Latest news with #YangoPlay
Zawya
2 days ago
- Business
- Zawya
Yango Group expands 'Points' loyalty program to Abu Dhabi with valuable rewards for rides
Abu Dhabi, UAE – Yango Group, the global tech company, has launched the Yango Points program in Abu Dhabi, a loyalty program designed to reward users for cashless ride payments made through the Yango app. Introduced as part of the brand's ongoing commitment to deliver greater everyday value, the program allows users to earn loyalty points that can be redeemed for future rides, creating a rewards experience that complements the evolving expectations of digital-first consumers in the UAE. Exclusively available to subscribers of Yango Play, the program offers users the opportunity to earn cashback in the form of Yango Points every time they complete a Comfort-class ride using a cashless payment method. These points can then be used for upcoming rides across any category, including Comfort, Taxi, and Taxi Van, provided the trip originates within the boundaries of Abu Dhabi. The value of each Yango Point is 1 AED. Before 30 June 2025, program users will earn up to 50% cashback in Yango Points on all cashless Comfort-class rides. After 30 June 2025, they will continue to receive up to 30% cashback, creating a sustained value proposition for regular riders. The points are credited directly to the user's account and are visible on the main screen of the Yango app, offering an intuitive way to track and redeem them at any time. Once redeemed, points are deducted automatically from the total fare on a future trip. Points accrued, but not redeemed, will remain valid for 30 days after the end of a user's subscription. Islam Abdul Karim, Regional Head of Yango Group Middle East, commented: 'With Yango Points, we're making loyalty simple, transparent, and truly rewarding. Customers in Abu Dhabi are already highly engaged with digital mobility solutions, and we see this program as a natural next step, one that not only adds value to their rides but also reinforces the convenience and advantages of going cashless. This initiative reflects our broader goal of offering our community real value every time they choose Yango.' To join the program, users must be subscribed to Yango Play. New users can access the first 30 days of the subscription for just 1 AED, after which the plan renews at a monthly rate of 29.99 AED. Upon subscribing via the Yango application, users receive up to 50 welcome points, which can immediately be used toward their next ride. Existing subscribers can access the loyalty program directly from their current accounts without any additional setup. Yango Points will soon extend to cover delivery orders through Yango's Cargo service, broadening the scope of the rewards ecosystem and enhancing its value across more use cases. This planned expansion will allow users to redeem points for logistics and delivery needs, supporting a more connected and efficient urban experience. As more consumers seek practical and rewarding experiences from digital services, the brand's loyalty program introduces a straightforward solution that enhances affordability without compromising service quality. For users in Abu Dhabi, it represents a new way to turn their daily journeys into real savings. About Yango Group Yango Group is a tech company that transforms global technologies into everyday services tailored for local communities. With an unwavering commitment to innovation, the company reshapes and enhances leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions. The mission is to bridge the gap between world-leading innovations and local communities, fostering connections and enhancing everyday living experiences.
Broadcast Pro
5 days ago
- Business
- Broadcast Pro
Yango Play and du partner to deliver exclusive premium content across UAE
As part of the rollout, du is offering a complimentary 12-month Yango Play subscription to eligible customers on select home plans. Yango Play, the all-in-one entertainment super-app, has partnered with UAE telecom giant du to offer a new level of digital entertainment to customers nationwide. The collaboration brings Yango Play to du's select Home Plans via the 'My Favourites' platform, giving subscribers access to a wide range of premium content. This strategic partnership enhances the entertainment experience for du users by combining streaming, music, and interactive gaming into a single, seamless application. Yango Play's exclusive video lineup features seven Arabic-language productions, including four titles available only on the platform. The series spans genres from drama and comedy to family-friendly fare, offering culturally relevant stories that resonate with regional audiences. In addition to exclusive series and films, the app provides users with a vast music library, tailored playlists, and an array of casual and interactive games, catering to a variety of entertainment preferences. Speaking about the collaboration, Roman Shimansky, Chief Executive Officer of Yango Play, said: 'We are thrilled to join forces with du to offer a truly comprehensive entertainment experience that extends beyond streaming. With an unmatched mix of movies, series, music, and gaming, Yango Play is redefining digital entertainment in the region. This partnership with du allows us to make premium content more accessible to users across the UAE.' Karim Benkirane, Chief Commercial Officer at du, added: 'At du, we believe in going beyond traditional boundaries to elevate the experiences we offer our valued customers. Our collaboration and year-long journey with Yango Play manifests this vision by bringing families together and enriching lives across the UAE.' As part of its commitment to delivering added value to its customers, du is offering a 12-months complimentary subscription to Yango Play on select home plans. Eligible subscribers can activate their complimentary Yango Play subscription easily through the du app.
