Latest news with #Yehia
Mada
10-08-2025
- Business
- Mada
Over 100 B Laban workers face forced transfer or termination, lawyer says
More than 100 workers for the Alexandria branches of B Laban, a multi-national dessert franchise with factories and shops across the country, say they are being forced by the company to either transfer outside the governorate or lose their jobs, their lawyer Sherif Yehia told Mada Masr. Workers in other governorates have reported a similar wave of decisions from branch managers. The incident has brought B Laban back into the media limelight after its sudden closure on the grounds of putative health and food safety violations, in a decision that the government quickly reversed which made headlines earlier this year. The company informed the workers that they would be fired if they did not comply with the transfer decisions immediately, Yehia said on Saturday. The decisions, which the lawyer described as arbitrary, were issued without prior notice, leaving the workers unable to organize their living arrangements with their families. While the company said it would grant workers benefits in exchange for moving to another governorate, 'this has not yet happened,' he added. The same group of workers have filed complaints at local Labor Ministry directorates in Agami-Hanofil and Smouha, objecting to the company's decision to force them to transfer to branches outside the governorate. Yehia also said he is preparing to file lawsuits in the coming days if solutions are not reached for workers who do not wish to transfer to the company's branches in Cairo. Responding to circulating claims that over 1,000 workers were subject to similar decisions, a B Laban statement carried by media outlets on Thursday denied that it had taken any arbitrary action to dismiss employees. It stated that it took action for the 'voluntary' transfer of 85 percent of its Alexandria-based workforce to Greater Cairo as part of a restructuring and integration process for all its factories to merge into a new centralized factory in Obour City. The move was aimed at 'doubling production capacity and implementing control and quality systems.'. In return, B Laban stated it offered employees benefits, including a 70 percent relocation allowance, a 20 percent meal allowance and free transportation. Meanwhile, legal settlements were reached for 15 percent of the employees who refused to transfer, according to the company, which added that it is 'committed to the labor law.' Employees of branches outside of Alexandria have reported similar decisions. A Cairo employee at the company's branch in Qanater al-Khayriyah told Mada Masr last week that he was forced to resign four months before the end of his contract term, in exchange for July's salary. Speaking on condition of anonymity, the worker said he was informed a decision had been made to transfer him and five colleagues at the branch to another governorate but not told which. The workers attempted to persuade management to reverse the decision but were not able to. They were informed by management only that 'the company had liquidated one of its factories in Alexandria and would purchase a plot of land to establish a large factory, and that it was redistributing its employees.' The manager of the Qanater branch, Walid Hawash, denied to Mada Masr any knowledge of news circulating about worker layoffs or transfers to other branches. Two employees at a B Laban factory in Obour City described a similar pattern earlier this year, telling Mada Masr that health violations at the factory were flagged in April, but that instead of working to address these violations, the decision was made to relocate the factory to the Fifth Settlement, a practice replicated for several other branches. The employees said at the time that dozens of workers were laid off, mostly Sudanese nationals who had been working temporarily without being granted social or health insurance, while others were transferred from locations close to their homes to distant locations, making it nearly impossible for them to continue working.
