Latest news with #YeezyRecordLabelLLC
Yahoo
4 days ago
- Entertainment
- Yahoo
Kanye West Has Changed His Name a Second Time
Kanye West has changed his name for a second time, according to a new report. West, 48, who legally changed his name to Ye in 2021, is now going by the name Ye Ye, according to the business documents obtained by Page Six. The papers, which were filed by West's chief financial officer Hussain Lalani, list the polarizing rapper's "manager or member name" as Ye Ye. Yeezy Apparel, Yeezy Record Label LLC and Getting Out Our Dreams Inc. are now all under Ye Ye after previously being listed under "Ye West." As of now, West/Ye has not announced his switch to Ye Ye publicly. The 24-time Grammy winner did say on X/Twitter earlier this month that he would no longer be using his @kanyewest handle, though he hasn't followed through on that proclamation. 'Ima finally stop using the @kanyewest twitter cause my name is Ye,' West tweeted June 1. 'Gonna start a ye account and it is what it is.' West previously announced in 2018 he would be changing his name from Kanye West to Ye, a switch that became official three years later. West said at the time he made the change for "personal reasons." In March 2024, Milo Yiannopoulos, far-right commentator and the Graduation rapper's chief of staff, demanded in a letter that West be referred to as "Ye" and not by his "slave name." 'He didn't take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of 'Kanye West,' lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye." Yiannopoulos wrote. Kanye West Has Changed His Name a Second Time first appeared on Men's Journal on Jun 10, 2025
Express Tribune
4 days ago
- Business
- Express Tribune
Kanye West quietly files new business documents under the name 'Ye Ye'
Kanye West may be preparing for another rebrand. The controversial rapper and fashion mogul has reportedly filed new business documents in California under the name 'Ye Ye.' According to The U.S. Sun, the filings were submitted on June 9, 2025, and list 'Ye Ye' as the associated name for several of Kanye's companies, including Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc. The documents were filed by Hussain Lalani, the Chief Financial Officer overseeing Kanye's business ventures. While the filings reflect a significant branding shift, there is no official confirmation from Kanye himself or any legal update indicating a court-approved name change. As of June 10, the U.S. Patent and Trademark Office has also not listed any trademark applications for 'Ye Ye.' This move comes after Kanye legally changed his name to 'Ye' in October 2021, citing biblical significance. At the time, he explained, 'Ye is the most commonly used word in the Bible, and it means 'you.' So I'm you, I'm us.' Kanye's potential new alias, 'Ye Ye,' arrives amid rumors about his upcoming music projects and the future of the Yeezy brand. His last album, Donda 2, was removed from streaming platforms, and his recent Super Bowl ad stirred conversations about a fresh direction for his fashion label. For now, fans are left speculating whether 'Ye Ye' signals a new era for the artist or is simply a business move.
Daily Mirror
4 days ago
- Business
- Daily Mirror
Kanye West has 'very different name now' after rebranding himself
Kanye West, also known as Ye, is said to have changed his name for the second time in recent years, with the rapper's latest name reportedly disclosed on business documents Kanye West, also known as Ye, has quietly changed his name for the second time in recent years. The rapper's latest name is said to have been used on legal documents related to businesses associated with him. The musician, 48, is reportedly referred to as Ye Ye on documents filed with the State of California by his chief financial officer, Hussain Lalani. It comes after he had previously become known as Ye, with it announced that he had legally changed his name to that in 2021. His apparent latest name hasn't been publicly announced by him, though. It's said to have emerged when his businesses filed a Statement of Information, which provides up-to-date information for an entity, such as addresses and directors. The US Sun, which has reportedly seen the documents in question, states that Ox Paha Inc now calls him 'Ye Ye' on them. It further claims that his clothing brand Yeezy Apparel, as well as his music businesses Yeezy Record Label LLC and Getting Out Our Dreams Inc, are also referring to him by that name. It adds that the business headquarters of Ox Paha Inc., Yeezy Record Label LLC and Getting Out Our Dreams Inc. has changed. It was said to have been a church in Northridge, Los Angeles, that burnt down after being left vacant by him, but is now reportedly listed as the office building in the city of Los Angeles that he bought in 2023, reports the Mirror US. The news comes after he announced earlier this month that he would be making a new account on X to reflect his name Ye. He shared his plans in a post on June 1. He wrote in a message to his followers on the platform: "Ima finally stop using the @kanyewest Twitter cause my name is Ye. Gonna start a Ye account and it is what it is." It came after Piers Morgan mentioned his handle on the platform du r ing an interview last month. The rapper had walked out of an interview on Uncensored. He left after Piers said that he had 32 million, rather than 33 million, followers on X. The host later issued a correction, but within minutes of the interview starting, he had left. Piers later suggested that it happened before he could ask about antisemitism and other topics. Ye - who in tweets weeks later said he was "done with antisemitism" and that he loves "all people," as well posting "God forgive me for the pain I've caused" - having been criticised for comments and other actions in recent years. Just last month, it was reported that he had released a song titled Heil Hitler (Hooligan Version). Host Piers told fellow guest Sneako after Ye left: "Tell him from me he's a snivelling, little coward, and he's an anti-semite and a Hitler worshipper. That's what I would have asked him if he'd had the b***s to sit there and take the questions." One fan later wrote on X: " Piers Morgan calling him ' Kanye West ' is exactly why Ye left the interview." Piers reacted to the suggestion by saying: "His X account name is @kanyewest …" The rapper has since shared plans to stop using the @kanyewest on the platform.