Arabian Business
5 days ago
- Entertainment
- Arabian Business
AB Majlis podcast: Yango Play takes on global streaming giants with MENA-focused content strategy
Yango Play, the entertainment arm of tech company Yango, is betting on locally relevant content and multi-format entertainment to compete with global streaming giants in the Middle East, according to MENA Region Director Roman Shimansky. In an interview with the Arabian Business podcast AB Majlis, Shimansky revealed that Yango Play is experiencing 'tremendous growth' across GCC countries and Egypt just one year after launching in the region. 'We want to make the local content and stories as best as we can, to bring the higher production value, to just make the product really tailored,' Shimansky said. 'This is something that none of the global players would be able to do just by investing so much into being locally relevant and caring about every single country in the region.' The platform differentiates itself by offering seamless transitions between music, video, and gaming experiences within a single subscription service. Drama and comedy genres currently drive the highest engagement on the platform. Shimansky announced that Yango Play will launch on PlayStation, expanding its device availability beyond mobile and smart TV platforms. The company is also experimenting with gamification features following successful trials during Ramadan. Looking ahead, Yango Play aims to position itself as a platform for nurturing young creative talent in the region. 'I strongly feel that there is a big gap overall into how the streaming platforms and overall production caters to the new generations, millennials, Gen Zs,' Shimansky explained. The company uses both AI-driven personalisation and human curation to tailor content recommendations by country, recognising distinct preferences across the region while developing original productions intended to appeal to wider regional audiences. Yango Play's strategy comes as Middle Eastern countries, particularly Saudi Arabia and the UAE, have increased investment in local film and creative industries as part of economic diversification efforts. The data-driven subscription economy Shimansky, who holds a master's degree in computer science and information technology, brings a unique blend of analytical thinking and creative passion to Yango Play's operations. This duality is reflected in the platform's sophisticated approach to measuring success. 'I'm the number one fan of metrics in our whole office,' Shimansky told AB Majlis. 'We're experimenting with complex metrics, like projecting two different versions of the future, one where we had a particular title and another where we didn't, to measure how a show impacts retention.' This analytical approach extends to content development, where Shimansky believes data can enhance creativity rather than restrict it. 'With content creators and producers, giving them insights allows them to produce content that better connects with the audience. The creativity is the essential part, but data insights can help make it slightly better.' Genre classifications are also evolving beyond traditional categories. 'For recent couple of years, genres have evolved into more complex descriptions. It's more about the hashtags you can associate with certain types of titles,' he explained, adding that Yango Play's approach to genre is increasingly focused on experimentation and mixing different elements. As the subscription economy continues to expand, with consumers subscribing to multiple services rather than owning content, Yango Play is positioning itself at the intersection of technology and entertainment – a space Shimansky believes will define the future of media consumption in the Middle East. Tune in to AB Majlis every Monday To listen to the full episode and gain a comprehensive understanding of doing business in the Gulf region, visit our RSS feed or check out AB Majlis on Spotify, Apple Podcasts, and other platforms. Episodes are also available on: Tune in every Monday for weekly episodes that will help you stay ahead of the curve and enrich your understanding of the Gulf region.
