Latest news with #Yehya
Campaign ME
28-02-2025
- Business
- Campaign ME
Dodo Pizza supports delivery riders with the moon, customers with a star
During Ramadan, food delivery and online shopping increase by at least 20 per cent, which puts additional pressure on delivery drivers. Also, many of these superheroes without capes, who work tirelessly to bring meals to families gathering for iftar, often break their fast on the go. Dodo Pizza UAE has come up with an initiative to address this reality. The brand has brought back its Ramadan campaign to support delivery drivers during this demanding period – and is offering its customers the opportunity to align with its brand values, as well. Dodo Pizza UAE is cooking up limited-edition Moon Pizzas during Ramadan – available on its seasonal menu. For every Moon Pizza sold, Dodo Pizza UAE has pledged to donate one iftar box to a delivery driver. The brand aims to distributing more than 3,000 boxes through the Holy Month. View this post on Instagram A post shared by Dodo Pizza • Dubai (@ In conversation with Campaign Middle East, Walid Yehya, Operational Director at Dodo Pizza UAE, said, 'This Ramadan, we wanted to create something meaningful that embodies the spirit of generosity and gratitude, Delivery drivers are the backbone of our business. They make life easier for everyone, and this initiative is our way of showing appreciation for their hard work.' Bringing the crescent moon and the star to life during Ramadan To further incentivise customers to support the initiative of offering iftar meals to delivery riders, Dodo Pizza will also be conducting a giveaway. Weekly draws will be held throughout Ramadan, offering opportunities to customers who order the Moon Pizza to have actual star on the European commercial star registry named after them. A weekly draw through the 28-day Holy Month means that four separate stars have been set aside for each week of the month. All Moon Pizza buyers will also receive a complimentary Stargazing Guide featuring top locations in the UAE, such as the Lahbab Desert or Hatta Mountains. 'As part of our key brand messaging, we're offering more than just a product during Ramadan. With Moon Pizza, our support for delivery riders, and unique customer engagement, we want to show that our brand cares about the community and celebrates the spirit of giving, generosity and togetherness during this special time,' Yehya said. In 2024, Dodo UAE distributed 703 iftar boxes, while the company operated out of just one location, Yehya told Campaign Middle East. Alluding to going bigger in 2025, he added, 'This year, with eleven pizzerias across Dubai, Dodo Pizza aims to provide more than 3,000 iftar boxes to delivery drivers.' Commenting on the effectiveness of this marketing approach, Yehya said, 'Targeted ads for these events have already set record-low acquisition costs.' He concluded, 'Through this campaign, we're reaching both the Muslim community and a wider audience, hoping to gain insights on how purpose-driven offerings resonate and engage consumers beyond typical promotions.'
Yahoo
26-02-2025
- Health
- Yahoo
Knowing signs of heart failure can save your life
HAMPTON ROADS, Va. (WAVY) — As Heart Month comes to a close, 10 On Your Side is taking a look at the signs and symptoms of heart failure. It's the number one cause of death in the U.S. and experts want to make sure you know what to look for. One-in-four people will develop heart failure in their lifetime. In many cases, it's easily prevented by a healthy diet and exercise, but knowing the symptoms can also save your life. Heart failure, and those who have it, has changed over the years.'It's not anymore a disease of the elderly, but we're seeing in younger patient population too,' said Cardiologist Dr. Amin Yehya with Sentara those 65 and older, it's usually caused by blockages in the arteries and is seen with other risk factors like diabetes, obesity or high blood pressure. But in the younger generation, it can be a genetic mutation that is hereditary, or heart failure that comes after a severe illness.'We're seeing a lot of patients in their 20s and 30s and even the teens as well,' Yehya signs for heart failure, individually, may not be serious, but put together, they spell an immediate consultation with your doctor. The first sign is shortness of breath.'They have to stop to catch their breath, they can't go up one flight of stairs [and] at night, they have to sleep propped up in bed — they can't lay flat,' Yehya of breath is the big red flag that can mean more serious underlying symptoms.'With shortness of breath, it means the person is building up fluid, usually in their lungs and they can't breathe,' Yehya said. 'And also, looking at the swelling, the patient needs to look at their legs — are they having swelling in their legs? Is their belly tight? When they eat, do they get full real quick? These are all signs the patient is building up with fluid.'The sooner you see your doctor, the more power you have.'There is nothing more important than empowering and educating your patient,' Yehya said. 'And there is nothing stronger than a patient who is educated about their own disease.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