Yahoo
4 days ago
- Entertainment
- Yahoo
Kanye West Ditches 'Ye' In Shock Legal Name Shake-Up Four Years After The First Name Change
Rapper Kanye West is switching up his name yet again. Just four years after legally becoming "Ye," the controversial music mogul has chosen to reinvent himself once more with a new name. According to reports, the new name is being used in some business documents for West, including on official documents from his companies, such as Ox Paha Inc., Yeezy Apparel, and Yeezy Record Label LLC. Kanye West has yet to make any comments about the new name, and it remains unclear why he made the change. Four years after tossing "Kanye" aside in favor of the snappy one-syllable "Ye," headline-hogging hitmaker West has changed his name yet again. According to The U.S. Sun, the father of four now goes by the name "Ye Ye" and has begun using it in legal documents for his companies. This includes Yeezy Apparel, Yeezy Record Label LLC, Getting Out Our Dreams Inc., and Ox Paha Inc., a company that has filed hundreds of trademarks on behalf of the rapper. Per the news outlet, the name change was noticed when these businesses filed a "Statement of Information" with California's Secretary of State. This statement of information is a form required to be filled out by all businesses in a state to provide essential details, including who is running the company, the base of operation, and employees. For now, the name change appears to have been only effected in these legal documents, as West's social media still uses "Ye." Although the rapper has yet to make an announcement about the name change, he previously hinted that he will never return to using his old name, "Kanye West." Taking to X (formerly Twitter) earlier in the month, West told his fans of his decision to officially quit using his birth name on the platform. "Ima finally stop using the @kanyewest Twitter cause my name is Ye," the rapper wrote. "Gonna start a ye account and it is what it is," he added. In response, fans trolled West, suggesting that it may be impossible to make the account change, as another user has already claimed the tag "Ye" for themselves. Some also said he could easily change the username via the settings options instead of creating an entirely new account on the platform. Prior to his name change, West made headlines by renouncing antisemitism. The rapper first sparked outrage in 2022 after tweeting that he was going "death con 3" on Jews. Then, months ago, he unleashed an even more disturbing anti-Semitic rant that drew just as much backlash as the first time. More recently, West released a song titled "Heil Hitler," which controversially repeated the line "N--ger, Heil Hitler" 15 times and included several mentions of the word Nazi in different contexts. Now, in the wake of the backlash, West has declared on X, the same platform where he made previous offensive statements, that he is "done with antisemitism." "I love all people," the rapper wrote on the platform. In another post, he said, "God forgive me for the pain I've caused," adding, "I forgive those who have caused me pain." Amidst West's recent antics, his wife, Bianca Censori, has established her first U.S. company. It follows months of speculation that the Australian native wanted her independence from the rapper after he had previously stopped her from opting in for lucrative endorsement offers. The new company is called Bianca Censori Inc., and was registered sometime in May. It currently has West listed as a director and Hussein Lalani as the chief financial officer. While Censori has yet to reveal the services the company will offer, The U.S. Sun hinted that it may be a cosmetic brand due to Lalani's involvement. Lalani previously founded Zensa, a company that offers beauty procedures and products. Earlier in the year, The U.S. Sun reports revealed that Censori had boldly demanded her independence from her husband and made it clear she is prepared to walk away if West doesn't change his controlling ways. After their talk, the rapper softened his stance, but she remains prepared to go ahead with her threat if he reneges on their agreement. "If Kanye changes his mind, she's ready to pack her things and leave immediately," said a source, who also noted such a move could push their marriage to a "breaking point." Not only is her new business move motivated by her desire for independence, but the architect believes "she could make tons of money." "She wants to explore opportunities as a model, brand ambassador, and a talented individual—not just someone living in the shadow of her husband," said a source who claimed that Censori could make as much as "$6 million" annually from all of the deals.
Mint
4 days ago
- Business
- Mint
Kanye West changes his name once again after using 'Ye'. Fans say 'should've been hehe cause he's a joke'
According to a report by The U.S. Sun on June 9, new business documents filed in California suggest that the rapper, who legally changed his name to 'Ye' in 2021, is now going by 'Ye Ye'. The filings were submitted by West's chief financial officer, Hussain Lalani. Three of West's companies — Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc — now reportedly list the name 'Ye Ye' in official records. The change appears to be the latest in a series of rebrandings from the 48-year-old artist and entrepreneur. What remains unclear is whether Kanye West, who rose to fame with hits like 'Stronger' and 'Gold Digger', has also legally changed his personal name to 'Ye Ye'. So far, he has made no public announcement on the matter. Fans reacted with a mix of humour and confusion. While some expressed curiosity about the new name's meaning, others joked online about the constant changes. 'Should've been HEHE cause he's a joke,' one fan wrote on X (formerly Twitter). Another said, 'He is off his meds again oh god.' A third person wrote, 'ain't nobody calling him that.' West, who often makes headlines for his unpredictable decisions, has not responded to the speculation. As of now, only the business paperwork shows the updated name — but knowing Kanye, it may just be a matter of time before 'Ye Ye' becomes part of his public persona. Bianca Censori, the Australian architect and wife of rapper Kanye West, has officially registered her first company in the United States. The firm, named Bianca Censori Inc., was filed in California last month, according to state records. Despite the solo branding, Kanye West is still involved in the venture. The 'Heartless' rapper is listed as a director of the company, and his long-time lawyer, Manoj Shah, is handling the legal side of the operation.
