Kanye West has 'very different name now' after rebranding himself

Daily Mirror

a day ago

Kanye West, also known as Ye, is said to have changed his name for the second time in recent years, with the rapper's latest name reportedly disclosed on business documents
Kanye West, also known as Ye, has quietly changed his name for the second time in recent years. The rapper's latest name is said to have been used on legal documents related to businesses associated with him.
The musician, 48, is reportedly referred to as Ye Ye on documents filed with the State of California by his chief financial officer, Hussain Lalani. It comes after he had previously become known as Ye, with it announced that he had legally changed his name to that in 2021.
His apparent latest name hasn't been publicly announced by him, though. It's said to have emerged when his businesses filed a Statement of Information, which provides up-to-date information for an entity, such as addresses and directors.
The US Sun, which has reportedly seen the documents in question, states that Ox Paha Inc now calls him 'Ye Ye' on them. It further claims that his clothing brand Yeezy Apparel, as well as his music businesses Yeezy Record Label LLC and Getting Out Our Dreams Inc, are also referring to him by that name.
It adds that the business headquarters of Ox Paha Inc., Yeezy Record Label LLC and Getting Out Our Dreams Inc. has changed. It was said to have been a church in Northridge, Los Angeles, that burnt down after being left vacant by him, but is now reportedly listed as the office building in the city of Los Angeles that he bought in 2023, reports the Mirror US.
The news comes after he announced earlier this month that he would be making a new account on X to reflect his name Ye. He shared his plans in a post on June 1.
He wrote in a message to his followers on the platform: "Ima finally stop using the @kanyewest Twitter cause my name is Ye. Gonna start a Ye account and it is what it is."
It came after Piers Morgan mentioned his handle on the platform du r ing an interview last month. The rapper had walked out of an interview on Uncensored.
He left after Piers said that he had 32 million, rather than 33 million, followers on X. The host later issued a correction, but within minutes of the interview starting, he had left.
Piers later suggested that it happened before he could ask about antisemitism and other topics. Ye - who in tweets weeks later said he was "done with antisemitism" and that he loves "all people," as well posting "God forgive me for the pain I've caused" - having been criticised for comments and other actions in recent years. Just last month, it was reported that he had released a song titled Heil Hitler (Hooligan Version).
Host Piers told fellow guest Sneako after Ye left: "Tell him from me he's a snivelling, little coward, and he's an anti-semite and a Hitler worshipper. That's what I would have asked him if he'd had the b***s to sit there and take the questions."
One fan later wrote on X: " Piers Morgan calling him ' Kanye West ' is exactly why Ye left the interview." Piers reacted to the suggestion by saying: "His X account name is @kanyewest …" The rapper has since shared plans to stop using the @kanyewest on the platform.