
Dodo Pizza supports delivery riders with the moon, customers with a star
During Ramadan, food delivery and online shopping increase by at least 20 per cent, which puts additional pressure on delivery drivers. Also, many of these superheroes without capes, who work tirelessly to bring meals to families gathering for iftar, often break their fast on the go. Dodo Pizza UAE has come up with an initiative to address this reality.
The brand has brought back its Ramadan campaign to support delivery drivers during this demanding period – and is offering its customers the opportunity to align with its brand values, as well.
Dodo Pizza UAE is cooking up limited-edition Moon Pizzas during Ramadan – available on its seasonal menu. For every Moon Pizza sold, Dodo Pizza UAE has pledged to donate one iftar box to a delivery driver. The brand aims to distributing more than 3,000 boxes through the Holy Month.
View this post on Instagram
A post shared by Dodo Pizza • Dubai (@dodopizza.uae)
In conversation with Campaign Middle East, Walid Yehya, Operational Director at Dodo Pizza UAE, said, 'This Ramadan, we wanted to create something meaningful that embodies the spirit of generosity and gratitude, Delivery drivers are the backbone of our business. They make life easier for everyone, and this initiative is our way of showing appreciation for their hard work.'
Bringing the crescent moon and the star to life during Ramadan
To further incentivise customers to support the initiative of offering iftar meals to delivery riders, Dodo Pizza will also be conducting a giveaway. Weekly draws will be held throughout Ramadan, offering opportunities to customers who order the Moon Pizza to have actual star on the European commercial star registry named after them.
A weekly draw through the 28-day Holy Month means that four separate stars have been set aside for each week of the month. All Moon Pizza buyers will also receive a complimentary Stargazing Guide featuring top locations in the UAE, such as the Lahbab Desert or Hatta Mountains.
'As part of our key brand messaging, we're offering more than just a product during Ramadan. With Moon Pizza, our support for delivery riders, and unique customer engagement, we want to show that our brand cares about the community and celebrates the spirit of giving, generosity and togetherness during this special time,' Yehya said.
In 2024, Dodo UAE distributed 703 iftar boxes, while the company operated out of just one location, Yehya told Campaign Middle East.
Alluding to going bigger in 2025, he added, 'This year, with eleven pizzerias across Dubai, Dodo Pizza aims to provide more than 3,000 iftar boxes to delivery drivers.'
Commenting on the effectiveness of this marketing approach, Yehya said, 'Targeted ads for these events have already set record-low acquisition costs.'
He concluded, 'Through this campaign, we're reaching both the Muslim community and a wider audience, hoping to gain insights on how purpose-driven offerings resonate and engage consumers beyond typical promotions.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Campaign ME
13 hours ago
- Campaign ME
Relevance is the real luxury
Luxury is no longer just a product – it's a cultural conversation. And in the Middle East, that conversation is evolving faster than ever before. Traditionally associated with exclusivity, status and craftsmanship, the luxury industry is now navigating a more complex world. Today's consumer, particularly in the GCC, is younger, digitally fluent and culturally aware. They are not just buying into a brand – they are buying into a set of values and experiences that reflect who they are or aspire to be, making relevance more critical than ever. This shift is prompting client-side marketers to ask important questions: What does luxury mean to the next generation? How do we build emotional connection while preserving brand mystique? And how can we remain aspirational in a region where attention is fleeting? Here are four key challenges – and priorities – that premium brands must address to stay relevant in this dynamic landscape. From exclusivity to cultural relevance The traditional codes of luxury – heritage, craftsmanship and rarity – still matter, but they're no longer enough. In the Middle East, where identity and self-expression are increasingly individualistic, brands must rethink what exclusivity looks like. Younger audiences, particularly Gen Z, value purpose over pedigree. They expect brands to stand for something meaningful and reflect the diversity of their lives. A brand that once built desire through scarcity may now find more success by creating culturally relevant limited editions or partnering with local artists who offer fresh perspectives. Our own journey reflects this evolution. Since 2021, we've repositioned the brand toward a more luxury direction through major rebranding – from retail and packaging updates to a refined colour palette and a clearer, purpose-led identity. These moves were more than cosmetic – they marked a strategic shift to align with changing consumer expectations. Cultural relevance also means showing up authentically. That's why we've launched regional campaigns around key moments like Ramadan and collaborated with talents such as Laila Abdullah, fostering emotional connection through local storytelling. Rethinking the retail experience Despite the digital shift, physical retail remains central in the Middle East. Malls are more than shopping centres – they're lifestyle hubs. Consumers want more than transactions; they seek immersive, personalised experiences. Luxury brands must reimagine retail as an experiential space. This includes seamless integration between digital and physical – apps with VIP concierge services, AR tools in fitting rooms and loyalty programmes offering exclusive access. 