05-2025
- Business
- Web Release
Yango Group wins ‘Best Vendor' award at Channel Summit META 2025 for Yasmina smart speakers
Yango Group, a global tech company, has been named the 'Best Vendor' in the lifestyle category for its Yasmina smart speakers at Channel Summit META 2025. The company's smart speakers are powered by the human-like AI assistant Yasmina that engages in intelligent conversations in both Arabic and English and features a wide range of functions — from curating educational and entertainment content to supporting smart home scenarios. The smart speakers are powered by Yasmina, a culturally aware AI assistant fluent in both Arabic and English. Yasmina offers seamless support across daily routines, education, entertainment, and religious practices. With its ability to understand local dialects and respond in contextually appropriate ways, Yasmina is tailored to meet the needs of modern households in the UAE. Swithin D'Silva, Head of Smart Devices in MENA, Yango Group, commented, 'Winning this award affirms our commitment to adapting technology that is not only smart but truly local. Our investment in bilingual AI isn't only for functionality; we are fostering a stronger connection with users daily. As we continue to expand the smart speakers product line, this recognition encourages us to keep innovating in ways that resonate with families across the region.' The recognition follows the launch of Yasmina Lite earlier this year, a compact and affordable addition to the lineup that delivers the same advanced AI capabilities. Equipped with a large language model, the AI assistant powering the speaker can engage in natural conversations and provide help with decision-making, generating new ideas, and clarifying complex concepts, turning it into an everyday digital companion. The Yasmina smart speaker range taps into a growing smart home market in the UAE, where the smart speakers segment is valued at $49 million in 2025 and is expected to grow steadily. This rise is driven by demand for convenience, connectivity, and smart living — priorities reflected in national initiatives like Smart Dubai and new tech-enabled residential developments. With bilingual support in Arabic and English, Yasmina offers retailers a product that aligns with consumer expectations and regional trends. Yasmina smart speakers are available for purchase through various outlets across the UAE. For more information, visit the website.
Campaign ME
21-05-2025
- Business
- Campaign ME
Science & Sunshine wins creative brief for Yasmina by Yango
Dubai-based independent agency Science & Sunshine has been appointed creative agency of record for Yasmina, the AI assistant developed by Yango Group, following a competitive pitch. Yasmina is a bilingual, human-like voice assistant designed to serve users across the Middle East. Developed with regional fluency – both linguistic and cultural – Yasmina offers support in Arabic and English, aiming to deliver a smarter, more intuitive and localised AI experience. As part of the mandate, Science & Sunshine will lead Yasmina's brand strategy, creative campaigns, and content storytelling as the platform scales across MENA. The partnership kicks off with launch activity in the UAE and Oman. 'Yasmina isn't just another AI assistant – she's built to speak the region's language, literally and culturally,' said Nadine Ghossoub, CEO at Science & Sunshine. 'That's a bold ambition, and one we're excited to bring to life through smart, relatable creative work.' Rami Abu Arja, Senior Innovation Marketing Manager at Yango Group, added: 'Yasmina was designed to feel local from the first word spoken. As we expand her presence across the Middle East, we needed a creative partner who could match that cultural fluency with insightful, strategic storytelling – and Science & Sunshine fit that brief perfectly.' The win strengthens Science & Sunshine's growing position in the region's technology and innovation sector. Alongside its work with Yasmina, the agency's wider portfolio spans entertainment, tourism, culture and lifestyle – supporting brands that are actively shaping the future of the Middle East. Yasmina is currently rolling out in select markets, with further expansion planned across the region in 2025.
Mid East Info
07-05-2025
- Business
- Mid East Info
Expo City Dubai and Yango Group launch autonomous food delivery - Middle East Business News and Information
Yango Group, a global tech company, has launched a pilot program for autonomous robot-powered food delivery at Expo City Dubai. The delivery service will enhance convenience for Expo City's employees, residents, and visitors while advancing Dubai's smart city vision. Seamlessly blending into smart city environments, the last-mile autonomous robots will be delivering meals from select cafés and restaurants to Expo City's main office in Al Wasl Plaza during a four-month pilot program. The robots independently plan their routes, maneuver around obstacles, and give way to pedestrians, while navigating urban areas with precision using AI. 'We are thrilled to collaborate with Expo City Dubai on this pilot program. Its clearly defined zones provide a perfectly controlled environment to safely and efficiently test autonomous technologies. In line with Expo City's vision as a blueprint for future cities, our robots combine cutting-edge AI technology and sustainable last-mile delivery practices to elevate daily life in smart communities,' said Nikita Gavrilov, Regional Head, Yango Tech Autonomy. Using high-definition maps and an array of sensors, delivery robots plan routes in real time and avoid pedestrians, vehicles, and static obstacles, even in low-light conditions or adverse weather. Powered by electricity, the robots produce zero emissions and operate more quietly than traditional delivery vehicles. 'Expo City is a testbed for bold breakthroughs in technology and innovation, with its Urban Lab providing an open city-wide space to pilot and scale solutions needed for future human-centric cities. Urban Lab lowers barriers to innovation, rigorously testing solutions and preparing markets to adopt impactful, sustainable technologies. Testing Yango Group's autonomous delivery robots at Expo City is one of many ways that our Urban Lab is setting the standard for cities of the future,' said Dr Amy Hochadel, Vice President – Urban Lab, Expo City Dubai. This initiative expands Yango Tech — Yango Group's B2B ecosystem — and enhances its portfolio of AI-powered enterprise solutions, reinforcing the company's commitment to delivering cutting-edge, tech-driven innovations for businesses worldwide. Currently, the pilot program is available exclusively for deliveries to the Al Wasl 3 office building. Users can order meals through the Expo City Eats app, which facilitates food delivery services across the city, and Yango Group's robots will deliver from four restaurants to a designated point in the office. Upon successful completion of the pilot, the service is expected to expand and deliver from more Expo City restaurants to all residents and commercial tenants in a full commercial rollout.