CairoScene
06-08-2025
- Entertainment
- CairoScene
Alexandria in Frame: 7 Nostalgic Films From the Coastal City
From 'Habiby Da'iman' to 'Back to Alexandria', these movies confront the changing landscapes of Alexandria through tales of homecoming and departure. Aug 06, 2025 From the 1970s through the 2020s, these seven films trace Alexandria's evolving identity through stories of longing, displacement, and return. Whether through homecomings, romantic disillusionment, or snapshots of youth culture, each film captures a version of Alexandria - real or remembered - that reflects its layered past and uncertain present. Rasayel El Bahr (2010) Dawood Abdel Sayed's 'Rasayel El Bahr' (Messages from the Sea) blends psychological drama and social realism in the story of Yehia, a stammering doctor who abandons Cairo for the familiarity of Alexandria. Becoming a fisherman, he struggles to find the cosmopolitan city of his childhood, confronting ghosts from his past as he drifts through a place he no longer recognises. Microphone (2010) Directed by Ahmad Abdalla, 'Microphone' explores Alexandria's underground art scene through the eyes of Khaled, a man reeling from personal loss. Skaters, graffiti artists, and musicians populate the city's margins, giving Khaled a renewed sense of purpose. What begins as an attempt to revive a past relationship becomes a journey through the city's present - and his own. Back to Alexandria (2023) After 20 years away, Sue must fly home and confront her estranged and dying mother, Fairouz. Lebanese actress Nadine Labaki stars in this drama alongside Fanny Ardant as a mother-daughter duo. Nostalgia colours the vintage shots in this contemplative reconciliation with a past life in Alexandria. Ice Cream Fi Gleem (1992) In this musical drama, Amr Diab plays Saif, an aspiring singer living with friends in a garage. He leaves Alexandria for Cairo in search of fame, only to encounter setbacks, romance, and moments of self-discovery. Directed by Khairy Beshara, 'Ice Cream Fi Gleem' remains iconic for its soundtrack and snapshot of 1990s youth culture. Sayea' Bahr (2004) A street vendor in Alexandria, Hantera is wrongfully accused of murder in this romantic comedy-drama. With help from his friends, he must clear his name in time to marry his fiancée. Starring Yasmine Abdel Aziz and Ahmed Helmy, Sayea' Bahr is a light-hearted yet grounded portrayal of love and loyalty under pressure. Eskendereya…Leh? (1979) In 'Eskendereya…Leh?' ('Alexandria…Why?'), Youssef Chahine directs a film about his early life in the city during WWII. Protagonist Yehia plays director Chahine in the first of multiple autobiographical films. Yehia has dreams of acting and filmmaking in Hollywood, which he is forced to reconcile with the realities of war. Habiby Da'iman (1980) Set against the backdrop of Alexandria, this classic romance follows Farida, who agrees to an arranged marriage with wealthy Osama but remains in love with Ibrahim, a medical student. Years later, divorced and returning from Paris, she receives news that changes everything. 'Habiby Da'iman' (My Love Always) captures the bittersweet ache of missed chances and enduring love.
Zawya
07-04-2025
- Business
- Zawya
e& Egypt launches instant international money transfer via digital wallet
Egypt - e& Egypt has launched its first instant international money transfer service through the e& Cash digital wallet, marking a transformative step in how remittances are received in Egypt. This new feature allows customers to receive money from the United Arab Emirates and Saudi Arabia instantly and securely, without needing to visit branches or intermediaries. The move positions e& Egypt as the first to introduce such a service within the regional network of the e& Group, offering users a fully digital and frictionless experience. This innovation comes as part of a broader strategy aligned with the Central Bank of Egypt's efforts to promote financial inclusion and reduce the nation's reliance on cash-based transactions. Developed in partnership with Banque du Caire, the company's banking partner, the service is expected to significantly enhance access to digital financial tools for millions of users—particularly those who depend on remittances from family members abroad. The seamless integration allows customers to receive funds instantly with a single tap, offering a faster and more convenient alternative to traditional remittance channels. Ahmed Yehia, CEO of e& Financial Technology and Digital Applications, said the launch underscores e& Egypt's commitment to providing innovative digital financial solutions that prioritize ease, speed, and security. He noted that enabling instant transfers from the UAE and Saudi Arabia is a critical milestone in the company's mission to promote financial inclusion and deliver meaningful value to its customers. 'This service reflects our dedication to reshaping financial services in the region and empowering users with tools that meet their everyday needs,' Yehia said. 'It's not just about speed—it's about building trust and accessibility.' The new service is now live for all e& Cash wallet users in Egypt. Beyond convenience, customers also have the opportunity to win prizes of up to EGP 1m as part of the launch campaign. e& Egypt has confirmed that it plans to expand the service to include additional remittance corridors in the near future. By simplifying cross-border money transfers and integrating them into a secure, digital platform, e& Egypt is taking a significant step forward in reshaping how people in Egypt engage with their finances—bridging distances and bringing families closer through technology.