'Luxury marketing isn't just performance-driven; it's perception-driven.' We recently brought this to life with the global launch of our Arianna collection, which featured a high-impact event and a Burj Khalifa takeover. This wasn't just about buzz – it created a culturally relevant moment that reinforced brand positioning and drove awareness. However, many brands still struggle with fragmented omnichannel strategies. CRM systems aren't always aligned with local behaviours and store teams may lack the training to deliver high-touch service. Solving this isn't just about tech upgrades – it's a mindset shift toward holistic client engagement. Bridging the talent and execution gap Another challenge is the disconnect between global strategy and local execution. Headquarters may set the vision, but local teams are the ones who bring it to life in culturally meaningful ways. The problem? There's a shortage of senior marketing talent in the luxury space who can blend global brand thinking with regional nuance. Agencies, too, are often stretched thin, with roles focused more on adaptation than innovation. To overcome this, brands must invest in building empowered in-market teams – marketers who think strategically, not just tactically. At the same time, agency relationships must evolve into co-creative partnerships that go beyond execution. Tracking desirability, not just visibility In the world of luxury, success isn't just about being seen – it's about being desired. At Swarovski, desirability is one of our key metrics. While performance indicators like reach and engagement offer a snapshot of campaign visibility, they don't fully capture the strength of emotional connection or long-term brand equity. Especially in premium markets like the Middle East, it's not enough to generate noise – we need to cultivate aspiration. That's why regional teams must push for frameworks that assess brand love, emotional resonance and cultural relevance – factors that build true affinity over time. It's about understanding how our brand is perceived, how it makes people feel and how meaningfully we show up in their lives. Luxury marketing isn't just performance-driven; it's perception-driven. And that calls for deeper, more nuanced metrics that reflect lasting impact – not just campaign visibility. The way forward is relevance The Middle East is not just a luxury growth market – it's a trendsetter. With its young, affluent population and appetite for innovation, it's fertile ground for bold, thoughtful brands. But relevance won't come from repeating global playbooks. It requires listening deeply, acting nimbly and marketing with both heart and context. For client-side marketers, the task is clear: lead with empathy, localise with integrity and remember – in luxury, the smallest details often speak the loudest. By Sarah Dja Yahia, Head of Marketing ME, SEA and India, Swarovski


Tahawul Tech
15 hours ago
- Tahawul Tech
Threads to test direct messaging feature
Meta's Threads app announced it would begin rolling out direct messaging, features long offered by rivals, in a bid to attract more users. Users in select markets, including Hong Kong and Thailand, will get a dedicated inbox for direct messages on the app as part of the test, eliminating the need to switch to Instagram's messaging platform. Meta said messages on Threads will not be encrypted for now. Threads and Instagram have long been intertwined as part of Meta's plans to leverage the image and video sharing platform's massive user base to better compete with services such as X, TikTok and Reddit for digital ad dollars. Meta announced the expansion of advertising on Threads to all eligible advertisers globally in April. However, the company has said it did not expect Threads to be a 'meaningful driver' of revenue growth in 2025. Research firm Emarketer expects Threads' U.S. monthly active users will grow 17.5% to 60.5 million by next year, surpassing X, whose user base is expected to decline 14.4% to 50 million. U.S. trade restrictions and the rise of AI‑powered ad targeting have pushed social media platforms to enhance their offerings, adding distinctive features and sharper user experiences to stand out in a saturated market. Source: Reuters Image Credit: Stock Image


Emirates Woman
17 hours ago
- Emirates Woman
7 minimal Bali-inspired cafes & restaurants to visit in Dubai this summer