Broadcast Pro
18-05-2025
- Entertainment
- Broadcast Pro
Crunchyroll now available on Yango Play
As part of the agreement, Yango Play subscribers can now stream popular anime titles ad-free, featuring newly added Arabic subtitles and available in both Japanese and English audio. Yango Play has entered a major content partnership with Sony Pictures Entertainment (SPE) and Crunchyroll to deliver the world's most extensive anime library to viewers across the Middle East and North Africa (MENA). This agreement marks a significant step in expanding the region's access to high-quality, global entertainment content. As part of the deal, Yango Play subscribers now enjoy ad-free streaming of top anime titles such as Tower of God and Welcome to Demon School, Iruma kun!—all available with fresh Arabic subtitles and Japanese or English audio options. The collaboration also introduces a new Crunchyroll channel on Yango Play, allowing fans to watch blockbuster series like Solo Leveling, Fire Force, Shangri-La Frontier, and The Rising of the Shield Hero directly on their TVs via the Yango Play app. This launch is just the beginning of a broader rollout. Yango Play plans to expand its anime selection throughout the year with more iconic series from Crunchyroll's catalogue. Notable upcoming additions include fan-favourite titles like Mushoku Tensei: Jobless Reincarnation, further cementing the platform's position as a go-to destination for anime in the region. Khalid El Sergany, Head of Acquisition at Yango Play, said: 'Our collaboration with Crunchyroll and Sony Pictures marks a major milestone in Yango Play's mission to expand access to world-class entertainment in the MENA region,' he said. 'This isn't just about adding anime—it's about recognising the cultural appetite for it and meeting fans where they are, in Arabic, on TV, on-demand.' Ziad Yaghi, SVP, Distribution & Networks, MENA and Turkey, Sony Pictures Television, added: 'We're pleased to team up with Yango to announce this exciting deal. Coupling the vast breadth of anime on Crunchyroll and the power of SPE's film library, this comprehensive package will see a wealth of quality content coming to Yango Play's audiences across the region.' In addition to anime, the partnership enhances Yango Play's offerings with an array of blockbuster films from Sony Pictures' extensive library. Viewers can now stream acclaimed titles such as The Equalizer and The Equalizer 2, Venom, Spider-Man: Homecoming, Blade Runner 2049, The Amazing Spider-Man series, Jumanji: Welcome to the Jungle, Hotel Transylvania 3: Summer Vacation, Django Unchained, The Social Network, Hancock, and Bad Boys II and Bad Boys. Yango Play is currently available across the Middle East and Egypt and supports streaming on all devices. The platform is offering a one-month free subscription for a limited time, giving new users a chance to explore its diverse and exclusive library, designed to cater to the varied tastes of the region's viewers.
Broadcast Pro
11-05-2025
- Entertainment
- Broadcast Pro
Yango Play releases teaser for original series ‘One Last Sin'
The story weaves together themes of love, betrayal, revenge and adversity, uncovering intricate dynamics between a father and his daughter, as well as between brothers. Yango Play has unveiled the teaser for its newest original series, One Last Sin, a long-form drama created in collaboration with Jamal Sannan's Eagle Films. Set to premiere soon, the series promises a blend of suspense and emotionally charged storytelling that is sure to captivate audiences across the region. Directed by Tarek Rizk and penned by acclaimed writer Noor Shishkly, One Last Sin explores the complexities of human relationships, weaving together themes of love, loyalty, betrayal and the emotional turbulence that defines them. The show invites viewers into a world where friendships are strained, secrets unravel, and intense emotional decisions lead to life-altering consequences. The series also sheds light on the struggles faced by teenagers, highlighting issues such as mental health challenges—including bipolar disorder and ADHD—and the profound impact these conditions have on personal growth and relationships. Through a deeply emotional narrative, the show examines how characters navigate inner turmoil and external pressures in a world marked by deception and conflict. The teaser introduces a dark and mysterious tone, filled with psychological suspense and hidden truths. As family secrets surface and internal battles rage within a powerful drug empire, the drama intensifies with themes of revenge, fractured bonds and moral dilemmas. The storyline centres on complicated dynamics between a father and his daughter, and between brothers, drawing viewers into a shadowy world of lies and emotional struggle. Featuring a standout cast that includes Samer Ismail, Ammar Shalak, Rémi Akl, Carlos Azar, Rasha Bilal, Riam Kafarneh, Carol Abboud, Rola Beksmati, Haval Hamdi, Elie Mitri, Rayanne Harake, Joy Hallak, Tarek Tamim, Fawzi Al Moteab and several other top Arab talents, the series is positioned as one of the most anticipated releases on the platform. Yango Play, available across the Middle East and Egypt, offers seamless streaming on all devices. Currently, the platform is extending a one-month free subscription for a limited period, inviting new users to discover its extensive library of exclusive, high-quality content curated to suit diverse viewer preferences.