Arab News
08-02-2025
- Entertainment
- Arab News
Mrs Keepa's latest collection ‘La Boite' is statement on breaking free
DUBAI: Mariam Yehia is the ultimate nonconformist. As the founder and creative force behind Dubai-based fashion house Mrs Keepa, her label is not defined by traditional fashion norms. Known for bold silhouettes, sculptural tailoring and avant-garde sensibility, Mrs Keepa thrives on individuality and reinvention. Yehia's Spring/Summer 2025 collection, La Boite, takes this ethos even further — challenging stereotypes, embracing duality, and redefining fashion as a personal and cultural narrative. For the latest updates, follow us on Instagram @ A post shared by M R S. K E E P A (@mrskeepaofficial) At its core, La Boite, which translates to 'The Box,' is a direct commentary on the limitations imposed by rigid categorization. 'People are always trying to fit fashion, people and even cultures into predefined boxes,' Yehia said. 'This collection is about breaking free from that.' Through structured silhouettes, boxy tailoring and unexpected design transformations, the collection encourages wearers to reinterpret fashion on their own terms. Each look can be styled in multiple ways — chic, casual or bold —offering a fluidity that reflects the modern woman's ever-changing identity. Yehia pulls out a black boxy short dress with multiple long pieces of fabric hanging from the padded shoulders and explains how the dress can be worn depending on the wearer's mood. A client can wear the dress exactly as is — loose and androgynous — or she can tie the fabric and cinch the waist, or even layer it over a skirt and pair it with sneakers. 'One outfit can have many different personas,' said Yehia. The same philosophy translates to her more sporty pieces featuring mesh and kimono sleeves — wear it wrapped around as a mini dress, or leave it open and pair it with leggings. Each ensemble gives you more than just a single look. A series of mini dresses with a scarf-like attachment will sell fast, as will the jumpsuit that can be deconstructed and worn as ultra-wide pants. While every garment was impactful, the star pieces were undoubtedly the brocade ones. A dramatic thigh-length jacket, shorts and trousers in luxurious brocade were given the sporty treatment through contrast piping — highlighting the polarities of us as individuals. Elsewhere, denim garments engineered to perfection catch the eye. An edgy denim jacket retains a cinched look even when unbuttoned, while jeans with the waistband folded over featuring sparkling embellishments add a maximalist touch. Loyal Mrs Keepa clients will also be drawn to a red crepe number with exaggerated shoulders and high low layering of fabric, which can be both modest and sexy. Potential buyers might also enjoy her experimentation with feminine lace — a rarity for Yehia. Mrs Keepa has always thrived on storytelling through fashion, and La Boite is no exception. Beyond its sharp tailoring and experimental silhouettes, the collection holds a deeper meaning: A rejection of stereotypes, particularly those imposed on Middle Eastern people. 'We've been framed for too long. For years, global fashion dictated that for a designer to be successful, they had to be recognized internationally first. But why? Why can't we build a strong foundation in our own region first, before expanding outward?' She speaks of the diversity of designs within the region itself and of the uniqueness of each Arab designer, whether it is refined tailoring, cool streetwear, maximalist silhouettes or modest fashion. 'Despite this diversity, we are still stereotyped. This collection challenges the rigid perceptions that frame the Middle East as a monolithic culture, often diminishing its significance.' Yehia delivers a collection that is both metaphorically and literally transformative. Whether through adjustable silhouettes, unexpected layering or garments that can be styled in various ways, each piece invites the wearer to reshape, reinterpret and make it their own. 'Fashion isn't just about clothing — it's about identity, emotion and the freedom to express yourself beyond predefined labels,' Yehia said. La Boite is an invitation to step outside the box — on your own terms.