Dubai may be a glittering metropolis of skyscrapers and desert dunes, but hidden within its urban sprawl are serene, sun-dappled sanctuaries that transport you straight to the breezy, boho-chic shores of Bali. These lush, laid-back havens, where rattan meets raw wood, and tropical foliage spills over every corner – offer more than just a meal; they deliver an escape. From beachfront dining under swaying palms to plant-based paradises tucked into secret gardens, here are the most enchanting Bali-inspired cafés and restaurants to visit in Dubai right now. BohoX View this post on Instagram A post shared by BohoX (@thebohox) For those who believe breakfast should be an all-day affair, BohoX is a dream realized. This airy, contemporary café, bathed in natural light and dotted with earthy textures, brings a slice of Bali's effortless charm to Downtown Dubai. Known for its organic, responsibly sourced ingredients, the menu is a love letter to wholesome indulgence, from handmade pastas to artisanal pizzas. But the true magic lies on its open terrace, where the skyline views rival the flavors on your plate. Whether you're sipping a turmeric latte at sunrise or lingering over dinner under the stars, BohoX is where slow living meets urban sophistication. Downtown Dubai, @thebohox KoKo Bay View this post on Instagram A post shared by KoKo Bay (@kokobayuae) If a barefoot-luxury beach day is what you crave, KoKo Bay delivers, with a side of craft cocktails and Far East–inspired flavors. This breezy, bamboo-clad sanctuary is pure Bali fantasy: think crochet hammocks, cane beach beds, and private cabanas framing uninterrupted views of the Gulf. By day, it's a sun-soaked retreat where you can graze on robata-grilled delicacies; by night, it transforms into a lantern-lit paradise, with the Dubai skyline as your backdrop. The interactive dining experience, complete with a live grill and Asian-European fusion dishes, makes every visit feel like a holiday within a holiday. Pearl Jumeirah, @kokobayuae Andaliman Dubai Step into Andaliman, and you'll forget you're in Dubai, this is Bali, via the bold, aromatic flavors of Indonesia. The restaurant's soulful interiors, draped in lush greenery and rich teakwood, evoke the spirit of a traditional warung (eatery), elevated for the modern gourmand. An open kitchen and coconut-husk grill set the stage for an immersive dining experience, where sambals are prepared tableside and every dish tells a story. By daylight, the space is a sunlit oasis; by evening, it hums with warmth and convivial energy. For a taste of the archipelago's culinary heritage, this is the place. One Za'abeel, @andalimandubai SEVA Table View this post on Instagram A post shared by SEVA Table (@sevatable) A sanctuary for the senses, SEVA Table isn't just Dubai's first 100% plant-based café – it's a verdant escape where wellness and wanderlust collide. Hidden behind a quiet Jumeirah villa, the space feels like a secret garden: stone pathways, reclaimed wood furnishings, and the soothing scent of incense lingering in the air. The menu, a vibrant ode to conscious eating, keeps loyal patrons returning – think nourishing Buddha bowls, raw desserts, and golden lattes served under a canopy of leaves. With mantras humming in the background and a curated selection of books to peruse, SEVA is where time slows down, and every bite feels like self-care. Jumeirah 1, @sevatable Bounty Beets View this post on Instagram A post shared by Bounty Beets (@bountybeets) A celebration of color, community, and clean eating, Bounty Beets brings Bali's farm-to-table ethos to Dubai Marina. The newly renovated garden, a wild, whimsical sprawl of greenery, mud kitchens, and even a dog-friendly play area – feels like a tropical hideaway. The menu, entirely gluten-free and bursting with plant-based creativity, takes inspiration from global flavors, all crafted with locally sourced ingredients. Whether you're here for a turmeric-spiked smoothie or a decadent vegan cheesecake, every dish is as Instagrammable as it is nourishing. Le Méridien Mina Seyahi, @bountybeets The Farm Restaurant Tucked within Al Barari's botanical wonderland, The Farm is Dubai's original green escape – a place where bamboo roofs, lily ponds, and emerald lawns make the desert feel worlds away. The menu, a fusion of European and Thai cuisine, champions seasonal, homegrown produce, from mushroom gratin to fluffy blueberry pancakes. Whether you're lounging on the sun-dappled terrace or wandering through the tropical gardens, this is dining as nature intended: serene, sustainable, and utterly sublime. Al Barari, @thefarm_dubai Comptoir 102 More than a café, Comptoir 102 is a lifestyle – a 70s-Californian-meets-Bali haven where organic eats, curated design, and effortless chic converge. The brainchild of Parisian tastemaker Emma, this Jumeirah gem is part concept store, part wellness café, with a sunlit garden that feels like a friend's private oasis. The menu, entirely organic and gluten-free, is a masterclass in mindful indulgence, while the adjacent boutique offers a treasure trove of global fashion and homeware. For those who believe in living beautifully, this is your new sanctuary. Jumeirah 1, @comptoir102 Dubai's Bali-inspired cafés are more than just pretty backdrops – they're gateways to a slower, sunnier way of life. Whether you're craving a beachfront feast at KoKo Bay or a silent retreat at SEVA Table, these spots prove that paradise is never too far away. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram & Feature image: Pinterest